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Marketing Essays

Result for Subject Marketing:
19895 essays
Coca Cola Structure and Strategy Marketing Essay
3 pages (750 words) , Download 9 , Essay
Free
21). Coca Cola has extended its presence to nearly all parts of the globe. Precisely Coca Cola is a giant multinational the comprises of 300 constituent companies around the world. Coca Cola maintains an active trading presence in 200 countries. In terms of employees the company has over 1 million employees in its various branches on the international scene.
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Electric Bicycle Market Description Marketing Term Paper
6 pages (2025 words) , Download 3 , Term Paper
Free
Electric bicycles are provided with rechargeable batteries for running on roads and are able to travel around 15 to 20 mph i.e. 24 to 32 km/hr. It has been apparently observed that the usage of e-bikes has been increased drastically in a recent business context. This is owing to the reason that e-bikes deliver extreme mobility as well as health benefits to the disabled or older people.
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Cisco Review Marketing Assignment
3 pages (822 words) , Download 3 , Assignment
Free
What Makes A Brand Strong? In two words: research and alignment. If a brand is to thrive, it must be grounded in research and aligned with business strategy. The best way to build (and keep) a strong brand is from the inside out, and that starts with enterprise-level marketing research.
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Marketing strategies of automobile companies Marketing Research Paper
5 pages (1250 words) , Download 4 , Research Paper
Free
It has been observed that BMW is focusing on its expansion strategy by offering different innovative models of diesel cars, namely the 3 Series and S series in 2013, in its targeted markets with the intention to raise customer demands for diesel cars as well as for controlling the prices of gasoline to obtain cost efficiency.
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Organizational Purposes and SWOT Analysis of Tata Motors Marketing Essay
6 pages (1943 words) , Download 3 , Essay
Free
Established in 1945, Tata Motors is one of the leading vehicle manufacturers of India with consolidated revenue of $32.5 billion in the financial year 2011-2012. The company is a leader in passenger and commercial vehicles and is also the fourth largest bus and truck manufacturer in India. The company is listed on the New York Stock Exchange and manufactures approximately 7.5 mln vehicles annually.
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Commercial Fundraising Companies and Their Charity Agendas Marketing Essay
4 pages (1090 words) , Download 2 , Essay
Free
Charities use companies to raise funds, which forces people to donate money. One does not even know about the donations one gives while dealing with charities that use companies for commercial fundraising. Big charities are more into this trend, where they use commercial fundraising companies to have access to people through a call center or mailbox.
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Negative Effects of Advertising on American Youth Marketing Essay
3 pages (750 words) , Download 3 , Essay
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity.Technology is useful in various spheres in the world, including the business sphere.
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Zara Case report Marketing Essay
22 pages (5500 words) , Download 8 , Essay
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
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Social media and its usage for marketing and advertisements Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
According to the research findings, the majority of business organizations are at the present extensively making use of the internet to reach global markets. In this scenario, they create a page on Facebook, Twitter or any other similar website. Basically, a social network website allows its users to make a profile using the services and tools provided by the website.
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Analysis of the Marketing Strategy of Apple Inc Marketing Dissertation
52 pages (13000 words) , Download 5 , Dissertation
Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs.
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Marketing Program for Red Bull Marketing Essay
4 pages (1108 words) , Download 2 , Essay
Free
Starting from humble beginnings in the late 1970s and early 1980s, Red Bull has grown into a dynamic and globally recognized energy trek provider. With regards to what this particular brand means within today’s environment, it can be definitively, our be it somewhat subjectively stated, that Red Bull is the most identifiable and widely recognized of any energy drink provider within the current system.
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Perfectly Competitive Market Marketing Essay
6 pages (1610 words) , Download 2 , Essay
Free
A perfectly competitive market deals with the homogenous product. For example, the production of wheat and the sale of the same in the market is an example of perfect competition. The producer produces wheat for sales but is bound to accept the market price for selling the product. In this paper, the demand-supply equilibrium will be determined.
