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Marketing Essays

Result for Subject Marketing:
19895 essays
Essential Principles and New Realities of Marketing Marketing Essay
8 pages (2129 words) , Download 3 , Essay
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In the case of choosing between virtually identical alternatives, which is also known as ‘low involvement in buying’ the consumer is usually looking for very slight differences that will convince them to forego one product and spend money on the other. An example can be, when one wants to purchase a product like hair gel, that is from different companies and they have a similarity in price.
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Integrated Marketing Communcations and Customer Satisfaction Strategy Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
“Brand loyalty is a reciprocal relationship that begins with the business” (Disneyinstitutechollateral). It is the responsibility of the managerial staff and the employees of 360UP to demonstrate loyalty to its customers by offering great service, low prices, and value in every food purchase.
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Marketing Nuances of the Famous Company Marketing Essay
6 pages (1669 words) , Download 2 , Essay
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The primary product that 360UP provides is food. The company has the unique business proposition of being a mobile food vendor. 360UP faces lots of competition from different segments. An influential segment that attracts lots of customers due to the fast service and low prices is the fast-food industry.
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IMC Strategy for Launching New Car Model in Eastern Canada Marketing Essay
5 pages (1354 words) , Download 3 , Essay
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The objective of IMC is to evaluate the various factors of marketing communication to relate the factors for representing simplicity, reliability, and utmost communication impact. IMC includes five major aspects based upon which the process can be utilized for interacting with the customers. First, to categorize and select the actual target customers.
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Hierarchies, Incentives and Firm Structures of SynChem and Henlin Biotech Marketing Essay
4 pages (1282 words) , Download 2 , Essay
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Developments in the biotech or high-tech fields in the production of new products or services may perpetually involve the combination of a highly specialized set of skills or techniques from different fields. This has helped in explaining many joint research or development ventures in the biotech and high-tech industries in the recent past.
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McDonald's Brand Attributes, Values, and Personality Marketing Assignment
3 pages (1020 words) , Download 48 , Assignment
Free
McDonald’s is the leading fast-food retailer globally. It has more than 33,000 retail outlets in 119 countries. The organization promises a standard quality of food with the combination of supreme convenience and customer services. The company is famous for its Big Mac burgers, fries, and different food items.
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Situation analysis and media objectives Marketing Personal Statement
3 pages (750 words) , Download 2 , Personal Statement
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Unethical practices by guerilla marketers Guerilla marketing is the unconventional advertising means that aims at cost minimization. It is based on human psychology and perception on certain goods and services advertised rather than market competition and quality of products.
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Meeting the Goals of Marketing - Case of Glenmeadie Marketing Essay
8 pages (2180 words) , Download 3 , Essay
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The Glenmeadie company is known for its long-term operation in the market and continuous supply of excellent quality products. The company has organized a marketing campaign in 25 cities offering the Tastemakers Program. The purpose of this campaign is to build a personal connection of the customers with the products. There are several issues arising while organizing this campaign.
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Macroeconomics Analysis of N Brown Group Plc Marketing Essay
5 pages (1564 words) , Download 2 , Essay
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N Brown Group Plc is one of the key market players in the e-based home-shopping retailing industry. It is included amongst the largest home-shopping retail businesses in Britain. The basic idea that N Brown Group plc adopts, is the marketing and distribution of its offerings through catalogs, emails, e-marketing tools, etc.
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Strategic Strengths and Weaknesses of Mandarin Oriental Hotel Group Organisation Marketing Essay
6 pages (1688 words) , Download 3 , Essay
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Mandarin Oriental Hotel Group (MOHG) is a management and hotel investment group comprising resorts, luxurious hotels, and dwellings in and around high-profile locations globally. There are about 45 hotels in 28 countries coming under this Group. In addition, there are also 14 residences that are interlinked with the property of the Group.
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Pricing Strategy River Side Cafe Marketing Essay
3 pages (750 words) , Download 2 , Essay
Furthermore, River Side Cafe is the first cafe within its locality to embed the rich Mexican culture in its business practices. Apart from attracting immigrant Latinos living far away from home to come and have a test of their home made brew, the cafe also manages to attract both old and new lovers of the drink who want to try out the Mexican style of brewing beverages.
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Adding customer value to your financial organisation for competitive advantage Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
ADDING CUSTOMER VALUE FOR COMPETITIVE ADVANTAGE Introduction Every company, no matter how competitive, minor or large, mainly relies on its reputation for success, existence and customer value. Clients, workforce, suppliers, investors, communication networks and regulators may have a fundamental effect; they all have crucial views concerning the companies they interact with every day.
