Nestle Investigates the Possibility of Moving to Canada - Assignment Example

Strategy Management Report: Nestle Decided To Investigate Further the Possibility of Moving To Canada Table of Contents Table of Contents 2 Introduction 4 2. Environmental Analysis of the Canada 5 2.1 PESTEL Analysis of Canada 6 Social Environment Analysis 7 Technological Analysis 8 Environmental Analysis 9 Legal Analysis 10 2.2 Porters Diamond Model 11 3. Risk Analysis of the Business of Nestle 15 Identifying the Range of Risk and Uncertainty in Canada 15 Evaluation of the Risks and Uncertainties 15 Identify the Sources from Which to Capture Country Information 16 Risks and Uncertainties to Expand Nestlé’s Business 17 Tools and Techniques to Minimize the Risk and Uncertainty 17 Limitations 18 4. SWOT Analysis Business of Nestle 19 Strengths 19 Weaknesses 19 Opportunities 20 Threats 20 5. Recommendations 21 6. Conclusion 22 23 References 24 1. Introduction Strategic management involves the different techniques that are associated with formulation of goals that helps a company to prosper even under complex global scenario. Companies that are planning to progress in the global plethora are often inclined towards nurturing different scopes and structures and enhance the prominence across the globe. With the focus to enhance and develop a competitive edge a company needs to integrate different strategic management approaches and enhance the prominence to meet with the different challenges and enhance effectiveness across the global business arena (Hill & Jones, 2011). Nestle as all other companies are planning to integrate a sustainable development within the global edge and enhance the effectiveness of the competitive edge within the globe. Nestle S.A. is the biggest and largest company dealing in various ranges of food products as well as other beverages. Nestle S.A. is operating through various subsidiary companies across the world, with it has headquarter in Switzerland. In 1866, the Nestle Company was established n Geneva by its founder Mr. Henri Nestlé. The company’s primary source of business is related with products mainly aligned with infant nutrition. However, the company even produces other products such as dairy products, frozen food, ice cream, chocolates, pet foods, maggi and others. Through the elegant quality of products, Nestle emerged as one of the leading health and Nutrition Company catering services to people across the world. Nestle has been successfully expanding its business all over the world through the elegance of its services and enormous amount of presence across the globe. Based on its performances, Nestle wants to explore its business in other countries as well. Hence, under this process of successful expansion the company projects a prospective expansion in Canada (Nestlé S.A, 2006). Canada could be a prospective growth year for the company as it has a strong economic situation. Price stability is one of the important features of Canadian Economic Market. It has a secure business environment in which new company can easily adjust and contribute to the economy along with maintaining a sustainable growth for the company. Thus, keeping in view these unique features of the company in terms of its economic projections Canada can be considered as an influential destination for investing and even provides a huge scope for future trading (Baldwin & Yan, 2012). This positive development of the country provides Nestle with a greater scope to develop its outsourcing process for production of goods. With the help of advance technology, that is ample in Canada, Nestle can enhance the effectiveness of the products and satisfy the customer’s needs by providing quality products as per the individual needs (OECD, 2014). In correspondence to the above stated facts, the assignment intends to define the strategies incorporated by Nestle to enhance the prospective growth in Canada. With the help of effective tools such as SWOT and PESTLE, the company intends to enhance the prominence and increase the growth of the company within Canada. By analyzing the different environmental situation of Canada, the paper plans to analyze the economic, political, sociological and technological situation that is prevalent within the new market and expand new business. 2. Environmental Analysis of the Canada The business environment prevailing in Canada offers immense potential for progression of new business. Canada has a strong economic power, which helps new business to explore its capacity and assess performances by achieving the stated business goals (Baldwin & Yan, 2012). The following sections elaborates on the projected positive external support that Canada could possibly assist in while developing business in the country. 2.1 PESTEL Analysis of Canada Political Analysis Canada is a democratic country and governed under parliamentary democracy. It is evident from review of the world economy suggest towards the fact that Canada is the tenth largest country in the world. Canada has a stable system of governmental, which support growth of new business with the country. A strong and effective control over the natural resources of the country provides the government with the stable and sustainable domain to success by assisting prospective growth of business. To maintain distribution of natural resources the government entails many strategies in accordance to the requirement of the governmental situation that is prevailing within the country (Borden Ladner Gervais, 2014). The government of Canada planned many developmental strategies to enhance the chances of prospective