We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Tourism city brand of integrated marketing communications - Dissertation Example

Comments (0) Cite this document
Summary
BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code Module Title Module leader Student ID number I understand that the School does not tolerate plagiarism.  Plagiarism is the knowing or reckless presentation of another person’s thoughts, writings, inventions, as one’s own…
Download full paperFile format: .doc, available for editing
Polish This Essay91.1% of users find it useful
Tourism city brand of integrated marketing communications
Read TextPreview

Extract of sample
"Tourism city brand of integrated marketing communications"

Download file to see previous pages Brunel University Brunel Business School Uxbridge, Middlesex UB8 3PH United Kingdom Tel: +44 (0) 1895 267007 Fax: +44 (0) 1895 269865 Declaration I hereby undertake the completed report on my own and it is my work. I have provided complete acknowledgement to authors of any information that has been previously published and used in this report. It to my best knowledge that the information provided in this report meets all ethical requirements of providing citations throughout the text (Harvard Style). I also understand and accept that my completed report upon submission will become the property of Brunel University which is then allowed to reproduce this report in any for educational and research purposes without seeking consent from me. Student ID: Date: Word Count: Acknowledgements I would like to personally thank my supervisor Dr. XYZ who has been quite supportive despite of his other commitments. Without his guidance it would not have been possible for me to complete this dissertation in a meaningful manner. This research work has been a one of the best practice in my learning career and has surely help me develop my education research skills which would help in my career. Moreover, without the support of my parents and teachers, it would not have been possible to conduct this research work. I therefore dedicate the work of mine to my parents, teachers, and friends. Abstract The branding and marketing of cities is an essential factor for the governments for the promotion of their cities, and it helps them to improve the economic position of the government in this era of globalization. Over the last few years the London City had been preparing for the event of Olympics which were held almost 2 months ago and keeping in view the phenomenal event of Olympics, this study can be considered as a useful attempt to investigate how integrated marketing communication tools have been used for marketing of Olympic Games 2012 and branding of London city as a host city which has been known for its rich culture and social heritage and setup. The prime objective of this research work is to focus on the integrated marketing tools that are applied in the branding of the London city. For this study, an online survey was conducted through which 150 respondents residing in either UK or other EU countries took part. The data collected from the primary research was subjected to statistical modelling including regression analysis to draw upon the relationship between effectiveness of integrated marketing communication (IMC) used by different authorised organizations on the perception of tourists or travellers visiting London as to whether they feel that IMC has successfully branded the London as the host city of Olympics 2012. The result of the present study has revealed that IMC activities have successfully branded London as a city and there is a significant impact of IMC on branding of London city. Table of Contents 2 Acknowledgements 3 Abstract 4 Chapter 1 - Introduction 11 Chapter 2: Literature Review 20 Chapter 3: Research Methodology 43 Chapter – 04: Findings and Discussion 54 Chapter 5 - Conclusion and Recommendations 71 Appendix I: ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Tourism city brand of integrated marketing communications Dissertation”, n.d.)
Retrieved from https://studentshare.org/management/1397373-tourism-city-brand-of-integrated-marketing
(Tourism City Brand of Integrated Marketing Communications Dissertation)
https://studentshare.org/management/1397373-tourism-city-brand-of-integrated-marketing.
“Tourism City Brand of Integrated Marketing Communications Dissertation”, n.d. https://studentshare.org/management/1397373-tourism-city-brand-of-integrated-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Tourism Leakages

In most cases, the governments have favored the owners of the tourism resources by the private sectors or the foreigners. Consequently, a recognizable percentage of the tourism resources belong to the foreign investors. Therefore, the local communities benefit less from the tourism revenues due to the leakages of tourism profits.

5 Pages(1250 words)Dissertation
Customer Relationship Management (CRM) in Tourism-Related Hospitality Establishments in Beijing, China
The intention of this study is Customer Relationship Management, or CRM, that has many perspectives and definitions that illustrate its fundamental thrust, that of trying to present a holistic strategy for managing customer relationships by getting to know the customers and their needs better, communicating with them more effectively and trying to fulfil these needs
76 Pages(19000 words)Dissertation
Influence of Marketing on Brand Perception: Case Study of Vodafone
References 9. Appendices 1. Abstract: The purpose of this dissertation is to understand the Influence of Marketing on Brand Perception and for this the Case Study of Vodafone has been taken for analysis. Marketing plays an important role in creating brand perception of a firm.
34 Pages(8500 words)Dissertation
AN INQUIRY INTO THE EFFICIENCY OF CELEBRITY ENDORSEMENT AS A MARKETING COMMUNICATIONS STRATEGY IN MORDERN SOCIETY
The interviews were based on a questionnaire which was specifically designed to gauge the expectations and perceptions of consumers with regard to celebrity endorsements. The design of the questionnaire ensured that all the key variables which are vital for the study such as, the attitudes of the consumers towards a certain brand; attitudes towards the celebrities endorsing the brand; perception of consumers with regard the brand or product based on its association with a celebrity; the degree to which the consumers' purchase decision were influenced by the association of the celebrity with the said brand, product or service etc were taken into consideration.
16 Pages(4000 words)Dissertation
Tourism Marketing Information and London's Image Management
In addition to the appropriate marketing information about a given tourist destination, destination marketing and management are equally important in maintaining the destination image. The purpose of this paper is to identify the marketing information features which contribute to a positive destination image.
60 Pages(15000 words)Dissertation
Marketing of luxury brand-VERSACE
lications 24 References 27 Appendices 30 Appendix A - Questions for Interview 30 Appendix B - Questionnaire 31 Introduction For majority of individuals, luxury products were previously considered difficult to access and an opportunity to use. Luxury used to indicate a product that is only accessible by a small fraction of individuals - it was a product or service that was in limited supply.
28 Pages(7000 words)Dissertation
Brand Management: Main factors, New Trends and Research Gaps
The study reveals that six categories are most investigated and relevant for managers: Brand Management, Brand Equity, Brand Knowledge, Brand Awareness, Brand Recall, and Brand Image. In addition, corporate sustainability and international brand management have been identified as one of the major trends for brand managers and academia.
42 Pages(10500 words)Dissertation
Nation Branding
Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide. It is more expanded than classical product brand strategy and it involves political activities. Nation branding is getting very popular since many countries try to develop a national brand.
40 Pages(10000 words)Dissertation
The Brand Positioning and The Brand Perception of The Grand Hyatt New York City Hotel
The research findings reveal that there is a positive correlation among customers of The Grand Hyatt New York Hotel, but at the same time there is a mild correlation among prospects due to the fact that the respondents most probably do not belong to the target market of The Grand Hyatt New York Hotel.
88 Pages(22000 words)Dissertation
Purpose and Mission
The mission of the proposal is to gain an in-depth understanding and visibility of the marketing concepts. The mission is accomplished and is reflected in the documentation of the report.
20 Pages(5000 words)Dissertation
Let us find you another Dissertation on topic Tourism city brand of integrated marketing communications for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us