StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19702 essays
Global Marketing Strategy of Buffalo Wild Wings Marketing Case Study
8 pages (2726 words) , Download 3 , Case Study
Free
Over the years Buffalo Wild Wings have emerged as the one of the casual dining restaurants throughout the United States of America. It was founded in the year 1981 in the city of New York (Buffalo Wild Wings, Inc, n. d). Within 2009, the restaurant spread across 652 locations. The organization recently changed the headquarter form Cincinnati to Minneapolis (Buffalo Wild Wings, n. d).
Preview sample
Consumer Behavior of Coca-Cola Company Marketing Essay
4 pages (1302 words) , Download 2 , Essay
Free
In the campaign, the company decided to introduce temporarily a white can for its famous Coke brand. The usual red cans were rebranded into white cans with images of white polar bears on them. The company for the first time in history changed its iconic red cans to white to celebrate the polar bear and commit money to WWF’s conservation efforts (Coca-Cola).
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Introducing of the New Temporary Coke Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
As the paper outlines, Coca Cola decided to introduce the new (temporary) coke can in order to appeal to consumer values and in turn increase customer involvement. The company was of the belief that this would increase the sales. The company introduced the new design to showcase its partnership with World Wildlife Fund and raise funds and awareness to protect the polar bear and its habitat.
Preview sample
Successful Marketing Stories Marketing Essay
6 pages (1728 words) , Download 2 , Essay
Free
Apple products like iPod are built on advanced communication technology and additional features like e-mail and messaging capabilities, which have increased the level of customer satisfaction. Apple has been able to segment the market by offering products that meet different customer needs.
Preview sample
E-commerce sales in the United States Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
The e-commerce sector has achieved nine consecutive quarters of sales growth including double digits growth during the past five quarters. During the 4th quarter of 2011 e-commerce sales in the United States reached $49.7 billion. The e-commerce sales growth for the 4th quarter was 14%.
Preview sample
Dinner in the Sky - Export in Pakistan from the UK Marketing Essay
16 pages (4739 words) , Download 2 , Essay
Free
To prosper in a world of changes where every entity is under the influence of unpredicted opportunities, firms need to adapt and develop active responses to gain these opportunities as they arise. There are new strategies to be designed and new ways of doing business to be adjusted so that the companies can broaden their vision to take as much possible advantage as possible.
Preview sample
Marketing Communications of Facebook Marketing Essay
6 pages (1500 words) , Download 4 , Essay
Free
The success of marketing decisions is depended on a series of factors. Marketers need to take into consideration the position of the firm involved in its industry but also the market trends, which they are likely to change continuously. A series of marketing techniques is available to marketers in order to develop effective marketing plans.
Preview sample
Situational Analysis for BMWi to Identify Main Issues for the Marketing Plan Marketing Essay
6 pages (1595 words) , Download 2 , Essay
Free
BMWi has the advantage of drawing heavily from the brand BMW in terms of customer loyalty. Additionally, the new series has taken a holistic approach in addressing the future needs of the increasingly mobile and technically savvy end-user. It has gone the extra mile to painfully invent the future concept car that considers sustainability and energy efficiency as the core of its design considerations.
Preview sample
SWOT Analysis Is Deeply Flawed and Should Not Be Applied as a Modern Marketing Tool Marketing Essay
7 pages (2140 words) , Download 2 , Essay
Free
Marketing involves making the ideas, services, or goods produced by an organization accessible by the targeted consumer. In a bid to achieve this objective of marketing, marketing tools that have been developed are aimed at assisting the organization to make the most viable decision. One such marketing tool is the use of SWOT analysis.
Preview sample
Harley Davidson in Selecting an Appropriate ERP Provider Marketing Case Study
5 pages (1232 words) , Download 2 , Case Study
Free
The primary concern in choosing the provider was seeing if the provider and Harley Davidson could accomplish a long-term working relationship. It had to be ensured that the ERP provider could understand the particular requirements of the Harley Davidson work environment that demanded a high degree of flexibility along with little interruption in operations as the implementation was undertaken.
Preview sample
Fundraising Through Commercial Social Networks by Non-Profit Organizations Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
Among all of them, the most popular is Facebook which is considered as the industry giant having adoption rate of around 89% such that nine out of ten non-profit organizations have shown their presence on Facebook . However, the current growth of Facebook is on a slower side yet it is growing.
Preview sample
Apple Marketing Analysis Marketing Essay
6 pages (1613 words) , Download 3 , Essay
Free
Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion. Apple Company needs to know how to combine the four Ps so as to garner a competitive advantage against its competitors and hence increase the customer preference of its products and services. This further increases the revenues of Apple Company.
