Free Marketing Essay Examples and Topics | Page 358

Target Market and Brand Strategy of Johnson and Johnson Marketing Essay

6 pages (1773 words) , Download 3 , Essay

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Johnson’s & Johnson’s were innovators, who brought a new product category to the market and successfully marketed it to the consumers with great returns. They understood the basic consumer needs and adapted their strategies when the time was right for a change and they have maintained their brand equity throughout the years.

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The Foundation of Electronic Marketing Marketing Essay

3 pages (750 words) , Download 2 , Essay

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Macy’s department online store, with a large red star logo, started a lively progress in 1862 where it emerged to be the first online store offering in-store Santa services at Christmas time. In 1866, Mr. Macy made some traditional decorations on the store’s windows, attracting many customers who discovered the store’s top-quality items.

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Strategic marketing management Marketing Essay

3 pages (750 words) , Download 2 , Essay

In addition, the company began the use of promotions in a bid to understanding the needs of the consumers in this market. The relationship that is built between the company and the consumers is basically based on the quality of products that are brought into the market with the company assuring the consumers of the best quality of products at reasonable prices (Hulbert 2007).

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Samsung: The Making of a Global Brand Marketing Essay

5 pages (1250 words) , Download 3 , Essay

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A brand is anything that differentiates one seller’s product from that of his competitor’s. A brand may be a sign, a symbol, a color, a shape, a name, a design; any feature that becomes a differentiating factor for the product (Marketingpower.com, 1995).

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Ethics in Marketing Marketing Essay

3 pages (750 words) , Download 4 , Essay

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This paper will pick three different scandals regarding ethics in marketing and discuss them. These scandals are the Tesco Meat Hoers Scandal, Nestle Infant Milk Formula Scandal and the Mexico Bribery Scandal Challenges Wal-Mart on Corporate Ethics. Tesco Meat Horse Scandal The Tesco meat horse scandal was a food scandal whereby DNA traces of horse meat were discovered in Tesco frozen meat burgers (The British Assessment Bureau, n.d).

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Sainsbury Style - Service Innovation at the Multinational Grocery Retailer Marketing Essay

6 pages (1800 words) , Download 3 , Essay

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Sainsbury, a renowned UK grocery retailer, is currently seeking diversification strategies to sustain its revenue growth in a highly competitive environment where competitive rivalry often dictates business strategy direction. Sainsbury will be expanding into personal grooming services targeted primarily at young male adult consumers between the ages of 18 and 34.

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Personnel Economics - Recruitment and Selection Strategies at Rent-A-Car Marketing Essay

7 pages (1987 words) , Download 2 , Essay

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The Rent-A-Car business only had seven cars. The enterprise is the frontrunner in the car renting business within North America, constituting over 900 offices in Canada, Germany, Puerto Rico, the UK, and Ireland, and 7,000 offices in the US. By 2007, the organization had 728,000 cars for rental purposes and employed more than 65,000 employees, with more than 4.5 billion pounds in annual turnover.

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IKEA marketing concept Marketing Essay

8 pages (2000 words) , Download 4 , Essay

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It is favorable for sale of goods based on emotions, shortages or indispensable add-ons. Cost based pricing is a pricing strategy based on the cost of producing the given product in the market. The price gets set above the cost of production in order to take consideration of the profits the company wants to accrue.

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Advertising and public relations Marketing Essay

9 pages (2250 words) , Download 2 , Essay

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Brand Identity Model 19 Introduction The present increasing complexities as well as unabated conditions of the global business environment often tend to involve different constraints concerning the business performances of the organisations and the environments where they exist.

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Optimal Marketing Strategies of Marks and Spencer Marketing Essay

9 pages (2580 words) , Download 2 , Essay

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Marks and Spencer is one of the leading British retailers founded in 1884, dedicated to the sales of a host of products in categories such as clothing, homeware, beauty, and food. Since its inception the outreach of M&S has gone international, as of 2010, it was reported that the group had a presence in approximately 40 nations across the globe.

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Measuring Up to Customer Expectations Marketing Literature review

9 pages (2250 words) , Download 3 , Literature review

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Happy and satisfied customers are exceedingly likely to send other customers to the organization (Barlow & Stewart 2004, p. 84). Additionally, the potential for repeat business is a critical element in most businesses. It is, therefore, evident that customers whose needs have been satisfied will build strong relationships with the organization.

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ZARA CaseQuest Marketing Assignment

7 pages (1750 words) , Download 2 , Assignment

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Zara Case Quest. The Zara Company operates globally in the apparel industry and is identified as a market leader. This comes as a result of various business strategies adopted by the company in undertaking globalization of operations. The company constitutes of a single manufacturing plant located in Spain, where all products are manufactured (McAfee, Dessain, & Sjoman, 2007).

