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Marketing Essays

Result for Subject Marketing:
19914 essays
The Role of Marketing Assistant of Cardiff HQ for Castle Leisure Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The world of the 21st century promotes an environment of rapid change and development. The fast evolution of the internet in the last couple of years has presented a massive change in the modes of connectivity all over the world. The faster acceptance of various kinds of modern-day high technology gadgets has resulted in the process of a high level of connectivity to masses all over the world.
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Asian Brand Strategy: How Asia Builds Strong Brands Marketing Admission/Application Essay
8 pages (2383 words) , Download 2 , Admission/Application Essay
Free
The needs of consumers are equally important in determining the industry location. It is impossible for the executives of domestic companies to consider their domestic market and domestic competition alone. If they fail to look beyond their national boundaries, they can lose marketing opportunities to competitors.
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The Future of Business: The Essentials Marketing Research Paper
7 pages (1866 words) , Download 2 , Research Paper
Free
This is the only department that generates revenue for the organization. Thus, more resources should be invested in strengthening them to ensure that they operate at full capacity. Successful marketing departments translate into increased revenue for the organization. Without a functional marketing department, the organization cannot make any sales, which would end up being a failure to the firm.
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Applying Decision-Making Theories in Selecting Marketing Approaches Marketing Essay
6 pages (1791 words) , Download 4 , Essay
Free
The modern business environment is highly competitive and an organization needs to have a greater competitive advantage. Most organizations implement both marketing approaches. This enables them to be versatile in adapting to new trends. Having in place two marketing approaches is important in the modern business environment.
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Customer Experience Management in Retailing Marketing Essay
15 pages (4371 words) , Download 4 , Essay
Free
It has been apparently observed that Blast Fat has not conducted any sort of clinical testing concerning its different sorts of products before positioning them in the business markets. Thus, it is the prior responsibility of the company to conduct in-depth clinical testing for the purpose of acquiring a brief idea about the behavioral attitudes of the customers using the products of Blast Fat.
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Action-Marketing Plan for Summit Sportswear Marketing Essay
5 pages (1550 words) , Download 2 , Essay
Free
To begin with, the marketers should ensure that they define their market to have a deeper understanding of exactly what their target market is. Summit sports should therefore consider concentrating on people aged between 25 to 54 years and they should adopt differentiation strategies to ensure they retain the consumers in that particular age group.
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Foreign Market Entry and Its Implication Marketing Essay
10 pages (3015 words) , Download 6 , Essay
Free
Starbucks should focus on providing its customers with incentives that foster customer loyalty and retention. These incentives are meant to promote buyer action and enhance company sales. Some of these include a 10-cent discount when customers use their own reusable containers, free app download from iTunes or weekly songs, as well as free Wifi internet usage.
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Hewlett-Punning Case: Questionnaire Design Sampling and Sample Size Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
In the same regard, the questionnaire also avoids leading, bias and emotional questions. Such questions would make the questionnaire ineffective. It would not be able to collect the right information as it would tend to influence the respondent to give a response to the questions in a given manner.
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Addressing Environmental Issues in Marks and Spencer Marketing Assignment
18 pages (5097 words) , Download 2 , Assignment
Free
The company M&S demonstrates a major example in the case of sustainability that generated £185 million as the net benefit that was reinvested in the business. The financial, social, and environmental progress shown by the company is totally due to the integration of sustainability and the way in which the business is run. 
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The Current Position of Google Inc and Its Performance Improvement Marketing Assignment
7 pages (2035 words) , Download 4 , Assignment
Free
The paper depicts the current position of Google Inc. The analysis also frames up a guideline for the company regarding ways of performance improvement. With competition growing from other search engines and in the face of legal and political pressures, the company has to keep upgrading and monitoring the use of the search engine.
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Marketing Attack Strategies of a New Service in Bakersfield Marketing Assignment
13 pages (3777 words) , Download 3 , Assignment
Free
The marketing attack strategies include discount offers, loyalty-based discounts, memberships, bulk demand offers, and other packages. The information regarding these packages and offers will be delivered through the website and brochures. The business will further use trained staff to communicate and deal with the customers.
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Brand Analysis of Burberry Marketing Essay
9 pages (2682 words) , Download 2 , Essay
Free
The new fabric was particularly suited to military needs and headed Burberry to design an armed force officer's parka which turned into a necessary component of the standard uniform for British officers in the early 1900s. Burberry pressed on to improve the officer's waterproof parka by integrating practical measurements.
