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Marketing Essays

Result for Subject Marketing:
19895 essays
The Lowest Moment in Advertising Marketing Essay
3 pages (750 words) , Download 3 , Essay
Critics act as both influencers and predictors of the movie’s success. As predictors, they predict the success or failure of the movie through statistical inferences and other methods. But as influencers, the critics can influence the thoughts of the general public who rely on favorable and unfavorable reviews to decide on what movie they should be watching (Basuroy, Chatterjee and Ravid, 2003).
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Equal Employment Opportunity Laws Marketing Essay
5 pages (1449 words) , Download 2 , Essay
Free
The Equal Employment Opportunity Commission has the mandate to ensure that the federal government follows these EEO rules. The Office of the Civil Rights (OCR) ensures and administers compliance with the laws, guidance, and regulations that prohibits discrimination in the workplace (England, 2009).
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The Role of Consumer Behavior in Marketing Decisions Marketing Essay
3 pages (750 words) , Download 3 , Essay
I believe that whenever someone passes by a Starbucks outlet, they are tempted to go inside on account of the rich aroma of fresh coffee coming out of the store and the inviting upholstery that promises to remove the exhaustion at the day’s end. Starbucks has managed to create a brand identity for itself quick unlike any others and after the success of Starbucks, a number of coffee shops sprang up in US and also globally but none matched the rich aura of sophistication that Starbucks was able to generate (Clark, 2007).
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Coke and Pepsi Stock Portfolio Analysis Marketing Term Paper
3 pages (948 words) , Download 3 , Term Paper
The earning from stock is usually measured in terms of the monthly return or annual average return. From an analysis of the market behavior for both Coke and Pepsi Co, it is evident that the annual expected return for Coke is higher than the annual expected return for Pepsi Company, and indicates that Coke is a better investment option than Pepsi Company.
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Free Trade During Colonialism vs. Globalization Marketing Essay
4 pages (1212 words) , Download 2 , Essay
Free
Free trade during colonialism and free trade during globalization have a lot of similarities and differences in principles and practices. During colonialism, colonial powers encouraged free trade to safeguard their interests alone, whereas, during globalization, free trade is encouraged by all countries because of its potentials to rejuvenate the economy.
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Sales and Marketing on Airline Industry Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The writer believes that the entire political situation of the entire Middle East is acting as a threat to the growth and prosperity of Qatar Airways. It has already started to affect the business of the airways through effects of hike in fuel prices as a result of instability in the Middle East region.
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Marketing Metrics for UK-based SME Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
According to the report the market metric involves comparison of marketing programs of firms and identifying areas that need improvements. Marketing strategies are identified and assessed against the profitability attributed to them among selected companies within the same industry to enhance reliability of this measurement.
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Marketing Analysis of Bridge climb Sydney Marketing Case Study
8 pages (2326 words) , Download 2 , Case Study
Free
But in this scenario, the bridge is at a static place, and other means of place strategies like transportation and facilities are also sufficient. But the company can use agents spread over different areas to bring customers. Apart from that, they can also employ franchisee offices for slot bookings and special another kind of bookings.
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Competition in the Global Beer Industry Marketing Case Study
4 pages (1105 words) , Download 3 , Case Study
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In its recent trends, the industry is being witnessed gaining growing attention from consumers all around the world. Nonetheless, the consumption level of beer has been increasing along with its price (Colen & Swinnen, 2011). The diagram represented below exhibits the structure of the internationally expanded beer market as of 2005.
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Red Bull & PR Marketing Literature review
5 pages (1415 words) , Download 7 , Literature review
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The company deals in a wide range of drinks including; red Bull energy shots, Red Bull Cola, Red Bull sugar-free, and Red Bull drinks. Its mission statement reads “We are dedicated to upholding Red Bull standards while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner” (Mission/Values, 2011: p1).
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Marketing Management - Elements of Marketing Strategy Marketing Essay
6 pages (1722 words) , Download 3 , Essay
Free
The author of the paper argues in a well-organized manner that efficient marketing management uses the company’s resources in order to increase the customer base, as well as improve the customers’ opinions on the company’s products and services. Marketing management further increases the company’s perceived value.  
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Marketing Principles of Virgin Atlantic Marketing Assignment
13 pages (3250 words) , Download 5 , Assignment
Free
The paper will show that it is important to think out of the box, to think logically, and not to follow market trends blindly. It is differentiation that would put the Virgin Atlantic apart from its competitors. Consumers are always looking for something new, something that will intrigue and fascinate them
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Demographic and Psychographic Data for Kudler Fine Foods in Developing Its Marketing Strategies Marketing Essay
4 pages (1126 words) , Download 2 , Essay
Free
This memo will detail aspects of demographic, psychographic data, and explain why the information is important to Kudler Fine Foods' integrated marketing communications plan (IMC). This memo will go into detail on how to develop a marketing plan that would be reliable to use throughout the various platforms of media that will focus on a particular market segment in order to increase Kudler Fine Foods’ customer base.