Preview sample
Forget about Copywriting in Advertisements Marketing Essay
21 pages (6062 words) , Download 2 , Essay
One of the toughest challenges faced by business organizations in the globalized world involves creating a distinction for their products and services so as to emerge and stay ahead of the competitors (Morris, Pitt & Honeycutt, 2001, p.234). The present competitive environment is characterized by numerous market players trying to capture the same market segment.
Preview sample
Glo-Bus Company Analysis Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
One of the quickest ways in trying to achieve the best cost strategy was to invest in a high quality workforce and major on the employee output. This was coupled with paying their employees at the high end of the pay scale and rewarding them in exchange for reaching a higher level of output.
Preview sample
Ann Taylor Brand Analysis Marketing Term Paper
6 pages (1571 words) , Download 4 , Term Paper
Free
According to an opinion, “customer-based brand equity is the differential effect that brand knowledge has on consumer response to the marketing of that brand” (Kotler, Keller, Koshy, and Jha, 252). The theorists add that the brand possesses positive customer-based brand equity when consumers respond more favorably to the way the brand is marketed.
Preview sample
Global Marketing in the Context of National Environmental Issues Marketing Essay
7 pages (2165 words) , Download 2 , Essay
Free
Once considered a luxury of multinational corporations, global marketing has now become a necessity to ensure the well-being and sustainability of any organization (Lee and Carter, 2005). Today’s marketing is the same as agricultural-age-marketing building a direct relationship between the producer and the consumer.
Preview sample
Effect of Celebrity Endorsements Marketing Literature review
5 pages (2057 words) , Download 2 , Literature review
Free
Several athletes have gained status through achievements and created a good image for themselves in the sports industry. This has made them be sought for purpose of brand image marketing and general selling of products. Athletes who are celebrities enjoy recognition from the public and hence are at a good position to market consumer goods by appearing in brand promotion tools.
Preview sample
Harley Davidson in Pursuit for Female Riders Marketing Essay
5 pages (1405 words) , Download 2 , Essay
Free
This event is attended by thousands of women who have the desire to own an HD. The project talks about the objective of the event, the marketing strategy applied by the company to gain success in the market and stay ahead of its competitors, and the promotional methods adopted by Harley Davidson in respect to the event.
Preview sample
Saxonville Sausage Company Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
Established seventy years ago in the state of Ohio and now headquartered in Saxonville, Ohio is a family business that has been a success story over the years and now boasts revenue of 1.5 billion US dollars. The great score sheet was as a result of several market forces and strategies formulated by the stable management that the facility has struggled to maintain.
Preview sample
Overview of the Apps Industry Marketing Research Paper
6 pages (1250 words) , Download 2 , Research Paper
Free
Recently it has become a mass market phenomenon due to the successful attempts of Apple in the mass consumer market. The developed economies are adopting this cutting edge technology and infrastructure swiftly which is the reason behind its spurred growth.
Preview sample
Classic Airlines Marketing Solution Marketing Term Paper
8 pages (2225 words) , Download 2 , Term Paper
Free
Classic Airlines is faced with a marketing problem that has resulted in the loss of customer confidence and decreased share prices. This problem is worsened by the fact that fuel costs have increased and the labor force has become more expensive to acquire. The airline’s board of directors has thus decided to employ strategies of cutting costs.
Preview sample
Design Projects for the CQUniversity UniStart Project 2012 Marketing Book Report/Review
6 pages (1782 words) , Download 2 , Book Report/Review
Free
These are the come-on characteristics that the target audience will perceive, which is analogous to the consumer value in products on sale in the market. Everything was done in a scholarly format familiar to both the students and academics alike. The proprietary contact details are also prominent in the layout.
Preview sample
Product, Sales and Marketing Orientation at Kelloggs Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
In addition to this other purposes include the better relationship with consumers and generating the basis for innovation in the product line (Ulwick, 2005, p.63). Requirements for segmentation include access to information about the consumer preferences, product features and good budgetary support for market research.  
Preview sample
Macromarketing Environment and Company's Successful Marketing Marketing Essay
11 pages (2992 words) , Download 2 , Essay
Free
Financial services have certain unique features which present challenges to the marketing team. Financial services are characterized by intangibility, heterogeneity, fiduciary responsibility, and contingent consumption, duration of consumption, perishability, and inseparability of the services from the consumer.
