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Marketing Essays

Result for Subject Marketing:
19702 essays
Challenges Involved in Executing an Effective Viral Campaign - Burger King Marketing Essay
7 pages (2012 words) , Download 3 , Essay
Free
The vivid kinds of business promotional activities undertaken by an organization in order to endorse their products or services may be through advertisements, public relations, personal selling, websites, brochures, press publicity among others. These tools prove to be of immense eminence at the time of positioning a new product in the market segment.
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Bias in Performance Evaluation Marketing Case Study
5 pages (1284 words) , Download 2 , Case Study
Free
The set of criteria can of course be modified according to the needs of the organization and the individual. Lastly, examining an employee’s skill set is also an integral part of evaluations. It helps understand an employee’s strengths and weaknesses and provides a broader view of an employee’s performance.
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Combining Ideas to Capture the Filipino Culture and Market Marketing Research Paper
6 pages (1800 words) , Download 2 , Research Paper
Free
There are a number of foreign cultures that have existed in the U.S. Among them is the Filipino culture, which is reported to have existed since the 18th century. To date, the estimated number of Filipinos in the U.S. is over ten million (Pimentel, 2010). Indeed, Filipinos have populated the U.S. for so long, but how this fact has affected the Filipino market is quite unclear.
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Burberry Case Study Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
It’s not a coincidence that Burberry, has become a famous brand, till nowadays having been founded in 1856 in England already. Burberry had been producing some kind of quality clothes that were being worn by famous people with a prestige at the time of creation, and was soon established as business selling high quality clothes in quality as such but also of a certain style that all people had liked from the beginning of production and manufacturing.
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International Marketing Environment Marketing Research Paper
5 pages (1348 words) , Download 2 , Research Paper
Free
Government and trade are interdependent, and the interdependency has been at its best with regard to international trade. The strategies of the local government have a great impact on any trade or business undertaking. In the same way, the government has a great role to play in the development of the international trade market.
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Mobile Van Restaurant Company Marketing Coursework
5 pages (1467 words) , Download 2 , Coursework
Free
Moreover, the mobile van restaurant will not need any marketing cost as the van can itself advertise and since the van is movable, it can switch the business venue easily. The name of the mobile van restaurant suggested is Fastbite Inc. and the target group of our business would be the executives.
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Comparison between B2B & C2C Websites Marketing Essay
9 pages (2508 words) , Download 2 , Essay
Free
This report is primarily concentrated on the analysis of two types of websites, B2B (http://australia.cat.com/) and C2C (eBay.com.au). The products offered and operations of the two companies are analyzed in the project report and recommendation is done for the betterment of the existing techniques used by the two companies.  
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Advertising, Sales Promotion or Public Relations Marketing Term Paper
4 pages (1000 words) , Download 2 , Term Paper
Free
Advertising, sales promotion and public relations are the main tools of promotion for companies whereby they communicate with customers in varied ways to achieve their corporate goals.The four elements of marketing are product, price, place and promotion, which can be combined in making an efficient and effective marketing strategy.
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Nine-Step Problem-Solving Process Applied to Classic Airlines Marketing Assignment
8 pages (2366 words) , Download 2 , Assignment
Free
The industry is extremely important because it allows for the formation of the global tourism industry and air travel serves a vital role in international commerce as thousands of items are transported each day through airplanes. A company that has enjoyed success in the industry for over 25 years is Classic Airlines.
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Case Study on Toys R US Japan Marketing Essay
6 pages (1500 words) , Download 5 , Essay
Free
Due to this advantage, its potential to expand can be possible across other economies with varying cultural backgrounds. Toys “R” US eventually made its way in Europe. Amidst contradiction from the start among local counterparts, Toys “R” US was able to grow and continue to exist in the marketplace in Europe.
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Branding and Brand Management - Red-Bull Marketing Essay
10 pages (2749 words) , Download 2 , Essay
Free
Generally speaking, this report examines the salient features of branding and brand management related to the Red-Bull case study. It really examines the sources of brand equity, the relationship between marketing strategy and brand success, as well as possible survival techniques for the Red-Bull brand.
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External Scanning of Coca-Cola and Pepsi Cola Marketing Case Study
9 pages (2286 words) , Download 4 , Case Study
Free
The competition between Coke and Pepsi has shifted the industry’s profits in parallel movements according to the two giants’ strategies. Meaning, the industry responds and reacts to the strategies implemented by either Coke or Pepsi and market shares and profits are shifted depending on which implemented an innovative scheme.
