International Entrepreneurship at Nestle - Essay Example

Nestle sales for 2010 were almost CHF 110 bn (roughly 109 billion US Dollars). It manufactures and sells about 7500 brands in different nutrition and wellness categories. This report provides an analysis and evaluation of the range of alternative aspects related to international entrepreneurship employed by Nestle to influence business activity, by clearly identifying conclusions drawn from the analysis. The paper will give recommendations and suggest areas of further study. The report finds the international business prospects of the company in its current position are positive.

The areas of weakness require further investigation and remedial action by management. Introduction Entrepreneurship is a process through which individuals or organizations identify opportunities, allocate resources, and create value.  This creation of value is often through the identification of unmet needs or through the identification of opportunities for change. Entrepreneurs see “problems” as “opportunities,” then take action to identify the solutions to those problems and the customers who will pay to have those problems solved.

Entrepreneurial success is simply a function of the ability of an entrepreneur to see these opportunities in the marketplace, initiate change (or take advantage of change) and create value through solutions. (Greg). International or Global Business is defined as the exchange of goods and services among individuals and businesses in multiple countries. It is a specific entity, such as a multinational corporation or international business company that engages in business among multiple countries.

To initiate and expand international business, International marketing is required. International marketing is the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community. Proper global marketing has the ability to catapult a company to the next level if they do it correctly. Different strategies are implemented based on the region the company is marketing to. Global /International marketing is especially important to companies that provide products or services that have a universal demand such as automobiles and food. (jetzt). In this backdrop, Nestle is a true International entrepreneur/business.

Henri Nestle in Vevey, Switzerland, founded the company in 1866 with headquarters still located there. The company employs around 280000 people and has factories or operations in almost every country in the world. Nestle sales for 2010 were almost CHF 110 bn (roughly 109 billion US Dollars). It manufactures and sells about 7500 brands in different nutrition and wellness categories. (Nestle) .Nestle deals in a variety of food, health and nutrition products. Main categories of products include but are not limited to Baby Foods, Sports Nutrition, Chocolates, Waters, Coffee, Beverages, Frozen Meals, Ice Cream and Frozen Treats, Imported Foods, Healthcare Nutrition, Pet Foods and Food services worldwide.

Creating a global business strategy involves first carrying out an environmental analysis of political, economic, social, and technological trends that are relevant to operating on a global scale. An organization’s mission statement should then reflect this global focus. A mission statement is a relatively short statement outlining the purpose of an organization. It creates a direction for the organization. Having a clear set of objectives enables strategic planners within an organization to develop the plans - strategies that enable the organization to focus on global markets.