Marketing Essays

It is evidently clear from the discussion that through the strategic planning concept, Qantas is able to expand their business and target new customer segment which helps to reduce the risk of downfall. Qantas positions its brand as ‘safe’ and ‘Spirit of Australia’ and accordingly offers those services which can satisfy these brand images.

Marketing Module 3 Case Study Name of the Writer Name of the Institution Marketing Module 3 Case Study INTRODUCTION Gone are the days when a consumer was simply satisfied with a single generic product or brand. Today’s consumers want variety, they want customization, they want a product or service that appeals to their individual needs or to the needs of their social class or age segment or even subculture.

Integrated marketing communications is a comprehensive approach to marketing and advertising that is customer centric and data driven. Within this spectrum of understanding integrated marketing communications involve the development, coordination or an organization’s advertising strategies and resources.

As corporate agility becomes critical for organizations to survive the future (Grantham et al., 2007), managers have to become sensitive to the changes in the market and be equally responsive to those changes. In order to survive the competition, companies must have viable strategies that will ensure the attainment of its goals and objectives.

The company sales in 2010-2011 including exports of the passengers and commercial vehicles stood at 836,629 units which represented a growth of 25.2% since the previous year 2009. This growth was brought about by the revival of export and import trade, infrastructural development, increased construction and mining activities, financial activities and availability of healthy freights (Tata Motors, 2011, p.20).

The objective of this report is to identify both the products, i.e., Tele Cinch’s and Blackberry’s core and actual elements, and finally compare their distribution and marketing communication strategies from a critical point of view. Furthermore, the report will evaluate whether their strategies are similar or dissimilar to that of each other.

The study represents the external analysis of the general environment in which the company is conducting the business. Political, Legal, Socio-cultural, and Demographical trends have been evaluated in order to understand the factors that will help the growth of the business. In order to understand the effectiveness of the business, industry analysis has been done which will mark the growth opportunities of the company.

This paper will discuss the latest marketing trends and explain the effect that these trends have on the market today. Internet and Online Marketing Online marketing or internet marketing refers to the marketing of goods, services or products over the internet (Harris, 2011).

NB Entrust is a privately owned business enterprise, which offers UK business property management services for large investment portfolios. The company manages about 12, 500 tenants within 600 properties. It manages leases, upgrades buildings, and collects rent services. NB Entrust was established in 1990 in the UK but it started operating as a subsidiary of NB Real Estate Company.

The business environment comprises both internal and external factors. A company often faces the external environment comprising of consumer markets, competitors, and interest groups that impact strengths, opportunities, threats, and weaknesses. These stakeholders push for the analysis of PESTLE environments.

The foundation of wine production in California is grounded upon development of grapes for utilization in sacrosanct wines in the mid-to-late 1700s by first winemakers in California. Then in the 1830s and 1840s the first business vineyards were built.

Making use of SWOT analysis and evaluating how my personal strengths and weaknesses and external environmental factors can affect my position in the market, and by utilizing the four P's referring to product, place, price, and promotion to defining my market marketing mix, I put forward my marketing plan to advertise myself in the market.

The ultimate aim of relationship marketing is to serve the actual needs of consumers and communicate the objective of the organization. Marketers are observing a continuous change in the behavior of consumers. This is becoming vividly evident by consumers choosing healthier and best-suited products than before.

It is essential to state that the purchases involvement is categorised into three levels; low involvement, medium involvement, and high involvement. Product involvement is an unobservable state that reflects the amount of interest or emotional attachment that is evoked by the product in a particular consumer.

This study looks into the factors affecting the increasing popularity of bottled water consumption in the UK. Using a sample of UK students, consumer beliefs and behavior with regards to bottled water consumption were recorded. Results of the study support earlier findings regarding increasing consumption of bottled water.

The history of modern cognitive-behavioral therapy (CBT) is based upon the work of two influential theories and is a combination of behavioral theory, which was pioneered by Wolpe (1958), and cognitive therapy, which was developed by Beck (1967).  The CBT approach posits that people’s responses to situations and their interpretation of such are based upon their thoughts and beliefs.

