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Marketing Essays

Result for Subject Marketing:
19702 essays
UK marketing analysis Marketing Assignment
20 pages (5000 words) , Download 2 , Assignment
Free
Economic While discussing the market prospects of the UK region from the economic point of view, it has to be said that the nation of UK forms a core and vital component of the group of entire Euro zone. The Euro zone which comprises of many small western nations like Greece, Spain, Portugal, Ireland, France, Germany etc has been under constant crisis over the last couple of years because of build-up of huge amounts of government debts in the previous years.
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Chilis and UK Bar & Grill Market Marketing Essay
16 pages (4733 words) , Download 3 , Essay
Free
This restaurant is possessed and controlled by Brinker International Inc. It was first opened in Texas, but then it moved to a different location. Now the restaurant chain is located in 49 states in the USA and 30 other international locations. The restaurant mainly serves Tex-Mex food, which means Mexican and Texan food.
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Chilis strategic market entry plan Marketing Essay
19 pages (4750 words) , Download 4 , Essay
Free
The author explores the various market entry strategies that would be most appropriate for Chili’s and then identifies the marketing mix alternatives available to the company. The report also provides an insight into the suggested organization structure and a review the role of logistics and supply chain in the successful operations of the firm.
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Analysis of Service Encounters Marketing Essay
20 pages (5616 words) , Download 6 , Essay
Free
The results of a service rendered unto a customer are real and evident because it could be felt by such a customer, and it is pursuant to the resultant satisfaction or dissatisfaction with which the customer feels that the service is judged.  When a service is repeatedly experienced, then the quality of the experience is repeatedly assessed by the customer, with subsequent experiences either reinforcing or mitigating the earlier experiences.
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Brand Audit for BMW Marketing Essay
16 pages (4335 words) , Download 4 , Essay
Free
Bayerische Motoren Werke AG (BMW) was an international company that played an important role in the luxury part of the U.S. automotive market. It had significantly rebounded from all the setbacks as done by its competitors such as Acura, Lexus, and Infiniti during the period of middle to late 1980s.
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The Case of Pulte Group, Inc Marketing Case Study
12 pages (3000 words) , Download 2 , Case Study
Free
Financial analysis has become an important tool for planning, short and long term programs, coordination and control, and presenting the company to stakeholders. It also presents a picture how the company is being operated, growth opportunities, and how it compares with others in the industry.
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Online Marketing for Airline Industry Marketing Literature review
10 pages (2803 words) , Download 2 , Literature review
Free
The airline industry has in recent years shifted its focus to online marketing because it provides many services which other marketing strategies tend not to provide or if they do, it is of lower quality. Some of the services which are associated with internet marketing include strategic consultation; direct marketing; the promotion of sales.
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Quantitative Marketing in United States: Data Getting Driven Marketing Marketing Term Paper
11 pages (2776 words) , Download 2 , Term Paper
Free
The other issue that arises from the survey is that it was not targeted at a particular market segment. In this regard, the results are not entirely reliable because some of the respondents may not have answered the questions with openness. To be more effective, the survey should have tried to narrow down to a specific segment of the market.
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Marketing Principles of Apple Marketing Essay
15 pages (4080 words) , Download 5 , Essay
Free
Brassington and Pettitt (2006, 8) argue that a good marketing concept must take into consideration the needs and wants of customers targeted. In this regard, marketing concepts are usually created as creative strategies to the problems pertaining to how to get the goods needed and desired by a given segment of consumers and bought by the group.
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Entrepreneurship and Innovation at Soup E-Duper Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
Free
A marketing plan is often regarded as an essential and effective set of practices needed to be conducted by an organization in terms of generating value to the customers along with ensuring proper communication and delivery. A well-structured marketing plan is also regarded as quite beneficial to manage a feasible relationship with the clients.
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Marketing Management - Nissan Motor Manufacturing Marketing Research Paper
12 pages (3321 words) , Download 5 , Research Paper
Free
Good marketing management is essential for the success of any business organization. To be able to come up with the best marketing management strategy, managers should carefully examine not only the external but also the internal factors that could affect the success and failure of a business organization.
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Principle of Fashion Marketing Marketing Essay
15 pages (3750 words) , Download 7 , Essay
Free
This essay discovers the marketing in fashion. The product line of the company is quite wide and includes products for all fashion and status conscious customers. Some examples of the products of Louis Vuitton are shoes, wallets, bags, handbags, jewellery, accessories, and various other leather and luxury goods.
