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Marketing Essays

Result for Subject Marketing:
19930 essays
Nokia Marketing Plan Issues Marketing Essay
3 pages (960 words) , Download 2 , Essay
Free
Nokia is a company that has seen its apex in the world of mobile communications. It has more than 1.3 billion users and an employee base of more than a million across 120 countries (Nokia Annual Report, 2012). This company has built high-quality mobile products and truly fulfilled its mission statement of "Connecting People".
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Marketing Strategies - Usain Bolt Marketing Research Paper
7 pages (1959 words) , Download 3 , Research Paper
Free
At the heart of marketing is an important element called technology. Technology has revolutionized the way marketing is done and individuals and businesses that fail to adopt technology have had a rough time competing with technology-savvy businesses. In this paper, an analysis of the marketing of different businesses will be made.
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Marketing Strategy as a Part of Corporate Strategy Marketing Essay
24 pages (7211 words) , Download 2 , Essay
Strategists often overlook the fact that any strategy made by the business enterprise refers to the creation of value in a certain product market and retaining it satisfactorily (Thompson, 2001). Improvements in the functional strategies of the operating units are essential for the development of a successful corporate strategy (FAO, n.d.).
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Pillsbury Cookie Challenge Marketing Case Study
6 pages (1250 words) , Download 4 , Case Study
Free
The researcher of this essay aims to analyze the key challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business; reasons behind Ivan Guillen and his team conducting the in-home discovery workshops and the purposed served; action/s that should Ivan Guillen and his team take.
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The Theory of Relationship Marketing Marketing Case Study
8 pages (2193 words) , Download 2 , Case Study
Free
The following paper illustrates that there are only thousands of people worldwide that have sought these biohacking magnetic implants. It's also mentioned, there is an indication that it could be problematic to gain considerable demand. This is not advantageous for the marketing entity in the provided case study.
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DHL Supply Chain Security Analysis Marketing Essay
12 pages (3348 words) , Download 2 , Essay
Free
From a traditional viewpoint, supply chain security is a matter of concern for international trade organizations but in today’s business world, logistic companies like DHL, FedEx, etc are investing a significant amount of resources in order to reduce security threats in their supply chain delivery model and also perceiving it as an important part of risk profile (Thai, 2009).
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The Marketing Planning Process for Dixons Retail Plc Marketing Case Study
12 pages (3214 words) , Download 2 , Case Study
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Marketing audit also involves the assessment of resources, products, distribution methods, competitors and market shares. In this case, Dixons Retail Plc reviewed all the product ranges and target markets. It was discovered that the product ranges were too narrow, and there was a need for more price points in order to satisfy all customers’ needs.
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Marketing Audit and Business Lifecycle of General Motors Company Marketing Assignment
9 pages (2552 words) , Download 2 , Assignment
Free
The absence of a good link between organizational strategy and the marketing strategy may be a major challenge towards strategy implementation. The organizational stretch should be considered, for instance, the degree to which capabilities, structures, processes, systems, and resources may need adjustments so as to deliver the strategies.
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Prohibited and restricted imports on meat to EU Marketing Essay
3 pages (750 words) , Download 2 , Essay
their impact on marketing activities of Meat exporters in EU countries. Since the crisis that UK has to go through because of Mad Cow disease, countries in the European Union have adopted strategies to protect meat consumers in their countries, from buying prohibited and restricted meat.
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The consumers of Coca-Cola Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In this case, particular attention is put on Coke Zero’s advertising campaign in order to establish how it is intended to influence the buyer decision process. The New York Daily News states that “In its continuing efforts to draw a distinctly male consumer base, Coke Zero has launched a new ad campaign and defends men's right to “guys-being-guys.”
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Doritos Super Bowl Commercial Campaign Marketing Essay
8 pages (2131 words) , Download 2 , Essay
Free
The research enumerates various expert deductions and analyses into the subject matter as well as insights into practical participatory marketing techniques with reference to Doritos. Contemporary marketing entails the formulation of strategies and campaigns that beat the stiff competition experienced in the highly creative markets. 
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A Motivational Effect Behind the TOMS Product Marketing Research Paper
9 pages (3633 words) , Download 3 , Research Paper
Free
The corporation has had exceptional success, becoming countrywide valued and known for its superior deeds. According to their online media, TOMS has issued 10 million pairs of shoes across over 60 countries globally. A motivating cause behind the TOMS product is their exhibition of corporate responsibility via their yearning to assist others in need.
