Free

Market Penetration and Branding - Coursework Example

Comments (0) Cite this document
Summary
The present coursework "Market Penetration and Branding" concerns the idea how successful branding contributes to the improvement of business. It is stated that sales promotion activities refer to a set of marketing mechanisms that are normally embraced by organizations or service providers…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.9% of users find it useful
Market Penetration and Branding
Read TextPreview

Extract of sample "Market Penetration and Branding"

 Market Penetration and Branding
Sales promotion activities refer to a set of marketing mechanisms that are normally embraced by organizations or service providers in an attempt to boost the sales of their products or services. Sales promotion activities are often classified into either trade promotions or consumer sales promotions (Davis 169). Consumer sales promotions are activities, majorly advertisements that are used to make the consumers aware of specific products thereby drawing their attention into purchasing the products or services. Trade promotions, on the other hand, refer to incentives such as discounts, schemes, commissions and freebies that are meant to ensure that the traders stock up, and that instances of stock outs are reduced.
Loyalty programs, on the other hand, refer to reward programs that companies offer to loyal customers who frequently purchase their products and services (Davis 169). The loyalty programs are often rolled out such that customers are given specific numbers that they use when making purchases. The long-term purpose of loyalty programs is to reward the customers who the organization considers loyal with free merchandise or to provide them with advanced access to products that have been freshly injected into the market.
In as much as both the practice of creating loyalty programs, as well as that embracing sales promotion activities, play a role in ensuring that companies get their expected profits, I presume true the fact that the practice of embracing sales promotion activities is more efficient as compared to that of using loyalty programs. This is because they increase the level of sales when they are floated, and even after their duration has elapsed, organizations normally find themselves at a better position as compared to its competitors within the market.
Tasked with the responsibility of developing a branding strategy for Achilles casual shoes, I would settle on Achilles in Trend as the brand name. Similarly, I would embrace sales promotion activities as my branding strategy.
Work- Cited
Davis, John. Competitive Success: How Branding Adds Value. Chichester, West Sussex, U.K: John Wiley, 2010. Print. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market Penetration and Branding Coursework Example | Topics and Well Written Essays - 250 words”, n.d.)
Market Penetration and Branding Coursework Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/marketing/1653840-market-penetration-and-branding
(Market Penetration and Branding Coursework Example | Topics and Well Written Essays - 250 Words)
Market Penetration and Branding Coursework Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1653840-market-penetration-and-branding.
“Market Penetration and Branding Coursework Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1653840-market-penetration-and-branding.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Market Penetration and Branding

Comparing Two Penetration Testing Methodologies. Penetration Testing versus Vulnerability Assessment

...? Comparing Two Penetration Testing Methodologies and Their Associated Tools By of Learning: Date: Comparing Two Penetration Testing Methodologies and Their Associated Tools Introduction Penetration Testing, which is commonly termed to as PenTest, refers to a process that is normally followed during the auditing or assessment of hardcore security. This methodology consists of a set of practices, rules, methods and procedures which are normally followed and later implemented in the process of auditing programs on any information security in an operating system environment. Penetration testing methodology explains the roadmap by defining the practical ideas and practices...
19 Pages(4750 words)Dissertation

Chinese penetration of the LATAM market

...?Chinese penetration of the LATAM market and the potential ramifications for the United s influence in the region, both economic and political Abstract In this paper we shall study the development of the relationship between China and the Latin American countries with a special focus on Brazil. Through a historical study of the foreign policies and the trade policies of the two countries we shall try to explore the reason for the development of the relationship. We shall also try to see the impact of this development on the United States. At the end of the paper we shall try to address the question of the opportunities and threats in the short run as well as long run for both the countries as a result of...
74 Pages(18500 words)Thesis

Target market and branding (Bayer Aspirin case)

...by marketers for the purpose of satisfying the target market. These include undifferentiated marketing, differentiated marketing, niche marketing and concentrated marketing (J & V. 2012). The target group for Bayer Aspirin is a set of all people suffering from pain related issues of from all ages. In addition, its target group includes patients suffering or with suspected heart attack. Selecting a target market is extremely beneficial to any business as it enables the business organization to direct its products or services to those consumers with high potentials for the growth of sales, product interest and...
4 Pages(1000 words)Essay

