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Marketing Essays

Result for Subject Marketing:
19702 essays
Development in Saudi Arabia Marketing Essay
6 pages (1625 words) , Download 3 , Essay
Free
In 2011, the country’s gross domestic product grew further by 6.7% in comparison to 2010. Saudi Arabia's economy is largely dependent on oil. It also experiences major government controls over various economical activities.  The growth rate of the country since 2000 has been varying with the highest being in 2004.
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Advertising:Strategies to make a successful sales promotion Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
Sales promotions include communication activities that help in adding value to the customers, wholesalers and retailers. Sales promotion helps in building interest amongst the customers by making them purchase the product. Some of the techniques related to sales promotion are premiums, samples, point of purchase displays, contests, etc.
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Development of Pricing Strategy for the Restaurant Marketing Essay
6 pages (1735 words) , Download 4 , Essay
Free
Before settling on the form of business to pursue, businesses should determine the target market, mission, and vision. Through doing this, the business gets to have a clear roadmap and know the characteristics of their customers. Through this, customers’ expectations will be well served and thus making them get value for their money.
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Product and Brand Management for Kooler Refresh Marketing Essay
11 pages (2878 words) , Download 2 , Essay
Free
Competitive positioning is all about describing Kooler Refresh will be differentiated as well as the creation of value for the product in the market. This will be done after developing the business’s analysis of competitiveness. The company carves a spot for itself in the competitive landscape centering on delivering strategies.
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Internal Business Proposal and Perspective Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Lessons have also been acquired from some of other organizations failures, and success run in evaluating realizations of the business organization actual established. This motivated strategy backbone ideas to operation reality. Social responsibility and relations with the society remain considered making this a good choice of business.
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Duke Children Hospital Balanced Scorecard Marketing Essay
4 pages (1229 words) , Download 4 , Essay
Free
It helps in monitoring the progress of businesses in their organizations within the limit of their powers with a particular focus on the activities taking place and managing the consequences resulting from these activities. It is a set of tools and a process that assists organizations to extract operational objectives from a developed strategy.
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Internal Analysis and SWOT Analysis of Toyota Company Marketing Essay
3 pages (907 words) , Download 3 , Essay
Free
Most of Toyota's companies produce automobiles, automobile parts, and commercial and industrial vehicles. Toyota has its headquarters in Toyota city. Toyota Motor Corporation is a subsidiary of Toyoda, and it was established in 1937. Toyota has been the largest automobile manufacturers in Japan (Algoe, 2012).
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Strategic Management at Toyota Motor Corporation Marketing Essay
5 pages (1485 words) , Download 2 , Essay
Free
The author of this current paper will be written using all the secondary data that are available as resources. The secondary data in the paper will include; online articles, research papers, and books and the information gathered will be used to make recommendations according to the analysis and findings.
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External Analysis of Blackberry Marketing Essay
3 pages (750 words) , Download 2 , Essay
The company began marketing both the business professional and the general consumer. The market for the general strengthened with feature additions including inbuilt cameras, memory expansion options and Wi-Fi capabilities when the 8000 series came into the market.
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Importance of Economic Development for Marketers Marketing Essay
4 pages (1149 words) , Download 2 , Essay
Free
The marketing procedure refers to all those procedures and behavior that are conducted in an attempt to increase the sales of products or services. Contrary, to the popular beliefs of marketing being a tool used to entice consumers to increase their purchase volumes of merchandise and services. Each country passes the stages of market development.
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Strategy Development for Crossan et al Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
As corporate agility becomes critical for organizations to survive the future (Grantham et al., 2007), managers have to become sensitive to the changes in the market and be equally responsive to those changes. In order to survive the competition, companies must have viable strategies that will ensure the attainment of its goals and objectives.
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Ethel's Chocolate Lounges: Back to the Future Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
However, with a brand like Ethel’s, they are not long-term customers because they are likely to switch to a different brand if they feel that it offers something better. For Ethel’s, this does not help to form any long-term customer base because many customers only choose to buy there for convenience’s sake.
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Influence of Technology on Strategic Marketing Management Practices Marketing Essay
13 pages (3195 words) , Download 2 , Essay
Free
Conventional models of management are generally unsuitable for a large number of markets nowadays. The tempo of change, the immediate accessibility of information, the importance of attracting not just customers but building competitive advantages or establishing a competitive position in markets, and rapidly advancing technology are a few of the most observable reasons.
