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Newspaper and Internet - Case Study Example

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The paper presents the analysis of the newspaper and Internet role in modern society. Besides, different media sources are discussed in terms of history. It is highlighted that newspaper was a product of necessity and invention as the civilization matures…
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Newspaper and Internet
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Newspaper and Internet

Download file to see previous pages... The first newspaper was published in Beijing in 748 (newspaper–industry.org, n.d.). The paper reported further that the first daily newspaper circulated in 1702 in London and was called The Daily Courant. It was further revealed that in 1754, the first commercial newspaper The Daily Advertiser was published in London. In the U.S. earlyamerica.com, (n.d.) revealed that their first daily newspaper Boston News-Letter came out of circulation in April 1704. Since its inception, the newspaper is strictly for news and it was only in 1856 that commercial advertisements were discovered as a profitable endeavor by newspaper New York Ledger (Bellis, 2008). The invention of the radio in 1920 and television in 1939 did not affect the popularity of the newspaper as the source of news and an effective ads placement alternative. Williamson (n.d. 23rd par.) revealed that “Most all the major stores are getting back to the basics and finding the print advertising to be the best return on investment”. In 1973, the internet was discovered by Vinton Cerf (ideafinder.com, 2007). It is a known fact that the internet is also a provider of news and ideas much like the newspaper. Critics conclude that the internet will cause the slow death of the newspaper and the people economically dependent on it. The conclusion is based on the fact that the internet provides what the newspaper can for free. Based from this, one need not spend a dime to buy a newspaper just for the news and ads because there is the internet, providing them what they need free of charge.

This paper

aims to document and analyze the strength and weakness of the newspaper compared to

internet and come up with strategies in order to survive in the context of customer service

operation and excellence.

Business Management experts agree that the obvious first step in order to come up

with strategies for survival of a business enterprise is determine the developed perception of

the customers about the business. The general truth suggests that this is of prime importance

for the reason that perceptions should be well addressed in the formulation of strategies and

action plans. Burns (2000), a university professor and a web site owner said that in case of a

daily traveler, newspaper is still the choice over the internet for the simple reason that he has

to download and print the crossword puzzle in order to work at it while on a public transport

going to office. He continued by saying "Well, now you have to print it out, or download it

onto a laptop for the trip. You're back to hauling things around again." (24th par.). A blogger

by the pen name Lockergnome (2005) reported that what he usually read from the

newspapers today are the news he read from the internet site yesterday. The blogger

continued by saying that if all readers will finally realize this, surely they will not buy

newspaper anymore, waste their time reading because what they are reading is already

history. In the end, the perception being shown here is with newspaper, the happenings are

not in real time unlike with internet. Another blogger by the name of Farsha (2007) feels

that internet is not effective as newspaper in areas where access to the World Wide Web is

limited. Farsha further said that if continues presence in the mind of the customer is needed ...Download file to see next pagesRead More
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