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Commandos by Pyros Studios. Website Planning Report Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
‘Commandos’ is a single/multi player real-time strategy computer game that has been developed by Pyros Studios. Pyros Studios released the third series of the game and are in the process of developing the fourth series. The website is being developed by Pyros Studios to strengthen the brand and to increase anticipation of the fourth series.
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An Assessment of Service Quality Dimensions of Islamic Banks of Jordan Marketing Thesis Proposal
15 pages (4687 words) , Download 3 , Thesis Proposal
Free
Various statistical tools and techniques would be used to analyze the data obtained through the questionnaire surveys to get accurate results. The total budget allocated for conducting this research study has been estimated to be $16,000 and three years timeline has been set to successfully complete this research study.
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Asda and Tesco - Competitive Advantages of Electronic Advertising to Companies in the UK Marketing Dissertation
62 pages (10231 words) , Download 2 , Dissertation
The convenience of the digital age must inevitably lead towards a transformation in marketing and business practices, just as it is led to a transformation in the way consumers buy and sell. Locating goods and services as desired is achievable with the convenience undreamed of in earlier decades to the extent that the importance of online ordering, capability becomes a necessity for any business.
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In What Ways Do Social Class and Cultural Capital Have an Impact on Consumer Behavior Marketing Essay
11 pages (3098 words) , Download 2 , Essay
Free
Social class and cultural capital play a tremendous role in consumer behavior, often dictating the volume of purchases and the variety of purchases that an individual in society determines is acceptable to fulfill their psychological and lifestyle needs. Social class is defined by the economic resources available to the individual, their educational status, and their occupations.
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Marketing as a concept in business Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
Advertising is a brand awareness tool that uses the mass media to increase the reputation of either a product or service. It is a paid form of either non-personal representation of a good or service by an identified sponsor.
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Evaluation of the use of Internet Marketing in the Home Appliances Sector in India Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
The Internet is an innovative technological advancement in the field of information and communication technology. It offers distinct advantages over conventional media to interact with customers and Internet marketing is making huge strides as a part of the marketing activities in business organizations.
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Singapore airline Marketing Literature review
12 pages (3000 words) , Download 5 , Literature review
Free
Singapore Airlines holds a place of pride in being the national flying career in Singapore catering to both the international and local consumer base. The company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
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Southwest Airline Marketing Essay
5 pages (1412 words) , Download 2 , Essay
Free
The regulatory body of the industry is the Federal Aviation Administration (FAA), which provides operating standards and guidelines as well as enforcing the regulations and punish the offenders.  Air is the fastest mode of transport, which connects both short and far geographies. Southwest Airlines was first incorporated as Air Southwest Company on 15, March 1967. 
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Article on Ford Performance Critique Marketing Research Paper
3 pages (911 words) , Download 17 , Research Paper
Free
At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult. However, it is not impossible to achieve this goal. The company is trying its best to draw customers.
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Implementation Strategies - Barnes and Nobles Marketing Essay
6 pages (1580 words) , Download 2 , Essay
Free
The success of the strategies companies formulate depends on the implementation, strategic controls, and contingency plans that the managers of the firm develop. The proposed implementation plan includes objectives, functional tactics, action items, milestones, deadlines, tasks, task ownership, and resource allocations.
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Defining the Strategy Process in Action Marketing Admission/Application Essay
3 pages (964 words) , Download 2 , Admission/Application Essay
Information is data that comes into existence from secondary or primary sources. Anything that provides knowledge to a person or informs is an information source. These sources may be people, speeches, documents, pictures, organizations, observations, etc. They may be principal sources, secondary sources, and or tertiary sources.
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Petro-Canadas Total Compensation Strategy and Program Marketing Research Paper
6 pages (1999 words) , Download 2 , Research Paper
Free
Petro-Canada accounts for one of the leading integrated oil and gas companies. The project seeks to explore the total compensation programs and strategies formulated in this company. For this purpose, it analyses the compensation structure and package of Applications Analyst I who belongs to the Department of Information Systems.