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Critical Factors Relating to Customer Expectations Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The conclusion from this study states that the customer expectations are those assumptions a customer makes about a product or a service. The customer measures these predetermined expectations with the actual performance of the product and can experience a negative, neutral or positive satisfaction.
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Netflix within an International Market Marketing Admission/Application Essay
7 pages (2000 words) , Download 6 , Admission/Application Essay
Free
The Netflix website got first launched in April 1998 using a traditional, online version of pay per rental model. Later, Netflix company introduced the concept of monthly subscription and flat fee unlimited rental model without late fees, handling and shipping fees, per title rental fee, or due dates.
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Nike's Corporate Social Responsibility and Sustainable Marketing Marketing Coursework
8 pages (2478 words) , Download 3 , Coursework
Free
The entrepreneurial adventure of two people, Bowerman and Phil Knight belonging to the region of Oregon resulted in the full-grown development of a global sportswear company, Nike. These people together with their employees helped the company to develop from only a distributor of footwear pertaining to the United States market to transforming its image as a world leader in the marketing of footwear.
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Consumer Buying Decision Marketing Essay
3 pages (750 words) , Download 10 , Essay
Free
The social aspect in making buying decisions by Ethel’s consumers is demonstrated by their need to achieve an upward mobility in the society. Thus the consumers at Ethel have a social belief that the chocolate would make them to be associated with the elite.
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Marketing Strategy Group Project Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
As a result, Dunkin donuts conduct a survey exercise aiming at collecting information concerning the perception of the segment’s consumers on the company’s products (Nigel, 2007). This marketing research aims at establishing the actual state of affairs concerning the consumer preferences and opinion on a company’s food products.
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Economic Theories - Why We Left our Factories in China by Sheridan Prasso Marketing Article
4 pages (1040 words) , Download 3 , Article
Free
In economics, the amount of increment in terms of cost is not always constant with each volume added.  This is especially true with manufacturing plants.  To illustrate, let us use the above example.  Let us say that the cost for making the component is $5 for 1,000 units which would cost the component maker $5,000 to manufacture a 1,000 unit of a particular part. 
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Organic Food Issues Marketing Essay
8 pages (2705 words) , Download 3 , Essay
Free
Since the 1990s the organic product market has experienced rapid growth. Almost all food stores now carry organic food. The popularity of organic food stores has increased because of their rapid demand all around the world. The Annual sales of organic products in the United States are topping anywhere from $16.3 billion to $29.7 billion.
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American Airlines Innovation Marketing Research Paper
7 pages (2056 words) , Download 3 , Research Paper
Free
Generally speaking, it is essential that American Airlines is among the top five biggest airlines in operating revenues and in customer miles transported.  It is a subordinate of the AMR Corporation and its main offices are in Fort Worth, Texas, bordering with its biggest core the Dallas Worth International Airport.
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The Importance of Postgraduate Education Marketing Research Proposal
8 pages (2000 words) , Download 2 , Research Proposal
Free
The author states that persons pursuing postgraduate courses have to encounter various challenges that surround them. These comprise of the decision matrix, which involves a number of questions. Some of the decisions that an individual has to make include college availability, fee requirements, the duration of the course, the job prospects.
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Two Management Systems and Differences with Respect to Three Management Areas Marketing Essay
8 pages (2542 words) , Download 2 , Essay
Free
The key objective of running an organization is to make a profit. This can only be achieved through reduction of expenditure, and at the same time improving or maintaining the output of the firm. This can be achieved in many ways. Some of the ways include the use of favorable management systems, and adopting policies that will guide the organization to attain the organization’s objectives.
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Sales Promotion Activities Marketing Essay
6 pages (1692 words) , Download 3 , Essay
Free
The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to nonfoods such as clothing, accessories, and cosmetic products. The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of the retail sector, it has found a place.
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Business Ethics and Social Responsibility and Its Impact on Efficiency Marketing Research Paper
7 pages (1750 words) , Download 3 , Research Paper
Free
The report describes how business ethics and social responsibility can be used to increase efficiency, its effect on the reputation of the company. As a consultant for this firm, the report made by the ABC consultations will also discuss the basic features that are the most prominent for the organizations.
