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Marketing as a concept in business Marketing Essay
13 pages (3250 words) , Download 3 , Essay
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Advertising is a brand awareness tool that uses the mass media to increase the reputation of either a product or service. It is a paid form of either non-personal representation of a good or service by an identified sponsor.
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Evaluation of the use of Internet Marketing in the Home Appliances Sector in India Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
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The Internet is an innovative technological advancement in the field of information and communication technology. It offers distinct advantages over conventional media to interact with customers and Internet marketing is making huge strides as a part of the marketing activities in business organizations.
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Singapore airline Marketing Literature review
12 pages (3000 words) , Download 5 , Literature review
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Singapore Airlines holds a place of pride in being the national flying career in Singapore catering to both the international and local consumer base. The company strategically performs to gain a large number of consumers both in the international and local markets and also in forming productive alliances with other key international players.
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Southwest Airline Marketing Essay
5 pages (1412 words) , Download 2 , Essay
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The regulatory body of the industry is the Federal Aviation Administration (FAA), which provides operating standards and guidelines as well as enforcing the regulations and punish the offenders.  Air is the fastest mode of transport, which connects both short and far geographies. Southwest Airlines was first incorporated as Air Southwest Company on 15, March 1967. 
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Article on Ford Performance Critique Marketing Research Paper
3 pages (911 words) , Download 17 , Research Paper
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At the conference that was held with the religious as well as the institutional investors, the Vice President of Ford Motor Group named Susan Cischke stated that the task of reducing the harmful gas seems to be quite difficult. However, it is not impossible to achieve this goal. The company is trying its best to draw customers.
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Implementation Strategies - Barnes and Nobles Marketing Essay
6 pages (1580 words) , Download 2 , Essay
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The success of the strategies companies formulate depends on the implementation, strategic controls, and contingency plans that the managers of the firm develop. The proposed implementation plan includes objectives, functional tactics, action items, milestones, deadlines, tasks, task ownership, and resource allocations.
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Defining the Strategy Process in Action Marketing Admission/Application Essay
3 pages (964 words) , Download 2 , Admission/Application Essay
Information is data that comes into existence from secondary or primary sources. Anything that provides knowledge to a person or informs is an information source. These sources may be people, speeches, documents, pictures, organizations, observations, etc. They may be principal sources, secondary sources, and or tertiary sources.
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Petro-Canadas Total Compensation Strategy and Program Marketing Research Paper
6 pages (1999 words) , Download 2 , Research Paper
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Petro-Canada accounts for one of the leading integrated oil and gas companies. The project seeks to explore the total compensation programs and strategies formulated in this company. For this purpose, it analyses the compensation structure and package of Applications Analyst I who belongs to the Department of Information Systems.
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AIDS Is a Mass Murderer Marketing Essay
7 pages (2128 words) , Download 2 , Essay
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The Rainbow group, which in association with Hamburg-based ad agency Das Committee has conceived and promoted this awareness campaign, has defended the shock, disgust, and provocation invoked by the ad.  Its spokesperson says that the ad is intended to wake up young Germans to the reality of AIDS prevalence in the country – a subject that has faded of late in public discourse.
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Impact of Mobile Computing Technology on Traditional Mobile Telephony Marketing Dissertation
79 pages (10341 words) , Download 4 , Dissertation
In order to identify the worth and value of mobile phones produced by Apple and Nokia, a comparative analysis has been conducted between these two organizations that revealed that Apple has been successful in the recent run because of the use of innovative technology in an effective manner while Nokia’s market share has plummeted largely because of its complacent approach and strategies.
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Toyotas Position in the Automobile Industry Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
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The company is faced with the issue of government policies when making entries into new markets. This has seen the company given quotas in the supply of cars like in the case of China and the US. Toyota manages has handled the issue of quotas by making partnerships with local car manufacturers and eventually establishing a plan in such countries.
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What is Needed to become an excellent Entrepreneur Marketing Essay
6 pages (1500 words) , Download 3 , Essay
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What is Needed to become an excellent Entrepreneur? In this paper, I will discuss the basic things that I have learnt during my course of studies which enabled me to understand and develop a close insight on the fundamental elements of marketing and sales.
