We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Tipalet seduces a society driven by gender stereotypes - Essay Example


Extract of sample
Tipalet seduces a society driven by gender stereotypes

 Tipalet seduces a society driven by gender stereotypes Advertisements have always been an important form of expression and more particularly, a medium through which the producer spreads an ideology. This advertisement follows the basic format of a poster advertisement, containing a striking image, a strong slogan and eye-catching colors. This paper analyses the Muriel Tipalet Cigarette advertisement through two basic approaches, the semiotic approach and the stereotype approach. The advertisement is first approached semiotically, understanding the connotations, paradigms and syntagms contained in it. Further, the signs presented in the advertisement are identified and discussed. Finally, the advertisement is studied for implied stereotypes and ideological suggestions. In conclusion, the impact of the visual abstract of the product on consumers is weighed, while also considering the cultural significance of the advertisement during its release in the 1970s
The advertisement contains a striking image of a handsome man and a beautiful woman, which when combined with the words holds connotations of gender stereotypes. The words "blow in her face and she'll follow you anywhere" is an arbitrary sign which aims at capturing the attention of the male audience. As seen in the picture, the woman is wearing a white top, revealing her bare shoulders and skin, evidently denoting sex appeal being used in the advertisement, linking the woman, the cigar and the man. It appeals to the male audience

