Marketing Essays

Starting from humble beginnings in the late 1970s and early 1980s, Red Bull has grown into a dynamic and globally recognized energy trek provider. With regards to what this particular brand means within today’s environment, it can be definitively, our be it somewhat subjectively stated, that Red Bull is the most identifiable and widely recognized of any energy drink provider within the current system.

A perfectly competitive market deals with the homogenous product. For example, the production of wheat and the sale of the same in the market is an example of perfect competition. The producer produces wheat for sales but is bound to accept the market price for selling the product. In this paper, the demand-supply equilibrium will be determined.

It has also been realized that the organization utilized effective components of media in the overall process. However, a recommendation has been made to the company in relation to the distribution strategy. Thus, it can be said that the differentiated approach followed by British Airways’ ad campaign can provide the company greater reach to a larger section of desired target customers.  

Based on the myths, marketers normally target the influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them.

Promoting products is critical to assist product supply and sales; this may comprise a plan of synchronized endorsement procedures such as exceptional sales, awards, sales campaigns among others. Some producers pack their products in a variety of lesser and superior packs to guarantee ease of use and affordability to all potential customers.

This essay will recommend and develop an entry strategy for two domestic brands in Russia. These two organizations are Magnit and Cityline. The organizations do not have global presence. They are used to operate in different industries across Russian market. Cityline is one of the leading internet service providers across Russia. The organization used to provide internet services to both business houses and individuals.

The issue of corporate social responsibility is evaluated and analyzed with the help of various marketing research methodologies so as to resolve it. Along with this, all the pros and cons of the solution are also highlighted in a vivid way in front of the top management of the organization so as to analyze its effectiveness in long run.

 The audit has been entirely successful in assessing all the relevant matters pertaining to the West African branch of GE Oil & Gas. This audit has proven and discovered that there are possible hazards, incidents, accidents that need to be explained and solutions to be recommended where there is a need for the solutions and associated actions.

Introduction Background Information Claire’s Stores Inc. is a group of small shops indulged in the fashion industry. Rowland Schaefer, the founder of the group, had already acquired a number of shops dealing in fashion accessories since 1960 finally ended with the acquisition of Claire’s Boutique, Inc.

The study presents the plan on how to maintain the system and how the manpower should be structured; provides a recommendation on the ERP system package together with the assumptions on changes that need to be made within the organization. It does not only speed up the productive cycle, but it also cuts costs considerably and this will be proven as the functions of an ERP system will be discussed in this paper.

Critically, the company first performed sufficient analysis on competitor’s core competence and weaknesses, which provided a superior understanding of the best approach to adopt. The company in its approach, designed strategies based on the market player’s weaknesses and customer generational needs to ensure faster growth.

This study is important in that it provides an insight into the issues that any company is willing to expand its operations into KSA. Additionally, the work lists the strengths, weaknesses, opportunities, and threats that characterize KSA retail market, political and economic systems. This study is particularly important to ASDA since the discussion mainly focused on products offered by ASDA.

The brand must be positioned as a health brand that promotes livelihood and supports consumers to be wealthy in the UK and presented as a symbol of social class in the developing world. A budget of about £220 million is proposed for the project and with this, we expect the increment of market share from 25% to 35% this represents a net increase of £550 million over the period.

The author states that these firms have central headquarters in a given country but their operations are decentralized in different regions like the Middle East, West Africa, North America, and Europe, East and Central Africa. Appropriate marketing plans can be observed by the multinationals to capture a substantial market share.

In the context of modern marketing communication is considered of critical importance. Reference is made specifically to the communication between firms and consumers. In practice, it has been proved that firms that are able to communicate effectively with consumers have higher potentials than their rivals, to secure their growth in the long term.

There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons.

Many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to the huge business opportunities available there. Understandably, all such foreigners have brought with them their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot.

Researching current trends through industry resources provides a framework in which to better understand modern expectations of travelers. Once trends have been identified, an appropriate research project can be created to address the ways in which a hotel is meeting the needs as outlined by the demographics who are interested in that service.

The author states that through marketing research the business manager can both identify potential opportunities and also can effectively monitor existing sales to render needed changes. The development of internet technology has helped the market research firms to gain potential information both related to primary and secondary data.

Wii Fit Plus is the 2nd version of the best-selling exercise video game series, Wii Fit. The game is a specialty game that allows gamers to interact in the game using an electronic board to perform exercise routines. The video game offers a great value proposition because it combines entertainment with exercise. Wii Fit Plus is a product that belongs to the shopping product category.

The conclusion from this study states that marketing is such a key factor in any fashion business to extend that it should be given the first priority. With good, reality, observable and open marketing plans then your fashion will get marketed very fast. The idea of this business is to extend of marketing and not the number of sales.

The model was very successful in the 1990’s as the company during those years financially outperformed the competition. Around 2007 the company realized that its direct selling system could only take the company so far. The business model the company used successfully in the United States was not very effective in many international locations.

The workplace is nowadays characterized by dependence on computer technology including use of the internet and email to accomplish crucial business tasks. The growth of telecommuting and mobility in working, facilitated by suitable information systems and tools provided by employers has promoted employee autonomy and flexibility both in the workplace and at home.

How members of a given population are influenced by society in making preferences of a particular product or service is also considered. There exists an interrelationship between the product and one’s response toward it. The consumers market is made of product, price, place, and promotion all surrounded by economic, political, cultural, demographic, and technological factors.

First and foremost, Social Media Marketing (SMM) has been defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach”. 

