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Marketing Essays

Result for Subject Marketing:
19895 essays
Cheap airline services Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
This study was mainly focusses on cheap airlines services. One of the ethical factors that attend to this kind of study is that it involved an element of classified information. Exposure of some of some information about specific airlines might imperil of jeopardize their business interests.
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Services Marketing - Case of Paul Smith Marketing Essay
13 pages (3756 words) , Download 3 , Essay
Free
In keeping with the rapid growth of the modern business scenarios, services marketing can be observed as one of the leading elements, which considerably provides immense support for global marketers. The service industry extensively involves those organizations which deal with services or in various scenarios the services are often regarded as the core products of these organizations.
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The Level of Competition in the Toy Market Marketing Case Study
12 pages (3112 words) , Download 3 , Case Study
Free
Jot Company has currently been striving to maintain good relations with the newly elected officials through showing their support for these objectives to the extent that will not result in the amassing of losses and slowly trying to maintain the employment opportunities present within the organization to within the country.
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Analysis of Nike and Condomshop.ch. Advertisements Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
In conclusion, many enterprises in the market would not be comfortable having released such advertisements that are quite stark in nature. They suggest actions that are not really spoken about in public, but very obvious actions that must be carried out for a sense of achievement of personal well being.   
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Advertising is a Marketing Tool Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Advertising is a marketing tool that is used to market the company’s product or services. Advertising campaigns are prepared for different products. For example General Motors will create separate advertising campaigns to advertise its Volt model than for the advertisement of its different pickup truck models.
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Gippaland E-Market Strategies Marketing Essay
14 pages (3789 words) , Download 2 , Essay
Free
GPS is a company that is engaged in offering products and services in the hospitality and the healthcare industry. It provides hygiene products that are used in hospitals such as disinfectants, napkins, toilet papers and tissues. It also provides disposable equipment, cleaning equipment, utensils, cooking equipment used by tourists in restaurants and cafes. It also provides standard wrapping materials such as bags, tapes and papers.
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Marketing Initiatives for Cerebral Palsy League Marketing Essay
9 pages (2573 words) , Download 2 , Essay
Free
Marketing initiatives that are on the Internet are able to continue with the expansion of businesses while providing new outlets for those interested in the approaches used within a business.  When looking at the Cerebral Palsy League, there is a specific association with changing the website to promote the services and efforts of the company.
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Analysis and Evaluation of Scotch Whisky Industry Marketing Coursework
8 pages (2125 words) , Download 3 , Coursework
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Scotch whisky is the leading product exported. The major export markets for Scotch whisky are United States, Spain, Singapore, and South Korea. Emerging economies like China and India are increasingly becoming important export markets for whisky. The highest-selling brand of Scotch is Johnnie Walker.
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Franchising Business Model Marketing Research Paper
7 pages (1913 words) , Download 6 , Research Paper
Free
Franchising is a practice used as an alternative to building chain stores. This is done in order to distribute goods just like chain stores but in the case of franchising liabilities and investment is both restricted. Franchising is a type of retailing method that has spread very quickly all over the globe over the recent years.
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Traditional Marketing and Critical Marketing Marketing Essay
8 pages (2289 words) , Download 3 , Essay
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Recent developments underscore how the “marketing-era” period has further evolved, ushering in new marketing perspectives. There are currently new logics in the field that characterize recent marketing practices such as the way intangible resources are integrated into the creation of value and relationships.
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Marketing Plan for Product Line Marketing Essay
9 pages (2320 words) , Download 2 , Essay
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The target market will be the young adults, most of which will be engaged in various business operations or day-to-day communication with their relations. The small appliance supports Company G’s mission statement in several ways. In the first place, the appliances are made using very few materials and little energy.
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Strawberries Attributes and Promotion Strategies Marketing Research Paper
5 pages (1250 words) , Download 2 , Research Paper
I would like to request you to give twenty minutes of your time for the responses. If you don’t mind, I will request also for permission to record or write down the answers. Kindly note that your identity is not disclosed in this interview. Thank you. 1.
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Justification Report Marketing Essay
5 pages (1470 words) , Download 3 , Essay
Free
Indeed, the targeted people at the gym include the many trainers and owners of the Top Tier Gym. The owners will decide on the best products to be marketed in the gym while the trainers can assist them in making this decision since they are constantly in touch with the clients and are hence better placed in knowing what is needed.
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Shell Company's Efforts, Actions, and Initiatives Regarding Sustainability Marketing Assignment
7 pages (2083 words) , Download 2 , Assignment
Free
The company that has been chosen is Shell Limited. It is an international organization, that has been functioning well despite facing a huge number of lawsuits and allegations, their profits have not dwindled. They are a chain of petrochemical businesses. Their main aim is to look for ways and as well as provide fuel in an economically, socially, and as well as environmentally beneficial way.
