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Indonesian Art and Culture A look at the religious/aesthetics/values/physical environment aspects in Indonesian culture and how international companies exploited them to penetrate in the local market - Essay Example

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Culture is majorly an intangible factor, which is characterized by differences in market behavior and structure. So, it is important to understand the…
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Indonesian Art and Culture A look at the religious/aesthetics/values/physical environment aspects in Indonesian culture and how international companies exploited them to penetrate in the local market
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Extract of sample "Indonesian Art and Culture A look at the religious/aesthetics/values/physical environment aspects in Indonesian culture and how international companies exploited them to penetrate in the local market"

Download file to see previous pages t and social environment of Indonesia, it was found that the country has been suffering due to huge number of international brands overpowering the local artifacts and culturally unique products and services. Hence, it has become imperative to Indonesian government as well as foreign companies to set strict rules and policies and modify their strategies, respectively. This would help to upkeep cultural aspects of the nation as well as profitability of the companies.
Indonesia has been termed as one of the major emerging nations across Asia. This can be attributed to the fast growing economy, infrastructure, manufacturing and IT sectors as well as increasing popularity of tourism sectors. The tourism industry of Indonesia is booming, where the major attractions are cultural artifacts such as tradition, art and places. In the last decade, international MNCs have been increasingly penetrating into these markets because of high demand for diverse services or products ranging from cell phones, automobiles to food and retail (Lenartowicz and Roth, 1999). This rising demand of international services and products in the Indonesian market coupled with different promotional and advertisement tactics used by global MNCs has encouraged the selection of this topic for fulfillment of current coursework. The major significance of the current topic is to understand the inter-relationship between Indonesian culture and its influence on marketing and promotional activities of international MNCs. However, another important factor that will be discussed is the extent of exploitation of these cultural and traditional artifacts by global companies with an objective of penetrating and developing an international market. Therefore, on the basis of above fundamental research grounds, objective of the study is to evaluate aesthetics, physical environment, values and religious aspects in the culture of Indonesia and ways in which international companies exploit these to establish in the ...Download file to see next pagesRead More
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