growth of business and commerce within the nation. It provides effectual educational strategies to enhance the future of the country and increase the job opportunities by providing ample scope for new companies to develop its peripherals within the nations. Canadian government provides adequate support for business growth as well as provides enormous level of opportunities to develop prominence within the market. With the ease of documentation that broadly constitutes of document such as license, permits and support business operation the country provides enormous amount of support to business entities to develop its operations (Borden Ladner Gervais, 2014). Economic Analysis Canada acclaims the fame of being one of the richest countries in the world. The economic situation of the country is also effective in supporting the development of wealth and prosperity. Stable economic activities have helped the country to grow in terms of its financial stability. The Gross Domestic Product (GDP) of the country is very high that means the income per head of country tends to be high. As the people of Canada have a high income, the purchasing power of the individuals is also high. Additionally, the country has a commendable control over the pricing system in the country this helps the country to have a stable monetary freedom (Day & Grafton, 2001). The economic situation of the country is largely dependent on the export of valuable materials that adds up to the income source. Agriculture as well as the industrial development also contributes to the progress and expansion of the country. The country is even noted to be dominated by large no. of industries related with service, which increase the job opportunities for the people within the nation. Foreign investments are always encouraged by the government of the country to boost the economic situation of the country. Financial resources are provided by the government in order to explore new business in the country and enhance economic prosperity. As a whole, Canada has a favorable economic condition for expanding new business (Galabuzi, 2001). Social Environment Analysis By analyzing the social structure of Canada, the historical development of the country becomes evident. As Canada has a moderate political and economical situation, it creates a positive effect on the social environment and enhances the lifestyle of the people within the country. The culture of this country is quite similar to European countries. A superior social structure includes the integral connection among the people and other available resources. It can increase the control over the social changes and prevent chances of inconvenience. With the enhancement of the lifestyle of the people, the chances of incorporating new opportunities could be ensured, as this would provide with ample scopes for companies to garb the opportunities (Baird, 2008). Canada has a progressive social environment and includes diverse culture. Huge population of Canada identified to be a cause of high rate of immigration. The social environment determined by the socio-economic policies is often noted to be stable and provides ample scope for developing new business. The social culture of Canada reflects social integration and reflects on high level of social support. The people of Canada have always tried to seek for innovative ideas so they encourage entrepreneurship, which may take innovative initiative and ensure future growth. The substantial and fundamental platform that is provided by the country can open door for stronger communities as well as effective strategies to fight with the social challenges (Sable, 2008). Technological Analysis Canada is the country, which has advanced with incorporation of innovative technologies. In manufacturing process, they used advanced technologies to produce the products in bulk and export the goods in other countries. With the advanced technologies, the country increases the no. of mines and deals with related activities. They have used the effective technologies to harvest rainwater and enhanced water saving. They cultivate land with the help of effective technologies and as result the farmers have balanced the resources and reduced their time for producing crops (T-Net, 2015). The technological advancement of the country is highly visible from the enormous production of innovative technologies that are evident within the nations. This innovative domain within the technical advancement of the country is identified to be one of the most important powers of the country for providing elegant support to the system and enhance prominence within the globe. This has further supported the country in supporting new companies and enhanced the effectiveness of developing a prospective business domain within the nation. The technical advancement is even going to support prospective growth of trade and commerce within the nation (OECD, 2012). Environmental Analysis Canada is the second largest country in the world in terms of the huge population that the country has within its national boundaries. With the increasing needs of the upcoming generation, government has to plan a sustainable developmental for improving social environment. By using the environment resources effectively and reducing the chances to misuse the resources, an efficient plan is very important to uphold the current environment situation that is prevalent within the country. The government of Canada fulfils its commitment towards environment by taking initiatives for environmental growth (Hatch, 2013). Canadian government protects their environment al and natural