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Analysis of Ethels Chocolate Lounges Case Marketing Essay
3 pages (953 words) , Download 2 , Essay
Free
The disparity comes in terms of offering chocolate drinks together with other chocolate products to sophisticated clientele in search of “approachable gourmet chocolates” in an impeccable environment. The case study would aim to address the issues of consumer buying decisions; factors that influence consumers to spend, and factors that motivate them
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Marketing Strategies Analysis of Apple Inc Marketing Term Paper
4 pages (1361 words) , Download 3 , Term Paper
Free
In 1976, two high school friends, Steven Wozniak and Steven Jobs, both interested in electronics have created a computer design that became the Apple I (Stanford, 2010, p. 1). Apple Inc. (Apple) designs, manufactures, and markets a range of personal computers, mobile communication and media devices, and portable digital music players.
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Analysis of Procter & Gamble Marketing Research Paper
4 pages (1156 words) , Download 3 , Research Paper
Free
William Procter, a candle maker, and James Gamble, a soap maker, founded this giant and Fortune 500 Corporation in 1837 (corporate profile, web). Procter and Gamble (P&G) are based in Cincinnati, Ohio. The Corporation manufactures a wide variety of consumer goods, including household, beauty, wellness, and health products.
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Promotional Strategy of Leeds Bradford Airport Marketing Essay
8 pages (2159 words) , Download 2 , Essay
Free
Generally, there is stiff competition in nearly all the sectors and industries in the global and local markets. Several companies provide the same products and services leading to the struggle by the organizations to seek a better position in the market. The promotion initiative has to be strategically designed to help capture a larger market from the onset of the business.
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Theoretical Concepts of the Marketing Mix Elements Marketing Essay
8 pages (2076 words) , Download 4 , Essay
Free
Based on customer needs, products have been categorized into luxury goods, shopping goods, and convenience goods. Since each of these categories bears specific product characteristics, consumer behavior would be different with regard to different product groups. Therefore, the marketing mix for each of these product categories also needs to be different.
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Impact of the Internet on Supply Chain Process Marketing Essay
6 pages (2280 words) , Download 2 , Essay
Free
The biggest barrier to the development of e-business in the retail industry is the method of payment. In e-business, the payment is done through credit cards, but the majority of people prefer cash transactions to credit transactions. The reason is that credit card is not ubiquitous and most importantly people are very much concern about the security issues or privacy.
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Store Discounts for the customer Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
It specializes in the clinical and health management programs in the retail clinics. It further has in-depth knowledge of its consumers that it acquires from the customers who tend to visit its stores everyday (CVS Caremark, n.d.). The CVS/ Pharmacy ExtraCare Reward program has been created for rewarding the loyal customers of CVS Caremark by providing those discounts as well as important informational mails.
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The Concept Market Environment Marketing Coursework
2 pages (500 words) , Download 3 , Coursework
Free
Both macro and microeconomic factors affect the market environment. Macroeconomic factors affecting the market environment are the demographic, natural, economic and social factors. Macroeconomic factors affecting the market are short-term factors. Nintendo is one of the most successful companies as far as video games are concerned. 
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The Market Analysis and the Company Analysis of the University of Chicago Medical Center Marketing Essay
9 pages (2480 words) , Download 2 , Essay
Free
Cardiac Imaging Center is a service sector that will provide range of remedial ‘image scanning tests’ in Chicago city. The Cardiac Imaging Center will provide the services through one of the major hospitals in Chicago, i.e. ‘ the University of Chicago Medical Center’. In the present day, the expenditure on health expenses has increased considerably
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International Price Escalation Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
There are many factors which are causing several things to change in the economic as well as the social structure of various countries. One of those major concerns includes the issue of price escalation at a very quick pace since last many years. This escalation of prices, these days, has been occurring in the prices of oil, electricity, gold and above all, in the prices of food.
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Ralph Laurens Brand Extension Decision to Rugby Marketing Essay
7 pages (2113 words) , Download 2 , Essay
Free
Brand equity is considered as the ‘added value’ which is related to a product in the mindsets and activities of consumers. There are various approaches through which the additional value can be formed for a brand. In the same way, there are several ways that the value of a brand can be exploited for the beneficial purpose of the organization (Keller, 2005).
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Marketing research of Royal National Lifeboat Association (RNLI) Marketing Essay
14 pages (3500 words) , Download 6 , Essay
Free
In today’s competitive world every organisation weather profit making or non profit, making or non-profit making is facing stiff competition. Globalisation has made the competition steeper. Every company must have a proper market plan to survive in this competitive market.
