We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

International Marketing Strategy - Essay Example

Comments (0)
Summary
The company is aware that such a strategy requires a combination of aggressive marketing, the ability to create and exploit any competitive advantages, and the capture of new markets (Oxford Business Group, 2014).
The company intends to target younger segments of the population…
Download full paper
GRAB THE BEST PAPER
International Marketing Strategy
Read TextPreview

Extract of sample
International Marketing Strategy

Download file to see previous pages... However, the strategy will shift to small and medium sized enterprises (SMEs) with the potential to eat into Nestle’s market share. The company will aggressively pursue the acquisition of SMEs within the next 7 years (The National, 2013).
The company will also implement a hybrid structure combining holacracy and hierarchy that facilitate good interpersonal relations, communication, and faster promotions for the best performing employees (Revill, 2013).
The entry strategy is based on excellent positioning and competitive pricing. Nestle intends to position itself as an internationally respected brand that guarantees quality products at affordable prices (Koltrowitz, 2013).
Dairy products will be priced much lower than confectionaries because they have the largest markets. Baby food and nutritional products will be priced 3% lower than whatever rivals are offering (Y-Sing, 2014).
Currently, the company forecasts a 6% growth in sales revenue for the first year of operation. However, the intention is to achieve a 13% steady growth in the next 5 years, followed by 15% within the next 10 years.
In the first year of operation, Nestle will have a 13.5% market share. The objective is to increase market share to 27% in the next 3 years and then 50% within 4 years (Nestle, 2014). This will be supported by aggressive marketing and competitive pricing.
The company would like to go public in Kuwait to raise enough money to fund its expansionist strategy (World Bakers, 2013). However, this proposal is still hampered by increasing risk levels in the Kuwaiti market. The company intends to manage this risk for the next 6 years before it goes public.
Algethami, S. (2014, February 24) Nestle Middle East aims to triple sales by 2020, viewed December 2, 2014, from .
InsiderMedia. (2014, November 19) Record year for overseas confectionery sales, viewed December 2, 2014, from ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
International Marketing Strategy
Messengers, who generally travel by bicycle, maintained one consistent problem: when attempting to deliver their goods and services, the riders always found their bags wet. The Freitag brothers set out to design waterproof, functional and heavy-duty bags that would withstand the elements for this specific purpose (Freitag.ch 2012, p.1).
12 Pages(3000 words)Essay
International marketing strategy
Most often, innovation is conducted as a private activity within an organization in a series of narrowly managed steps. Keeping in mind the importance of marketing and innovation, companies must understand their product to be able to market them. According to Bill Campbell in an interview, only engineers know the information that they should get and deliver about the product they have produced and only effectively communicating that information to the customers would yield desired results.
12 Pages(3000 words)Essay
International Marketing Strategy
ive Strategy (Porter’s Generic) 15 4.2 Segmentation 18 4.3 Ansoff Matrix for Proposed Strategies 18 4.4 Positioning 20 5.0 Market Mix Standardization vs. Adaption 20 5.1 Product 20 5.2 Price 21 5.3 Place 21 5.4 Promotion 21 5.5 People 22 5.6 Process 22 5.7 Physical Evidence 22 6.0 Implementation, Evaluation and Control 22 6.1 Timescale for Each Objective 22 6.2 Total Marketing Budget Available 23 6.3 Control and Feedback Systems (Balanced Scorecard) 24 7.0 Conclusion and Recommendations 24 References 26 Bibliography 29 1.0 Introduction This report is an effort to develop a marketing plan for Holiday Inn in UAE.
18 Pages(4500 words)Essay
Vodafone international marketing strategy
Cost Reduction Strategy. Vodafone has been well-known for minimising their cost by dropping their operating expenses. Their cost reduction strategy helps to provide ‘scale benefits’ by optimising working and capital expenditure. Vodafone implements a series of cost programs which helps to minimise the operating costs.
15 Pages(3750 words)Case Study
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy
This is the 55th edition of the journal that runs from page 261 to page 271. The authors assert that the 21st century has been accompanied by several opportunities and challenges. The author presents critical information regarding how social media, creative consumers and the web 2.0 technologies have significantly changed the marketing strategy.
3 Pages(750 words)Essay
Qualities of a Successful International Marketing Strategy
An international marketing strategy involves a global point of view, aiming to merge the advantages of local and global aspects. Marketing strategy largely depends on correct global positioning and segmentation strategies, alongside an international marketing mix that is derived from a global point of view of advertising, brand, and products merged with localisation efforts (Kleindl, 2006).
7 Pages(1750 words)Essay
International Marketing Strategy Report
With Russia having approximately 100% literacy rate, over 140 million people, a growing economy and enormous reservoirs of natural resources in its expansive land mass, it provides an appeasing market for many businesses. However, even after appreciating these aspects, it is crucial for businesses seeking to expand in this market to understand the various macro and micro influences of doing business in Russia.
10 Pages(2500 words)Essay
International Marketing Strategy
It emphasizes on demographic variables which are; age, gender, family size and life cycle. Customer needs also change with age; gender also influences some products for example cosmetics and clothing. Encompassing of two parents and bachelors, the family will mostly consume bachelor related products and limited couple related materials.
3 Pages(750 words)Essay
International Marketing Strategy
Apart from chocolate, which is a product that the company is best recognized for, Nestle manufactures pet food, beverages as well as pharmaceuticals. At some point, the company was under
8 Pages(2000 words)Essay
Let us find you another Essay on topic International Marketing Strategy for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us