Teenagers should be made to understand that although it is their right to have cosmetic surgery, they should be cautious in their consideration of whether to have it or not. They should realize that their wish to have the surgery should not be expressed lightly because the effects of this procedure will stay with them for the rest of their lives.

Microsoft Corp. operates in the software industry globally. This industry mainly consists of the IT industry, the Software industry, and the Internet Software and Services industry. If we look at the global software industry it mainly comprises application software, software for home entertainment, and systems software.

Marketing can be referred to as a management procedure through which goods and services are promoted so as to ensure that customer requirements are met, and an organization maximizes its profits. This process includes the harmonization of four elements referred to as the 4P’s of marketing that could also be used to market Nokia phones around the world.

Integrated Marketing Communication (IMC) is one of the major tools that marketers cannot overlook if they are focused at retaining a strong positive customer-product relationship. Based on the need to expand their market share and put at bay their competitors, UK based advertising agencies have in the last decade of the twentieth century emulated IMC as a competitive advantage.

John Lewis has the opportunity to sell its own branded goods due to strong brand equity and enviable corporate reputation. Although the company has limited its own branded products to furniture, curtains, carpets and homeware but they have the capability to enter the white goods category such as electronics equipment in near future. 

The role of corporate governance is to have a set of rules, procedures, and policies that would help achieve the company’s goals and objectives. The aim is to add value to the company so that stockholder benefit is maximized. Good corporate governance is one of the important criteria a company is judged upon by potential investors and helps to obtain capital at lower prices.

SOCIAL MEDIA MARKETING STRATEGY. The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs, particularly with respect to marketing strategies.

Though these numerous websites are cost-free for any internet user, in the real sense they distract the concentration and attention of internet users as they try to advertise the products of their different customers (White and Kamal, 2012). This call for attention from internet users serves as the price charged by these sites.

However, the cost of airing certain advertisements in certain media is also a factor to be considered in this case. Moorthy (1988) argues that the type of medium chosen should therefore be that which can be accessed by most people as well as cheap in terms of the funds required to air an advertisement for a given period of time as compared with other media options.

Strategic Business Unit (SBU) is a future in business corporations that focus on market segmentation and products and services offering. Business organizations take the responsibility of their own budgeting plans, change management in both macro and microenvironment, and market performances where SBU operates.

The assessment is on the consumer behavior of subscription-based home protection alarms in homeowners in Chelsea and Kensington areas in London, UK. The research is entirely embedded in the alarm systems. Various opportunities come with the introduction of new alarm systems that are designed to improve consumer needs.

Any effective IMC program calls for its marketers to use the right combination of communication techniques, understand the function of the different communication tools, and then harmonize their use. To achieve this goal, it is vital to have strong message consistency. This will result in a strong sales impact and sustain brand equity.

Through this, the marketers seek to benefit from the market population determined by the celebrities. In doing so, the marketers select a prominent celebrity with a wider following (Bagozzi, 1975). This way the business benefits from his or her popularity possibly fusing the celebrity’s admiration for the product or the service.

Coca cola is another multinational corporation, which employs creative marketing mechanisms during recession. Headquartered in Atlanta Georgia, the company has an international presence in more than two hundred countries. The company has the largest advertising budget in the world.

This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.

The perspective of the local culture of Taiwan is gradually moving towards occupying the position of an essential cultural element among the future designs of various modern-day applications. This paper presents a plan for the development of a drinking cup based on the design of the traditional ‘Linnak’ used by the Paiwan tribe.

Social networking sites allow individuals and organizations to interact and know each other. For firms, this is one of the cheapest forms of marketing and advertising. Examples are Facebook, Twitter, and LinkedIn. Through these websites, people of different cultures are connected. Some websites have unique histories. 

The plan discusses various levels of sub-plans that have to be executed in order to attain a higher level of positioning and market presence in the most volatile industry of internet services. The focus of the proposed plan will remain on internal processes as true customer satisfaction will always come from quality products and services.

Environmental analysis is required to analyze the impact of the aforementioned factors on an organization. It should be noted that firms that carry out systematic analysis and diagnosis on the environment are more effective than those that do not analyze the environment (Jain, Trehan and Trehan 21).

The country has been economically, politically, and militarily dominant in its region. Previously, the country used to be administered by Confucian bureaucracies and was based on the system of imperial regimes. After 1911, the country witnessed political instability. With the shift in power to the communist party of China, the scenario changed radically.

2003. It is deemed that the execution of effective strategies by the company in its operations is one of the chief reasons for its success worldwide. In this regard, the strategy of the company to join ‘Data Portability Work Group’ enabled it to accomplish greater success in the respective industry.

Many Canadians assume that products made in Canada have high quality than those made in other countries, which shows that quality has a very important role to play in making up consumer minds (Henein & Morissette 32). It is also their belief that goods made in Canada are made with sustainable practices and standards of production, which ensure their safety.

Secondary research will be conducted to obtain data from a range of valid financial, statistical, government reports and sources related to the organizational performance in the market. HSBC Bank (UK) is among the major multinational banks in Europe that were founded in 1986 that has enjoyed the reputation of being a self-funded organization.

The political environment proved extremely effective for the organization of Foxtons: London’s Real Estate Agents. This is mainly because of the introduction of the property act of 1979. This enhanced the buying behavior of the individual thereby amplifying the market share and demand of the real estate organizations.

Reviews from clients and other peoples will be used to properly illustrate the impact that has been created in respect of the topic. The paper will also show the social impact in respect to the topic. The paper will also analyze the effects that the impact has on the respective markets. How the shares and sales have progressed, in respect to the topic.