resources to maintain the balance between the resources. Government introduces new laws to enhance its petroleum resources and take new initiatives to strengthen the nuclear project with other countries. It also brings effective laws to protect the environment and penalty system and prevent the environmental damages. Canada has a safety culture by applying management system and prepares the structure of the pipelines as well as other distribution channels perfectly to serve across the country and sustain the environmental growth. It also takes initiative to omit the greenhouse gases by investing more capital in research and development unit for enhancing the science and technological support towards environment (Hatch, 2013). Legal Analysis Canada has the features that are usually prominent within the federal state. The country is governed by the parliamentary structure of works. The Supreme Court has the power to unite all other courts together. The government regulates the trade transactions of the commercial business. Same commercial rules are applied for the national and international company for doing business in Canada. To protect the interest of the business stakeholder’s government introduced various kind of law such as company law, labor law, investment law, customer law, property law and others (Neale, 2013). In response to the legal obligations that are associated with the Canadian business, ‘Bureau of Competition Policy and the Competition Tribunal’ handled the issues related to business acquisition and amalgamation. They introduce scheme of incentive for expanding business in remote area of Canada to increase the value of the place and help the business entity by proving favorable tax benefit (Neale, 2013). 2.2 Porters Diamond Model Diamond Model helps to analyze the competitiveness of a company within a place. The model is very complex but the outcome from the model determines the key factors that help in improving the performance of the company. It includes the strategies, which have to be effective because by implementing those strategies a company can give the competition to its rival company in a particular place (Lanewala, n.d.). Canada is often acclaimed with the fame of being a land that has ample amount of resources. The resources and the economic condition of Canada are favorable for conducting any kind of business. In Canada, human resources are available in adequate quantity that can help the organization to improve its performance even under new market trends. Government makes ample availability of financial resources for the companies to expand its business transaction all over the country. By using the skills of the human resources, a company can enhance its growth along with the individual growth of the employees. With the advancement of technology, a company can improve its production capacity and produce quality based products to meet with the requirement of the customer. Local disadvantage such as lack of raw material, labor shortage and other resources can hinder the business activity. However, in this context Canadian government has the power to encourage the company to develop its business performance with the help of advanced technology as well as resources. Canadian government introduces different kind of law to make sure that every industry in the country gets equal opportunity to grow and help the industries by supplying all necessary resources for ensuring such prosperity (Smit, 2010). The markets of Canada have potential to adapt to the changes quickly and turn the diverse factors into its strength. Being one of the wealthiest countries to develop economic base of Canada is identified to be very strong. Different kind of food industries are established in Canada so it will be a tough competition for the new food industries to conduct business within the nation. The large population of Canada creates huge demands for the products, which helps the nation to establish new food company and increase sales. Conversely, Canada’s labor market needs to develop its skills and there is a further need of educating people properly about the objectives of the company this will help in aligning the individual goal of the employees with the organizations goal. By proper guidance, the labor markets of Canada fights every challenge related with both external and internal environment. Different kinds of market plans and effective infrastructure introduced by the government help the organization to grab the opportunities from the growing market and maximize the profit percentage (Rugman & et. al., 2011). Related industries are identified to be providing ample support to the company by producing raw material that will help in generating finished products at lower price rates, as the level of cost involved with procurement is even low. The availability suppliers within the national boundary are very important to grow the business and generate revenue. Canada has the most favorable economic situation that helps the companies to grow and prosper by supporting to increase the production quality through procuring less costing raw materials. Effective research and development units that are related to products, assist the company to increase the quality and value associated with the products. By proper innovation and efficient technical development, the country assists in upgrading business prospects of the companies that are finding niche market opportunity in the nation. Effective government policies and cheap labor availability in Canada impose a positive impact on the manufacturing system of the company. Hence, the overall