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Buyer Behavior Analysis Marketing Essay
8 pages (2181 words) , Download 2 , Essay
Free
It has also been realized that the organization utilized effective components of media in the overall process. However, a recommendation has been made to the company in relation to the distribution strategy. Thus, it can be said that the differentiated approach followed by British Airways’ ad campaign can provide the company greater reach to a larger section of desired target customers.  
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Elements of a Marketing Strategy of Nestls Breakfast Cereal Division Marketing Essay
6 pages (1659 words) , Download 3 , Essay
Free
Based on the myths, marketers normally target the influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them.
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Store Location and Customer Behavior Marketing Essay
6 pages (1615 words) , Download 3 , Essay
Free
Promoting products is critical to assist product supply and sales; this may comprise a plan of synchronized endorsement procedures such as exceptional sales, awards, sales campaigns among others. Some producers pack their products in a variety of lesser and superior packs to guarantee ease of use and affordability to all potential customers.
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International Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This essay will recommend and develop an entry strategy for two domestic brands in Russia. These two organizations are Magnit and Cityline. The organizations do not have global presence. They are used to operate in different industries across Russian market. Cityline is one of the leading internet service providers across Russia. The organization used to provide internet services to both business houses and individuals.
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Corporate Social Responsibility at the Reliance Group Marketing Essay
12 pages (3317 words) , Download 2 , Essay
Free
The issue of corporate social responsibility is evaluated and analyzed with the help of various marketing research methodologies so as to resolve it. Along with this, all the pros and cons of the solution are also highlighted in a vivid way in front of the top management of the organization so as to analyze its effectiveness in long run.
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Risk Assessment of the Global Oil and Gas Industry Marketing Essay
7 pages (1920 words) , Download 3 , Essay
Free
 The audit has been entirely successful in assessing all the relevant matters pertaining to the West African branch of GE Oil & Gas. This audit has proven and discovered that there are possible hazards, incidents, accidents that need to be explained and solutions to be recommended where there is a need for the solutions and associated actions.
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Claire's Stores Marketing Essay
11 pages (2871 words) , Download 2 , Essay
Free
Introduction Background Information Claire’s Stores Inc. is a group of small shops indulged in the fashion industry. Rowland Schaefer, the founder of the group, had already acquired a number of shops dealing in fashion accessories since 1960 finally ended with the acquisition of Claire’s Boutique, Inc.
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ENTERPRICE RESOURCE PLANNING Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
The study presents the plan on how to maintain the system and how the manpower should be structured; provides a recommendation on the ERP system package together with the assumptions on changes that need to be made within the organization. It does not only speed up the productive cycle, but it also cuts costs considerably and this will be proven as the functions of an ERP system will be discussed in this paper.
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Apple Competitive Advantage Marketing Essay
7 pages (1842 words) , Download 2 , Essay
Free
Critically, the company first performed sufficient analysis on competitor’s core competence and weaknesses, which provided a superior understanding of the best approach to adopt. The company in its approach, designed strategies based on the market player’s weaknesses and customer generational needs to ensure faster growth.
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ASDA Expansion to KSA Marketing Essay
12 pages (3518 words) , Download 3 , Essay
Free
This study is important in that it provides an insight into the issues that any company is willing to expand its operations into KSA. Additionally, the work lists the strengths, weaknesses, opportunities, and threats that characterize KSA retail market, political and economic systems. This study is particularly important to ASDA since the discussion mainly focused on products offered by ASDA.
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Marketing Audit & Plan for Cheerios Cereal Marketing Essay
12 pages (7690 words) , Download 7 , Essay
Free
The brand must be positioned as a health brand that promotes livelihood and supports consumers to be wealthy in the UK and presented as a symbol of social class in the developing world. A budget of about £220 million is proposed for the project and with this, we expect the increment of market share from 25% to 35% this represents a net increase of £550 million over the period.
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The Emergence of Globalization and the Marketing Mix Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The author states that these firms have central headquarters in a given country but their operations are decentralized in different regions like the Middle East, West Africa, North America, and Europe, East and Central Africa. Appropriate marketing plans can be observed by the multinationals to capture a substantial market share.