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Marketing Research Program for Castle Bingo Marketing Essay

9 pages (2902 words) , Download 2 , Essay

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It has generated new customer segments with more varied characteristics than offline players. The market for online bingo playing is increasing considerably. However, to take the advantage of these players there is a need to understand the differences between offline and online players. The research will be using exploratory and mixed methods.

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Marketing of Schoolies Week Marketing Research Paper

11 pages (3239 words) , Download 3 , Research Paper

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This paper will cover the problem statement and the research methodology of ‘Schoolies’ Week – a tourism event that takes place in Australian Gold Coast, involving students who have completed their Year 12. The problem statement is centered on significant negative publicity that has resulted from civil disturbance, caused by drunken ‘Schoolies’.

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Apple Store Homework 5 - Competitive Analysis Marketing Essay

3 pages (750 words) , Download 2 , Essay

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These compete with Apple basing on different business factors such as pricing, product design, merchandise mix, visual presentation, channel design, and target customer. Nonetheless, Apple has been able to compete with these channels favorably in order to remain profitable in the market.

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Marketing Philosophy and Strategy Marketing Research Paper

6 pages (1914 words) , Download 2 , Research Paper

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The research conclusions assert that while, technological advancements such as the Contemporary Marketing Practice (CMP) framework, Hybrid Distribution Systems, and Demand Change Remediation have significantly aided the effectiveness of marketing practices, ethical and legal issues such as concerns regarding consumer online privacy and targeting children via marketing efforts still need to be addressed.

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Investigation of Company Compensation and Benefits Policy in Coway Marketing Assignment

12 pages (3418 words) , Download 2 , Assignment

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Through this method, it will be easier to reach a large number of respondents and the answers will be more reliable and accurate. Also when approaching the managers, we can mail them the questionnaire and they can fill it up at their own convenience. This will be a more time-saving and cost-saving approach.

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Automated Programs in the Metal Industry Marketing Essay

3 pages (821 words) , Download 2 , Essay

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Hurco, like any other business entity, capitalizes on its core competencies and allows users to introduce efficiency and speed in their operations. It operates in a cyclic industry which makes it vulnerable to suppliers and buyers’ power along with threats of more economical products from Hurco’s competitors having better resources.

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Socially Desirable Merit Goods Marketing Essay

6 pages (1250 words) , Download 2 , Essay

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As the paper highlights education can be underprovided if private schools and Universities are left with the responsibility. Everyone should benefit from education regardless of financial capabilities but private schools and universities may only allow people who can afford the cost of education to access their facilities.

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Marketing Plan for Nokia Company Marketing Research Proposal

12 pages (3254 words) , Download 2 , Research Proposal

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Nokia’s main competitors in the Indian market include Apple, Samsung, Techno, Sony Ericson, and LG, all of which produce and market mobile phones in the Indian market. Nokia hopes to capitalize on its brand name, low product cost, high quality of the new product, and the features that it presents to beat the competition.

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Strategic Marketing: Types Of Market Segmentation Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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Strategic marketing is used by businesses to attract, maintain the existing and the new customers in the target market (Aaker, 2005, 20). On the other hand, market segmentation strategy can be successful, if the company diverts its resources to understand and access the customer’s needs.

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The New Ultrathon Scented Insect Repellent Marketing Research Paper

14 pages (3871 words) , Download 2 , Research Paper

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The product is to be marketed as an insect repellant that cuts back on volatile organic compounds and hydrocarbons that contribute to the global warming phenomenon. In line with this, we will set goals for Ultrathon Scented that we hope to achieve by 2015. Volatile organic compounds are to be reduced in manufacturing the repellant by 50%.

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Operational Sales Management - The Nature of the Sales Environment Marketing Essay

12 pages (3210 words) , Download 2 , Essay

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The author of the paper is of the view that the dawn of every New Year awakens with more companies venturing into international trade. Companies venturing abroad typically join the league of licensors or exporters, while others form subsidiary companies or joint ventures in overseas companies (Jobber and Lancaster, 2009).

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Strategies that You Must Learn from Apple Marketing Marketing Essay

15 pages (4136 words) , Download 3 , Essay

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The projected stock value of Apple after three years is $600. Thus, investment is truly profitable. Although it is evident that the company is expected to increase most of its operational expenses, in line with keeping innovative and best-quality customer experiences, its strength still lies in the brand equity that it has nourished and protected through the years.

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How to Pitch the Kmarts Product to Clients Marketing Term Paper

5 pages (1480 words) , Download 2 , Term Paper

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“Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense” (About Kmart, 2012, para. 1).

