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Hull City Marketing Communication - Research Paper Example

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This research paper "Hull City Marketing Communication" focuses on Hull City’s tourism activities. The same document shows the different steps used to increase the number of Hull City tourists. The plan includes the cooperation of the members of Hull City. …
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Hull City Marketing Communication
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Download file to see previous pages Currently, people who had not visited Hull City before are not aware of the city’s major tourist destinations. With strategic advertising, more people from California, New York, France, Germany, Las Vegas, Virginia, Scotland and Wales will shift to Hull City as the next travel destination4.
Further, the objectives mentioned in the tourism marketing plan are realistic. One objective is to increase travelers’ interest in Hull City’s tourist spots. Another objective is to increase the number of tourists returning to Hull City. A third objective is to create a cultural bond between the Hull City residents and the welcomed visitors5.
Additionally, the marketing strategy is to create a tourist-friendly Hull City environment. My market is well defined. The market is composed of tourists. The bulk of the tourists will come from England. Another group of tourists will come from nearby Wales. The third group of tourists will come from Scotland. The fourth group will include visitors arriving from other countries.
Further, the marketing strategy includes advertising the benefits of visiting Hull City. The benefits include learning the rich historic culture of Hull City. Another strategy is the offering of reasonable prices for group visits. Consequently, offering discounts will persuade prospective tourists to schedule a trip to Hull City.
To enhance the above marketing strategy, tourism surveys will be conducted among Hull City residents. The surveys will help show the residents’ preferred tourism spots. The survey results will be the basis for communicating with local tourist destination owners regarding offering discounts to increase tourist arrivals.6
Further, there are two marketing goals. One goal is to increase travel to Hull City’s tourist destinations. Another goal is to persuade the destination owners to contribute their share to the success of the tourism program.  ...Download file to see next pages Read More
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