Haier Global Analysis - Case Study Example

Yes. It took Haier some time to establish as a quality player in developed markets. But once it has established itself in those countries Haier was able to retain more margins and introduce some products that are suitable for special segments. This has helped in introducing more products with increasing revenues. It also helped Haier to enter into developing countries with an established reputation in developed markets.Yes. It took Haier some time to establish as a quality player in developed markets.

But once it has established itself in those countries Haier was able to retain more margins and introduce some products that are suitable for special segments. This has helped in introducing more products with increasing revenues. It also helped Haier to enter into developing countries with an established reputation in developed markets.But it has faced problems in customizing its products to developing markets. As each market is different in its market characteristics Haier has to develop separate marketing strategies.

Haier has developed its brand as a niche player in developed countries. This makes it to position in developing markets also easier.  The advantage of branding itself as a niche player and continuously maintaining quality will enable Haier to offer its product line at a premium as well as it can increase sales. The reputation in one product will help other product lines as well.• Develop an International marketing strategy as well as standardization strategy.• Focus on R&D to produce innovative products for customization for the local markets• Focus on Brand promotion as a niche player as well as develop good distribution network for developing markets.

As the focus on more number of countries increases, there is a need for developing an International marketing strategy. The International Marketing Strategy enables Haier to develop strategies that on a global level. This helps in identifying countries according their importance as well as their markets. Identify the markets to understand customers according to their preferences.Key Point #2Haier has introduced new and more innovative products as an entry strategy into developed markets. It has helped Haier to position itself as a quality player.

So it can adopt the same strategy to enter into newer markets. There is also a need to develop customized products to several markets apart from standardized products. This helps it to understand its markets well.(fig: B)Key Point #3Being a niche player as well as a developing good distribution network are key strategies to