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Marketing Plan of Red Bull Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
By providing an overview of the geographical markets, overall market share, expectation for future sales growth, profitability potential, and seeking to analyze and understand the firm’s geographic growth strategy, the researcher is able to determine a great deal with regards to what may take place within the future without ever having to suffer the risks.
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Corporate Brands Buildings of SMEs in B2B Environment in the UK Marketing Dissertation
31 pages (9032 words) , Download 4 , Dissertation
Branding has become more important than ever. Brands convey uniform values such as credibility and experience. As a result of the highly competitive environment, businesses are continuously trying to differentiate themselves from others in order to thrive and grow. One of the most valuable assets of a company is corporate branding.
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Introduction to Marketing Marketing Essay
4 pages (1000 words) , Download 4 , Essay
Free
Till the middle of the past century, the idea of marketing was limited to the management and accumulation of all the marketing operations in an organization (Felton, 1959). However, the increasing demands of the recent market trends have compelled marketing practices to be focused on the attainment of competitive advantage in the markets.
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Pricing Strategy Consulting Business Marketing Essay
7 pages (1908 words) , Download 4 , Essay
Free
Pricing has always been an important part when deciding upon the product or in launching a new product. It has been said that while establishing pricing, three things can happen: firstly, to overprice the product and lose a sale that might have resulted profitable; secondly, underprice and make an unprofitable sale; and thirdly, price accordingly and make both sale and profit at the same time.
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Blueprint and Distribution of Story Hotel Marketing Research Paper
4 pages (1072 words) , Download 2 , Research Paper
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Among the trends in the creation of a meaningful experience, for customers in the hotel industry, include service blueprinting. In service blueprinting, there is a clear distinction in visibility that divides the front office and the clients. With its location in the city’s center, the hotel has its premises close to other most visited places in Stockholm.
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Marina Bay Sands Customer Analysis Marketing Essay
5 pages (1590 words) , Download 3 , Essay
Free
Marina Bay Sands Casino is one of the most advantaged casinos in the world. This is because it has relatively low competition being a duopoly while still enjoying the lowest interest rates of as low as 5 percent. To add to this, it has an amazing architectural multipart including a sky park of its kind and it is located in Asia; a region recovering from economic difficulties and has a large pool of millionaires.
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The Impact of Internet on the International Marketing Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
The emergence of a self-reliant economy has made human being to experience faster communication, transportation, and capital flow. Such factors are creating both opportunities as well as challenges for the marketers. Hence companies are left with a choice to either strong react to the challenges and grab the opportunities or accept the upshots.
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Wal-Mart retail marketing Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
Retail marketing It is important to understand the concept of retail marketing mix before analysing its elements. Retail mix refers to the features that are involved in the retail marketing strategy planning. The elements that retailers use in order to meet consumer needs and wants are what comprise retail mix (Dennis, Fenech & Merrilees, 2005).
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Organisational behiever design Marketing Essay
3 pages (750 words) , Download 2 , Essay
A leader in true sense is someone who leads his followers along the way or path towards their goals and objectives (Blanchard & Hersey, 2008). Leadership is the characteristic that will enable a person to inspire group of people to realize common interest or goal.
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Snow White Laundry & Drycleaners Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
According to the research findings the growth and success of this business depends solely on the people in the company. They are not that many, hence; the limited liabilities and risks. Serving and giving back to the community is one of the main objectives of the business, and by the looks of it, they are giving back to the community that gave them a chance.
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International Marketing Project 2/1 Marketing Assignment
3 pages (750 words) , Download 3 , Assignment
The hypothesis was on companies that attract consumer communication but still maintain a harmonious relationship with current clients. Interviews were carried out on 20 representatives of tourism firms, 15 from restaurant, 10 to represent travel agencies, and 5 from the transportation organizations.
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Standardization and Adaptation Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Standardization and Adaptation In the year 1954, a milk-shaker mixer salesman named Ray Kroc, recognized an opportunity in this market and decided to exploit it. He negotiated the deal of franchising and got the deal of franchising McDonald’s in USA. As a service fee, Mr Kroc took about 1.9 percent of the sales for himself and a royalty of 0.5percent of the sales was given to McDonald’s.
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Measuring Performance Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Strategic planning is the process of defining a strategy and making decisions to allocate resources to achieve the strategy. Some techniques used are SWOT analysis, PESTEL analysis, and Porters 5 points. SWOT analysis evaluates the main internal and external factors that command the success of the business.