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Lessons Learned from the Arthur Anderson Scandal Marketing Essay
8 pages (2681 words) , Download 3 , Essay
Free
Arthur Anderson and Clarence Delany founded Andersen LLP. It was initially known as Andersen, Delany, and Co. This was an accounting and auditing firm, which experienced tremendous growth to become one of the biggest accounting firms in the U.S (Martin and Arthur 112). Their activities were so effective that they regained people’s faith in the businesses after the great depression.
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Attitude and Job Performance Issues in General Electric Company Marketing Research Paper
7 pages (1960 words) , Download 2 , Research Paper
Free
By the end of 1890, the company named after Thomas Edison was successfully running to produce electric bulbs wherein in 1892 the company merged with another company, Thomas-Houston, to help form the modern General Electric Company. The modern business still holds the legacy of Thomas Edison in its several electrical products and services.
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Cornflower Blue Marketing Strategy Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
The discussion part will deal with the strategic plan of Cornflower Blue with respect to macro and micro factors affecting the marketing strategy. Further, segmentation and target strategy will be looked analyzed. Finally, the buyers’ behavior towards affecting the marketing process, as well as the reposition of Cornflower Blue products will be discussed.
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Sales and Marketing on Airline Industry Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The writer believes that the entire political situation of the entire Middle East is acting as a threat to the growth and prosperity of Qatar Airways. It has already started to affect the business of the airways through effects of hike in fuel prices as a result of instability in the Middle East region.
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Free Trade During Colonialism vs. Globalization Marketing Essay
4 pages (1212 words) , Download 2 , Essay
Free
Free trade during colonialism and free trade during globalization have a lot of similarities and differences in principles and practices. During colonialism, colonial powers encouraged free trade to safeguard their interests alone, whereas, during globalization, free trade is encouraged by all countries because of its potentials to rejuvenate the economy.
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Hayek's Conception of the Market Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
Perhaps two of the most opposing economists whose economic theories are in almost diametric opposition against each other are Friedrich August Hayek (1899-1992) and John Maynard Keynes (1883-1946). Hayek was a stout defender of free market and classical liberal idea of economy and against centralized planning and socialist economies.
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The Various Impacts of Global Financial Crisis on Trade Mechanisms Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
Free
The effect of GFC on merchandise trade flows was quite alarming in nature. There was a sharp decline in the import and export of merchandise products in nations all over the world. Although GFC started in developed nations like the United States it had its impact on the other developing nations as well.
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Lucozade Company International Expansion Marketing Essay
12 pages (3811 words) , Download 4 , Essay
Free
Lucozade Company is a trademark name that is used to encompass a series of sports energy drinks, which are produced by the GlaxoSmithKline Company. The energy drink alongside Ribena is currently being produced in Royal Forest Factory in Cole ford, Gloucestershire, in the Forest of Dean.
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McDonalds Marketing Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
McDonald's faces extremely high competition from other stores making it hard to achieve very high profits. People are concerned with their health situations, so they seem to choose healthy menu items. McDonald's has, therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone.
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Empirical Investment Portfolios Marketing Essay
4 pages (1081 words) , Download 2 , Essay
Free
Instruments of investment are diverse and dynamic in nature, and so are the trends of investment from time to time. Economic performance is a critical investment determinant due to the underlying risks that are associated with investment activities. These risks emerge due to the uncertainties associated with the future.
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Analysis for Methanol Chemicals Company PLC Marketing Research Paper
4 pages (1268 words) , Download 2 , Research Paper
Free
Methanol Chemicals Company PLC produces formaldehyde and methanol for use in the pharmaceutical, agricultural, construction, and paper manufacturing industries. In general, the company is engaged mainly in the manufacture of methanol of premium grade like formaldehyde. The company has earned a reputation of being a world-class company.
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Cornfolower Blue Assignment Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
Free
The marketing apparatus of the firm is in a state of infancy. In order to stay relevant in the market; Cornflower has to adopt”NPD (New Product Development) policy”. The development of the products can take place by two fundamental methods. They are – The generation of the new ideas of the product by the stakeholders (as it is a family run firm in essence).
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Entrepreneurial Marketing Development Plan Marketing Essay
6 pages (1622 words) , Download 3 , Essay
Free
In addition, the company should specify the procedures of transforming the episodes from internet videos to appropriate commercial TV channels. For effective implementation of the project, OZ Tube can choose another party who will implement the second part of producing videos for commercial TV channels (Frederick, 2009).
