We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Streetcar marketing communication and Marketing mix - Case Study Example

Comments (0)
Streetcar marketing communication is quite unique and this has enabled it to integrate its marketing mix to address the phenomenon of the 4P's (product, promotion, place, and price). At a larger extend this process has enabled the company to relate well with the people, the system, the processes and the materials evidence when carrying out marketing activities…
Download full paper

Extract of sample
Streetcar marketing communication and Marketing mix

Download file to see previous pages... The strategy used by the streetcar company is very exceptional as it also works in a way to preserve the environment. The advocates for a greener environment have affirmed that indeed there is no need to have many cars on the road and having a business that offers car sharing and car rental services is very effective way of ensuring that the emissions are reduced. The elements that are involved in the marketing of any company are not conclusive since there are a variety of them.
Insight to the buyer behaviour and their decision making process is entrenched in the core marketing concepts. Currently, marketers have been able to develop theories and prove them scientifically to explain the stable rules that apply to the marketing sectors and business communication. The major concern is addressing the observable features that are similar among all or most consumers and try to understand them vividly. It is very difficult for one to ascertain that marketing has a theory and that it is justifiable on the basis that it is logic and consistent.
In the modern market regimen, the core concepts include the market strategy, eCommunication and eCommerce. Different methods of communication are involved by different companies to market themselves as this is the first process that will initiate the eagerness in customers to buy. When customers become aware of a certain product, it evokes a curiosity. Streetcar has established good strategy that incorporates eCommerce and eCommunication. These concepts are important in marketing because the strategy for marketing will enable a company to come up with a better marketing plan which is cost effective and successful. The understanding of human behaviour can enable streetcar to meet their marketing objectives which can be evaluated by certain aspects that are practical and measurable for instance the amount of sales, the profits, the market share and the ROI- return of investment.

Objectives and Strategies
The main objective of implementing communication strategies in a business is to increase the sales of the business and as a result increase its profits. The success of the marketing strategy will depend on the appropriate coordination and implementation of all the elements of a marketing mix which include pricing, promotions, place and the product. Business success is achieved by the realization of the business objective. The communication style in marketing is to give answers to the following questions about customers; who How When Where And why do they buy The streetcar company has integrated all the answers to the above questions and has established a strong customer base in the UK (Pelsmacker et al 2007). Evaluation of the market, control systems and use of direct communication allows interactive exchange of information and effective marketing of the products offered (Fill 2006). Streetcar is one of the biggest car sharing and car rental clubs in the United Kingdom and it was established in 2004. The customers are mainly the people who do not have personal cars and those who don't use their cars regularly. Currently, the clubs has over 40,000 members all over the country and it is operating in seven cities with seven ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing communication mix
This study looks into marketing and communication mix as a tool used by business organizations and companies to meet their objectives in marketing and advertising of the products and services that they offer. The mix in marketing communication is comprised of promotion, product, price and place which are usually referred to as the four Ps in marketing.
11 Pages(2750 words)Assignment
The Marketing Mix for Pets.com
Pets.com Case Study Analysis BY YOU YOUR SCHOOL INFO HERE DATE HERE Pets.com Case Analysis The Marketing Mix for Pets.com As far as product, Pets.com emphasized vastness of merchandise offerings that would cater to a large variety of pets, including ferrets, turtles, and fish.
4 Pages(1000 words)Case Study
Ryanair Marketing Mix Analysis
This paper will explore how Ryanair found an available niche and tailored its marketing mix to exploit and expand its market share. It will also explore how elements of Ryanair's marketing mix have changed as the airline has grown and succeeded. Ryanair redefined the market in a way that Southwest Airlines (Southwest Airline) had done in the United States.
11 Pages(2750 words)Case Study
Nokia Marketing Mix: Penetrates Large Demographic Worldwide
Nokia had several products under its company and developed the digital switch that evolved into the multifaceted platform that is still the basis for Nokia's infrastructure today. Nokia continued to acquire more companies and added knowledge and different products/ sectors having to do with electronics such as television manufacturers and computer firms.
12 Pages(3000 words)Case Study
Marketing Communication Case Study
After conducting studies in which Unilever examined the impact of narrowly defined beauty as seen by women on fashion magazines, advertisements and billboards, Unilever found that only two percent of women describe them as beautiful (Traister, 2008) which served as the basis for this campaign.
13 Pages(3250 words)Case Study
Communication or marketing strategies
A company has a business objective to achieve and to give it firm shape the organisation develops a business plan. Part of the business plan deals with the communication strategies of the firm which is delivered through marketing, advertising and promotional campaigns.
11 Pages(2750 words)Case Study
The Marketing Mix Promotion Strategies
Adidas has been trying hard to sustain its image and brand equity by launching a series of successful promotional campaigns that have helped them expand their business locally and abroad. The business expansion for Adidas came in a giant leap when they acquired Reebok International in 2006.
2 Pages(500 words)Case Study
International Marketing Mix Tutbury Crystal
The branding and positioning of a high end lifestyle product like crystal is of utmost importance to give its market value a lift. The crux of our paper is the development of an international strategy for the marketing of a new product developed for the lifestyle segment by Anukul Designs along with the crystal produced by Tutbury - a British manufacturing company in India.
28 Pages(7000 words)Case Study
Marketing Mix for the Holden Commodore
The VB model which was introduced first in 1978 was mainly meant to be a family car. But due to the demand of the market and the segmentation in the market, there has been introduction of other models that fits into the operations framework of the market.
6 Pages(1500 words)Case Study
Marketing Mix of Walmart
Nowadays, marketing communication and advertising is becoming exceedingly important in everyday life. The use of the Internet has augmented the importance of advertising as advertisements about a specific brand or product reach people easier. Moreover, Jones (1995) states that "advertising is capable of a sharp immediate effect on sales" which plays a main role in enhancing the brand name.
8 Pages(2000 words)Case Study
Let us find you another Case Study on topic Streetcar marketing communication and Marketing mix for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us