Social penetration theory

...College Social Penetration Theory The theory looks into how people relate to each other and how their relationships develop and deepen in the process. Penetration exposes weaknesses and strengths of persons during getting to explore each other’s lives. The person’s lives are laid on more personal matters and private issues as socializing gets deeper. The process involves a few stages which deepen with every stage and with time (Atman, & Taylor 113). The orientation stage is the first step where people during social talk still stay in the corner of information safety. Their talk involves cliche like it has been long since we talked when they actually have little to say, life has been good it is always...
4 Pages(1000 words)Essay

Branding, Pricing, and Distribution

...? Branding, Pricing and Distribution First Branding, Pricing and Distribution In today’s highly globalized market and with a product, Fizzi Cola that is aimed at the international rather than just a domestic market, the product branding strategy would have to be the same for both the global and domestic market. With the reality of borderless markets, the strategy would have to be one that that works for both the local and global audience as any dissimilarities or differences there would be questioned. The kind of branding strategy that is to be created for this product will have the following as the main...
4 Pages(1000 words)Assignment

Penetration Pricing

...are different. A firm makes sure that it will supply the market with product and gives it a new shape, name and consequently the price differs only by changing the image of the product. The idea behind this marketing strategy is to target the potential buyers who go for high price products since the customer thinks that the higher the price the better the quality. Examples of brands that emulate penetration pricing are consumable products like sugar, maize floor, cooking oil among others. Examples of products that adopt experience curve pricing are valuable products made up of gold and silver among other minerals while image pricing is used in pricing car models, clothes...
3 Pages(750 words)Essay

Branding

...?Branding Table of Contents Introduction 3 Current branding strategy of Cinnabon Inc. 3 Multi-Channel Operations 4 Protection of Brand Image 5 Selection of partners 6 Branding Strategy 6 Advertising 7 Social Media Presence 8 Online Business 10 Brand Management 11 Reference List 12 Introduction Around the centuries branding has been acting as a simple way of distinguishing the goods of one producer from another. As per the American Marketing Association brand is defined as the design, symbol, sign, term, name or a combination of all of them, which helps the customer to distinguish the goods and services of...
8 Pages(2000 words)Assignment

Branding

...PRODUCT BRANDING What definition of branding makes most sense to you? Branding is an act of product marketing that entails creating a unique image, name, and reputation for a product to win consumer’s mind and loyalty through marketing techniques such a product advertising campaigns (Aronczyk and Devon 72). The main aim of product branding is to establish a differentiated and significance presence in the target market. The marketers use a consistent theme when doing product branding to achieve consumer loyalty and trust in the product. A brand on the other hand is the...
1 Pages(250 words)Essay

Penetration Testing

...Penetration Testing al Affiliation Penetration testing hopes to achieve flawless systems thathave an all-round protection from any kind of intrusion. This is a report to show the findings and recommendations for penetration tests conducted to a high-end financial firm that deals with processing of loans for college students. The penetration tests conducted in the firm’s business system follow the (Trusted Computer System Evaluation Criteria, (TCSEC) standards of security testing (Department of Defense, 1985). In the standards documentation, of importance will be the testing of behavioral aspects of the system to identify possible security control breaches. E-commerce systems tend to be high-end targets to security breaches... and...
6 Pages(1500 words)Essay

Social Penetration Theory

...Social Penetration Theory Social Penetration Theory Altman and Taylor introduced social penetration theory in 1973 (Altman $ Taylor, 1973). The theory states that as tictiveiveme goes by, the relationship between individuals gradually changes from casual and shallow to the formal and intimate association. The entire theory was based on a view that trust has to be developed in the process of relationship. The objective of this theory was to explain the relationship and predictability of linear dependency on time. This essay will demonstrate the link of this theory to everyday life experiences. The social penetration theory can be broken down into five distinct stages....
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Market Penetration and Branding for FREE!

Contact Us