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Building Long-Term Relationship with the Customers Marketing Dissertation
34 pages (9612 words) , Download 2 , Dissertation
Marketing relationship is a form of marketing derived from express response marketing campaigns and is found to concentrate on retaining and fulfilling customers as opposed to focusing on sales transactions for an organization’s growth. In practice, a marketing relationship is different from other forms of marketing because it recognizes the long-term effects and/or importance of customer relationships.
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Marketing Design and Innovation Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This exemplifies the fact that marketing strategies are subject to local pressures that are shaped by existing cultural environment, social backgrounds, economic conditions and religious sentiments. The McDonalds have transformed itself from its well known range of chicken burgers in US to McVeggie burgers in Indian markets.
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Hayek's Idea of Information Use and Its Use in 21st Century Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The main functioning of any market depends on the achievement of efficiency in terms of outcome and also in terms of other economic variables, political variables and also societal variables. According to Hayek's view, in a centrally planned economy, every individual or economic agent knows only a small fraction of the aggregate knowledge.
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Athletes and Their Impacts on Endorsement of Sportswear Marketing Literature review
4 pages (1279 words) , Download 2 , Literature review
Free
There are many parameters that go into the decision of whether a person is deserving of celebrity status. Attractiveness, special skills or an extraordinary lifestyle are some of the common characteristics of people whose lives deviate from the social norm and also seem to command awareness in the eyes of many people.
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What Should Be the Priority for Glenmeadies Innovation Efforts Marketing Essay
8 pages (2182 words) , Download 2 , Essay
Free
Innovation is particularly important for a company old enough to have a 25-year reserve, particularly with the most recent explosion in social networking and other online technologies as a platform for sophisticated marketing. However, any company should continue to focus on what the customer really wants, which is an outstanding and reliable product.
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The Greatest Challenges Facing Marketers as they Enter International Markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Marketers’ main focus is to meet the changing demands of the customers. In the current times, the emerging markets offer huge potential for expanding business across the globe. Indeed, within new business equations, marketing strategy is significantly influenced by a myriad of macro-environment factors and global issues that tend to impact market and the psychology of consumers.
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Main Tools of Marketing Research Marketing Research Paper
4 pages (1013 words) , Download 2 , Research Paper
Free
Marketing Research is discussed in Lecture 2 which refers to the systematic gathering, analyzing, and reporting of data to assist business decisions. Ad-hoc research is conducted as a one-time event, whereas, today most firms engage in continuous research through analysis of television viewing, retail audits, focus groups, etc.
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Crisis Management Plan and Media Communication Marketing Essay
10 pages (2956 words) , Download 3 , Essay
Free
A crisis management plan and media communication are the imperative elements that convey essential information about an institution. The concept facilitates the adoption of superior promotional activities and effective modes of advertisement that are viable and sustainable. Evidently, communication channels and plans contribute to an organization’s sound performance.
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Criticism of Marketing Myopia Article Marketing Essay
4 pages (1020 words) , Download 2 , Essay
Free
Myopia means shortsightedness. It shows how any business should focus on satisfying customer’s needs and wants to maximize profits. It changes the perspective of marketing, especially to the short-goal entrepreneurs. It is a revelation to companies that engage in business motivating them to take advantage of the growing times and economies.
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Financial Analysis about PepsiCo Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The company initially marketed its famous product “Pepsi Cola” by the name of Brad’ drink but later on changed the name to Pepsi 1903. Later on in the same era, the PepsiCo for the first time registered the trademark ‘Pepsi’ and commenced the commercial production and marketing of the beverage.
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Strategic leadership2 Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The most significant level for developing a value chain is not the corporate or division level, but the business unit. Product pass through actions of a chain in order, and at each action the commodity attains some value (Bennett & Blythe 2002, p. 17). Chain of activities provides the commodity extra added value than total of the separate values of activities.
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Acer Company Marketing Marketing Case Study
4 pages (1000 words) , Download 2 , Case Study
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Acer, which is a leading manufacturer and marketer of notebooks as well as desktop PC, is being credited as a company that generated a heavy sales turnover of around 11.3 billion as of the year 2006.  It is of utmost importance to mention that the company was able to generate such a high sales turnover only on the lines of certain strategic changes
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Humidacure Situational Analysis and Market Demographics Marketing Essay
6 pages (1662 words) , Download 2 , Essay
Free
Humidacure is a suitable medication for cough, cold, and flu. The new product contains many flavours such as orange, lemon, and ginger that make it emerge the best in the market. The goal of this product is to harmonize patients’ needs by striving to make the product more affordable and accessible.