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Marketing Mix Stimuli - M&S Supermarket Marketing Essay
11 pages (3252 words) , Download 4 , Essay
Free
In the context of modern marketing communication is considered of critical importance. Reference is made specifically to the communication between firms and consumers. In practice, it has been proved that firms that are able to communicate effectively with consumers have higher potentials than their rivals, to secure their growth in the long term.
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Direct marketing. An advertising campaign Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons.
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The Reputation of a Melting Pot Marketing Essay
3 pages (809 words) , Download 2 , Essay
Free
Many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to the huge business opportunities available there. Understandably, all such foreigners have brought with them their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot.
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Behavior, Needs, and Motivations in a Hotel Environment Marketing Essay
6 pages (2235 words) , Download 2 , Essay
Free
Researching current trends through industry resources provides a framework in which to better understand modern expectations of travelers. Once trends have been identified, an appropriate research project can be created to address the ways in which a hotel is meeting the needs as outlined by the demographics who are interested in that service.
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How the Internet is Changing Market Research Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
The author states that through marketing research the business manager can both identify potential opportunities and also can effectively monitor existing sales to render needed changes. The development of internet technology has helped the market research firms to gain potential information both related to primary and secondary data.
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Nintendo's Wii Fit Plus - Current Marketing Situation Marketing Research Paper
4 pages (1009 words) , Download 2 , Research Paper
Free
Wii Fit Plus is the 2nd version of the best-selling exercise video game series, Wii Fit. The game is a specialty game that allows gamers to interact in the game using an electronic board to perform exercise routines. The video game offers a great value proposition because it combines entertainment with exercise. Wii Fit Plus is a product that belongs to the shopping product category.
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Marketing in fashion business Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
The conclusion from this study states that marketing is such a key factor in any fashion business to extend that it should be given the first priority. With good, reality, observable and open marketing plans then your fashion will get marketed very fast. The idea of this business is to extend of marketing and not the number of sales.
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Dell Direct and Not-So-Direct Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
The model was very successful in the 1990’s as the company during those years financially outperformed the competition. Around 2007 the company realized that its direct selling system could only take the company so far. The business model the company used successfully in the United States was not very effective in many international locations.
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Use of Electronic Monitoring to Measure Employee Productivity Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
The workplace is nowadays characterized by dependence on computer technology including use of the internet and email to accomplish crucial business tasks. The growth of telecommuting and mobility in working, facilitated by suitable information systems and tools provided by employers has promoted employee autonomy and flexibility both in the workplace and at home.
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Factors Affecting Consumption Patterns Marketing Research Paper
4 pages (1257 words) , Download 2 , Research Paper
Free
How members of a given population are influenced by society in making preferences of a particular product or service is also considered. There exists an interrelationship between the product and one’s response toward it. The consumers market is made of product, price, place, and promotion all surrounded by economic, political, cultural, demographic, and technological factors.
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The Use and Application of Social Media Marketing Marketing Assignment
9 pages (2250 words) , Download 3 , Assignment
Free
First and foremost, Social Media Marketing (SMM) has been defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach”. 
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Teenagers opting to Go for Cosmetic Surgery Marketing Research Paper
8 pages (2411 words) , Download 3 , Research Paper
Free
Teenagers should be made to understand that although it is their right to have cosmetic surgery, they should be cautious in their consideration of whether to have it or not. They should realize that their wish to have the surgery should not be expressed lightly because the effects of this procedure will stay with them for the rest of their lives.
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The External Environment of Microsoft Inc Marketing Research Paper
8 pages (2347 words) , Download 4 , Research Paper
Free
Microsoft Corp. operates in the software industry globally. This industry mainly consists of the IT industry, the Software industry, and the Internet Software and Services industry. If we look at the global software industry it mainly comprises application software, software for home entertainment, and systems software.
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Concepts and Processes of Marketing Segmentation, Targeting and Positioning Marketing Essay
10 pages (2600 words) , Download 4 , Essay
Free
Marketing can be referred to as a management procedure through which goods and services are promoted so as to ensure that customer requirements are met, and an organization maximizes its profits. This process includes the harmonization of four elements referred to as the 4P’s of marketing that could also be used to market Nokia phones around the world.