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Major Segments of the Soft Drink Product Marketing Research Paper
8 pages (2079 words) , Download 2 , Research Paper
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It is quite important to highlights that consumers significantly purchase their products based on their view of the level of fashion possessed by the products. This implies that as marketers we need to notice the changes in demand for our products due to the relationship of the consumers and the brands.
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Kooler Refresh Marketing Plan Analysis Marketing PowerPoint Presentation
6 pages (1733 words) , Download 2 , PowerPoint Presentation
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The industry is composed of companies that strive to deliver desired products to consumers who have fluctuating tastes. Currently, Coca-Cola and Pepsi have commercialized their brand to establish a larger market share due to unique brand flavor and advertising campaigns. Kooler refresh seeks to enter the market of Coca-Cola (42.8% market share).
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Marketing Plan for Beauty Salon the Tulip Marketing Term Paper
7 pages (1929 words) , Download 3 , Term Paper
Free
In this fast-paced capitalist world, people more than ever need time to unwind and tend to their bodies idyllic location has been short-listed for “The Tulip” which is located in XYZ shopping mall very close to Qatar’s main business district. This will allow for women with busy corporate lives to still be able to make time.
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Classic Airlines Marketing Marketing Essay
8 pages (2170 words) , Download 2 , Essay
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In order to fully justify any changes to the current business model or to its branding strategies, it is necessary to utilize a nine-step problem-solving model to improve Classic Airline’s competitive position. The first step is to identify the problem. In this case, there are two distinct problems.
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Motivation Techniques in General Motors Marketing Article
3 pages (750 words) , Download 3 , Article
Stiff competition that is experienced by local and international firms calls for adequate measures to maintain the productivity of the employees and reduce labor turnover that has affected the profitability of some companies. One of the notable strategies for enhancing the performance of employees is motivation.
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Creation of Innovation in an Organization Marketing Essay
6 pages (1767 words) , Download 2 , Essay
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The management team should also consider offering a  conducive environment that will allow a participative leadership style so as to give the employees a challenge to be more creative through the challenges they are subjected to. When hiring employees, the Talent management team should not rely so much on the level of academic qualification.
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McDonald's Marketing Activities Marketing Essay
5 pages (1334 words) , Download 3 , Essay
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This marketing plan attempts to highlight some of the possible causes on one side and possible solutions to the problem of product failure on the other side. McDonald’s’ Arch Deluxe is a hamburger that was sold in 1996 by McDonald's. The hamburger specifically targeted the adult population. Despite recording a substantial volume of sales, the product was discontinued from the market.
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Coca Cola Structure and Strategy Marketing Essay
3 pages (750 words) , Download 9 , Essay
Free
21). Coca Cola has extended its presence to nearly all parts of the globe. Precisely Coca Cola is a giant multinational the comprises of 300 constituent companies around the world. Coca Cola maintains an active trading presence in 200 countries. In terms of employees the company has over 1 million employees in its various branches on the international scene.
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Electric Bicycle Market Description Marketing Term Paper
6 pages (2025 words) , Download 3 , Term Paper
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Electric bicycles are provided with rechargeable batteries for running on roads and are able to travel around 15 to 20 mph i.e. 24 to 32 km/hr. It has been apparently observed that the usage of e-bikes has been increased drastically in a recent business context. This is owing to the reason that e-bikes deliver extreme mobility as well as health benefits to the disabled or older people.
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Cisco Review Marketing Assignment
3 pages (822 words) , Download 3 , Assignment
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What Makes A Brand Strong? In two words: research and alignment. If a brand is to thrive, it must be grounded in research and aligned with business strategy. The best way to build (and keep) a strong brand is from the inside out, and that starts with enterprise-level marketing research.
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Marketing strategies of automobile companies Marketing Research Paper
5 pages (1250 words) , Download 4 , Research Paper
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It has been observed that BMW is focusing on its expansion strategy by offering different innovative models of diesel cars, namely the 3 Series and S series in 2013, in its targeted markets with the intention to raise customer demands for diesel cars as well as for controlling the prices of gasoline to obtain cost efficiency.
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Organizational Purposes and SWOT Analysis of Tata Motors Marketing Essay
6 pages (1943 words) , Download 3 , Essay
Free
Established in 1945, Tata Motors is one of the leading vehicle manufacturers of India with consolidated revenue of $32.5 billion in the financial year 2011-2012. The company is a leader in passenger and commercial vehicles and is also the fourth largest bus and truck manufacturer in India. The company is listed on the New York Stock Exchange and manufactures approximately 7.5 mln vehicles annually.
