We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Sales Promotion Plan - Essay Example

Comments (0)
Sales Promotion Plan Contents Introduction 3 The Product 3 Hardware/Objects involved 4 Activities 4 Prizes 6 Field sales promotion 6 Time allocated for the sales promotion 7 Engage/affect with your campaign 8 Free publicity 8 Reference 10 Introduction The project would deal with the business of retail industry particularly in the non food segment…
Download full paper

Extract of sample
Sales Promotion Plan

Download file to see previous pages... The Product The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to non food such as clothing, accessories, and cosmetic products. The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of retail sector it has find a place and is regarded as one of the important grooming sector. Therefore the product is perfumes and as a sales promotion manager it is the duty to promote and generate awareness about the new perfumes and also maintain the brand value of the existing brands. The perfume introduced will be promoted to both the females and males as it can be used by both the gender simultaneously and is targeted to the premium sector of the society. Hardware/Objects involved Sales promotion would be done with the help of the sales force and to monitor the sales, certain software can be used so that a track can be maintained as to how the sales promotion will be performed and also after effects. Sales force will be mainly responsible for conducting sales promotion in various malls and other places associated with the brand. Apart from the sales force, high technology hardware would be appropriate in determining the results obtained after proving a heavy discount and offers by the business. Activities Sales promotion involves variety of activities in order to promote and increase the sales. The target market is the consumers and so all the activities will be undertaken keeping the consumers in mind. Some of the activities which are often used in sales promotion targeting the consumers include discounts, increase in the product quantity, offering complementary products, issuing discount coupons and vouchers, contest, prizes, gifts and samples. For the sales promotion of the perfume, the sales promotion manager would propose for activities such as distribution of free samples where the company would provide free samples to the consumer’s visiting the stores or the segment in the retail outlet. The objectives of free sample are to get the consumers to make purchase of the perfume and make them as regular customers. The consumers visiting the stores would be offered a sample of the perfume and in return give their feedback. The perfume would be designed in a small bottle with attractive packaging in order to attack the customers. The free samples would be distributed in the outlets of the brands. Coupons and vouchers would be used in sales promotions. Coupons will be mainly used to target new customers to try the product and increase the value of the brand in the long run (Schultz, et.al, 1998, p.40). Vouchers are mainly used to introduce the product to a new set of consumers. The discount coupons and vouchers would include 25% off on beauty products on selected brands. By offering 25% off on beauty products, the main idea or objectives of the sales manager is to widen the target market and introduce new customers who would prove to be beneficial for the brand in the long run. In addition to the coupons and vouchers, the sales promotion manger had decided to offer complementary product with the sale of the perfume. This would induce the customers to buy the product as customers get easily attracted toward any complementary gifts or gifts with the main product. The complementary pro ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Sales Promotion
Objectives of sales promotion are discussed in the second half of the study. A hypothetical comparison between three different retail outlets has been drawn to analyze the application of sales promotion on creating brand equity. Finally the study will try to discuss various budgeting techniques applied for sales promotion in brief.
10 Pages(2500 words)Research Paper
Sales promotion portfolio
In the year 1973, Pizza Hut was launched in UK having started a restaurant in the city of London. In some years, Pepsi Co. became the owner of Pizza Hut and started a combined project with Whitbread in UK. In 2006, Yum Inc. bought shares from Whitbread. Now this company owns all the business of Pizza Hut in UK.
10 Pages(2500 words)Research Paper
Marketing an Organic Bakery Using Sales Promotion Technique
It is important to understand that a bakery can be run in various ways; and a way that is successful for one owner may not be that successful for another. It is hence essential that bakery owners consider their strengths and weaknesses, location and target niche when deciding their business strategy (Gaines).
3 Pages(750 words)Essay
Sales promotion/ PR Portofolio
6 Segmentation of retail and one specific example (Industries do not go for segmentation, Companies within the Industry adopt STP strategy). 6 Targeting as above more about the industry overall targeting (Industries do not go for segmentation, Companies within the Industry adopt STP strategy).
9 Pages(2250 words)Essay
Organisation Promotion Plan
Through such an understanding, the promotion plan will need to be concentric upon the ways in which these specific stakeholders can be targeted and appealed to. (Ikenna et al., 2013) Although it is somewhat dangerous to engage in a very specific approach to the market, it is the belief of this author that any other approach would be too broad and would likely not be able to meet the needs of the most likely consumers.
3 Pages(750 words)Essay
Sales promotion campaign
While the demographic in Great Britain is similar to that in Ireland, it is argued that there are sufficient differences to present significant challenges in achieving the success sought. For example, the ‘pint over ice’ idea that worked so well in Ireland loses its
4 Pages(1000 words)Essay
Sales Promotion Techniques
try Visibility, Price-based consumer sales promotion, Attention-getting consumer sales promotion etc are some of the major sales promotion techniques currently used by product manufacturers or service providers. This paper explains the importance of sales promotions and also
4 Pages(1000 words)Research Paper
Sales promotion and Management
As a result, sales promotion is becoming a great factor to consider if enterprises are to attain their goals regarding to sales volumes. One of the trading commodities in the world is coffee due to the unmatched demand for consumption all
10 Pages(2500 words)Essay
Strategy focus and plan on how to increase Booster Juice retail sales on campus
The non-financial goals are discussed first and then the financial goals of this marketing plan have been presented. The main core competency of the Booster Juice is that
1 Pages(250 words)Essay
Healthy Living City Promotion Plan Term Project
It is intended that the promotional plan will stimulate economic growth and community development in the city. Through the integration of Penticton residents’ participation and collaborating with Penticton local art, festival and
24 Pages(6000 words)Essay
Let us find you another Essay on topic Sales Promotion Plan for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us