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TelePacific Marketing - Essay Example

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MKT P5 Executive Summary David Glickman founded TelePacific Communications in the year 1998 in Los Angeles, United States. The founder’s mission is to provide enhanced communication services across the US and attract business organizations to adopt their unique Voice Over IP (VoIP) services…
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TelePacific Marketing

Download file to see previous pages... Financial strength is one of the prime constraints of TelePacific which restricted them to promote the company across the world. Therefore, e-marketing will be an effective promotional tool to develop awareness among the people of the world. Moreover, the award received in 2010 has enabled the company to increase its annual revenue by 13% each year. Managing customers efficiently is an important competency of an organization dealing in the service sector. Maintaining long-term relationships with the existing customers and developing unique strategies will enable the company to retain and to attract new clients. Involving customers in planning future strategies of the company will influence them in maintaining long-term relationships with the organization. Moreover, employee satisfaction is also an important factor which should be dealt sophistically. The employees are the core communicators who interact with the customers. Thus, job satisfaction and continued training programs are essential for enhancing the relationship among the customers and the organization. Managing the Customer Relationship TelePacific is renowned for providing excellent services to its customers along with quality network coverage. In order to measure the performances of their employees the company has implemented various metrics which create accountability and visibility across the organization. The metrics are reviewed every week on an organizational level discussing relevant issues and developing customer experiences through their services. One of the core commitments of the company is to enhance the relationship with the existing customers and to introduce innovative products for attracting new customers. Thus, Customer Relationship Management (CRM) is an effective tool for maintaining long-term relationships with individual customers. The strategies of CRM help create new and shared value for individual customers that leads to building preferences for the organization ultimately generating appropriate outcomes related to business results (TelePacific Communications, 2012) . The company enables customers for communicating with the top level management by providing them direct phone numbers regarding any issue. In addition, TelePacific can invite ideas from customers for jointly planning and developing values distinct to the class of customer. Furthermore, the management can collaborate with the distribution channels for enhancing individual customer satisfaction. Integrating customers’ suggestion into their technologies will develop their participation and involvement with the company. Moreover, e-marketing is growing rapidly as a competent tool for promoting a company and its products. Various strategies are being employed by organizations to attract the attention of the customers in order to promote their unique products and services offered. Social networking sites are quite common these days to promote company’s products. The use of social networking sites has developed immensely among the younger generations and corporate. Therefore, generating awareness of the services offered by TelePacific through Facebook or Twitter will attract new customers. Furthermore, it gives the company an opportunity to interact directly with the individual customers and identify the common desires and evolving trends. This will help the company to include the common requirements of the targeted customers in orde ...Download file to see next pagesRead More
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