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Commercial Fundraising Companies and Their Charity Agendas Marketing Essay
4 pages (1090 words) , Download 2 , Essay
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Charities use companies to raise funds, which forces people to donate money. One does not even know about the donations one gives while dealing with charities that use companies for commercial fundraising. Big charities are more into this trend, where they use commercial fundraising companies to have access to people through a call center or mailbox.
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Negative Effects of Advertising on American Youth Marketing Essay
3 pages (750 words) , Download 3 , Essay
From the past decades, technology has advanced at a rapid pace, and today, the technology cannot be compared to that of the past decades, it terms of efficiency and complexity.Technology is useful in various spheres in the world, including the business sphere.
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Zara Case report Marketing Essay
22 pages (5500 words) , Download 8 , Essay
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
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Social media and its usage for marketing and advertisements Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
According to the research findings, the majority of business organizations are at the present extensively making use of the internet to reach global markets. In this scenario, they create a page on Facebook, Twitter or any other similar website. Basically, a social network website allows its users to make a profile using the services and tools provided by the website.
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Analysis of the Marketing Strategy of Apple Inc Marketing Dissertation
52 pages (13000 words) , Download 5 , Dissertation
Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs.
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Marketing Program for Red Bull Marketing Essay
4 pages (1108 words) , Download 2 , Essay
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Starting from humble beginnings in the late 1970s and early 1980s, Red Bull has grown into a dynamic and globally recognized energy trek provider. With regards to what this particular brand means within today’s environment, it can be definitively, our be it somewhat subjectively stated, that Red Bull is the most identifiable and widely recognized of any energy drink provider within the current system.
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Perfectly Competitive Market Marketing Essay
6 pages (1610 words) , Download 2 , Essay
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A perfectly competitive market deals with the homogenous product. For example, the production of wheat and the sale of the same in the market is an example of perfect competition. The producer produces wheat for sales but is bound to accept the market price for selling the product. In this paper, the demand-supply equilibrium will be determined.
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Buyer Behavior Analysis Marketing Essay
8 pages (2181 words) , Download 2 , Essay
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It has also been realized that the organization utilized effective components of media in the overall process. However, a recommendation has been made to the company in relation to the distribution strategy. Thus, it can be said that the differentiated approach followed by British Airways’ ad campaign can provide the company greater reach to a larger section of desired target customers.  
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Elements of a Marketing Strategy of Nestls Breakfast Cereal Division Marketing Essay
6 pages (1659 words) , Download 3 , Essay
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Based on the myths, marketers normally target the influential audience by devising colorful advertisements that air during prime time shows that are popular among the young generation. Sheth (2011) stated that parents normally make their purchase decision based on the preference of their children as they will always try to appease them.
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Store Location and Customer Behavior Marketing Essay
6 pages (1615 words) , Download 3 , Essay
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Promoting products is critical to assist product supply and sales; this may comprise a plan of synchronized endorsement procedures such as exceptional sales, awards, sales campaigns among others. Some producers pack their products in a variety of lesser and superior packs to guarantee ease of use and affordability to all potential customers.
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International Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
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This essay will recommend and develop an entry strategy for two domestic brands in Russia. These two organizations are Magnit and Cityline. The organizations do not have global presence. They are used to operate in different industries across Russian market. Cityline is one of the leading internet service providers across Russia. The organization used to provide internet services to both business houses and individuals.
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Corporate Social Responsibility at the Reliance Group Marketing Essay
12 pages (3317 words) , Download 2 , Essay
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The issue of corporate social responsibility is evaluated and analyzed with the help of various marketing research methodologies so as to resolve it. Along with this, all the pros and cons of the solution are also highlighted in a vivid way in front of the top management of the organization so as to analyze its effectiveness in long run.
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Risk Assessment of the Global Oil and Gas Industry Marketing Essay
7 pages (1920 words) , Download 3 , Essay
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 The audit has been entirely successful in assessing all the relevant matters pertaining to the West African branch of GE Oil & Gas. This audit has proven and discovered that there are possible hazards, incidents, accidents that need to be explained and solutions to be recommended where there is a need for the solutions and associated actions.
