Nobody downloaded yet

Sales Promotion Techniques - Research Paper Example

Comments (0) Cite this document
Summary
Innovative sales promotion techniques help the manufacturers to catch the attraction of the consumers and thereby their products will move better. Discounts and deals, Increasing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97% of users find it useful
Sales Promotion Techniques
Read TextPreview

Extract of sample "Sales Promotion Techniques"

Download file to see previous pages “Sales promotion refers to those marketing activities other than personal selling, advertisement and publicity, which stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations and various non-recurrent selling efforts not in the ordinary routine. Its purpose is to increase the desire of salesman, distributors and dealers to sell a certain brand and to make consumers more eager to buy that brand” (Sales Promotion Methods & Ideas, 2009) Even good quality products may fail in the market in the absence of good sales promotion activities. On the other hand even cheaper quality products may excel in the market with the help of quality sales promotion activities. The present market is filled with thousands of products manufactured by different business groups from different countries. It is difficult for the customers to decide which product is better or which one is worth for the money they spent. Only through effective promotion activities an entrepreneur can convey the characteristics and worth of his product to the consumers. Various techniques must be developed and used in the market through sales promotion activities in order to convince the consumers.
Sales promotion is important for introducing a new product into the market and also to sustain the movement of the existing products in the market. The major sales promotion techniques are Discounts and deals, Increasing Industry Visibility, Price-based consumer sales promotion, Attention-getting consumer sales promotion etc
Discount deals are one of the prominent sales promotion strategies which are adopted by most of the manufacturers and service providers. It is not possible for a manufacturer to sustain the sales of a product in a constant manner because of the increased competition from the market. Thus same product may experience fluctuations in its sales during different seasons of an year. In order to sustain the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Sales Promotion Techniques Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Sales Promotion Techniques Research Paper Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1557921-sales-promotion-techniques
(Sales Promotion Techniques Research Paper Example | Topics and Well Written Essays - 1000 Words)
Sales Promotion Techniques Research Paper Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1557921-sales-promotion-techniques.
“Sales Promotion Techniques Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1557921-sales-promotion-techniques.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Sales Promotion Techniques

Sales Promotion Techniques used by JETBLUE

...?- Sales Promotion Techniques used by JETBLUE Overview: JetBlue was founded in 1999 by David Neeleman. It is an American airline with the approach of providing low-cost air travel just like its competitor, Southwest Airlines. It was among those few American airlines that recorded a profit following the September 11, 2001 attacks. JetBlue not only offers the service of air travel at cheap rates but it also tries to set itself apart from its competitors by offering a product that is superior than the rest at prices people can afford. With the objective of providing superior in-flight experience the airline was the first to offer all the passengers with a personalized service. Each seat had...
11 Pages(2750 words)Research Paper

Sales Promotion

...? Sales Promotion This report will try to throw some light on various sales promotion techniques adopted by companies. The study will try toanalyze sales promotion in terms of demographics and psychographics. The report will try to dissect sales promotion as a strategic tool used by companies to create brand equity. Objectives of sales promotion are discussed in the second half of the study. A hypothetical comparison between three different retail outlets has been drawn to analyze the application of sales promotion on...
10 Pages(2500 words)Research Paper

Sales promotion portfolio

...by the franchisees (PizzaHut, 2011). The sales promotion helps the organization to change the perception of the customers towards their buying decision by offering them different incentives, which they are able to get eventually. This is the reason why Pizza Hut uses different sales promotion techniques because the company understands the significance of sampling and making a product trial during the marketing campaigns. The sales promotion strategies help Pizza Hut to increase its market share because these promotions entice the customers to switch their brand loyalty towards Pizza Hut. Another...
10 Pages(2500 words)Research Paper

Sales Promotion Plan

...? Sales Promotion Plan Contents Introduction 3 The Product 3 Hardware/Objects involved 4 Activities 4 Prizes 6 Field sales promotion 6 Time allocatedfor the sales promotion 7 Engage/affect with your campaign 8 Free publicity 8 Reference 10 Introduction The project would deal with the business of retail industry particularly in the non food segment. The retail industry is booming and with a fierce competition, it becomes necessary for retailers to involve all the possible techniques to induce sales. The techniques to be used is sales promotion which are...
6 Pages(1500 words)Essay

Sales promotion/ PR Portofolio

...of the most important elements of the promotional mix along with advertisement, personal selling and direct marketing. Sales promotion refers to the techniques used by companies to increase sales within a short period of time. On the other hand Public relations or PR is managing the flow of information between organisations and public. PR is all about creating and managing reputation (Kazmi, 2010, p. 79). It is used to gain trust and understanding between organisations and various public. The study has been conducted in lieu to determine the different sales promotional and PR activities conducted by some of the top notch...
9 Pages(2250 words)Essay

Advertising,Sales and Promotion

..., it can be second for others, an eight-employee family firm in Wales that specializes in branded beef products. (I forgot the company's name) has spent $1.75 million in the past four years providing its steroid-free meat to athletes--and an additional $2.35 million telling people about its Olympic sponsorship. That seems a tremendous commitment for a company that has projected its sales for 2002 at just $12.5 million. "It's a bit of a risk, but it's worked. There's a good chance that many business today wont have been there in ex-olympic cities of the world if we hadn't gotten the right to use the Olympic logo in their marketing. The mat company is not shy about promoting its position on the Olympic...
6 Pages(1500 words)Assignment

Sales promotion campaign

...Sales Promotion Campaign The target market for the new Magners brand cider is the premium drink consumers of Great Britain. These consumers are characterized by an emphasis on the idea of quality, a fact that has several advisors concerned about simply transferring the strategy used in Ireland to Britain. While the demographic in Great Britain is similar to that in Ireland, it is argued that there are sufficient differences to present significant challenges in achieving the success sought. For example, the ‘pint over ice’ idea that worked so well in Ireland loses its effectiveness in Britain as many of those willing to pay for premium drinks expect to be able to obtain it in draught (C&C, n.d.). The...
4 Pages(1000 words)Essay

The Sales Promotion

...The Sales Promotion According to the slides, a sales force is made up of sales people: individuals representing a company to customers or vice versa charged with responsibilities of prospecting, communicating, selling, servicing, information gathering and relationship building. They serve a significant connection between the company and customers with a key role of creating a long-term profitable relationship for the firm through value creation by meeting customer satisfactions. Slide (12) further notes that through interpersonal selling techniques such as face-to-face and telephone among others, the sales team works either individually...
2 Pages(500 words)Article

Sports Promotion and Sales Management

...Sports Promotion and Sales Management Table of Contents I. Introduction 3 II. Sales Structure- Benefits of Joined Sales and Service Departments 3III. Sales Structure- Benefits of Separate Sales and Service Departments 3 IV. Recommendations 4 References 6 I. Introduction This paper details the benefits of sales organizational structures where one, the sales and services departments are joined, and two, where the sales and service departments are separate. This paper also makes recommendations on the ideal sales organizational structure for a professional sport...
2 Pages(500 words)Assignment

Sales promotion and Management

..., through well-targeted promotions that have an impact on their buying decisions. Some of the most common promotional techniques that are closely related to product trial include the use of free samples, bonuses, coupons, and discount on purchases and in the shop display. The main reason behind the use of trials is that they determine repurchase behaviour among consumers. In addition, they also mediate in the relationship between sales promotions and repeat-buying behaviour. Repeat-buying behaviour of customers is widely influenced by the values or tastes obtained and perceived on the product or the taste of the coffee in a given retail chain as commonly...
10 Pages(2500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Sales Promotion Techniques for FREE!

Contact Us