Market Penetration and Branding - Coursework Example

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The present coursework "Market Penetration and Branding" concerns the idea how successful branding contributes to the improvement of business. It is stated that sales promotion activities refer to a set of marketing mechanisms that are normally embraced by organizations or service providers…
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Market Penetration and Branding
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 Market Penetration and Branding
Sales promotion activities refer to a set of marketing mechanisms that are normally embraced by organizations or service providers in an attempt to boost the sales of their products or services. Sales promotion activities are often classified into either trade promotions or consumer sales promotions (Davis 169). Consumer sales promotions are activities, majorly advertisements that are used to make the consumers aware of specific products thereby drawing their attention into purchasing the products or services. Trade promotions, on the other hand, refer to incentives such as discounts, schemes, commissions and freebies that are meant to ensure that the traders stock up, and that instances of stock outs are reduced.
Loyalty programs, on the other hand, refer to reward programs that companies offer to loyal customers who frequently purchase their products and services (Davis 169). The loyalty programs are often rolled out such that customers are given specific numbers that they use when making purchases. The long-term purpose of loyalty programs is to reward the customers who the organization considers loyal with free merchandise or to provide them with advanced access to products that have been freshly injected into the market.
In as much as both the practice of creating loyalty programs, as well as that embracing sales promotion activities, play a role in ensuring that companies get their expected profits, I presume true the fact that the practice of embracing sales promotion activities is more efficient as compared to that of using loyalty programs. This is because they increase the level of sales when they are floated, and even after their duration has elapsed, organizations normally find themselves at a better position as compared to its competitors within the market.
Tasked with the responsibility of developing a branding strategy for Achilles casual shoes, I would settle on Achilles in Trend as the brand name. Similarly, I would embrace sales promotion activities as my branding strategy.
Work- Cited
Davis, John. Competitive Success: How Branding Adds Value. Chichester, West Sussex, U.K: John Wiley, 2010. Print. Read More
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