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Luxury Company in the African Market - Mercedes-Benz Marketing Research Paper
10 pages (2669 words) , Download 2 , Research Paper
Free
The gradual increase in the household income as the result of increased business and job opportunities has made the majority of consumers change their lifestyles by embarking on purchasing luxurious products. The wealth class in Africa is expanding thus making the continent a focus of luxurious companies based in foreign countries.
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Online Marketing Trends in 2014 Marketing Essay
5 pages (1579 words) , Download 2 , Essay
Free
Jayson Demers is the author of the article, “The top seven online marketing trends that will dominate 2014.” The article was published on 17th September 2013. The editorial discusses the new online tools and strategies of marketing that firms are adopting that could dominate the approach to marketing next year.
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The Evolution of E-Marketing Tools Marketing Research Paper
4 pages (1078 words) , Download 3 , Research Paper
Free
The telegraph made it possible for marketers to send information over a long distance (Belch and Belch, 2012). E-Marketing is very flexible, and this is because it allows companies to create a target marketing campaign that can reach a wide audience. E-marketing is also cost-effective because a company can reach its target audience at a very lower cost as compared to other types of advertising.
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Everything You Know About Branding Is Wrong By David Galullo Marketing Essay
3 pages (750 words) , Download 2 , Essay
“Everything You Know About Branding Is Wrong” – By David Galullo An article was published in Forbes Magazine on 3 December 2013. It was written by David Galullo, CEO of Rapt Studios. Gallulo has remained as a prominent businessperson who has been featured on Bloomberg TV and New York Times.
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Business Environments in the Single European Market Marketing Essay
15 pages (4400 words) , Download 3 , Essay
Free
The cooperation shall have its task by forming a common market and estimating the member states’ economic policies, to promote a harmonious growth of economic activities all through the Community, a balanced and continuous enlargement, increased stability, and increased raising of the living standards of the people in the member states and closer ties between the nations that belong to it.
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The World Bank and How It Shaped Public Policy In the Developing World Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The research starts with providing an overview of the organization chosen, in this case the World Bank, a background of the policy issue involved, the desired outcome and goal, the action undertaken for that outcome, which is the enactment of the Principles for Responsible Agro-investment (hereinafter, RAI Principles).
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Marketing Planning on Portakabin Marketing Assignment
25 pages (6738 words) , Download 4 , Assignment
Portakabin Limited is an important member of Shepherd Group in the United Kingdom (UK) that has a specialty in modular building production. Initially, it was serving customers of the construction industry by developing attractive buildings but as the demand of its target market changed, it decided to expand into the development of offices, hospitals, and schools (The Times 100, 2011).
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Cheap airline services Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
This study was mainly focusses on cheap airlines services. One of the ethical factors that attend to this kind of study is that it involved an element of classified information. Exposure of some of some information about specific airlines might imperil of jeopardize their business interests.
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Services Marketing - Case of Paul Smith Marketing Essay
13 pages (3756 words) , Download 3 , Essay
Free
In keeping with the rapid growth of the modern business scenarios, services marketing can be observed as one of the leading elements, which considerably provides immense support for global marketers. The service industry extensively involves those organizations which deal with services or in various scenarios the services are often regarded as the core products of these organizations.
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The Level of Competition in the Toy Market Marketing Case Study
12 pages (3112 words) , Download 3 , Case Study
Free
Jot Company has currently been striving to maintain good relations with the newly elected officials through showing their support for these objectives to the extent that will not result in the amassing of losses and slowly trying to maintain the employment opportunities present within the organization to within the country.
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Analysis of Nike and Condomshop.ch. Advertisements Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
In conclusion, many enterprises in the market would not be comfortable having released such advertisements that are quite stark in nature. They suggest actions that are not really spoken about in public, but very obvious actions that must be carried out for a sense of achievement of personal well being.   
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Advertising is a Marketing Tool Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Advertising is a marketing tool that is used to market the company’s product or services. Advertising campaigns are prepared for different products. For example General Motors will create separate advertising campaigns to advertise its Volt model than for the advertisement of its different pickup truck models.
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Gippaland E-Market Strategies Marketing Essay
14 pages (3789 words) , Download 2 , Essay
Free
GPS is a company that is engaged in offering products and services in the hospitality and the healthcare industry. It provides hygiene products that are used in hospitals such as disinfectants, napkins, toilet papers and tissues. It also provides disposable equipment, cleaning equipment, utensils, cooking equipment used by tourists in restaurants and cafes. It also provides standard wrapping materials such as bags, tapes and papers.