Preview sample
Corporate Social Responsibility Adds to Brand Value Marketing Essay
7 pages (2278 words) , Download 2 , Essay
Free
The high increase of competition in all industries worldwide, especially during the last decade, has led to the following result: firms operating in different sectors have been trying to identify strategies that allow them to increase their competitiveness without setting their operations at risk.
Preview sample
Review of Strategies Undertaken by AIG Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The companies offer various types of financial products to the customers like insurance, stock brokerage, merchant banking, factoring, investment banking etc. The industry is intensely competitive. So the companies have to take certain strategies for acquiring customers and retaining the market share.
Preview sample
Analyzing of Pricing Strategy: Nike Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
Nike, Inc. is a US based sports equipments company headquartered near Beaverton. The company is a global supplier of sportswear and sports equipments. Bill Bowerman and Philip Knight founded the company on 25th January 1964 in the name Blue Ribbon Sports.
Preview sample
Ethical Issues Surrounding Children Advertising Marketing Essay
4 pages (1525 words) , Download 2 , Essay
Free
Hence, youngsters do not have the same critical thought as grown-ups do and more apt to believe ads (Buijzen & Valkenburg 2005). Ads may take advantage of children’s irresistible desires for bodily gratification, attachment, play, persuading them to choose to prefer physical items over socially driven alternatives.
Preview sample
BMW Marketing Analysis Marketing Essay
10 pages (3228 words) , Download 3 , Essay
Free
BMW tends to focus upon ‘lightweight construction’. It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production (Ploon & Olesen, 2010). It tends to focus upon zero-emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of BMW is derived from the entrepreneurial culture.
Preview sample
Phone Price War Drags Sony Ericsson to Loss Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The subsidiary of the Sony Company has recently witnessed losses due to a reduction in the shipment (Thomas). The reduction in the shipment of the product is articulated to increased competition, which is a witnessed 20% decline comparing the attribute to the previous year.
Preview sample
Communication through Advertising Marketing Essay
4 pages (1237 words) , Download 3 , Essay
Free
The editorial team at RED was right in not focusing on women in their 30s and 40s alone because demographics and age are no more critical in segmentation variables that marketers use (Thomas & Peters, 2009). The concept of self and larger lifestyle issues is more relevant, especially in advertising for women.
Preview sample
McDonald's Corporation Marketing Admission/Application Essay
4 pages (1000 words) , Download 5 , Admission/Application Essay
Free
McDonalds, the international leader in the chain of fast food restaurants has progressed by leaps and bounds ever since it was established in 1940. With array of products ranging from burgers to soft drinks, McDonalds continues to attract people of all ages and backgrounds from all over the world.
Preview sample
Increasing Service Quality at a Nationwide Restaurant Chain Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
No organization worth its name could continue to exist indefinitely without some kind of commitment to quality, consistency and reliability of product or service.
Preview sample
The market trends in the UK clothing industry Marketing Coursework
8 pages (1500 words) , Download 2 , Coursework
Free
The present research has identified that the demand for the clothing products would continue to increase in the UK market. The clothing market is the one that can meet the requirements of the people in the key cities like London. Also, designers from other countries are able to provide their designs to the markets in London  
Preview sample
Athletes and Their Impacts on Endorsement of Sportswear Marketing Literature review
4 pages (1279 words) , Download 2 , Literature review
Free
There are many parameters that go into the decision of whether a person is deserving of celebrity status. Attractiveness, special skills or an extraordinary lifestyle are some of the common characteristics of people whose lives deviate from the social norm and also seem to command awareness in the eyes of many people.
Preview sample
Marketing Mix and Olympic Games in London Marketing Coursework
4 pages (1272 words) , Download 2 , Coursework
Free
However, a more pan-global approach towards marketing, highlighting the security preparations and making arrangements to prevent flaws in the systems attending the important marketing aspects. There is no denying the fact that London’s successful and ambitious bid for the 2012 Olympics was to a great extent dependent on the commitment of hosting inspiring.
Preview sample
Introduction of New Products Marketing Essay
4 pages (1343 words) , Download 2 , Essay
Free
Catterall and Maclagan (2002, p.407) explain that gender is a salient factor in marketing although they observe that it is not always well conceptualized in the marketing practice. Today, marketing trends are inclined in the use of social networks and mobile marketing as explained by (Lash, 2001, p. 7).
Preview sample
Integrated Marketing Plan Marketing Essay
6 pages (1816 words) , Download 3 , Essay
Free
The plan will be implemented within 12 months since the launch of the product. The integrated marketing communication plan offers an outline of the communication strategies, tactics, and objectives necessary for the effective launch of integrated marketing. The plan also outlines the communication tools required for the launch of the product.  