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Claire's Stores Marketing Essay
11 pages (2871 words) , Download 2 , Essay
Free
Introduction Background Information Claire’s Stores Inc. is a group of small shops indulged in the fashion industry. Rowland Schaefer, the founder of the group, had already acquired a number of shops dealing in fashion accessories since 1960 finally ended with the acquisition of Claire’s Boutique, Inc.
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ENTERPRICE RESOURCE PLANNING Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
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The study presents the plan on how to maintain the system and how the manpower should be structured; provides a recommendation on the ERP system package together with the assumptions on changes that need to be made within the organization. It does not only speed up the productive cycle, but it also cuts costs considerably and this will be proven as the functions of an ERP system will be discussed in this paper.
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Apple Competitive Advantage Marketing Essay
7 pages (1842 words) , Download 2 , Essay
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Critically, the company first performed sufficient analysis on competitor’s core competence and weaknesses, which provided a superior understanding of the best approach to adopt. The company in its approach, designed strategies based on the market player’s weaknesses and customer generational needs to ensure faster growth.
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ASDA Expansion to KSA Marketing Essay
12 pages (3518 words) , Download 3 , Essay
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This study is important in that it provides an insight into the issues that any company is willing to expand its operations into KSA. Additionally, the work lists the strengths, weaknesses, opportunities, and threats that characterize KSA retail market, political and economic systems. This study is particularly important to ASDA since the discussion mainly focused on products offered by ASDA.
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Marketing Audit & Plan for Cheerios Cereal Marketing Essay
12 pages (7690 words) , Download 7 , Essay
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The brand must be positioned as a health brand that promotes livelihood and supports consumers to be wealthy in the UK and presented as a symbol of social class in the developing world. A budget of about £220 million is proposed for the project and with this, we expect the increment of market share from 25% to 35% this represents a net increase of £550 million over the period.
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The Emergence of Globalization and the Marketing Mix Marketing Essay
16 pages (4000 words) , Download 2 , Essay
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The author states that these firms have central headquarters in a given country but their operations are decentralized in different regions like the Middle East, West Africa, North America, and Europe, East and Central Africa. Appropriate marketing plans can be observed by the multinationals to capture a substantial market share.
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Marketing Mix Stimuli - M&S Supermarket Marketing Essay
11 pages (3252 words) , Download 4 , Essay
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In the context of modern marketing communication is considered of critical importance. Reference is made specifically to the communication between firms and consumers. In practice, it has been proved that firms that are able to communicate effectively with consumers have higher potentials than their rivals, to secure their growth in the long term.
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Direct marketing. An advertising campaign Marketing Essay
8 pages (2000 words) , Download 2 , Essay
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There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons.
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The Reputation of a Melting Pot Marketing Essay
3 pages (809 words) , Download 2 , Essay
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Many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to the huge business opportunities available there. Understandably, all such foreigners have brought with them their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot.
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Behavior, Needs, and Motivations in a Hotel Environment Marketing Essay
6 pages (2235 words) , Download 2 , Essay
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Researching current trends through industry resources provides a framework in which to better understand modern expectations of travelers. Once trends have been identified, an appropriate research project can be created to address the ways in which a hotel is meeting the needs as outlined by the demographics who are interested in that service.
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How the Internet is Changing Market Research Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
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The author states that through marketing research the business manager can both identify potential opportunities and also can effectively monitor existing sales to render needed changes. The development of internet technology has helped the market research firms to gain potential information both related to primary and secondary data.
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Nintendo's Wii Fit Plus - Current Marketing Situation Marketing Research Paper
4 pages (1009 words) , Download 2 , Research Paper
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Wii Fit Plus is the 2nd version of the best-selling exercise video game series, Wii Fit. The game is a specialty game that allows gamers to interact in the game using an electronic board to perform exercise routines. The video game offers a great value proposition because it combines entertainment with exercise. Wii Fit Plus is a product that belongs to the shopping product category.
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Marketing in fashion business Marketing Essay
9 pages (2250 words) , Download 2 , Essay
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The conclusion from this study states that marketing is such a key factor in any fashion business to extend that it should be given the first priority. With good, reality, observable and open marketing plans then your fashion will get marketed very fast. The idea of this business is to extend of marketing and not the number of sales.
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