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Entrepreneur Marketing Demand Forecasting Marketing Essay
7 pages (2000 words) , Download 2 , Essay
Free
In a situation where a sales manager has the knowledge concerning the demand, the forecasting techniques are used, while in a situation where a manager is seeking to determine the pricing policy of the firm for generating demand increase, estimation techniques are applied. In fact, the paper will discuss techniques applied in marketing demand forecasting.
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Microsoft Company - Corporate Governance & Social Responsibility Analysis Marketing Essay
5 pages (1664 words) , Download 3 , Essay
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Microsoft has a Board of Directors, which comprises of four committees namely, compensation committee, audit committee, regulatory and public policy committee, and government and nominating committee (Marsan, 2012).  At Microsoft, the Board can remove any existing committee and/or add a new one anytime this action deems necessary. The Board has an independent policy that gives guidelines on certain issues.
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Buyers behaviour - samsung galaxy Marketing Essay
3 pages (750 words) , Download 4 , Essay
In the process of decision making, the consumer accounts for his/her tastes and preferences relative to the product in question. Product price and quality also feature in the process, allowing the consumer to make an informed choice or decision (Lunn, 2011, p.128; Sheth, 2011, p.91).
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IBM Strategic Management Marketing Essay
4 pages (1218 words) , Download 2 , Essay
Free
IBM invested in the service business by divesting from low-margin industries that included producing hard drives and personal printers. Effectively, the company started investing in acquiring businesses that gave the company high-profit margins instead of low-profit margins. The company had realized the products that gave the company low-profit margins were not centered on fulfilling customer needs.
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Consumer Behavior Paper Marketing Essay
3 pages (750 words) , Download 3 , Essay
The marketers also focus on psychology of the consumers and influence of environmental conditions such as a culture, family, signs and media. In fact, this entails the focus on consumers’ behaviors while making purchases and other decisions. Nevertheless, there are limitations concerning consumer knowledge or ability to internalize information that can influence their decisions and results of marketing strategies.
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Starbucks Brand Analysis Marketing Essay
4 pages (1127 words) , Download 3 , Essay
Free
A brand is a collection of symbols or experiences that is associated with a product, service, or organization (Gupta, 2009, p. 01). The brand of a company reflects the organization’s concept, principles, ethics, and values. Let us take the example of Starbucks and analyze the various aspects of the brand in terms of the brand promise, personality, values, attributes, and identity.
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Target market and branding (Bayer Aspirin case) Marketing Essay
4 pages (1000 words) , Download 7 , Essay
Free
In addition, marketing helps to manage customer relationships in a way that benefits the organization as well as its shareholders (JFP, 2009). Marketing, as a science assists in choosing target markets through market segmentation and market analysis.
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Six Forces' Role in the Development of Administrative Cultures in the Middle East Marketing Essay
4 pages (1159 words) , Download 2 , Essay
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In this case, two of the forces play an immense role in administrative cultures. These include complexity and rigidity of rules, and overstaffing. In my opinion, these factors limit the abilities of organizations to establish organization cultures similar to Western cultures.
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Role of brand elements in developing brand equity Marketing Essay
12 pages (3000 words) , Download 8 , Essay
Free
Role of brand elements in developing brand equity. Brand can be defined as “A name, symbol, logo, signature or a combination thereof that defines a manufacturer's products or services through differentiating them from competitors' products or services and offers perceptions such as quality, value, prestige to the consumers”(Pars & Gulsert, 2011, p.228).
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Analysis of Burger King's Whopper Freakout Marketing Campaign Marketing Case Study
5 pages (1529 words) , Download 4 , Case Study
Free
Genius or risky? The answer to this question could go either way when looking at Burger King’s “Whopper Freakout” marketing campaign. This campaign was launched on December 9th, 2007 on Burger King’s 50th anniversary (Lenze 3). Its goal was to market the whopper burger which was the most popular Burger King product.
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Sustainable Management Futures Marketing Essay
13 pages (3389 words) , Download 2 , Essay
Free
The carbon emissions emanate from the burning of gas, coal, and oil. Naturally, when this process occurs, plants absorb the carbon dioxide emitted from the process. However, when it is done on large scale, the plants cannot absorb the carbon dioxide since it is being produced at a much faster rate than the absorption rate.