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Domestic and Global Branding Strategy - Branding, Pricing, and Distribution Marketing Assignment
5 pages (1364 words) , Download 2 , Assignment
Free
As UW offers products in the United Kingdom, its branding strategy shall be based on providing consistent quality products because if a brand of a company fails to make an impression in their own country then it is less likely that the product will become a success outside the country. Therefore, the product shall be based on good quality (Gelder, 2005).
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Product Reassessment Marketing Research Paper
5 pages (1373 words) , Download 2 , Research Paper
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There is the need for dial-up service providers to maintain unique innovations not found with other broadband or mobile providers currently offering Internet services. This paper focuses on providing a plan to reposition dial-up internet services to a new target market. This could in essence mean a new use for dial-up internet service.
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Use of Gender Stereotypes in Advertising Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Use of Gender Stereotypes in Advertising Since the social media and electronic media have been increasingly widespread in the 21st century, advertisements tend to have a huge impact on the minds and behaviours of people. Moreover, there are a great number of ethical and moral issues that have been ignited since the advertisements have widely been used for promotions and awareness.
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Brand Audit of a Big Issue Magazine Marketing Essay
4 pages (1192 words) , Download 2 , Essay
Free
Homeless people sell this magazine on the streets of many British cities and not in shops or newspaper kiosks. The main reason why homeless people sell the “big issue” magazine is that the company aims at offering employments for these individuals to earn and reduce poverty. The price of these magazines the street vendors buy the magazine for one GBP.
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Principles of Marketing Marketing Essay
5 pages (2310 words) , Download 2 , Essay
Free
Goal setting phase sets the overall goals of the business. It requires outlining a mission and corporate objectives for the business (Egan & Thomas 2012). Newham College has a mission ´to expand and improve lifelong learning´ (Newham 2007). To achieve this mission, Newham believes in ‘open access provision, relevant to the diverse range of needs in its local communities’.
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Career Planning while Mastering Strategic Marketing at Imperial College Marketing Essay
3 pages (990 words) , Download 3 , Essay
Free
Soon after my course in MSc Strategic Marketing at Imperial College, I would like to begin my carrier as a Market Researcher, a person who is responsible for collecting and analyzing information from the marketing field. This is only my short-term plan that might extend up to three-four years after my course.
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Globalization, Marketing Decisions and Trade Policy Marketing Essay
5 pages (1466 words) , Download 2 , Essay
Free
Most of the countries have relaxed their trade policies and removed the trade barriers (SmallBiz Connect, 2013). This has resulted in the establishment of various free trade agreements among different countries and led to the creation of the World Trade Organization (WTO) and GATT (General Agreement on Tariff and Trade).
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MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place) Marketing Coursework
3 pages (750 words) , Download 3 , Coursework
Free
Use of direct selling of work based on buying or designing target list 2. Mailing letters and brochures directly to the targeted clients 3. Developing a fundamental brochure website that has services that are offered and contact information 4. Online advertisement with Google 2.
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The Relevance Of Marketing Concept To The 21st Century Business Of Sony Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
It was founded by Akio Morita and Masaru Ibuka and derived its name from sonus which means smart and well-dressed young men. It is one of the principal manufacturers of electronic products for both consumer and professional markets and grabbed the ranking of 87th in the year 2012 in the list of Fortune Global 500 companies.
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Marketing Plan for a Fair Trade Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The report discusses the SWOT and PESTLE analysis for the business of the fair trading firm. The demand and business of the confectionary market in U.K. is increasing significantly with time. At is highly rational to study the business of Chocolies in this industry. The report throws light on the importance of fair trading in the contemporary world.
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Competitive Strategy Marketing Research Paper
3 pages (750 words) , Download 5 , Research Paper
Free
Microsoft and Arcelik are among the companies that Samsung has to compete with in order to overcome business challenges that are severe in a new market. Samsung has capitalized its investment in electronic sales, particularly in rolling out its mobile, computer and tablet hardware.
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Bargaining Power of Buyers - Home Depot Marketing Essay
9 pages (2354 words) , Download 2 , Essay
Free
One of the major barriers in the home furnishing and decorating industry is the high capital requirement. The initial cost required to start a business is too high for the new entrants to afford (Harrison and John). Therefore, it is essential for the company in the industry to operate with contracts to establish credit with a financial institution in the long run.
