Nobody downloaded yet

International Expansion and Its Effects on the Marketing and Product Mix of Nestle - Research Paper Example

Comments (0) Cite this document
Summary
This study deals with the aspect of international expansion and its effects on a product and marketing and product mix. The organization selected for the study is Nestle. The choice of the organization assumes significance considering the fact that the firm has its markets in numerous regions. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
International Expansion and Its Effects on the Marketing and Product Mix of Nestle
Read TextPreview

Extract of sample "International Expansion and Its Effects on the Marketing and Product Mix of Nestle"

Download file to see previous pages Nestle is the global leader in the food and beverage industry segment and has a significant presence across numerous consumer markets across the globe. The origins of the company date back to the year 1866 when Henri Nestle founded the organization in Vevey Switzerland. The company has since then grown up a long way to emerge as an organization which boasts of its business presence in almost all the major markets of the world with a profit margin of CHF 108 billion providing employment opportunities to about 280,000 individuals. The company’s mission is to provide the best quality and highly nutritious food to individuals across the globe (Nestle, 2011)    
International expansion has given rise to a new term called ‘Multinational Corporation’. The word multinational in business parlance implies an organization in which the marketing related tasks are formulated in numerous nations and are coordinated across all the markets where the firm operates (Onkvisit & Shaw, 2008, p.5). International expansion throws numerous opportunities and challenges before an organization. On one hand, it opens up numerous opportunities in the form of new markets with good potential. Saturation of a particular product line can also be handled by a firm if it introduces the product in newer markets. It also reflects numerous challenges for an organization as large-scale market fluctuation and adaption with the local culture and sentiments play a major role in the success of firms in the international markets (Czinkota & Ronkainen, 2007, p.10).  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(International Expansion and Its Effects on the Marketing and Product Research Paper - 1, n.d.)
International Expansion and Its Effects on the Marketing and Product Research Paper - 1. Retrieved from https://studentshare.org/business/1748948-nestl
(International Expansion and Its Effects on the Marketing and Product Research Paper - 1)
International Expansion and Its Effects on the Marketing and Product Research Paper - 1. https://studentshare.org/business/1748948-nestl.
“International Expansion and Its Effects on the Marketing and Product Research Paper - 1”, n.d. https://studentshare.org/business/1748948-nestl.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF International Expansion and Its Effects on the Marketing and Product Mix of Nestle

Marketing Mix: Product and Branding Strategies

...?Running Head: Marketing Mix Marketing Mix [Institute’s Marketing Mix JcPenney is a large retail store, which sells a large variety of products manufactured by renowned companies in the category of clothing, shoes, accessories, home appliances, cosmetics, and many others. JcPenney (2011) is one the largest retail chains, which provides its customers with a vast choice and stocks the most renowned and consumer friendly products for its customers (JcPenney, 2011). JcPenney runs an amazing number of 1100 stores throughout the USA and Puerto Rica and has attained massive $...
5 Pages(1250 words)Research Paper

An international expansion plan for Nestle

...in the potential foreign markets. Correspondingly, the business organisations engaged in conducting operations in the global context are required to develop appropriate international expansion planning in order to enter into new market segments and to avail the opportunities lying in the new market in the best possible manner. Developing ideal international expansion plan is therefore essential for ensuring long-term sustainability and success of the business organisations (Twarowska & Kakol, 2013). Correspondingly, this paper intends to develop an international expansion plan for...
14 Pages(3500 words)Essay

International Marketing Mix

...International Marketing Mix Lifestyle products have seen many takers from a variety of income and social backgrounds in the recent past. This has triggered various empirical studies into the nature of the market forces that determine the operational realities of these products in terms of brand identities and knowledge. The branding and positioning of a high end lifestyle product like crystal is of utmost importance to give its market value a lift. The crux of our paper is the development of an international strategy for the marketing of the crystal...
14 Pages(2000 words)Essay

Strategic Marketing Product Mix and New Product Development Strategies

...,.& Porth, 2001) The communication objectives of marketers to market the new Pepsi products, the use of internet, advertising campaign, sales promotion and sponsorship must be implemented as the IMC tools. The use of these IMC tools may help Pepsi Cola to communicate with the other target segment. For example, with the popularity of the Internet ever increasing, it has now become one of the most common ways of doing business: e-commerce. Through the Internet the Pepsi product will emerge quickly because Internet acts a shop window for many businesses today, this will also allow consumers to view the different features Pepsi products,...
3 Pages(750 words)Essay

International Marketing Mix Tutbury Crystal

...International Marketing Mix - Tutbury Crystal Lifestyle products have seen many takers from a variety of income and social backgrounds in the recentpast. This has triggered various empirical studies into the nature of the market forces that determine the operational realities of these products in terms of brand identities and knowledge. The branding and positioning of a high end lifestyle product like crystal is of utmost importance to give its market value a lift. The crux of our paper is the development of an international strategy for the marketing...
28 Pages(7000 words)Case Study

Marketing mix: product, price and place

...Speech Draft Slide Marketing mix can be considered as an important strategic marketing tool that helps an organization to develop effective product, price, distribution and promotion strategy. Netflix can be considered as one of the leading multinational online internet streaming Medias that offers different online video streaming services. The organizations need to focus on effective marketing mix strategy in order to develop effective competitive edge. However, this presentation will discuss Netflix’s adopted and implemented marketing mix strategy....
6 Pages(1500 words)Assignment

Marketing Mix and Product Life Cycle

..., the product exhibits a strong market mix profile. Currently, the market mix elements of product quality, pricing, promotion, and sales place offers an excellent and effective influence on marketing status of the pasteurized goat milk. Therefore, affordable pricing, sales at local convenience stores, and promotion through social media channels will remain as the main marketing strategy for the product. However, specific adjustments need to be made, particularly on aspects of people and marketing process. A preferable niche market for...
4 Pages(1000 words)Coursework

The International Marketing Mix

...forces analysis as a path toward understanding issues of product, distribution, pricing structure and promotion. The international marketing mix In terms of product, PepsiCo utilises a wide variety of different positioning strategies for each product brand. However, as each food and beverage product is being distributed to different multinational consumers and a high volume of competition exists in this market, PepsiCo must use its marketing focus to create a connection with consumers through various branding activities. For example, if the typical Aquafina (bottled...
12 Pages(3000 words)Case Study

Nestle Company and Its Marketing

...into different markets, say the bran markets, by leveraging their existing production, say their cereal factories. But Kumar and Steenkamp (2007) point out that it “makes no sense to support brands by which the manufacturer is not differentiated from a consumer perspective and cannot earn its shelf space from a retailer perspective”, even when the brand is profitable (192). Management accountants could increase local or temporary profits by making new products, the same way that knock-off producers like grocery stores and off-brand cereal producers do, but even when this makes profit it reduces the focus of the brand. Nestle benefits...
16 Pages(4000 words)Case Study

Nestle and Unilever Companies International Marketing Strategies

... International market is characterized by high competition rate as the number of multinational companies that has high financial capital is high. As a result, for a company to sustain its operations it must ensure that it drafts different strategies that enable it to remain competitive and segment the market. It must also ensure that it creates customer loyalty towards the product an aspect that helps the company position itself in the market (Boone& Kurtz, 2012). Unilever Company uses diversification process in order to increase market size. This strategy reduces risks and uncertainties that may face one brand an aspect...
2 Pages(500 words)Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic International Expansion and Its Effects on the Marketing and Product Mix of Nestle for FREE!

Contact Us