Check these samples - they also fit your topic

Stereotypes: Gender, Sexuality and Race in Theatre
Experiencing oppression and exploitation involves a confrontation by power imbalance and helplessness. This results in trauma, whether or not it is articulated. Significant or prolonged trauma causes increasing distortion in the experience and presentation of self.
16 pages (4000 words)Essay
Gender Stereotypes and Discrimination in the Workplace
Gender discrimination in the corporate world is also one of the widespread concerns that has remained since centuries and comes under witness as an escalating dilemma, rather than an eliminating one. However, as the different fields such as political, social, economic, and business are undergoing numerous changes, it has shed some radiance to the role of women in society and in the business community to some positive amount (Cleveland, Stockdale and Murphy, 2000, pp.
10 pages (2500 words)Essay
Gender Stereotypes Analysis In Popular Culture
Popular culture today highly upholds the aspect of gender differences. It perpetuates the idea that women and men are different. Songs, films, self-help books, television talks, and television sitcoms, all address the concept of gender differences. Women are mostly presented stereotypically as people of simple minds, domesticated, and highly emotional.
5 pages (1250 words)Essay
The use of gender stereotypes in advertising
Advertising today has become gendered in that it addresses the pressing need of humans to express their social images by way of physical appearance. Advertisements that show the female body decorated through cosmetics and fashionable items are based on woman’s desire to express her presence by working with and within her body.
13 pages (3250 words)Essay
Gender Stereotypes
To keep her reminded about the dues and payments to be made, to attend the visitors. Yes, responsibilities do change for husband too after marriage. They have the responsibility of a wife, to care for her, to understand her emotionally and habitually, to make her feel comfortable in the new family atmosphere and also to adjust habits as per her choice like to keep things in order and reach home on time, to take her for outings and for shopping.
2 pages (500 words)Essay
Television Advertising and Gender Stereotypes
This is the point at which the child struggles to establish independence from the mother and to create a separate identity. Not coincidentally, this is also the stage at which most children also begin to have personality stereotypes reinforced through persistent media imagery.
5 pages (1250 words)Essay
Gender Stereotypes in the Australian Media
Children are exposed from a very young age to strive for an ideal body type, which is neither healthy nor attainable for most people. Males are encouraged to enlarge their muscle mass beyond the point of usefulness and may be persuaded to use enhancement technologies that are detrimental to their health or lifespan.
12 pages (3000 words)Essay
Gender stereotypes in the media
These are used to create a specific impression about gender and what is expected with both feminine and masculine roles. To understand the gender expectations in a culture, one can look at and analyze various ads and the expectations that come from them. Within each of
2 pages (500 words)Essay
Gender Stereotypes
There has been a long debate over the physical and psychological dominance of males over females. However, the main concern of most researchers in this regard has been the “gender stereotypes” which societies have unnecessarily set. For example, several studies have proven that women perform worse in mathematics than their male counterparts.
7 pages (1750 words)Essay
Gender Stereotypes in Magazines
It would not be a mistake to suggest that living in the society should be regarded as an irreplaceable prerequisite for the development of the inner potential of a human being. However, there are situations when some people are oppressed by the stereotypes that are promoted in the social environment.
3 pages (750 words)Essay
in the manner suggesting that any woman would want to follow a man who would have taste for Tipalet cigars. The major part of the poster is seen to be covered in smoke, which is the indexical sign, which becomes the signifier of the cigar, which is the signified object. The man and the woman in the advertisement serve as the iconic signs, so as to imply that every woman is glamorous and every man is deserving of such a woman. The symbolic sign present in the advertisement comes from the words "delicious" and "aromatic", stressing on the images of the flavors available, which are shown at the bottom right corner of the poster.
In terms of a stereotypical analysis, it is evident that the gender stereotypes of a man and woman come into play. The man is portrayed as the pursuer of women, and the woman is considered as the seductress. In this advertisement, the man is shown to be influential, powerful and furthermore, irresistible on using the product. The male is the dominant character that has the power over the woman and is capable of luring her into his charms with just a puff of smoke. We see less of the man and more of the woman in the poster, suggesting that the producer intended for the audience to view themselves as the man in that position. The ideology of a gender stereotype is spreader through this poster, making the audience want to try the product.
The colors in the background are mostly yellow and shades of orange, suggesting an evening, or a romantic setting. The interesting aspect of this ad is that they have incorporated cultural paradigms into the context of the advertisement, laying emphasis on what the average man of a society desires, and showing that this product would aid him in attaining that object of desire, in this case, the woman. The influence that this ad is meant to have upon customers is to show that men are powerful and that they are capable of having a beautiful woman depend upon them. This ad suggests that the man can have his follow his demands without question, considering the women as sex objects. Another implication that can be noticed is that smoking is considered by women to be 'hip' or attractive. Here again, the role play comes into play as every man is expected to be masculine and men are to be dominating.
This advertisement came out in the 1970’s, a time when women were still not in a position to voice their opinions and was not considered as equals. During such a period, the impact of an advertisement like this one was huge and Tipalet turned out to be a huge success. They have tactically used a set of signs, paradigms and cultural suggestions that would undoubtedly strike the minds of a society driven by gender stereotypes. The visual abstract of the product is cleverly incorporated into the social and cultural traditions of the period. The constant presence of the media in daily life not only instills certain ideologies implied in them, but also encourages the masses to believe in them and follow the same pattern in reality. The advertisement, on the whole is well planned and aims at the male audience mostly, paying particular attention to those issues that would be considered important by them. It may be said from the analysis, that a successful advertisement does not come from mere stating of facts, no matter how good the product is or how innovative the product range can be. It is the implied signs and visual effect that reaches out to the people.
Cite this document
  • APA
  • MLA
(“Tipalet seduces a society driven by gender stereotypes Essay”, n.d.)
Tipalet seduces a society driven by gender stereotypes Essay. Retrieved from https://studentshare.org/marketing/1457292-tipalet-seduces-a-society-driven-by-gender-stereotypes
(Tipalet Seduces a Society Driven by Gender Stereotypes Essay)
Tipalet Seduces a Society Driven by Gender Stereotypes Essay. https://studentshare.org/marketing/1457292-tipalet-seduces-a-society-driven-by-gender-stereotypes.
“Tipalet Seduces a Society Driven by Gender Stereotypes Essay”, n.d. https://studentshare.org/marketing/1457292-tipalet-seduces-a-society-driven-by-gender-stereotypes.
  • Cited: 0 times


This paper analyses the Muriel Tipalet Cigarette advertisement through two basic approaches, the semiotic approach, and the stereotyped approach. The advertisement is first approached semiotically, understanding the connotations, paradigms, and syntagms contained in it…
Author : hanehans
Download 4
Tipalet seduces a society driven by gender stereotypes
Read TextPreview
Comments (1)
Click to create a comment or rate a document
eleonoreheaney added comment 4 months ago
Student rated this paper as
The topic of "Tipalet seduces a society driven by gender stereotypes" was impossible to find. I spent too much time to find it. Here at StudentShare, I got the finest sample. Many thanks!
Let us find you another Essay on topic Tipalet seduces a society driven by gender stereotypes for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us