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Online Newspaper Industry in Hong Kong - Research Paper Example

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Summary
The introduction of online newspaper, which is an outcome of technological advancement, has emerged as a significant event in the newspaper industry. The research aims is an effort to look into the online newspaper industry in Hong Kong. …
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Online Newspaper Industry in Hong Kong
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Online Newspaper Industry in Hong Kong

Download file to see previous pages... With the advancement of internet, electronic businesses have boomed in the recent years. Online newspaper has been beneficial not only by proving news and information for the internet users, rather providing the same for the overseas readers (SooperArticles, n.d.). Electronic press has the ability to attract the readership from both the domestic and the overseas readers leading to no geographical limitation for the online newspapers. With the increased internet usage, the newspaper has also become online to attract the customers by getting involved with some popular technical ground such as internet. This reports aims to offer an insight into the online newspaper industry of Hong Kong. Research Question and Objectives The research aims is an effort to look into the online newspaper industry in Hong Kong. The following are certain research questions which are required to be investigated in this paper. 1. What is the present status of newspaper industry in Hong Kong? 2. Has online newspaper emerged as an opportunity for the newspaper industry? 3. What would be an effective and successful marketing strategy for the online newspapers? To investigate the above questions, one would require setting his or her research objectives which are related and linked with the above research questions. While framing up the objectives care has been taken to frame up the objectives to be either measurable or observable and at the same time, these must be limited to the scope of the research arena. The research objectives are realistic and viable to offer effective recommendations for successful marketing strategy framework for the online newspaper industry in Hong Kong. The objective...
To investigate the questions, one would require setting his or her research objectives which are related and linked with the above research questions. While framing up the objectives care has been taken to frame up the objectives to be either measurable or observable and at the same time, these must be limited to the scope of the research arena. The research objectives are realistic and viable to offer effective recommendations for successful marketing strategy framework for the online newspaper industry in Hong Kong. The objective of this research paper is to offer an effective marketing strategy for the Hong Kong online newspaper industry with an appropriate analysis of the industry, the customers and the prevailing marketing strategies.
This report makes a conclusion that this project will analyse the online newspaper industry in Hong Kong and on the basis of this analysis, some recommendations for the marketing strategy will be formulated. Before conducting the research, a literature review has been done to gather some basic information regarding media industry in Hong Kong, different types of online marketing models suggested by the researchers and its advantages as well as limitations. In the later part of the literature review, some of the strategic models will also be discussed as these will be used in later part of the project while analysing the data. The newspapers can arrange some portion of the papers dedicated to these kinds of news. This would enable the companies to increase their customer base. In the recent years, the youth may be interested in some fashion related news or news from the campuses. ...Download file to see next pagesRead More
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