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What are the Four P's of Marketing Why Marketing Managers must blend the Four P's Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
Promotion is needed for making the people aware of the products produced by the business concern. The price element is of special significant as it enables the concern to cover the different costs of the business house as well as attract the customers for purchase of the product
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Comparison of ASUS and HP Marketing Coursework
5 pages (1250 words) , Download 2 , Coursework
Free
HP deals in electronic devices and has been an innovative contributor to the electronics market since the early nineteen forties and has made a difference ever since (Hp official webpage). Recently Hp has launched its Slate 500 Tablet PC which is the product which would evolve the electronic world forever;
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Company Critical Analysis: the American Telephone and Telegraph Corporation Marketing Research Paper
9 pages (2517 words) , Download 2 , Research Paper
Free
Launched from New Haven, Connecticut in 1878, AT&T, working under the aegis of the American Bell Company gradually spread its business into major towns of the country. Established in the early 19th Century, Bell’s own company, the ‘Bell System’ was taken over by the American telecommunication giant during the formative years of its establishment.
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Company Critical Analysis: Dalsey, Hillblom, and Lynn Marketing Research Paper
6 pages (1622 words) , Download 4 , Research Paper
Free
The two companies under DHL are the exclusive delivery agents of the other company and the reason behind the domestic shipping of the company within the US is mainly to reduce the cost. During the year 1990, the company on experienced 3% of the shipment inside the country but about 20% of the overseas shipment from the US is accounted under DHL.
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Usefulness of Cognitive Behavioral Therapy Marketing Essay
15 pages (4037 words) , Download 10 , Essay
Free
The history of modern cognitive-behavioral therapy (CBT) is based upon the work of two influential theories and is a combination of behavioral theory, which was pioneered by Wolpe (1958), and cognitive therapy, which was developed by Beck (1967).  The CBT approach posits that people’s responses to situations and their interpretation of such are based upon their thoughts and beliefs.
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Toyota Company Research Paper Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
Therefore, the core dynamics of Toyota’s marketing which consist of its supreme quality testing, innovation, and its supreme ability to attract a solid customer base. One of the main components of Toyota’s marketing strategy is to focus on supreme quality testing.
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Implementation Strategies - Barnes and Nobles Marketing Essay
6 pages (1580 words) , Download 2 , Essay
Free
The success of the strategies companies formulate depends on the implementation, strategic controls, and contingency plans that the managers of the firm develop. The proposed implementation plan includes objectives, functional tactics, action items, milestones, deadlines, tasks, task ownership, and resource allocations.
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Marketing in Hospitality industry Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The marketing cycle for Hotel Paradise, like any other organization starts with Market Research (MR) (Appendix: Marketing Cycle). This leads to closing on the right customers. These customers are then focused on for relationship building and further business generation.
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Global Marketing Strategy Marketing Essay
4 pages (1208 words) , Download 3 , Essay
Free
The company decided to expand its reaches outside national borders and research and development in marketing was initiated in China, America, and several other nations across the globe (Gillespie & Hennessy 2010). Due to the effective and competent marketing research and development of Coca-Cola, it was able to manufacture and distribute worldwide.  
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Ford Motor Company Analysis Marketing Research Paper
5 pages (1601 words) , Download 3 , Research Paper
Free
Ford Motor Company, which was established in the year 1903 by Henry Ford in Detroit, meets the requirement. Ford Motor Company, is the second-largest automobile company and represents $164 billion international business domain. This leading international company has 224,000 employees worldwide and has 90 plants globally.
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Business Economic Environment - Gofast Airlines Marketing Essay
6 pages (1782 words) , Download 2 , Essay
Free
Market Equilibrium – This is a situation where the supply of a particular item is exactly equal to its demand so that there is neither a surplus nor a shortage of this item in the market. On a graph, this is shown where the market demand curve intersects with the market supply curve. The diagram below shows the equilibrium point where the demand curve and the supply curve intersect.
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Positioning, Branding, and Competitive Advantag Marketing Case Study
7 pages (1972 words) , Download 2 , Case Study
Free
The strengths of its brand extension strategy were obvious. To begin with, the strategy had extensive coverage, using advertising and mass media that were available for and popular among middle-class and affluent Russians. Those included glossy magazines like Harper’s Bazaar and Vogue, Marie Claire, and others
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Segmentation and Marketing at McDonald's Marketing Research Paper
4 pages (1189 words) , Download 3 , Research Paper
Free
There are few American companies that have had as much impact on society and business as the king of fast food joints, McDonald's. According to the company’s official website, Mcdonald's has over 32,000 restaurants in 117 countries and serves over 64 million people every single day (“Our Company”, 2011).
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Segmentation and Marketing for Starbucks and Jamaica Blue Mountain Coffee Marketing Research Paper
4 pages (1271 words) , Download 3 , Research Paper
Free
In the current competitive environment, every business is aiming at attaining a higher competitive advantage. Segmentation and targeting are important in the achievement of this. One of the advantages of segmentation is that it enhances the levels to which a business matches its products with customer needs. Segmentation is also key in brand positioning and enabling a business to maximize its profitability.