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AIDS Is a Mass Murderer Marketing Essay
7 pages (2128 words) , Download 2 , Essay
Free
The Rainbow group, which in association with Hamburg-based ad agency Das Committee has conceived and promoted this awareness campaign, has defended the shock, disgust, and provocation invoked by the ad.  Its spokesperson says that the ad is intended to wake up young Germans to the reality of AIDS prevalence in the country – a subject that has faded of late in public discourse.
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Impact of Mobile Computing Technology on Traditional Mobile Telephony Marketing Dissertation
79 pages (10341 words) , Download 4 , Dissertation
In order to identify the worth and value of mobile phones produced by Apple and Nokia, a comparative analysis has been conducted between these two organizations that revealed that Apple has been successful in the recent run because of the use of innovative technology in an effective manner while Nokia’s market share has plummeted largely because of its complacent approach and strategies.
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Toyotas Position in the Automobile Industry Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The company is faced with the issue of government policies when making entries into new markets. This has seen the company given quotas in the supply of cars like in the case of China and the US. Toyota manages has handled the issue of quotas by making partnerships with local car manufacturers and eventually establishing a plan in such countries.
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What is Needed to become an excellent Entrepreneur Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
What is Needed to become an excellent Entrepreneur? In this paper, I will discuss the basic things that I have learnt during my course of studies which enabled me to understand and develop a close insight on the fundamental elements of marketing and sales.
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Major Segments of the Soft Drink Product Marketing Research Paper
8 pages (2079 words) , Download 2 , Research Paper
Free
It is quite important to highlights that consumers significantly purchase their products based on their view of the level of fashion possessed by the products. This implies that as marketers we need to notice the changes in demand for our products due to the relationship of the consumers and the brands.
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Kooler Refresh Marketing Plan Analysis Marketing PowerPoint Presentation
6 pages (1733 words) , Download 2 , PowerPoint Presentation
Free
The industry is composed of companies that strive to deliver desired products to consumers who have fluctuating tastes. Currently, Coca-Cola and Pepsi have commercialized their brand to establish a larger market share due to unique brand flavor and advertising campaigns. Kooler refresh seeks to enter the market of Coca-Cola (42.8% market share).
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Marketing Plan for Beauty Salon the Tulip Marketing Term Paper
7 pages (1929 words) , Download 3 , Term Paper
Free
In this fast-paced capitalist world, people more than ever need time to unwind and tend to their bodies idyllic location has been short-listed for “The Tulip” which is located in XYZ shopping mall very close to Qatar’s main business district. This will allow for women with busy corporate lives to still be able to make time.
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Classic Airlines Marketing Marketing Essay
8 pages (2170 words) , Download 2 , Essay
Free
In order to fully justify any changes to the current business model or to its branding strategies, it is necessary to utilize a nine-step problem-solving model to improve Classic Airline’s competitive position. The first step is to identify the problem. In this case, there are two distinct problems.
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Motivation Techniques in General Motors Marketing Article
3 pages (750 words) , Download 3 , Article
Stiff competition that is experienced by local and international firms calls for adequate measures to maintain the productivity of the employees and reduce labor turnover that has affected the profitability of some companies. One of the notable strategies for enhancing the performance of employees is motivation.
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Creation of Innovation in an Organization Marketing Essay
6 pages (1767 words) , Download 2 , Essay
Free
The management team should also consider offering a  conducive environment that will allow a participative leadership style so as to give the employees a challenge to be more creative through the challenges they are subjected to. When hiring employees, the Talent management team should not rely so much on the level of academic qualification.
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McDonald's Marketing Activities Marketing Essay
5 pages (1334 words) , Download 3 , Essay
Free
This marketing plan attempts to highlight some of the possible causes on one side and possible solutions to the problem of product failure on the other side. McDonald’s’ Arch Deluxe is a hamburger that was sold in 1996 by McDonald's. The hamburger specifically targeted the adult population. Despite recording a substantial volume of sales, the product was discontinued from the market.
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Coca Cola Structure and Strategy Marketing Essay
3 pages (750 words) , Download 9 , Essay
Free
21). Coca Cola has extended its presence to nearly all parts of the globe. Precisely Coca Cola is a giant multinational the comprises of 300 constituent companies around the world. Coca Cola maintains an active trading presence in 200 countries. In terms of employees the company has over 1 million employees in its various branches on the international scene.