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Integrated marketing communication Marketing Coursework
2 pages (500 words) , Download 5 , Coursework
Free
Integrated Marketing Communication (IMC) is one of the major tools that marketers cannot overlook if they are focused at retaining a strong positive customer-product relationship. Based on the need to expand their market share and put at bay their competitors, UK based advertising agencies have in the last decade of the twentieth century emulated IMC as a competitive advantage.
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Partnership and Business Strategy of John Lewis Marketing Essay
8 pages (2354 words) , Download 2 , Essay
Free
John Lewis has the opportunity to sell its own branded goods due to strong brand equity and enviable corporate reputation. Although the company has limited its own branded products to furniture, curtains, carpets and homeware but they have the capability to enter the white goods category such as electronics equipment in near future. 
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Financial Analysis of Netflix Marketing Essay
5 pages (1607 words) , Download 3 , Essay
Free
The role of corporate governance is to have a set of rules, procedures, and policies that would help achieve the company’s goals and objectives. The aim is to add value to the company so that stockholder benefit is maximized. Good corporate governance is one of the important criteria a company is judged upon by potential investors and helps to obtain capital at lower prices.
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SOCIAL MEDIA MARKETING STRATEGY Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
SOCIAL MEDIA MARKETING STRATEGY. The Daily Telegraph dated July 23, 2012 carried a story “Social Media without an effective Marketing Strategy is Lame; Marketing without an Effective Social Media Strategy is Blind ” With the digitalization of the global markets in the twenty first century, it is undisputable denying the influence of social media in the global business affairs, particularly with respect to marketing strategies.
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Internet Websites Customers Marketing Essay
4 pages (1072 words) , Download 2 , Essay
Free
Though these numerous websites are cost-free for any internet user, in the real sense they distract the concentration and attention of internet users as they try to advertise the products of their different customers (White and Kamal, 2012). This call for attention from internet users serves as the price charged by these sites.
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Advertising and promoting Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
However, the cost of airing certain advertisements in certain media is also a factor to be considered in this case. Moorthy (1988) argues that the type of medium chosen should therefore be that which can be accessed by most people as well as cheap in terms of the funds required to air an advertisement for a given period of time as compared with other media options.
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Shangrila Hotel Singapore Marketing Assignment
5 pages (1250 words) , Download 3 , Assignment
Free
Strategic Business Unit (SBU) is a future in business corporations that focus on market segmentation and products and services offering. Business organizations take the responsibility of their own budgeting plans, change management in both macro and microenvironment, and market performances where SBU operates.
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Consumer Behavior of Subscription-Based Home Protection Alarms Marketing Essay
9 pages (2658 words) , Download 2 , Essay
Free
The assessment is on the consumer behavior of subscription-based home protection alarms in homeowners in Chelsea and Kensington areas in London, UK. The research is entirely embedded in the alarm systems. Various opportunities come with the introduction of new alarm systems that are designed to improve consumer needs.
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Managing Marketing Communication for Old Spice Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Any effective IMC program calls for its marketers to use the right combination of communication techniques, understand the function of the different communication tools, and then harmonize their use. To achieve this goal, it is vital to have strong message consistency. This will result in a strong sales impact and sustain brand equity.
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Brand Impact and Popular Culture Marketing Essay
4 pages (1211 words) , Download 2 , Essay
Free
Through this, the marketers seek to benefit from the market population determined by the celebrities. In doing so, the marketers select a prominent celebrity with a wider following (Bagozzi, 1975). This way the business benefits from his or her popularity possibly fusing the celebrity’s admiration for the product or the service.
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Effects of recession on marketing Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
Coca cola is another multinational corporation, which employs creative marketing mechanisms during recession. Headquartered in Atlanta Georgia, the company has an international presence in more than two hundred countries. The company has the largest advertising budget in the world.
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Fashion Retail Marketing Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
This essay explores the marketing in the fashion industry. Companies are now planning strategies to increase the sustainability of their organisation’s growth. The present report aims to identify the key macro and micro factors affecting Very online retailer. Very is one of the newest launches on Shop Direct, which is one of the top online retail brands in UK.
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