The management team of MGM Resorts International should engage in the assessment of developmental impacts and their shortcomings. First, a close focus of tourism demand should be employed on the basis of the markets intended for visitors to the destination. Market trends, travel patterns, and tourist arrivals should be analyzed thoroughly.

The company needs to apply various marketing strategies in order to remain competitive in the market. In any business, marketing is a significant component in the contribution of an organization's success. The distribution and production of a company’s product depend greatly on marketing (Thompson 1998, p.536).

It incorporates activities such as education and outdoor adventures, abseiling, trekking, rock climbing, group games. The company has worked towards promoting organizational and personal developments. The company facilitates organizational and personal development through developing activities that bring about fun experimental learning programs.

This marketing audit entails a detailed, structured, independent, and terminal evaluation of an organizational unit’s; marketing environment, goals, approaches, and processes, purposely to establish areas of defect and opportunities and suggesting an action plan to enhance the company’s performance in regard to marketing processes.

Queen Elizabeth 2 of England is the Head of State of Australia. The Queen lives in England, but she is represented by the Governor-General. She does not directly participate in running Australia’s state affairs, but she has other roles such as being the commander in chief of the army, air force, and navy.

There are a large number of courier industries operating in the market due to low entry barriers and high demand for the services. The courier companies in the United Kingdom are turning to outsources and e-commerce services. The aim is to offer specialized and technical services.

Brand equity can be stated as a collection of brand assets as well as liabilities related to a brand. It also encompasses the name of a brand along with its symbol which evidently adds to or takes away from the value offered by a service or product to an organization along with its consumers (Aaker, 1991).  

Within a business, part of the creation of shared values should be given access to employment opportunities to the companies. Some of the steps that have been taken by Unilever are to ensure that its employees have good shelter by constructing houses near most of the industries that produce its products.

The Kepplewray project has proved to be an effective team management exercise that has developed various skills in its participants and has taught us several lessons. The team management experience at Kepplewray shall now be explored in depth. Teams have been traditionally defined as “dynamic, emergent, and adaptive” units that are rooted in systems involving multiple levels.

In fact, the change occurred in order to meet customers’ needs through the application of various sales methods and attitudes. Apparently, the quantum leap in the process of selling evolution occurred after the Second World War, thereby continuing in the nineteenth century and into the industrial Revolution (Pierce, 2010, 1).

A company is set to achieve its marketing objectives if it carefully implements different aspects of the IMC Promotional Mix. These marketing tools are designed to attract customers so that they can buy the products. In the case of Nike FuelBand, it can go a long way in marketing this product which is yet to be introduced into the market.

On the other hand, simulation is a particular way in which an individual can visualize a specific hypothecated situation. This essay will consider a story of Thor Motorcycle organization and will help to determine the role of perceptual maps in marketing based on this story.

The chocolates are known for their high-quality standard of ingredients with a natural taste that increases buying power. It has positioned its brand as elegant, classic, highly valuable, and trusted with exceptional potential to meet consumers’ needs. These attributes ideally communicate a longing spirit of Christmas to people living in Kingston upon the Hill.

Since this information is presented within the website, it is evident that the company has implemented the concept of identity within its website design. It is recommended for North Brisbane Landscape and Garden Centre’s website to include identification within its website. This will demonstrate the company’s ability to identify and hence meet the unique needs for landscaping among its customers.

The report presents a thorough assessment conducted on McDonald’s global brand. The purpose of the inquiry was to determine the manner by which McDonald’s had undertaken the globalization of its business, the implications to marketing theory of the strategies and actions taken by the Company, and the relative success or failure of these strategies in attaining the goals of McDonald’s.

International marketing deals with marketing companies and organizations across national borders. It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.

HP emphasizes on simplifying the experiences of technology for its customers, which includes individual customers as well as large institutions and businesses. HP possesses a wide portfolio consisting of products related to personal computing, spans printing, IT infrastructure, software, hardware etc.

Both macro and microeconomic factors affect the market environment. Macroeconomic factors affecting the market environment are the demographic, natural, economic and social factors. Macroeconomic factors affecting the market are short-term factors. Nintendo is one of the most successful companies as far as video games are concerned. 

Socio-economic - Economic prospects of Generation Y are worse than Generation X or baby boomers largely because of the late 2000s recession and current slow economy. Lifestyle – Generation Y are after personal branding through acquisition of cool items / factor.