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Electric Bicycle Market Description Marketing Term Paper
6 pages (2025 words) , Download 3 , Term Paper
Free
Electric bicycles are provided with rechargeable batteries for running on roads and are able to travel around 15 to 20 mph i.e. 24 to 32 km/hr. It has been apparently observed that the usage of e-bikes has been increased drastically in a recent business context. This is owing to the reason that e-bikes deliver extreme mobility as well as health benefits to the disabled or older people.
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Cisco Review Marketing Assignment
3 pages (822 words) , Download 3 , Assignment
Free
What Makes A Brand Strong? In two words: research and alignment. If a brand is to thrive, it must be grounded in research and aligned with business strategy. The best way to build (and keep) a strong brand is from the inside out, and that starts with enterprise-level marketing research.
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Marketing strategies of automobile companies Marketing Research Paper
5 pages (1250 words) , Download 4 , Research Paper
Free
It has been observed that BMW is focusing on its expansion strategy by offering different innovative models of diesel cars, namely the 3 Series and S series in 2013, in its targeted markets with the intention to raise customer demands for diesel cars as well as for controlling the prices of gasoline to obtain cost efficiency.
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Organizational Purposes and SWOT Analysis of Tata Motors Marketing Essay
6 pages (1943 words) , Download 3 , Essay
Free
Established in 1945, Tata Motors is one of the leading vehicle manufacturers of India with consolidated revenue of $32.5 billion in the financial year 2011-2012. The company is a leader in passenger and commercial vehicles and is also the fourth largest bus and truck manufacturer in India. The company is listed on the New York Stock Exchange and manufactures approximately 7.5 mln vehicles annually.
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Commercial Fundraising Companies and Their Charity Agendas Marketing Essay
4 pages (1090 words) , Download 2 , Essay
Free
Charities use companies to raise funds, which forces people to donate money. One does not even know about the donations one gives while dealing with charities that use companies for commercial fundraising. Big charities are more into this trend, where they use commercial fundraising companies to have access to people through a call center or mailbox.
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Negative Effects of Advertising on American Youth Marketing Essay
3 pages (750 words) , Download 3 , Essay
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity.Technology is useful in various spheres in the world, including the business sphere.
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Zara Case report Marketing Essay
22 pages (5500 words) , Download 8 , Essay
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
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Social media and its usage for marketing and advertisements Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
According to the research findings, the majority of business organizations are at the present extensively making use of the internet to reach global markets. In this scenario, they create a page on Facebook, Twitter or any other similar website. Basically, a social network website allows its users to make a profile using the services and tools provided by the website.
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Analysis of the Marketing Strategy of Apple Inc Marketing Dissertation
52 pages (13000 words) , Download 5 , Dissertation
Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs.
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Marketing Program for Red Bull Marketing Essay
4 pages (1108 words) , Download 2 , Essay
Free
Starting from humble beginnings in the late 1970s and early 1980s, Red Bull has grown into a dynamic and globally recognized energy trek provider. With regards to what this particular brand means within today’s environment, it can be definitively, our be it somewhat subjectively stated, that Red Bull is the most identifiable and widely recognized of any energy drink provider within the current system.
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Perfectly Competitive Market Marketing Essay
6 pages (1610 words) , Download 2 , Essay
Free
A perfectly competitive market deals with the homogenous product. For example, the production of wheat and the sale of the same in the market is an example of perfect competition. The producer produces wheat for sales but is bound to accept the market price for selling the product. In this paper, the demand-supply equilibrium will be determined.
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Buyer Behavior Analysis Marketing Essay
8 pages (2181 words) , Download 2 , Essay
Free
It has also been realized that the organization utilized effective components of media in the overall process. However, a recommendation has been made to the company in relation to the distribution strategy. Thus, it can be said that the differentiated approach followed by British Airways’ ad campaign can provide the company greater reach to a larger section of desired target customers.  
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Elements of a Marketing Strategy of Nestls Breakfast Cereal Division Marketing Essay
6 pages (1659 words) , Download 3 , Essay
Free
Based on the myths, marketers normally target the influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them.
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Store Location and Customer Behavior Marketing Essay
6 pages (1615 words) , Download 3 , Essay
Free
Promoting products is critical to assist product supply and sales; this may comprise a plan of synchronized endorsement procedures such as exceptional sales, awards, sales campaigns among others. Some producers pack their products in a variety of lesser and superior packs to guarantee ease of use and affordability to all potential customers.
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