Freshest Bottlers' Marketing Place and Perspectives - Essay Example

My organization is a profit-making organization whose core function is soft drink production. Its name is Freshest Bottlers. The primary function of my business is manufacturing ready-to-drink juice whose basic customers are domestic families, as well as travelers. Freshest Bottler's vision is “To be the leading fruit juice producer in the world”. The mission of Freshest Bottlers is “to provide healthy fruit juice and relative products that fulfill customer needs and wants at consumer-friendly prices”. The business’ organization’s strategy is: “To provide distinctive fresh fruit refreshments to the public through healthy and pocket-friendly methods with the aim of increasing our current market share.

Sources of competitive advantage
The sources of competitive advantage in my business include:
1. Product differentiation through branding and provision of varieties in terms of juice production.
2. Ease of market penetration through the different packaging strategy that targets all people from families to single people e.g. travelers.
3. My company also benefits from economies of scale since it’s able to produce juice on a large scale and sell in wider markets.

The business Opportunity
1. My business has opportunities in the production sector through the mechanization of processes by the use of machines.
2. My business also tends to enjoy opportunities through the expansion of its markets into international markets.
3. The ease of getting raw materials for production is also an opportunity.
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