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An international expansion plan for Nestle - Essay Example

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The advent of globalisation has paved a way for companies across the world to expand their business beyond the national boundaries. In the contemporary business environment, many business organisations have constantly been engaged in expanding their reach by entering into new and potential international markets…
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An international expansion plan for Nestle

Download file to see previous pages... At the same time, these business organisations have also been facing certain challenges, such as increasing competition from local as well as global business organisations, which has limited their ability to exploit the prospects existing in the potential foreign markets. Correspondingly, the business organisations engaged in conducting operations in the global context are required to develop appropriate international expansion planning in order to enter into new market segments and to avail the opportunities lying in the new market in the best possible manner. Developing ideal international expansion plan is therefore essential for ensuring long-term sustainability and success of the business organisations (Twarowska & Kakol, 2013). Correspondingly, this paper intends to develop an international expansion plan for Nestle, the American leading nutrition, health and wellness multinational company, for launching its lately introduced product, “Jamba All-Natural Energy Drink” in the Australian market.Expansion into a new market is considered to be the vital step for progression for every business as it not only provides an opportunity to gain more financial resources but also helps in expanding its brand awareness. Jamba All-Natural Energy Drink is considered to be one of the most renowned drinks in America which is manufactured in collaboration amid Nestle and Jamba. In this aspect, Australia has been selected as the market for expanding a line of business as it is amongst those countries which is regarded as one of the best markets for expanding a business that manufactures energy drink. From the evaluation, it has been revealed that Australia is an economically stable nation for business expansion and it provides ample opportunities for making sustainable progression with greater demand for energy drinks. However, there are certain key competitors that can pose a threat for the business. It is further determined that Jamba All-Natural Energy Drink can leverage proper help from Australian Trade Commission to expand its business in the nation by locating prospective options. In summary, it can be affirmed that business expansion to Australia can facilitate Jamba All-Natural Energy Drink to establish its presence in global platform as well. A) A Description of the Product or Service The lives of today’s people are considered to be very hectic in comparison with how people lived decades ago. People tend to buy products that would help them both physically as well as mentally to cope up the increasing pressure in one’s personal and professional life. In this regard, energy drinks are considered to be one such product that tends to provide mental and physical stimulation to an individual. With the advent of globalisation and the growing adaption of energy drink ...Download file to see next pagesRead More
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