The physical atmosphere is considered to be a noteworthy and significant determinant that influences the satisfaction and the succeeding behaviour of a customer. This holds immense importance in the service industry as services are consumed for hedonic reasons and even for customers who interact with the physical settings for a reasonable amount of time.

The Ford vehicle is a product of a manufacturing company by the name of Ford Motor Vehicle Company, which is headquartered in Detroit, USA. The automobile industry came into being in the year 1769 with inventions in automobiles that ran on steam engines. In the year 1806, the first car to run on fuel was created. It used an engine that had an internal burning mechanism for producing energy.

Hence, it has become increasingly important for business managers to make themselves abreast of the various orientations that a company can adopt in line with its business strategy to compete successfully in today’s corporate rat race. It is useful to compare and contrast firms that lie at two ends of the spectrum.

Soccer at this stage in regional sports is one of the most potential sports. The current marketing plan evolves on a similar thought, to promote Soccer across Oak Creek. The target elements of the event would be businesses that take part in philanthropic activities for sponsorships, students from educational institutes.

The airline was formed under the directives of the Ministry of Defense of Turkey and initially served the primary purpose of being a national carrier (Turkish Airlines, 1996-2012).  It wasn’t until 1955 when the airline was given the label “Turkish Airlines” by the state (Turkish Airlines, 1996-2012). The airline, initially owned by the government, was privatized through the sale of 25% of its shares in 2005.

Snog Company is establishing itself in the Chinese market where competition is very tough. For instance, there exist various companies such as Haagen Dazs and Cold stone which have a wider customer base. In addition to that, there are a number of multinational brands that are already successful such as the Oreo biscuit in the city of Shangai in China.

The product is meant for an average and high-end customer of the market. Moreover, since the ingredients used are expensive, the ChurroZ cannot be priced at the same level as others, otherwise, the notion of a high-quality tasty product wouldn’t be displayed. We can also not price it too high otherwise it would go out of the reach of the local market.

According to the essay the products of Zara ranges from stylish men’s clothing, underwear’s, cosmetics, women’s wear, the young population clothing’s, sportswear, casual wear and accessories. Zara accounts for 76% of the Inditex retail stores total sales as it majors in development of fashion at an affordable price. 

Contrary to popular notion, more than 80% of the American consumer spending actually goes towards products made in America, according to a research conducted by the Federal Reserve Bank of San Francisco (Hale, Galina, Hobijn, Bart, 2011). The same research also revealed a surprising fact about how much of US consumer products come from China – less than 3%.

The paper focused on the increasing pace of exploiting different marketing strategies of the global fast-food retailers, the discussion henceforth intends to compare the leading franchises such as Subway, Burger King and Chicken Cottage with struggling fast-food franchises such as Wimpy conducting a literature review.

Our core customers have been self-described as hipsters but they generally shop at the mall. We sell through 62 youth-oriented stores in our sales region as well as through our own website. We target males and females aging between 13 to 21 in eastern Canada. In order to create awareness and drive sales for our product, we need to create an integrated marketing communication strategy.

The closely done study on the current status of the banking organizations suggests that the financial crisis, as well as the recent system failures, had an adverse effect on the customer's trust in the banking institutions. In order to attain a competitive advantage, the banks are now focusing more on the quality of service they are providing.

Best Buy is a multinational company that carries consumer electronic devices, appliances, mobile phones, and services.  It has been successfully operating in all the states and territories of the United States since 1986 but has only started international operations in 2002.  Today, it operates in Europe, Mexico, Canada and China under different brands.

The desire to implement effective marketing communications and advertising strategies since the inception of the corporate world prompted the integration of varied aspects deemed by managers to ensure clients’ satisfaction (Luck & Moffatt, 2009). The aim of this action was to capture a large pool of clientele globally.

Included is a discussion of targeting and segmentation methods/strategies, the effect of buyer behavior on Nike marketing and sales strategies, pricing, and how that reflects on market realities and Nike's business objectives, and the role of promotions in the marketing mix for Nike  (Mind Tools; Ettenson, Conrado and Knowles; Ehrnke et al.).