Preview sample
TOMS Shoe Integrated Marketing Communications Plan Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
TOMS Shoes began in Argentina, the sky blue and white colour on the TOMS Shoes logo thus, represents where the idea of the shoes company was conceived and that is Argentina. As a matter of fact Argentina was the first place where TOMS Shoes were given out for free. The company has managed to sell over a million pairs of shoes.
Preview sample
Impact of Culture and Macro Factors on the Marketing of Products Marketing Essay
8 pages (3600 words) , Download 2 , Essay
Free
International marketing can be defined as the application of marketing principles outside the domestic market which includes similar functions like conception, promotion, and distribution of products and services in order to satisfy market demands as well as organizational objectives. Generally, international marketing is confused with terms like global marketing and export but these terms are different.
Preview sample
New Product Development is the Key to Apple's Marketing Success Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
Apple is one of the most valuable brands, which deals with consumer electronics products. It is a “publicly traded corporation” which is listed in NASDAQ. The company was initiated by Steve Jobs and Steve Wozniak in the year 1976. The company is reputed for developing innovative products such as computers and software applications among others. 
Preview sample
Market Research Individual Assignment Marketing Essay
3 pages (1020 words) , Download 3 , Essay
Free
This is an understanding that has to be reached upon with the advent of time because market research is a very quintessential aspect of business settings. This is the reason why market research is being given more and more importance by the business top heads and the specialists who devise such plans to take the business forward.
Preview sample
Entrepreneurial Finance of Onset Ventures Marketing Case Study
4 pages (1336 words) , Download 7 , Case Study
Free
Onset Ventures was set up with an initial $5 million fund in 1984 and subsequently raised $30m (Onset I) and $67m funds (Onset II). Out of these funds, two-thirds have been invested in seed and follow-on investments, and the rest is kept as reserves in Onset II. In 1996-97, the size of an average VC fund increased by 40% to $71 billion.
Preview sample
Analyzing a Pricing Strategy Marketing Essay
5 pages (1250 words) , Download 5 , Essay
Free
The fate of any business firm is decided by the pricing strategy formulated by it, according to its product’s nature and market value. Both Large and small firms equally maintain a pricing strategy in order to sustain in the business market. However for small business enterprises, pricing strategy is very significant as it decides their sustenance and profitability in the market.
Preview sample
Reasons for Borders Failure and Amazons Success Marketing Research Paper
5 pages (1548 words) , Download 3 , Research Paper
Free
The first Borders Bookshop was opened in Ann Arbor, Michigan by two brothers Tom and Louis Borders in 1971 with the core business being the sale of books. Within the same decade, Louis Borders developed the software system that gave the company its competitive advantage for two decades as it enabled the company to accurately project sales and effectively manage its inventory.
Preview sample
Executive leadership personal growth Marketing Essay
3 pages (927 words) , Download 4 , Essay
Free
While in the program, all the candidates were given a job to do, which required them to achieve the goal given out in the assignment. I had the task of surveying a group of people about their needs for soap and convincing them to buy the soap of my choice. The task required me to market the product which I had at that time.
Preview sample
The Concept of Omar Dynamic Displays for Banner Ads Marketing Essay
9 pages (2569 words) , Download 2 , Essay
Free
Defining the various components which are a part of the dynamic display ads and adding this into a variety of alternatives then allows one to move ahead in the competition while having the correct approaches to the digital dynamics which are currently being created in the marketplace.
Preview sample
UK Regulatory Framework for Corporate Governance Marketing Dissertation
8 pages (2354 words) , Download 6 , Dissertation
Free
The essence of corporate governance lies in the separation of ownership and control. The shareholders of a firm bestow the responsibilities to control and administer the firm on the board of directors. The managers while running the company have the informational advantage, which the shareholders do not have.
Preview sample
Online Education Market Research Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
The role of online universities in taking education to the next level can be considered as a great sign of adding value to the existing conventional education industry. A number of universities offering conventional learning environment have been offering online courses to strike the right balance between the personal, professional and educational lives of students across the globe.
Preview sample
Company Analysis of the Financial Performance of White bread Plc Marketing Coursework
9 pages (2250 words) , Download 2 , Coursework
Free
Company Analysis of the Financial Performance of White bread Plc Whitbread Plc is one of the premier organizations engaged in the hospitality business across the world. The company owns a number of businesses such as hotels, restaurants, coffee shops, bars, pubs and so on.
Preview sample
    17851 - 17900 results of 19702 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us