CHECK THESE SAMPLES OF Marketing in the digital era
is Korea based global leader in electronic products, digital convergence technologies, telecommunication, digital media and semiconductor.... On account of its aggressive marketing plan the company had phenomenal growth in recent years in North America and Western Europe.... In terms of marketing the company has been backward if compared with its rivals in the market such as Nokia and Motorola.... The company started its marketing efforts late and yet they could not make highly visible brands particularly in the foreign market....
3 Pages
(750 words)
Case Study
Based on the study results, what recommendations can be made to consumer companies that utilize digital marketing in UAE?... The author states that with the advancement in technology, many consumer companies have turned to digital marketing to influence brand choice and alter customer behavior.... As a promotional media, digital marketing targets young and educated consumers who make up a large number of mobile and internet users.... hellip; This paper aims to explore the impact of digital marketing on consumer buying behavior....
7 Pages
(1750 words)
Essay
The paper 'Borders Succumbs to digital era in Books' focuses on most clients who prefer digital books.... Internet marketing is the most efficient.... Some prefer purchasing books online and have the books sent to them either through post or in some cases delivery from the company right after-sale in hard copy....
1 Pages
(250 words)
Assignment
It is imperative to understand that role of digital marketing in reshaping the world of retail industry in this modern era and how retailers can effectively reach their existing and potential customers by using and implementing the digital marketing techniques in their organizations.... The studies explore that how companies can increase their profitability, enhance their competitiveness and target their potential customers by effectively implementing the technological side of the digital marketing in their organizations and what approaches do they need to use in order to support their marketing and organizational strategy to meet the needs of growing digital marketing in a fast paced world of today....
2 Pages
(500 words)
Article
The paper "Digital marketing" study illustrates the use of digital marketing in the “adidas Group” strategy for gaining competitive market position.... The essay analyzes the digital marketing of different companies.... hellip; This essay discovers the digital marketing of sport brands.... The new business challenges of the Internet era largely stems from the globalization.... digital methods such as the real time marketing tools have become an essential part of the global business giants today....
12 Pages
(3000 words)
Essay
From a close look, the digital era has allowed managers to identify unique characteristics of various market segments, making mass marketing an inefficient strategy to market organizational brands.... the digital technology has had far reaching… One impact of digital technology is that it has opened up international markets, resulting to the formation of a more complex market characterised by cultural diversity Therefore, different market segments have unique customer characteristics and organizations must strive to satisfy them to benefit from them (Schlager & Maas, 2013)....
6 Pages
(1500 words)
Essay
In the era of digitalization, advanced technologies and processes are used by people for making the communication process easier.... The paper "digital Marketing Communications" describes promoting products and services through different forms of electronic platforms.... Internet, mobile phones, social media, electronic billboards, radio, TV etc are considered as important channels of digital media.... hellip; Different platforms of digital media influence organizations in developing effective marketing strategies....
10 Pages
(2500 words)
Assignment
By 2002, there was the assumption that humankind had the ability to store data in the digital media as compared to analog storage systems (Liestol, 2004).... After encoding the digital media, the data can then be rendered, manipulated and distributed by computers and an easy transmission to other computer networks.... Lastly, the case study will establish some of the measurable success factors after using the digital media aspect (Liestol, 2004)....
6 Pages
(1500 words)
Case Study