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Management Strategic Plan - Research Paper Example

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Strategic Plan Table of Contents Table of Contents 2 Sharjah Municipality 3 Strengths, Weaknesses, Threats & Opportunities 3 Strengths 3 Weaknesses 3 Opportunities 4 Threats 4 Vision Statement 4 Mission Statement 5 Corporate Values 5 Business Objectives 5 Key Strategies 5 Cost Reduction 5 More eService Model 6 More Channels for Payment 7 Creating an Active Team 7 Major Goals 8 Strategic Action Programs 8 References 9 Sharjah Municipality Sharjah Municipality is one of the largest administrative divisions in UAE…
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Management Strategic Plan
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Download file to see previous pages Sharjah municipality works on betterment for all the people of Emirates (Sharjah Municipality, 2012). Strengths, Weaknesses, Threats & Opportunities Strengths The corporation has strong local presence. The municipality has developed expertise in the field of e-service. The corporation has strong presence in the society. They practice corporate social responsibility activity to enhance social image. They are a government organization and they can take help from the government to raise capital for implementing new technology. The administrative department is using a updated website to provide information to customers. The municipality is using e-payment system for value services. Weaknesses Work culture of the municipality needs modification. All the staffs work alone. Work culture of the municipality affects customer service level. Customers are not satisfied with the service level of the Sharjah Municipality. The municipality needs to implement state of art technology to improve customer service level. The administrative department does not use state of art technology like VoIP and data collocation technique to increase service efficiency. Opportunities Sharjah Municipality has the opportunity to increase service efficiency by using internet application like email marketing can help the company to design suitable communication strategy. The corporation can get real time feedback and queries from customer after implementing e-service. The corporation has the opportunity to improve service level by implementing E-procurement system. The municipality can increase efficiency of digital marketing by using data collocation techniques. Threats Threats in terms of changing consumer behaviour, implementation cost for new technology can impact the business process of the municipality. The municipality will implement ERP system to organise transactional data. The administrative department needs to invest huge amount of money to implement ERP system. Investing too much money on single technology can be identified as threat factor. VoIP technology integrated with 1Net MPLS-based IP VPN service can be used by the municipality to communicate with people of Emirates (Washburn, 2009). Vision Statement Drainage Department of the municipality provides premier service to increase the efficiency level of wastewater management facility. They are trying to create a healthy environment by improving wastewater management facility. They have planned to invest more than 150 Million Dirham to expand network of construction projects within next few years. They are planning to increase car parking facility in near future. The construction projects network will cover an area of 100,000 cubic meters. Mission Statement The municipality works on betterment for all the people of Emirates. They always try to provide quality service to customers. The corporation tries to maintain an honest service relationship with the people. The administrative department tries to design a sustainable social growth model for all the people of Emirates. Corporate Values The municipality tries to maintain healthy service relationship with all the people of Emirates. They give importance on achieving result in terms of providing quality service. They are trying ...Download file to see next pagesRead More
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