This company provides products which are produced in America to local retailers as well as to club members. The club has planned to expand its business operations in the market of China with the intention of…
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The paper will emphasize on the factors which are essential for developing a successful marketing communication plan for the launch of the new product. Promotional techniques as well as procedures are required to be recognized along with making an identification of appropriate technologies for performing marketing operations for the company. Moreover, the paper will also emphasize on the differences of marketing communication plan required for the market of the United States and China.
Marketing Communication plan is a technique of formulating strategies as well as plans for marketing new products in a market in an efficient manner. There are a few elements which are considered to be an important factor for developing an effective marketing communication plan. These elements are as follows:
The club is required to conduct an analysis of the market segment where the company is going to launch its product. The market size as well as trend of the market is required to be evaluated for recognizing suitability of such market. Moreover, market conditions as well as economy should be ascertained in order to launch the new product in an effective manner (Egan, 2007).
The objective of the club is required to be clear as well as precise in order to expand business operations and to be effective in providing products both at national as well as in international market in an efficient manner (Egan, 2007).
The club is required to formulate appropriate strategies in accordance with the situational analysis as well as objectives of the company. Moreover, the strategies which are formulated should assist the club in marketing products in the market of China in an appropriate manner. Furthermore, the club is also required to devise appropriate marketing as well as communication strategies with the objectives of better awareness of the product among consumers in the market (Egan,
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Marketing communication entails a marketer to develop conscious decisions in order to determine the recipient of a given product and service. In addition, it helps to define a set of existing and potential customers in order to satisfy them. Pure-Body will use the Integrated Marketing Communication (IMC) to reach its customers.
They have branches on a global level including Europe, Canada, Australia, North and South America, Asia, Africa and the Middle East. The organisation still has ambitious plans for further expansion and to reach out to the world by conducting a variety of campaigns to fight poverty and injustice.
When looked from the perspective of a marketer or marketing communication planner, these advancements are an opportunity as well as a challenge. It is an opportunity because now the marketers are available with a number of options to choose from, in order to make sure that their products and the key messages reach the target audience successfully.
In addition, whole grain cereal, fruits and vegetables were highly recommended for increase in the diet (WG, 1984).
The Working Group who wrote the draft was composed of three representatives from the State Department of Agriculture, three from the Health Department, two from the Department of Education and one from the Department of Social and Preventive Medicine at a local University.
The Munich based Bayerische Motoren Werke (BMW) company has been focusing on a worldwide strategy that can best be described as mass customization, as it has been tailoring products, prices and distribution for
The company’s efforts to persuade the public of the need to remove the bug before its release but they insisted that they will use it the way it is. The virus will gradually affect the quality of the game,
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