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The Planning and Implementation of Integrated Marketing Communication Marketing Essay
54 pages (8358 words) , Download 2 , Essay
Multinational companies dedicate a trеmеndous amount of tіmе, еconomіc, аnd mаnаgеrіаl resources to launching their existing brands, products, and services in new markets, due to the potential ROI that emerging markets offer for expanding sales, revenue, and profit in company operations.  Nevertheless, over 40% of these new market introduction campaigns may fail to achieve the intended results.
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The Innovative Concept of the Costco Wholesale Corporation Marketing Case Study
4 pages (1188 words) , Download 5 , Case Study
Free
A good relationship can be established with a small number of suppliers. A significant fact that has given rise to the conflicting view between the company and the suppliers is that the company strives to stock the preferred brand names with them and in the meantime, the suppliers have an aspiration to attain the biggest share of their market.
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The Role of Social Media in Branding in the UK Marketing Dissertation
8 pages (2349 words) , Download 5 , Dissertation
Free
At first glance they may seem to be different and divergent, hence, conflicting for determining social media’s role in branding. But this researcher maintains and proved that such differences in style and technique could provide a more superior research framework in investigating a new and complex phenomenon, involving an Internet platform.
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Research on Classic Airlines Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Free
The industry standard net margin in the airline industry is 2.4% which means that the results achieved by Classic Airlines are 2.29% below the industry standard (Dun & Bradstreet, 2011). Two factors that are driving costs up for the company are raising labor and fuel costs.
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Federal open market committee Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This has impact on the rates of inflation, employment, job creation, productivity and a whole lot of other factors that form part of our financial and economic well being and affect the National Statistics and state of the economy.
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Loyalty Program - Apparel and Footwear Retailer Marketing Essay
3 pages (750 words) , Download 3 , Essay
Free
The retailer selected for this analysis is The Gap Inc of the USA. The first Gap store was opened in the year 1969 with a humorous reason i.e. Donald Fisher, the owner of Gap Inc, was unable to find a pair of jeans that fitted him. The company currently operates within the apparel and footwear industry with five different brands under the names of – “Gap”, “Banana Republic”, “Old Navy”, “Piperlime” and “Athleta”.
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Great Lakes, Great Decisions Marketing Case Study
6 pages (1500 words) , Download 3 , Case Study
Free
Political – the political environment for leaded gasoline had changed markedly due to the intense lobbying of environmental groups. Politicians who plan to seek office and those already in office but are seeking re-election have no choice but to listen to advocacy groups.
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Successful Market Strategy of Apple Marketing Case Study
10 pages (2549 words) , Download 2 , Case Study
Free
Through its pioneering work in developing personal computers that are easy to use, the owners, Steve Jobs and Steve Wozniak, and later partner, A.C. “Mike” Markkula, Jr. have experienced the ups and downs of the organization due to competitive pressures and changes in the external environment. It generated success from non-PC products.
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Consumer Behaviour of University Students towards Online Shopping Marketing Dissertation
71 pages (9704 words) , Download 4 , Dissertation
Quantitative and qualitative research approaches were used for primary data gathering. Based on the outcomes of the research, university students had strong utilitarian and hedonic orientations towards online shopping. Moreover, it was found that they agreed with the benefits of online shopping which include convenience, wide selection, fun, and effectiveness of the homepage.
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Consumer Behavior - Trends in External Environment Marketing Assignment
5 pages (1498 words) , Download 2 , Assignment
Free
Consumer behavior in every industry is influenced by both internal and external factors. Internal factors may include things like motivation, learning, and perception. While these internal factors have a considerable impact on customers, external or macro-environmental factors can change the business direction and shapes its strategies to a greater extend.
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Adjustment from Bereavement Using Grief Counselling with Cognitive Behavioural Therapy Marketing Essay
6 pages (1680 words) , Download 3 , Essay
Free
The client, a 10-year-old female student, was referred by her mother after the latter noticed a change in her daughter’s behaviour after the sudden death of the child’s grandmother The client has become unhappy, down and tearful. The client attended 14 grief counselling sessions and 2 follow-up sessions and after which has shown to be normally coping with the death of her grandmother.
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Market leadership strategies. Netflix, Walt Disney, Wal-Mart, Apple and Toyota Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
The company makes car models of higher quality, better performance, greater fuel efficiency, and better overall value than the competition. The Toyota cars throughout the years have become very popular because they retain better resale value than other car auto makers.
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