development and elegant support that is provided by the company will help Nestle to grow their business domain within the nation (Bulcke & et. al., 2009). Opportunities and threats are the companion of good business practices, as every company has to deal effectively with the external factors and maintain sustainability even under complex scenarios. Canadian government helps any new firms that are projecting business to develop better opportunities and support progression within the system. It takes new initiatives such as tax benefit, use of resources to increase the business opportunities and avail cheap labors for developing market prospects. As well as the country even inclined towards developing the sovereignty of the country that helps in putting in efforts to minimizes the effects of the external factors and supports new business to grow as well as prosper within the new economy (Reinert & et.al., 2010). Nestle has problems that are associated with the internal management of the company i.e. Perrier units as they want to shift its location to another destination and maximize the profit percentage. Canada thus could be stated as the prime location where Nestle can start the business activities with a new zeal and enthusiasm as it has a favorable environment to increase the business performance. In order to do so the company has to set its business goals for the Perrier unit and coordinate all the resources so that the unit’s performance can be enhanced. The present rivalry of the companies in Canada such as Hershey’s, Cadbury-Schweppes, Kellogg’s, Quaker, Kraft Foods, Del-Monte, Heinz, Frito-Lay and others will be imposing huge amount of challenge for developing a market for the company. Simultaneously it will give benefits for the company to upgrade its products quality and increase the value of the product, which attract the customers and help in generating the revenue. The company has to fix price strategies, which will minimize the cost of production and results in supplying low price products in the market. Strong control system helps to enhance the business activity and meet the objectives that are specified for the company. The company should invest more capital to increase its productivity as well as set sustainable strategies to handle the competitive clusters. For instance, Canada has a trade surplus with the manufacturing companies so it will give the opportunities to Nestle, to enhance its business activities within the nation (Nestlé S.A., 2002). 3. Risk Analysis of the Business of Nestle Identifying the Range of Risk and Uncertainty in Canada In order to expand its business in Canada Nestle should identify the different types of risks and uncertainty for doing business. These risks include increasing foreign debts, tighter credit facilities, price drop problems, decline in International assets among others. Canada has a deficit in budgets that can be riskier for expanding Nestlé’s business within this country. With the presence of rival companies that are catering services to the country as it can cause an adverse effect on the business transaction of Nestle. Different kind of business law and privacy law introduced by the government of Canada can impede the working ability of the company (OECD, 2011). Evaluation of the Risks and Uncertainties On a contrary, the country has also been facing financial crisis and other structural needs Canada had to borrow from other countries. It increased foreign debt that resulted in the economic downturn of Canada. As the result, export became costlier for Canada and to recover the situation it has to borrow more debt from other countries. It will affect the current account status and budget related programs. If there will be a budget deficit, Canada could not be able to sustain it developmental growth and failed to protect the economic situation of the country. Additionally, the export process charged huge amount of capital and a steep decline in export, which was observed to be a further downfall for the company. In this case, Canada could not export its products to other countries and it will results in Current account deficit, as its total imports will exceed exports. The total process will cause economic downturn for Canada (Trading Economics, 2015). Canada has available financial resources but it does not provide credits for the business very easily. Different kinds of law and regulation impede business activity and as a result, the company could not attain a sustainable growth without any investment. Another problem related to price of the products affect the company’s growth. Some time Canada faced huge fall in their product price for the economic instability, this will decrease the profits of the company as well as reduce the chances of mergers and acquisitions. The labor markets of Canada needed to be trained so that the potential skills could be enhanced. As the country took initiative to protect the environment and reduce the impact of global warming it imposed an adverse effect on manufacturing industries, this will also impede the industrialization in Canada (Osler, Hoskin & Harcourt LLP, 2014). Identify the Sources from Which to Capture Country Information The company even captures information about the country from different kind of sources. By analyzing secondary data from internet, they can get idea about the prevailing situations within the nation in terms of environment, economic and social condition that are existing within the country. By analyzing the industrial growth, they could even develop perception about economic growth of the country. By analyzing the governmental