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An Analysis of Canons International Market Marketing Essay
12 pages (3681 words) , Download 2 , Essay
Free
Chinese citizens are hedonistic and swayed strongly by group sentiment in the social environment whilst Japanese consumers, the home country, are attracted to Canon through years of perception of quality built with longevity as a brand in this country. In the USA, consumers markets are attracted to the lifestyle-centric promotion and brand expansion opportunities provided by Canon.
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In-Store Environment of Retail Outlets for Building Un-Rivaled Store Image Marketing Essay
6 pages (2264 words) , Download 2 , Essay
Free
The in-store retail environment would remain the highlight of this study. In addition, this paper would also tend to shed light upon the importance of such an environment along with its impact on consumer behavior and brand image. The prominent concepts of consumer perception, buying behavior and loyalty would also be highlighted in this study.
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Marketing Concept to the 21st Century Business of Virgin Group Marketing Essay
7 pages (2178 words) , Download 2 , Essay
Free
The organization’s success in the competitive and dynamic environment is mainly determined by its ability to develop, implement, monitor and evaluate its business strategy (Roussow, 2003). In as far as a marketing concept in business is concerned, it can be seen that the ideal criteria can be used to select one depending on the goals and objectives to be achieved by the organization.
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Marketing in Financial Service Marketing Coursework
4 pages (1110 words) , Download 2 , Coursework
Free
Asda was revealed to be a large UK retailer with 542 stores. Case facts revealed that its competitor was identified to be Tesco, the largest retailer in the UK. Currently, Asda proposed the launching of Asda Money, a financial service venture which would offer its targetted 18 million customers to avail of currency exchange, credit card, and insurance.
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Strategic Marketing Management of Nintendo Marketing Case Study
5 pages (1617 words) , Download 3 , Case Study
Free
The external environment for the company is turbulent with Sony and Microsoft emerging as strong competitors with the Play Station and Xbox respectively. Whereas Nintendo has traditionally targeted the young generation engaged in fairly simple console-based games, Sony has continually focused on developing and sustaining high quality.
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Understanding eWOM (electronic word of mouth) effect on consumer purchase decisions Marketing Research Proposal
8 pages (2000 words) , Download 4 , Research Proposal
Free
The findings of the study also have some empirical values such as, 1- findings of the research can be used by companies to design their digital marketing and product strategy and 2- research findings can help social media marketers to decide their search engine optimization (SEO) strategy.
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Entrepreneurship - Personality and Venture Management Marketing Essay
9 pages (2560 words) , Download 2 , Essay
Free
The business has been running since 2008. It was started as an online business but has grown into two retail locations today. The business is run as a sole proprietorship. This report discusses the factors behind the decision to become an entrepreneur. The role of the personal background including early childhood and family characteristics is discussed.
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Socially Responsible Investing Marketing Case Study
2 pages (500 words) , Download 3 , Case Study
Free
Case Study: Socially Responsible Investing Name Institution Professor Course Date of submission The uncertain nature of the world has prompted investors to think beyond the statistics represented by the stock prices and the balance sheet. An emerging criterion in evaluating a company fit for investing in is quickly gaining ground.
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Culture Impact on Consumer Behavior Marketing Research Paper
5 pages (1467 words) , Download 3 , Research Paper
Free
Culture is defined as a set of values, attitudes, beliefs, rules, behaviors, concepts of a particular place that binds the people of that place together (Ganeri, 2013, p. 4). It consists of traditions, customs, institutions, etc unique to a particular group of people, inherited generations after generations (Vyas, 1992, p.11). It is important therefore for businesses to take these issues into consideration. 
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Ad Proposal for Apple 2014 Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Ad Proposal for Apple 2014 This paper will propose a plan for a new ad campaign for Apple to be launched in the year 2014 that will have a pressure to maintain the already built brand image of the company and also to take it to a new level in the global information technology industry.
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Is service Marketing Different from Product Marketing Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
35). The advertisement is considered the basic and fundamental construct in the art and science of marketing because every new product and service is launched with the help of endorsement via various means and sources (Gronroos and Ravald pp. 20). The global economy is however, showing signs of moment from industrialization to services.
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Is Gross Domestic Product a Good Measure of Wealth and Well-Being Marketing Essay
7 pages (2035 words) , Download 2 , Essay
Free
It is essential to state that in most countries, the standard of living of the people is determined by the per-capital GDP of the nation. The growth of any country is also determined by the growth rate of GDP. Thus the Gross Domestic Product of a country is the determinant of the well-being of the economy.
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International Businesses Organizational Structures Marketing Essay
5 pages (1512 words) , Download 2 , Essay
Free
With the increasing globalization, there is increasing interconnection among the various organizations with each striving to source plenty of talent, goods and services offered by other organizations spread all over the different locations of the world. This is because every organization wants to have a new way of value creation, acquisition of more customers, investors and partners.