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Devonport Dockyard Loss of Power Marketing Essay
10 pages (3111 words) , Download 2 , Essay
Free
The incidence has a great negative impact on the part of the stakeholders who are represented by Babcock Marine. In this regard, there is a need for Babcock Marine to come up with a strategy to handle the issue in order to achieve two important things; to clear the air around the issue in order to clear the names of the stakeholders who in the current time are taking the blame.
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E-Commerce Analysis for Bin Hen DI Company Marketing Essay
9 pages (2504 words) , Download 2 , Essay
Free
BinHendi is considered to be the oldest and most respectable business in the UAE. Its main objective in the region is to increase its strategies in expanding within the region and in the process improve their customer experience in the product the different brands that they produce. They are known for the transparency existing within the organization thus have succeeded in winning customer loyalty in the region.
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Playa Dorada Tennis Club: Expansion Strategy Marketing Case Study
8 pages (2000 words) , Download 11 , Case Study
Free
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In addition to upgrading several of the courts and making it appropriate for tennis play during a hot weather, it is necessary to increase number of daily hours by adding high power lights to a number of courts.
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Effectiveness of Advertisement in Automobile Industry Marketing Research Paper
6 pages (1652 words) , Download 2 , Research Paper
Free
Such innovations and platforms have been able to provide a structure for marketers and competitors such as Audi and BMW to be extremely unique and creative in their campaigns whilst selling their products. The environment that we currently live in relies heavily on content sharing, which resulted in unlimited information and opportunities for the two automobile companies to tap into.
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Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product Marketing Article
9 pages (2250 words) , Download 3 , Article
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The adoption process is defined as the mental process through which a potential consumer of a product goes through from the first instance of learning about the product to when he/she makes the final decision of purchasing the product (Wright & Vanhuele, 2008, pp.2-67).
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A business plan for La Italia Ristorante italian restaurant Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
A Business Plan for La Italia Ristorante Italian RestaurantTABLE OF CONTENTS I. EXECUTIVE SUMMARY 3 II. THE BUSINESS AND MANAGEMENT 4 A. HISTORY AND OVERVIEW OFBUSINESS TO DATE 4 B. CURRENT MISSION 5 C. OBJECTIVES AND ACTIONS NEEDED 5 D. THE TEAM 6 E. PRODUCTS AND SERVICES 6 F.
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Marking Plan for Virgin Group Ltd Marketing Essay
12 pages (3111 words) , Download 3 , Essay
Free
The company conducts its business mainly in Europe, Asia, Africa, Australia, and North America. Virgin Atlantic is a sister company of Virgin Group Limited and has been leading the line of companies in the airline industry. Though it is facing tough competition, however, the company is trying its best to cope up with the rivals in the industry.
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Public Funds Provision for Parks and Leisure Areas Marketing Assignment
10 pages (2883 words) , Download 2 , Assignment
Free
The Newtonville district council is popularly known for offering quality leisure service to its customers for a long period (Knapp and Hartsoe, 2006, p. 67). To counter these setbacks, the department is planning to recruit a research company to assist in the allocation of the limited resources and to search for the most effective ways of implementing the proposed plan.
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Introduction to Digital Marketing Marketing Essay
12 pages (3000 words) , Download 5 , Essay
Free
According to the paper digital marketing technique has brought with it convenience and ease for the business as well as the customers. The digital marketing processes have to be incorporated in the company’s overall marketing plan as it is an integral part of its Integrated Marketing Communication plan.
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Consumer Behavior towards Apple Marketing Dissertation
54 pages (10517 words) , Download 4 , Dissertation
Apple inc., formerly known as Apple Computer inc. is one of the leading companies in the Consumer electronics market. It manufactures a wide variety of consumer electronics. The range of electronics varies from computers to IPods to earphones, which have a unique identity in the market. It is an American multinational corporation, which has its headquarters in Cupertino California. 
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The Opportunities of Food Retailer Tesco Expanding into Mumbai of India Marketing Essay
16 pages (4802 words) , Download 2 , Essay
Free
There have been large developments in the field of communication technology and transportation system as well. Advanced information technology, a modern transportation system, new opportunities in the market and lesser trade barriers have fostered international marketing to the highest level in the recent past (Kleindl, 2006, p.5).
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Main Reasons for Tata Motors Entering the Ultra-low-Cost Car Market Marketing Essay
10 pages (2873 words) , Download 7 , Essay
Free
It is essential to state that Indian automobile giant Tata Motors is one of the most important companies among the 98 companies that comprise the famous Tata group. Tata Motors has been pretty desperate to make a strong presence in the global low-cost as well as ultra-low-cost car market for many years.
