How Technology and Information Systems asserts Commercial and Industrial Trade - Essay Example

How Technology and Information Systems asserts Commercial and Industrial Trade? The business world of present times has changed for the better. Thesehave incorporated modifications in the manner the different theories have come into play as well as in the way in which additions to these ideologies was present in the first place. The changing theories have also helped in understanding the basis of commerce and industry and their related working methodologies. In order to understand how the fields of commerce and industry have shaped up in the technological settings, one can find out the exact methods which go in line with these very technologies and how these in unison with each other form the rationale for the exact basis of the changing business trends, ever so often adopted fads and so on and so forth. (Fitzgerald, 2000) It is quite possible to think of the changing technological regimes in the context of present day business scenarios but when one looks at them from a global standpoint, the ideology related with the technological market can be nothing else but considered flawed in the real sense of the word. For this not to happen, one needs to study the technological angles that are set in individual countries and then categorize them with the regional or on a broader context, continental basis. After this has happened, one could go on and introduce the respective technology on a worldwide footing. All this needs proper understanding of business insights, foreseeable changes in the related scheme of things and a general know-how with regards to the strategies, tactics and activities that an industrial trade or commerce entity would entail whilst keeping in mind the entire business perspective. Technology is advancing at a rapid speed and due to this factor, the business perspectives need to be aligned with these regimes so that in the end there is a complete mesh between the technological advancements and the manner in which they are exploited upon by the commerce and industrial circles, both at the client side as well as the ones who are designing for it, i.e., the advertising agency. (Streeter, 2000) The changes have happened not only on the scientific advancements’ side but also at the forefront of business scenarios which have seemingly changed their stance towards the improved and enhanced technologies with the passage of time. However this requires a special effort from the people who are at the helm of affairs within the commerce and industrial circles relating that with the technological settings since this aligning is so very vital to the overall effect and the consequences that turn out due to the investments done in this very sector. The ideologies related with the marketing and management side which come under the industrial and commerce umbrella suggest that a lot of investments in terms of time, money and a host of other things including publicity, proper automation methods and a platform for sound communications are indeed necessary to take these technological basis to a level where these were never expected to be, in the preceding times nor were forecasted ever before. The creation of this new form of technology has asked for enacting strategies which could go hand in hand with the ones that have already been deployed for similar yet not so advanced technologies in the past. However, in the present times, any such investment in terms of all that has been mentioned in the above lines is just not enough as there is a market out there which believes in the fact that demand and supply are inter related and are in close relation with each other. (Mcconnell, 1996) It is also possible that at times the technology might not be able to deliver the intended value to the end user but then again there are efforts made by the business fraternity and the team which is marketing the respective device or product coming under the technological regimes to make sure the customer understands that the company is there to serve him and it would not make any product of offer any such service which would not guarantee ease of customer experience, a total customer satisfaction module and lastly, post purchase satisfaction as well as the eventual returning of the customer to have more of the same product. Business strategies make sure that they make the customer realize of his eventual need and the feeling of longing attached with the very same. The manner in which technological communications are on the rise and especially with the help of the Internet is something to write home about but it would generally not be a good basis for the overall simplicity that is discussed here. Thus the business angle within commercial and industrial trade needs to be adjusted in the wake of the changing times and the eventual needs so that people could understand their wants and the advancements to be in line with each other and hence give in to the business’ demands for buying their desired products but all this is possible only if there is a dire effort on the part of the industrial and commercial circles to have technology completely within their grasps and make the intended users realize as to what their responsibility towards the changing times is. (Czerniawska, 1998) Moving ahead with the discussion on commercial and industrial trade, sales force forms the basis for all the sales related activities that happen under the business umbrella. Similarly, sales force automation or SFA for short consists of the different management systems which automate the process of marketing, management as well as information handling in the SFA functions. The management system of SFA combines itself with the marketing information system and hence a new term by the name of Customer Relationship Management or CRM, comes into the equation. Sales force’s role is to remain acquainted with their respective tasks at hand. The different channel members include the sales force which could either be the retailers, traditional wholesalers, distributors, middle men and even the sales men and sales women. The sales force is the true face of the various organizations that do their supply chain activities and thus the relevant product and brand to our tables. (Hall, 1995) Without them, there would be no breakfast cereals, no soaps, groceries and so on and so forth. The sales force is also responsible for speeding up the whole process of supply as well as meeting demand deadlines day in day out. With that, they can exert their pressures on the different channels and thus wrest the initiative in bringing the product to the markets in a much better and cohesive manner. The intermediaries working at the different levels can bring with them loads of experience under their belt and thus motivate the line (channel) members from meeting demands on a consistent basis. All the applications of SFA have one thing in common. These contribute to the total wellness and prosperity of the sales force as well as the related activities, processes and tasks that are going hand in hand with each other. It is pertinent to understand that the commercial and industrial trade regimes require such technological and information systems within their grasps so that nearly all the stakeholders could benefit from such undertakings. These activities echo the feelings of the sales force with the implementation of SFA within their ranks in the first place. As our research shows that the implementation of SFA is in just about every industry, be it in relation with food or health, accounting/finance or management, you name it and it is basically present there. (Addison, 2000) Hence this proposition lays solid emphasis on the point that the usage of SFA is in just about every other industry of our times and in the coming eras as well. More than that, the business size does not construe as a major hurdle in the path of implementing and deploying SFA within the related ranks, hence there is a strong enough need to see that the size of the business is as much as it can be as the returns will obviously be in larger sums too. From the daily life routines, Internet has become a common name in households of today and imperatively its uses have increased drastically. It has become a major commercial as well as a consumer track for public leading them towards the electronic information resources available. A person would rather prefer to visit a web portal online than going to a nearby store to inquire about the merchandise products of his choice or interest. (Good, 1996) Technology has made life simpler in the fact that nearly all devices within home are run with the help of automation and the end users find it safe to have such products installed within the luxury of their homes. Indeed the role of technology and information systems is not limited to commercial and industrial trade alone. The effects are manifolds as far as the daily life routines of end users are concerned. They face the different nuances happening on a number of instances on a regular basis and this is one of the significant things that one has to understand, all said and done. Works Cited Addison, John. Technology, Trade Sensitivity, and Labor Displacement. Southern Economic Journal, Vol. 66, 2000 Czerniawska, Fiona. Business in a Virtual World: Exploiting Information for Competitive Advantage. Gavin Potter; Macmillan, 1998 Fitzgerald, Edmund. Globalizing Customer Solutions: The Enlightened Confluence of Technology, Innovation, Trade, and Investment. Praeger, 2000 Good, Mary. Technology and Trade. Law and Policy in International Business, Vol. 27, 1996 Hall, George. The Age of Automation: Technical Genius, Social Dilemma. Praeger Publishers, 1995 Mcconnell, Sheila. The Role of Computers in Reshaping the Work Force. Monthly Labor Review, Vol. 119, 1996 Streeter, Bill. Automation Makes Gradual Inroads in Commercial Lending. ABA Banking Journal, Vol. 92, 2000 Word Count: 1,534 Read More