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Marketing Initiatives for Cerebral Palsy League Marketing Essay
9 pages (2573 words) , Download 2 , Essay
Free
Marketing initiatives that are on the Internet are able to continue with the expansion of businesses while providing new outlets for those interested in the approaches used within a business.  When looking at the Cerebral Palsy League, there is a specific association with changing the website to promote the services and efforts of the company.
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Analysis and Evaluation of Scotch Whisky Industry Marketing Coursework
8 pages (2125 words) , Download 3 , Coursework
Free
Scotch whisky is the leading product exported. The major export markets for Scotch whisky are United States, Spain, Singapore, and South Korea. Emerging economies like China and India are increasingly becoming important export markets for whisky. The highest-selling brand of Scotch is Johnnie Walker.
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Franchising Business Model Marketing Research Paper
7 pages (1913 words) , Download 6 , Research Paper
Free
Franchising is a practice used as an alternative to building chain stores. This is done in order to distribute goods just like chain stores but in the case of franchising liabilities and investment is both restricted. Franchising is a type of retailing method that has spread very quickly all over the globe over the recent years.
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Traditional Marketing and Critical Marketing Marketing Essay
8 pages (2289 words) , Download 3 , Essay
Free
Recent developments underscore how the “marketing-era” period has further evolved, ushering in new marketing perspectives. There are currently new logics in the field that characterize recent marketing practices such as the way intangible resources are integrated into the creation of value and relationships.
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Marketing Plan for Product Line Marketing Essay
9 pages (2320 words) , Download 2 , Essay
Free
The target market will be the young adults, most of which will be engaged in various business operations or day-to-day communication with their relations. The small appliance supports Company G’s mission statement in several ways. In the first place, the appliances are made using very few materials and little energy.
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Strawberries Attributes and Promotion Strategies Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
I would like to request you to give twenty minutes of your time for the responses. If you don’t mind, I will request also for permission to record or write down the answers. Kindly note that your identity is not disclosed in this interview. Thank you. 1.
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Justification Report Marketing Essay
5 pages (1470 words) , Download 3 , Essay
Free
Indeed, the targeted people at the gym include the many trainers and owners of the Top Tier Gym. The owners will decide on the best products to be marketed in the gym while the trainers can assist them in making this decision since they are constantly in touch with the clients and are hence better placed in knowing what is needed.
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Shell Company's Efforts, Actions, and Initiatives Regarding Sustainability Marketing Assignment
7 pages (2083 words) , Download 2 , Assignment
Free
The company that has been chosen is Shell Limited. It is an international organization, that has been functioning well despite facing a huge number of lawsuits and allegations, their profits have not dwindled. They are a chain of petrochemical businesses. Their main aim is to look for ways and as well as provide fuel in an economically, socially, and as well as environmentally beneficial way.
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Entrepreneur Marketing Demand Forecasting Marketing Essay
7 pages (2000 words) , Download 2 , Essay
Free
In a situation where a sales manager has the knowledge concerning the demand, the forecasting techniques are used, while in a situation where a manager is seeking to determine the pricing policy of the firm for generating demand increase, estimation techniques are applied. In fact, the paper will discuss techniques applied in marketing demand forecasting.
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Microsoft Company - Corporate Governance & Social Responsibility Analysis Marketing Essay
5 pages (1664 words) , Download 3 , Essay
Free
Microsoft has a Board of Directors, which comprises of four committees namely, compensation committee, audit committee, regulatory and public policy committee, and government and nominating committee (Marsan, 2012).  At Microsoft, the Board can remove any existing committee and/or add a new one anytime this action deems necessary. The Board has an independent policy that gives guidelines on certain issues.
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Buyers behaviour - samsung galaxy Marketing Essay
3 pages (750 words) , Download 4 , Essay
In the process of decision making, the consumer accounts for his/her tastes and preferences relative to the product in question. Product price and quality also feature in the process, allowing the consumer to make an informed choice or decision (Lunn, 2011, p.128; Sheth, 2011, p.91).
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IBM Strategic Management Marketing Essay
4 pages (1218 words) , Download 2 , Essay
Free
IBM invested in the service business by divesting from low-margin industries that included producing hard drives and personal printers. Effectively, the company started investing in acquiring businesses that gave the company high-profit margins instead of low-profit margins. The company had realized the products that gave the company low-profit margins were not centered on fulfilling customer needs.
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Consumer Behavior Paper Marketing Essay
3 pages (750 words) , Download 3 , Essay
The marketers also focus on psychology of the consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers’ behaviors while making purchases and other decisions. Nevertheless, there are limitations concerning consumer knowledge or ability to internalize information that can influence their decisions and results of marketing strategies.