activity, the company could successfully develop an overview of the business facilities, laws and regulations of the countries to understand the scope for expanding new business of Nestle. As the export will be costlier, the company could not be able to export its products in other countries thus, it reduces the foreign income as well as profit percentage for the company at large (Sandbox Networks, 2015). Risks and Uncertainties to Expand Nestlé’s Business Financial resources are very important to expand Nestlé’s business in Canada. A positive flow of financial resources in business increases the chances of business growth. As in Canada, there is a tight credit facility so the new company of Nestle runs its business activities in that country. Market fluctuation is another factor that imposes huge amount of financial risk on the external environment. The impact of current account deficit and budget deficit reduces the scope to establish the company in a broader way. Different rivalry helps the company to innovate the products but mostly it effects the sales growth of the company. Being a new entity in Canada, it could not gain trust from the customer and face similar level of problem for several month since inauguration (Cisco Systems Inc, 2011). Canada has several problems related to its human resources. If Nestle plans to hire labor from Canada, it will reduce the cost of production and can keep their product price low. However, Nestle have to train its employee, so that they perform better in every activity and be accountable for their work as well. Therefore, the training process will add up to the production cost and accordingly the product cost will increase. If the company keeps it product price high then the customers will choose the other substitute products that are provided by the rival companies of Nestle. To separate the products from its rival company, nestle should produce goods that has certain unique value. During the phase of economic downturn of Canada, the company could not survive longer without implementing diverse business strategies (Schaedeli, 2009). Tools and Techniques to Minimize the Risk and Uncertainty Nestle has to prepare global strategies to eradicate the risk and uncertainty related with business growth. To create a unique image of the company that helps Nestle to develop its competitive domain it has to plan corporate strategies. The company has to find what type of market they should deal in and type of product that is available in the market. Corporate strategy helps the company to diversify the products by analyzing the current market situation, share price evaluation, growth analysis, allocating all the resources together for the progression of the same (Moller, 1998). The company has to set the business strategies to control the price and uniqueness of the products. If the company provides unique products in a low price section of customer will prefer the products to the ones supplied by the customers. This will help the company to develop the products and the level of sales to meet with the complexities and maintain the overall effectiveness of the business. By initiating functional strategies, the company will be able to enhance their product quality with different types of innovative idea such as unique design, scheming, gifts, and quality betterment among others. To connect and retain more customers the company has to maintain good customer relationships. Nestle should enhance its distributional channels as well as research and developmental units to handle the challenges effectively by attaining to the sustainable rules and regulations of the country (Sivasankaran, 2012). Limitations With the effective integration of strategies, the company will be able to eradicate obstacles related with the growth of the company. However, without proper planning the company would fail to gain effective results. To implement these strategies, the company has to invest huge capital and time so that they could get favorable outcome (Kitching & et. al., 2009). 4. SWOT Analysis Business of Nestle SWOT analysis is an important tool that helps in developing both external and internal factor that affects the business performance of Nestle. It helps in determining the strategies, which will minimize the chances of facing business risks that are associated with the Company. By evaluating every factors related with the business performance the company would be able to know the strength as well as weakness that are associated with the company and improve the performance by applying the same for generating business (Bohm, 2009). Strengths Nestle company has a strong brand power, which will help the company to attract more customer in the long run. Along with this, the company provides products, which are best in quality and have the potential to meet with the customer needs. By providing a wide range of products, the company generates ample facility to its customer to choose the products as per their utility and requirements. It has an effective research and development unit, which assist the company to improve the value and enhance the quality of the products. As Nestle has its subsidiary all over the world, it increases the channels of product distribution and results in profit maximization (Weberience LLC, 2015). Weaknesses It has been largely noted that Nestle is unable to perform its social responsibility. This is evident with the fact that the company has allegations related to child labor and unethical behavior. They could not provide consistency in food products and they failed to supply their products in other