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Cost Effectiveness for Smoking Cessation Marketing Assignment
6 pages (2112 words) , Download 3 , Assignment
Free
According to the latest information, approximately forty percent of all people living on our planet smoke permanently. The majority of them are eager to give up this harmful habit but do not know how to do this. One of the methods to forget about nicotine and its influence upon human organisms is resorting to the use of electronic cigarettes.
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Strategic Cultural Interventions at Wal-Mart Marketing Research Paper
4 pages (1107 words) , Download 2 , Research Paper
Free
Most people pay attention to the organizational culture of an organization or a company merely for the sake of using the organizational culture to identify or describe the company. However, a lot more go into the organizational culture of various companies and corporations than mere self identity (Wiredu, 2003).
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New Media and Consumer Behaviour Marketing Essay
7 pages (2269 words) , Download 2 , Essay
Free
It is essential to highlight that consumer behaviour patterns are changing in the 21st Century due to transformations in society as well as the presence of social media outlets that alter the dynamics of consumer relationships with one another and with the organizations that provide products and services.
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The Luxury Food Service Industry Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The conclusion from this study states that marketing always concentrates on the most fundamental necessities of companies with the intent to identify its potential customers, their needs and preferences. The luxury food industries in London can make use of the marketing tools to boost up the quality of service they provide, by implementing effective service marketing strategies.
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Overview of Volkswagen AG, Its Market and Existing Portfolio of Products Marketing Research Paper
8 pages (2358 words) , Download 2 , Research Paper
Free
The automobile manufacturer Volkswagen AG hosts a large number of international brands under its banner. International brands like Skoda, Audi, Seat, and Bentley among others are encompassed by Volkswagen under its banner. Apart from just designing and manufacturing automobiles the group also works to render a large number of services to its consumer profile.
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Polaroid Advertising and Campaign Strategy Marketing Essay
9 pages (2734 words) , Download 3 , Essay
Free
Polaroid Corporation is an internationally recognized company established in the year 1937. It is an instant photography company established to provide electronic consumer products; it majors in the manufacture and sales of films and cameras. The extent of its sales extended through the world like bushfires. It has branches all over the world with its market base largely in Europe.
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Sanitex Limited - Marketing Research and Competitor Analysi Marketing Research Paper
5 pages (1603 words) , Download 2 , Research Paper
Free
Sanitas Limited, a company offering pest control services is eventually a growing company in West London. Its estimated worth is £500,000. Mr. Griffins, its CEO is ambitious to expand the company from West London. However, with a substantial background in accounting rather than in marketing, Mr. Griffins needs professional advice from the Marketing Manager prior to doing this activity.
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Dinner in the Sky - Export in Pakistan from the UK Marketing Essay
16 pages (4739 words) , Download 2 , Essay
Free
To prosper in a world of changes where every entity is under the influence of unpredicted opportunities, firms need to adapt and develop active responses to gain these opportunities as they arise. There are new strategies to be designed and new ways of doing business to be adjusted so that the companies can broaden their vision to take as much possible advantage as possible.
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Sales and Marketing Strategies of MIP Marketing Essay
5 pages (1485 words) , Download 2 , Essay
Free
MIP has three manufacturing facilities along with its head office in Canada. It globally supplies its products through the network engaging UK, France, Germany, and the North American Markets.  MIP serves the continents with its reusable products such as sleep knit, traditional bedding, linen protection clothing, clothing protection.
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Burberry Case Study Marketing Essay
7 pages (1750 words) , Download 6 , Essay
Free
Quality products- the establishment of Burberry’s saw the company introduce quality products such as the trench coat. The trench coat was made of waterproof and breathable fabric material that made it durable and suitable for extreme conditions.
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Service Marketing at MTN Company Marketing Essay
9 pages (2647 words) , Download 2 , Essay
Free
Understanding customer demand is exceptionally indispensable for the success of any company. Different customers have diverse perceptions of different products produced in the market. On the other hand, different customers have different customers’ beliefs and perceptions. It is the responsibility of the company management to comprehend different perceptions held by the customers.
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Analysis for Methanol Chemicals Company PLC Marketing Research Paper
4 pages (1268 words) , Download 2 , Research Paper
Free
Methanol Chemicals Company PLC produces formaldehyde and methanol for use in the pharmaceutical, agricultural, construction, and paper manufacturing industries. In general, the company is engaged mainly in the manufacture of methanol of premium grade like formaldehyde. The company has earned a reputation of being a world-class company.
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Marketing Ethics Marketing Coursework
4 pages (1162 words) , Download 3 , Coursework
Free
Sneeze chose to promote the subscription by hook or by crook.  Graham Godkind, who is the owner of the agency, argues that his company has not committed any fraud and the use of the phrase “constitutes fraud” suggests that in the books of Law, Sneeze has not committed any crime which is punishable with the verdict given for fraud.
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