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Starbucks Brand Analysis Marketing Essay
4 pages (1127 words) , Download 3 , Essay
Free
A brand is a collection of symbols or experiences that is associated with a product, service, or organization (Gupta, 2009, p. 01). The brand of a company reflects the organization’s concept, principles, ethics, and values. Let us take the example of Starbucks and analyze the various aspects of the brand in terms of the brand promise, personality, values, attributes, and identity.
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Target market and branding (Bayer Aspirin case) Marketing Essay
4 pages (1000 words) , Download 7 , Essay
Free
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.
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Six Forces' Role in the Development of Administrative Cultures in the Middle East Marketing Essay
4 pages (1159 words) , Download 2 , Essay
Free
In this case, two of the forces play an immense role in administrative cultures. These include complexity and rigidity of rules, and overstaffing. In my opinion, these factors limit the abilities of organizations to establish organization cultures similar to Western cultures.
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Role of brand elements in developing brand equity Marketing Essay
12 pages (3000 words) , Download 8 , Essay
Free
Role of brand elements in developing brand equity. Brand can be defined as “A name, symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers”(Pars & Gulsert, 2011, p.228).
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Analysis of Burger King's Whopper Freakout Marketing Campaign Marketing Case Study
5 pages (1529 words) , Download 4 , Case Study
Free
Genius or risky? The answer to this question could go either way when looking at Burger King’s “Whopper Freakout” marketing campaign. This campaign was launched on December 9th, 2007 on Burger King’s 50th anniversary (Lenze 3). Its goal was to market the whopper burger which was the most popular Burger King product.
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Sustainable Management Futures Marketing Essay
13 pages (3389 words) , Download 2 , Essay
Free
The carbon emissions emanate from the burning of gas, coal, and oil. Naturally, when this process occurs, plants absorb the carbon dioxide emitted from the process. However, when it is done on large scale, the plants cannot absorb the carbon dioxide since it is being produced at a much faster rate than the absorption rate.
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An Analysis of Canons International Market Marketing Essay
12 pages (3681 words) , Download 2 , Essay
Free
Chinese citizens are hedonistic and swayed strongly by group sentiment in the social environment whilst Japanese consumers, the home country, are attracted to Canon through years of perception of quality built with longevity as a brand in this country. In the USA, consumers markets are attracted to the lifestyle-centric promotion and brand expansion opportunities provided by Canon.
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In-Store Environment of Retail Outlets for Building Un-Rivaled Store Image Marketing Essay
6 pages (2264 words) , Download 2 , Essay
Free
The in-store retail environment would remain the highlight of this study. In addition, this paper would also tend to shed light upon the importance of such an environment along with its impact on consumer behavior and brand image. The prominent concepts of consumer perception, buying behavior and loyalty would also be highlighted in this study.
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Marketing Concept to the 21st Century Business of Virgin Group Marketing Essay
7 pages (2178 words) , Download 2 , Essay
Free
The organization’s success in the competitive and dynamic environment is mainly determined by its ability to develop, implement, monitor and evaluate its business strategy (Roussow, 2003). In as far as a marketing concept in business is concerned, it can be seen that the ideal criteria can be used to select one depending on the goals and objectives to be achieved by the organization.
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Marketing in Financial Service Marketing Coursework
4 pages (1110 words) , Download 2 , Coursework
Free
Asda was revealed to be a large UK retailer with 542 stores. Case facts revealed that its competitor was identified to be Tesco, the largest retailer in the UK. Currently, Asda proposed the launching of Asda Money, a financial service venture which would offer its targetted 18 million customers to avail of currency exchange, credit card, and insurance.
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Strategic Marketing Management of Nintendo Marketing Case Study
5 pages (1617 words) , Download 3 , Case Study
Free
The external environment for the company is turbulent with Sony and Microsoft emerging as strong competitors with the Play Station and Xbox respectively. Whereas Nintendo has traditionally targeted the young generation engaged in fairly simple console-based games, Sony has continually focused on developing and sustaining high quality.
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Understanding eWOM (electronic word of mouth) effect on consumer purchase decisions Marketing Research Proposal
8 pages (2000 words) , Download 4 , Research Proposal
Free
The findings of the study also have some empirical values such as, 1- findings of the research can be used by companies to design their digital marketing and product strategy and 2- research findings can help social media marketers to decide their search engine optimization (SEO) strategy.
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