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Price Management of Tiffany & Co Marketing Essay
19 pages (4897 words) , Download 4 , Essay
Free
According to Frelinghuysen (2006), Tiffany & co. has eliminated about 80 percent of waste for example in California it has promoted environmental care. It has also partnered with SoftBank which is a mobile phone operator in Japan to provide cell phones with about 400 diamonds whose cost was estimated to be 100 million yen.
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Marriot Being a Marketer Marketing Case Study
5 pages (1250 words) , Download 3 , Case Study
Free
The conclusion from this study states that Marriott and other firms necessitate the implementation of excellent strategies to carry out business dealing. The marketing strategies are formulated by taking into deliberation different aspects of marketing such as market positioning, targeting and developing dissimilar segments.
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Marketing strategy Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
This paper illustrates that marketing strategy is a primary foundation in marketing plans and allow for reaching of marketing objectives and expectations. The strategies determined should be in a position to last for long. The duration of strategy differs from one organization to the other and from one state to the next.
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Apple Stock Marketing Research Paper
12 pages (3750 words) , Download 3 , Research Paper
Free
This paper seeks to analyze a number of aspects of Apple Inc. A projection of its future earnings will be made taking into account factors that affect these earnings, for example, corporate performance, the economic or political environment the company operates in and the performance of the stock within the market.
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Investing in the International Financial Market - Bermuda Offshore Product and Legal Implications Marketing Dissertation
62 pages (2929 words) , Download 2 , Dissertation
Financial markets are the kinds of markets in which people trade commodities and securities at a valuable cost. The prices of these commodities and securities reflect the demand and supply of such commodities in the market. The markets involved in financial marketing are either general or specialized.
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Marketing Strategies of Chipotle Mexican Grill Restaurant in Ohio Marketing Research Paper
9 pages (2650 words) , Download 2 , Research Paper
Free
Chipotle Mexican Grill Restaurant has been present in the market since 1993 and has been successfully meeting the needs and demands of its customers. It went public in 2006 when McDonald’s divested its non-core business restaurants and Chipotle was one of them. Since then, it has been following a focused marketing strategy for expanding into various regions locally and internationally.
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Marketing Analysis on Facebook Marketing Assignment
20 pages (5000 words) , Download 5 , Assignment
Free
Facebook operates in a marketplace those transverse physical and geographic borders. The pervasive nature of the Internet ensures that a vast audience is available for social networking sites and other online business models. However, the very same pervasiveness of the Internet makes it difficult for the organizations like Facebook to keep track of all the diverse rules and regulations related to cyber laws, individual freedom and social networking that are imposed by different countries.
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International Marketing - FedEx Corporation Marketing Essay
12 pages (3444 words) , Download 2 , Essay
Free
FedEx is an abbreviation of ‘Federal Express’ which was used till 2000 till it came to be known as FedEx. It started business in 1998 after FDX Corporation acquired Caliber System Inc. They started off with services such as express shipping, a ground service, a truckload freight carrier airfreight services in some regions and even technology and logistics services.
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Emirates Airways: An Analysis Marketing Essay
7 pages (2245 words) , Download 3 , Essay
Free
In 1985, the Dubai Government founded Emirates Airlines. From three leased planes, the airline has grown to operate an excess of 2400 flights (passenger) every week from its Terminal 3 hub of Dubai International Airport. The airline flies to 77 countries directly serving 132 cities (Emirates Group, 2013). 
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Company Analysis - Bancolombia Marketing Essay
17 pages (4626 words) , Download 3 , Essay
Free
The case of Bancolombia is an indicative example of this trend. The firm’s recent financial results can be characterized as quite satisfactory even if initially the merger that led to the formation of Bancolombia seemed to be a mistake. Indeed, during the merger process and for a rather long period afterward, the firm’s managers had to face a series of problems related, mostly, to the management of HR.
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Role of marketing in a consumer society Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Marketing plays a vital role in mediating between the producers and the consumers of goods and services. Without marketing, the consumers would not be able to get information regarding the products that the producers are producing and hence be bereft of the information needed to make informed purchases.
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Becoming an Effective Salesperson Marketing Term Paper
6 pages (1500 words) , Download 2 , Term Paper
Free
A good salesperson will create the demand for the supply that they have on hand and move inventory, whatever that inventory may be, out of the hands of the provider and into the hands of the customer. Product can mean anything that is to be sold, whether it be tangible, only an idea, or a product that has yet to be created.
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