countries as well. Many issues related to quality of the products are also evident in various countries. The company took initiatives to produce organic foods but failed to meet the customer’s needs and could not increase its sales volume. In some countries, the company has faced issues related to corporate social responsibility as the products of the company sometime lack Nutrition contents and other needs for meeting with the consumer preferences (Jurevicius, 2013). Opportunities As Nestle has a brand value and provide quality based product, its products are liked by mostly all age groups of people. The products that are available in the market have an increasing demand all over the world and supports opportunities to expand their business in other countries as well. It also explores the scope for increasing the quality to meet the customer’s needs to serve the people in a far more efficient and better way. Nestle has ventured with many large company such as Coca-cola and others to meet with the diverse needs of the consumers. People today are becoming health conscious, for example, they chose low caloric products to live a healthier life hence Nestle has taken the initiative to produce low calorie as well as low fat products to increase the range of health contents in the products that they have been producing. As they have huge, capital they also have the scope to acquire other large company or can be a partner of other company for bringing diversity in business (Bohm, 2009). Threats Increasing price of raw material can increase the product cost, this will be a threat for the company. This change within the external environment would make the company provide good quality products at high price, Correspondingly, this could even prompt customer choose the substitute products instead of choosing nestle products (Euromonitor International, 2014). From the above information it can observed that although Nestle Company has many flaw but it has the effective scope for establish its business activities in other countries. 5. Recommendations Nestle has to implement global strategies to expand its Perrier unit in Canada. The company must plan for business objectives to increase its business transaction more apparently and in large volume. Nestle should avoid unethical business practice to maintain a good relationship with its customer and retain them. As Nestle have the issues related with social responsibilities, it should take care of the environment of Canada. It should use the strategies to recycle its used products such as container, bottles and others in order to contribute in the green revolution. It should provide paper to pack its product and save the environment from being polluted. Nestle should take responsibility to protect the human rights by providing quality based products which must be ethically sourced. Nestle company face lots of criticism with the issue of child labor they should avoid such unethical practices related to business in order to avoid negative publicity. While dealing with the employees they should take care of the cultures, values, benefits and needs of the employees. Furthermore, the employees should be trained as per the requirement of the business objectives. By evaluating their skills and innovative idea, Nestle can encourage and empower the employee with valuable responsibilities to increase their work potential. Nestle should include leadership in effective control management system so that they could minimize the ill effects of bureaucracy. By using effective control system Nestle have to coordinate its all resources to get an effective outcome that increase the brand value of the company across the world. The company must analyze the availability of the distribution channels as its produce different types of perishable goods, which have to be delivered within time. Brand power of the company is high but still Nestle has to invest in promotional strategies for investing in new country for maintaining its growth. Nestle has to take initiatives to produce the organic products and add variety to its existing product range. Besides, it should maintain good practice of accounting by controlling the business transaction and following accounting rules in an efficient manner. Nestle should pay its corporate tax in a timely manner so that it can avoid inconvenience made by the government. To maintain its popularity the company must follow effective rules of maintaining a sustainable business practice and effective corporate government. 6. Conclusion Based on the review of the overall analysis it could be ensured that Canada is the best choice for expanding business. As the government of Canada provides lot of resources and facilities to increase the performance of the business, Nestle has a great scope for expanding their business as well as maximize their profits. The brand power of nestle will help the Perrier unit to run its business practices smoothly within the new market. With the advancement technology in Canada, Nestle can improve its production quality as well as the standard of services to meet with the elegant needs of the business and develop its prominence at large. By integrating a proper and good business practice, the company will be able to increase its stability. Apart from the financial resources, Canada has other natural resources that are going to help the industries to prosper within the country. The cultural diversity of Canada can help the company to grow, as the wide ranges of products will be appreciated by mostly all the people of the country. 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