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Increasing Physical Activity Among Youth Australians Marketing Essay
4 pages (1208 words) , Download 2 , Essay
Free
The research shows that kids aged 7-15 are prone to overweight and obesity. Australian parents involve their kids in active activities to keep them in healthy conditions. To help the parents curb this problem, provisions on how to involve the youngsters in physical are shared. The parents need to be conscious of what to do and what not to do.
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Service Marketing at MTN Company Marketing Essay
9 pages (2647 words) , Download 2 , Essay
Free
Understanding customer demand is exceptionally indispensable for the success of any company. Different customers have diverse perceptions of different products produced in the market. On the other hand, different customers have different customers’ beliefs and perceptions. It is the responsibility of the company management to comprehend different perceptions held by the customers.
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Impact of Markets and the Division of Labour on Social Cohesion Marketing Essay
8 pages (2239 words) , Download 2 , Essay
Free
The market can be described as a destination for goods or services intended for sale. This market is composed of customers are people that are willing and able to purchase the goods or services that are being sold. Social cohesion refers to the ability of people to articulate or embrace each other and co-exist peacefully (Council of Europe 67).
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Financial Statement Analysis of Inditex SA and Gap Inc Marketing Essay
8 pages (2272 words) , Download 2 , Essay
Free
The findings from the previously conducted financial statement analysis of Inditex SA and Gap Inc suggest that both the companies are financially stable and fit. However, though the present financial position of both the retail companies is stable in comparison to the overall retail industry, it is imperative to assess the susceptibility of these companies to corporate failure or bankruptcy.
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How Is Apple Inc's Strategy Different than It Was in 1995 Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The company had developed several models of its Macintosh computer brand that were minimally different in their specifications. This stretching of the Macintosh product line cannibalized the company’s revenues because the numerous models confounded consumers.
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What Went Wrong for eastman Kodak Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
What went wrong for Eastman Kodak? Kodak’s demise is an example of repeat strategic failure in the three ways. To begin with, the company was slow in understanding the future of digital imaging. Secondly, when it did get to grasp the importance of digital imaging the company opted for the much slower evolutionary strategy approach rather than the rapid revolutionary strategy approach.
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Marketing Strategies of Starbucks Coffee Company and Caff Nero Group Ltd Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
According to the report the main aim of marketing strategy is to enhance and maintain the scope or the pool of customers who are aware of the product and subsequently develop a brand loyalty for the product. In marketing strategy, the driving force is the customer satisfaction, in this sense, the aspect of marketing research always precedes marketing research.
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SBU Objective and Goals Analysis Marketing Essay
4 pages (1205 words) , Download 2 , Essay
Free
Recommendation of strategies is similar to envisioning the desired upshot for an organization or SBU in a perfectly planned and well-designed manner (Jurgen C. Schmidt, and Martyn Laycock, 2011). The most important theory that comes into play in this context is the Ansoff Matrix, which has been associated with designing organizational growth strategies.
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Success in Marketing Marketing Essay
3 pages (750 words) , Download 2 , Essay
There can be achieved or ascribed status but more concentrate on the achieved status which comes from what an individual acquires throughout his or her lifetime. Occupation is an example of status that can either be achieved or ascribed. This can be achieved through one gaining the right knowledge and skills to succeed in a certain occupation and acquire a higher position, such a person is said to be successful (Paish 10).
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Situational Analysis of BMW - Marketing Strategic Alliance and Launching a Model of BMWi Marketing Essay
8 pages (2446 words) , Download 4 , Essay
Free
BMW is one of the leading automobile companies in this 21st century. Since its instigation, BMW has been primarily focused on using advanced automotive technologies with due consideration to a secure drive along with rendering significant environmental awareness. The company is well known for its exceptional designs with high-quality luxurious elements.
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Quantitative and Qualitative Research Methods Marketing Essay
4 pages (1216 words) , Download 7 , Essay
Free
The scope of research is very broad and applies to every discipline of life. Research in a particular discipline helps us in numerous ways. It gives a picture of the facts and the circumstances that can affect the subject and study. Research, in general, is a separate discipline in itself and needs proper formulation for conducting it.
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Company Analysis of Green Estate Company Marketing Essay
10 pages (3257 words) , Download 4 , Essay
Free
This project focused on building a better and improved place for the people to live in. In collaboration with a few of the other organizations, they developed and established themselves within the arena of the UK with their core business elements of Green roofs, landscapes such as parks and placemaking, and seeds. In the short span of few years, they have become successful in becoming a social enterprise.
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