We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing concept - Essay Example

Comments (0)
Marketing Concept Marketing is defined as the art of selling products and/or services through the effective usage of persuasion, psychology and repetition. Marketing employs a number of practices which are regarded as its sub-fields namely advertising, sales promotion activities, personal selling, public relations (or publicity) and direct mailing to name a few…
Download full paper
Marketing concept
Read TextPreview

Extract of sample
Marketing concept

Download file to see previous pages... This means they should be given the room to understand what the product/service shall bring for them more than anything else. The marketing concept aims to pinpoint the needs of the target consumers and addresses the same whilst meeting their very needs through the purchase of the product/service and its ultimate usage. If there is no selling of the product, there would be no association of the need with the target audience and hence marketing might not be needed at all. Thus marketing concept looks to solve the problems in which the consumers are tied up and even when there is no problem at all – just to satisfy one’s desires – they are asked to purchase a product/service so as to have a better standing within a particular social circle or society. In other words, this encompasses the basis of self-esteem needs if not anything else (Varey 2001). Successful examples of marketing include the campaigns that have been launched by Coca Cola all over the globe. The product exists within the minds of the target audiences but even then the company has to market it on a consistent basis (Marco, 2001). This is for the fact that Coca Cola exists and it wants to make a mark on the consumers’ minds at every possible instance. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Marketing Concept
Marketing concepts refer to the philosophy of the management, through which the objectives and goals of a firm can be achieved. These concepts aid in the identification of customer needs, which may be stated or unstated. The marketing concept is also known as the customer relationship management
7 Pages(1750 words)Essay
The Marketing Concept

This research will begin with the statement that there are various ways of defining marketing as a subject or concept. According to Kotler, marketing has been considered as a social or managerial process wherein different groups of individuals get hold of their desired products through the creation and exchange of various products and value amongst each other.

5 Pages(1250 words)Essay
IKEA marketing concept
The IKEA Company brand is a strong brand. This is mainly due to its unique cultural branding that portrays the fashionable design and value to ensure the creation of affordable and contemporary furnishing products. The brand symbolizes the unique and tasteful household products that offered at an affordable price that inspires customers.
8 Pages(2000 words)Essay
Marketing concept of British Gas
The Marketing concept is significantly important for the companies today to sustain the intense competition (Boone, 2012). The company already has a competitive edge. It has a cost advantage and it also sells its services to the high value markets. British Gas has sustained the markets very competitively.
8 Pages(2000 words)Essay
Marketing Concept of Coca Cola
The author gives recommendations which can improve the existing customer relationship management system of Coca Cola. The marketing concepts will help an organization to identify the local competitors and manage their marketing campaigns effectively. The goals would be achieved through the identification of various resources.
8 Pages(2000 words)Essay
Societal marketing concept
This is because it’s an age of creating a customer rather than selling a product. As the entire concept of marketing or business mainly depend on customer satisfaction and reliability that might prove effective in enhancing the brand image and reputation of the organization in the market among others.
4 Pages(1000 words)Essay
Marketing Concept
It highlights three important aspects that marketing accomplishes. First, it recognizes the purpose of business organizations to design products which satisfy customer requirements. Marketing does not just involve offering any goods and services but business organizations should strive to offer those which offer customer value.
3 Pages(750 words)Essay
Marketing concept
However, pricing strategies are not necessarily mutually exclusive (Drummond & Ensor 163). Each single pricing strategy adopted by a given firm or company is directly linked to a marketing strategy. In this regard, consistency is a
2 Pages(500 words)Essay
Explain a Marketing Concept
Right product offering creates new demands from the customers. For that one needs to focus not on existing wants of the customers but it becomes important to understand the underlying needs of the
1 Pages(250 words)Essay
Marketing concept and marketing orientation
For an organisation to have a marketing orientation, it means it has concentrate on delivering goods that meet the needs and wants of the target market (Almquist, 2014). This is pivotal for a
4 Pages(1000 words)Essay
Let us find you another Essay on topic Marketing concept for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us