Marketing Strategy and Marketing Plan of Pizza Hut - Essay Example

Pizza Hut entered the market with a single product. Later, Pizza Hut introduced many other products to cater to and target different other segments. For example, garlic bread, pasta, salads, etc. INTERNATIONAL MARKETING STRATEGY: Starting its operations in Kansas, USA, and gradually becoming the largest local fast food leader it entered the Canadian market by opening its first international franchise.

Now, Pizza Hut holds the largest number of pizza chains around the world. STRONG COMMITMENT STRATEGY: To keep their customers knotted with the restaurant, Pizza Hut introduced a variety of different and refined products to satisfy the taste buds of their customers both at local and international levels. Pizza Hut guarantees its customer the best pizzas in town at competitive prices. Marketing Plan by Pizza Hut: Marketing Plan of Pizza Hut includes the following key components that help the brand to shape its position in the current local market.

SEGMENTATION: Pizza Hut has targeted all the segments of society on a varied basis such as age, lifestyle, interest groups, etc. Pizza Hut has adopted the strategy of “Think Global and Act Local.” TARGETING: Pizza Hut has targeted specifically those customers or the segment of society who like to eat out and has a taste for fast foods. The marketing Strategy of Pizza Hut is aimed to target people that fall in the age bracket of 18-55, love to eat out, and never hesitate in experimenting with something “new.

” Looking at its international marketing strategy, Pizza Hut has entered the international market with a touch of local taste mixed with its traditional recipes.POSITIONING: Pizza Hut has positioned itself as an international and local fast-food leader. It offers a variety of different fast food items on its menu. Pizza Hut has gained a stronghold in the local market as well. It is known for introducing new products in the market. COMPETITORS: Following competitors can be a threat to the popularity of Pizza Hut in the local market: Domino PizzaPapa JohnsLittle Caesar’sSWOT ANALYSIS OF PIZZA HUT:STRENGTHS: Strong Name RecognitionStrong Franchise NetworkVariety of different products to target different segments Largest network of restaurants with round the clock delivery services.

WEAKNESSES: High food prices could result in losing customers.High overhead costs due to a large network of restaurants and franchises.OPPORTUNITIES: Innovation in pizzasIncreased brand loyaltyGood customer servicesOpenness to new markets online ordering system would help Pizza Hut to cater more orders.THREATS: Growing competition limitation of business and marketing strategy by other pizza restaurants.RECOMMENDATIONS & SUGGESTIONS: Pizza Hut should focus on inducting newly trained employees for providing better customer service and keeping their customers loyal to the brand.

Pizza Hut should focus on targeting senior citizens by introducing new products for them. Pizza Hut always has the advantage of introducing new products in the food industry therefore; Pizza Hut should focus on bringing something innovative to the market based on their customers’ advice and suggestions. Pizza Hut should expand its coverage. This strategy would help Pizza Hut to target a maximum number of customers.