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Analyzing Market Segment Opportunities Marketing Essay
3 pages (750 words) , Download 2 , Essay
What promotional activities might Prince use to reach the following segments? (a) Recreational players Recreational tennis players are those who play tennis for fun. They are not consistent tennis players and therefore they do not engage in playing tennis on a constant basis, say having seasonal games and competition.
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Global Business Environment Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
Free
For instance, in South Africa textile industry, there are cheap Chinese imports imposing a threat in their local industry, whereby there are claims that approximately seventy five thousand workers have lost their job since 2002 (Esterhuizen, 2012, 1). On the other hand, this has led to deterioration of business between South Africa and Sub-Saharan Africa, whereby this has led to a loss of nine hundred million dollars.
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Key Issues and Challenges Faced by Arthritis and Osteoporosis WA Marketing Assignment
8 pages (2331 words) , Download 2 , Assignment
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Arthritis and Osteoporosis WA is a well-known no profit-seeking charity organization in Western Australia. It has earned a good name in the existing market by providing excellent services to the people affected with diseases like arthritis, osteoporosis, and other related diseases. The organization is facing several problems.
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Analysis of IKEA Marketing Marketing Essay
6 pages (1664 words) , Download 3 , Essay
Free
While offering high-quality furniture to customers at easily affordable prices, IKEA focuses on a number of factors in order to segment the target market (IKEA, 2013a). The primary market segmentation focuses on age, income level, lifestyles, family life cycle, etc. Although the company does not provide the best quality products in the market it is well known because of the cheap price offerings for the quality products.
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The effect of advertisement on consumer behaviour Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The research paper is aimed at studying the effects of advertisements on the Qatari consumers in the age group of 18-26 years. The data and information, on consumer behavior of the age group of 18-26 years and the way it has been affected by advertisements in Qatar, have been collected with the help of questionnaire and secondary sources.
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Sustainability Efforts in Wal-Mart Marketing Research Paper
6 pages (1500 words) , Download 3 , Research Paper
Free
A firm, regardless of the industry it belongs, has to design long-term and short-term strategies to pace with the changing business environment. Strategic efforts taken in this regard can be termed as sustainability efforts.
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Price Theory and Applications Marketing Essay
7 pages (1993 words) , Download 2 , Essay
Free
These describe the main aspects of markets such as the products sold, the number of firms, and ease of entry and exit. The different market structures include: perfect competition, monopoly, monopolistic competition, and oligopoly. A perfectly competitive market is characterized by various features which in most cases are not found in a real world but are used as benchmarks for other markets.
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Brand Development Plan Marketing Essay
11 pages (3139 words) , Download 5 , Essay
Free
Broniarczyk and Alba (1994) categorize brand extension as one of a company’s opportunities for growth (p. 217). Kotler (1991) defines brand extension as “using a brand name successfully established to enter another brand in the same market” (p. 112). Flash Incorporation may extend its brand in the future only if its products remain of high quality.
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O2s Branding and Marketing Strategy Marketing Dissertation
60 pages (9974 words) , Download 3 , Dissertation
Aghapour, Manafi, Hojabri, Salehi, Sardinia, and Gheshmi (2011, p. 136) demonstrate that branding allows companies to promote their products and services in the market to achieve more sales. In this regard, branding has been described as one of the most effective methods of marketing a company’s products and services within its market.
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Case study on BMP DDB advertising company Marketing Essay
11 pages (2750 words) , Download 3 , Essay
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This essay shows that consumer behavior can only be understood by living with their behavior. The research conducted by the BMP DDB advertising agency, established significant evidence relating the consumer purchasing patterns. Ethnographic marketing research was employed to establish the consumer emotions, patterns, responses and lifestyles.
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How far neuromarketing can go ethically Marketing Literature review
15 pages (3750 words) , Download 2 , Literature review
Free
With consumers getting highly computer savvy day by day, advertisers are provided with several effective opportunities to reach the target audience. Cable televisions, the internet and Smartphone have enhanced the consumer’s knowledge and information regarding the brands available in the market (4imprint, 2010). Because of all these reasons, marketers have enhanced their presence through ads with an aim to capture the attention of the consumers in the marketplace.
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The Case of Watsons and H&M Consulting Marketing Essay
15 pages (3750 words) , Download 3 , Essay
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The two organisations in question here are ‘Watsons Engine Components’ and ‘H&M Consulting.’ Watsons Engine Components is a manufacturer and supplier of car engine parts to major automobile companies.
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