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The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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To further add relevance between the product imagery and the target market personality and self-concept, the marketers must make use of proper AIOs from a psychographic approach to exhibit certain activities, put on view such interests and opinions that go in sync with the target market. This is just an inkling about how a car can be marketed using personality and self-concept (Mooij, 2000).

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Social Media and New Age Marketing for Students in China Marketing Literature review

17 pages (5115 words) , Download 2 , Literature review

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China’s estimated online market size is about $300 billion. The Chinese E-commerce market is experiencing tremendous growth for the past decade. This is because of various reasons. Firstly, the number of internet users in China is increasing at a fast pace. There has been a 462% increase in the number of internet users within a matter of seven years.

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The Role That Customer - Brand Identification Plays In Brand Loyalty and Brand Promotion Marketing Literature review

19 pages (4750 words) , Download 3 , Literature review

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In this turbulent business environment brand plays an imperative role towards the success of a company. Every company operating in the market place strives to develop a brand for themselves. The past decades has witnessed the evolution of some of the strongest brands of world. Companies mainly develop a brand for the purpose of giving an identity to the product.

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Tiffany & Co. analysis Marketing Essay

17 pages (4250 words) , Download 4 , Essay

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This analysis also expands its portfolio through examining the quantitative variables that influences its performance, thus, scrutinizing the quantifiable variables of the company like company worth and predictable sales. The method involves analyzing profit and loss accounts, arithmetical state of the financial system, sales and earning histories.

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Challenges Faced by Small and Medium Scale Enterprises in Nigeria Marketing Dissertation

11 pages (3441 words) , Download 3 , Dissertation

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The principal objective of the study is to identify the challenges faced by the SMEs of Nigeria. In order to do the same, the study will take into consideration some other factors, which will help in the process of identifying those challenges. The factors to be considered are the characteristics of the SMEs, sources of funds for SMEs, the importance of micro and small scale enterprises in Nigeria.

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Chilis strategic market entry plan Marketing Essay

19 pages (4750 words) , Download 4 , Essay

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The author explores the various market entry strategies that would be most appropriate for Chili’s and then identifies the marketing mix alternatives available to the company. The report also provides an insight into the suggested organization structure and a review the role of logistics and supply chain in the successful operations of the firm.

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Chinese Banks Potential to Set Up a New Market in the UK Marketing Essay

15 pages (3996 words) , Download 2 , Essay

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Understanding individual client’s needs and expectations have become the key to survival in the financial service industry. Although liberalization of cross-border trade barriers opened a new arena for business expansion, it has raised new challenges to international firms depending on legal, political, cultural, and environmental factors of the proposed destinations.

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The Impact of the Recession Marketing Essay

4 pages (1191 words) , Download 2 , Essay

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This is making the process of marketing and advertising significantly difficult in an environment where competition is high, especially in areas of food consumption and technology consumption. At the same time, marketers are resorting to new promotional campaigns to remain competitive and gain consumer attention in the face of this current economic downturn.

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A Communication Media Approach towards Marketing Marketing Essay

3 pages (500 words) , Download 2 , Essay

According to the report communication is an essential component and means of conveying the thoughts and vision of a healthcare organization to its customers. The relevance and importance of communication becomes more pivotal and crucial when a healthcare organization is driven by goals and aspirations.

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External Scanning of Coca-Cola and Pepsi Cola Marketing Case Study

9 pages (2286 words) , Download 4 , Case Study

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The competition between Coke and Pepsi has shifted the industry’s profits in parallel movements according to the two giants’ strategies. Meaning, the industry responds and reacts to the strategies implemented by either Coke or Pepsi and market shares and profits are shifted depending on which implemented an innovative scheme.

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The Lowest Moment in Advertising Marketing Essay

3 pages (750 words) , Download 3 , Essay

Critics act as both influencers and predictors of the movie’s success. As predictors, they predict the success or failure of the movie through statistical inferences and other methods. But as influencers, the critics can influence the thoughts of the general public who rely on favorable and unfavorable reviews to decide on what movie they should be watching (Basuroy, Chatterjee and Ravid, 2003).

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Equal Employment Opportunity Laws Marketing Essay

5 pages (1449 words) , Download 2 , Essay

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The Equal Employment Opportunity Commission has the mandate to ensure that the federal government follows these EEO rules. The Office of the Civil Rights (OCR) ensures and administers compliance with the laws, guidance, and regulations that prohibits discrimination in the workplace (England, 2009).

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The Role of Consumer Behavior in Marketing Decisions Marketing Essay

3 pages (750 words) , Download 3 , Essay

I believe that whenever someone passes by a Starbucks outlet, they are tempted to go inside on account of the rich aroma of fresh coffee coming out of the store and the inviting upholstery that promises to remove the exhaustion at the day’s end. Starbucks has managed to create a brand identity for itself quick unlike any others and after the success of Starbucks, a number of coffee shops sprang up in US and also globally but none matched the rich aura of sophistication that Starbucks was able to generate (Clark, 2007).

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Coke and Pepsi Stock Portfolio Analysis Marketing Term Paper

3 pages (948 words) , Download 3 , Term Paper

The earning from stock is usually measured in terms of the monthly return or annual average return. From an analysis of the market behavior for both Coke and Pepsi Co, it is evident that the annual expected return for Coke is higher than the annual expected return for Pepsi Company, and indicates that Coke is a better investment option than Pepsi Company.

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Free Trade During Colonialism vs. Globalization Marketing Essay

4 pages (1212 words) , Download 2 , Essay

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Free trade during colonialism and free trade during globalization have a lot of similarities and differences in principles and practices. During colonialism, colonial powers encouraged free trade to safeguard their interests alone, whereas, during globalization, free trade is encouraged by all countries because of its potentials to rejuvenate the economy.

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Sales and Marketing on Airline Industry Marketing Assignment

9 pages (2250 words) , Download 2 , Assignment

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The writer believes that the entire political situation of the entire Middle East is acting as a threat to the growth and prosperity of Qatar Airways. It has already started to affect the business of the airways through effects of hike in fuel prices as a result of instability in the Middle East region.

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Marketing Metrics for UK-based SME Marketing Essay

9 pages (2250 words) , Download 2 , Essay

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According to the report the market metric involves comparison of marketing programs of firms and identifying areas that need improvements. Marketing strategies are identified and assessed against the profitability attributed to them among selected companies within the same industry to enhance reliability of this measurement.

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Marketing Analysis of Bridge climb Sydney Marketing Case Study

8 pages (2326 words) , Download 2 , Case Study

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But in this scenario, the bridge is at a static place, and other means of place strategies like transportation and facilities are also sufficient. But the company can use agents spread over different areas to bring customers. Apart from that, they can also employ franchisee offices for slot bookings and special another kind of bookings.

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Competition in the Global Beer Industry Marketing Case Study

4 pages (1105 words) , Download 3 , Case Study

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In its recent trends, the industry is being witnessed gaining growing attention from consumers all around the world. Nonetheless, the consumption level of beer has been increasing along with its price (Colen & Swinnen, 2011). The diagram represented below exhibits the structure of the internationally expanded beer market as of 2005.

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Red Bull & PR Marketing Literature review

5 pages (1415 words) , Download 7 , Literature review

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The company deals in a wide range of drinks including; red Bull energy shots, Red Bull Cola, Red Bull sugar-free, and Red Bull drinks. Its mission statement reads “We are dedicated to upholding Red Bull standards while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner” (Mission/Values, 2011: p1).

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Marketing Management - Elements of Marketing Strategy Marketing Essay

6 pages (1722 words) , Download 3 , Essay

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The author of the paper argues in a well-organized manner that efficient marketing management uses the company’s resources in order to increase the customer base, as well as improve the customers’ opinions on the company’s products and services. Marketing management further increases the company’s perceived value.

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Marketing Principles of Virgin Atlantic Marketing Assignment

13 pages (3250 words) , Download 5 , Assignment

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The paper will show that it is important to think out of the box, to think logically, and not to follow market trends blindly. It is differentiation that would put the Virgin Atlantic apart from its competitors. Consumers are always looking for something new, something that will intrigue and fascinate them

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Demographic and Psychographic Data for Kudler Fine Foods in Developing Its Marketing Strategies Marketing Essay

4 pages (1126 words) , Download 2 , Essay

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This memo will detail aspects of demographic, psychographic data, and explain why the information is important to Kudler Fine Foods' integrated marketing communications plan (IMC). This memo will go into detail on how to develop a marketing plan that would be reliable to use throughout the various platforms of media that will focus on a particular market segment in order to increase Kudler Fine Foods’ customer base.

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Domestic and Global Branding Strategy - Branding, Pricing, and Distribution Marketing Assignment

5 pages (1364 words) , Download 2 , Assignment

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As UW offers products in the United Kingdom, its branding strategy shall be based on providing consistent quality products because if a brand of a company fails to make an impression in their own country then it is less likely that the product will become a success outside the country. Therefore, the product shall be based on good quality (Gelder, 2005).

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Product Reassessment Marketing Research Paper

5 pages (1373 words) , Download 2 , Research Paper

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There is the need for dial-up service providers to maintain unique innovations not found with other broadband or mobile providers currently offering Internet services. This paper focuses on providing a plan to reposition dial-up internet services to a new target market. This could in essence mean a new use for dial-up internet service.

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