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Evaluation and Comparison of the Marketing Strategies of Two Global Companies: Nestle and P&G Marketing Essay
10 pages (3041 words) , Download 4 , Essay
Free
SWOT analysis will help to identify internal and external factors, Porter's Five Forces is to analyze the extent of market competition, and STP identifies the segmentation, targeting, and positioning of a brand. Therefore, these three efficient tools of marketing will help to analyze the overall marketing strategies of the two selected companies.
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International Marketing - Nestle and Procter and Gamble Marketing Essay
9 pages (2985 words) , Download 5 , Essay
Free
Detailed comparative analysis of marketing strategies of these two companies will be analysed through the application of popular marketing analysis methods and tools like SWOT analysis, Porter’s five forces analysis, marketing analysis, STP analysis, etc. these methods help to identify the efficiency of marketing strategies developed and implemented by the companies (Cateora, Gilly & Graham, 2009, p.7).
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Impact of Confucianism on Customer Perception of Western Brands Marketing Literature review
14 pages (4376 words) , Download 3 , Literature review
Free
The preference and taste of Chinese consumers tend to sway demand and thus the spending trajectory of global consumer spending (CNBC, 2013). China has about 1.3million HNW individuals making it one of the most attractive wealth management markets and thus the high street fashion brands expand to China to make profits (BBC News, 2012).
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Managing Ethics and Social Responsibility - News International Marketing Research Paper
10 pages (2939 words) , Download 4 , Research Paper
Free
Business ethics are fundamentally regarded as the principles as well as the standards in accordance with which the business operations are required to be conducted for developing a better corporate culture in an organization. It primarily assists the organizations in performing business operations with better societal development as along as enhancing the margin of profitability.
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Sir Richard Branson and the Virgin Group of Companies Marketing Essay
10 pages (2972 words) , Download 3 , Essay
Free
The manager and owner of the Virgin Group of companies, Sir Richard Branson belongs to the group of the most successful entrepreneurs in the business world. According to Carmichael (2006), the entrepreneur (Branson) is the owner of one of the most recognizable brands globally that are valued at an estimated fortune of $3.2 billion.
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The Customer Relations Systems of Cathay Pacific Airlines and its Impact on Corporate Image Marketing Research Paper
39 pages (10051 words) , Download 3 , Research Paper
Cathay Pacific is the National Airlines of Honk Kong (Thompson, 2012). It has its headquarters in the Hong Kong International Airport. Cathy Pacific flies to 168 destinations in 42 countries around the world (Thompson, 2012). In 2010, Cathay Pacific conveyed 27 million passengers. In the mid-1990s, Cathay Pacific invested heavily in a Customer Information System (CIS) in conjunction with IBM (Gamble et al, 2010).
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Organisational Strategy and Decision-Making - Tesco Marketing Essay
10 pages (3016 words) , Download 3 , Essay
Free
Tesco is regarded to be one of the biggest retailers throughout the globe, which serves millions of customers weekly. The company had employed numerous significant strategies, such as diversification, acquisition, and global business expansion, in order to expand its business in the international markets.
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Retail Marketing and Marketing Concepts Marketing Essay
15 pages (4036 words) , Download 3 , Essay
Free
In most cases, retailers often purchase products or goods from wholesalers or directly from the manufacturers in large quantities, then sell them to the end-users in small quantities.  They often sell these goods and services to the consumers at a profit. The retailing process may be conducted in fixed locations such as in markets or stores. In other cases, it is often conducted through door-to-door delivery.
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Importance of Information Technology in Marketing Marketing Essay
14 pages (3886 words) , Download 3 , Essay
Free
It goes without saying that IT has become an integral part of the business. Marketers dealing in products in the domestic markets are utilizing IT-powered marketing tools to their fullest. International marketers are also making good use of IT along with effective marketing strategies to compete effectively in the global market.
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Retailing- Boots V Superdrug Marketing Essay
19 pages (4750 words) , Download 5 , Essay
Free
Retailing is the fastest growing business in the international market as it provides quick access to the customers to purchase the everyday products they require. The main function of this retail business is to identify the needs of the customers and to provide the customers with products that could satisfy their needs (Varley, & Rafiq, 2004). The goods and services sold by the retailer are at profit (Levy, Weitz, & Beitelspacher, 1992).
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Services Marketing - Case of Paul Smith Marketing Essay
13 pages (3756 words) , Download 3 , Essay
Free
In keeping with the rapid growth of the modern business scenarios, services marketing can be observed as one of the leading elements, which considerably provides immense support for global marketers. The service industry extensively involves those organizations which deal with services or in various scenarios the services are often regarded as the core products of these organizations.
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Samsung Electronics Co Ltd Future Prospects Marketing Essay
10 pages (2669 words) , Download 2 , Essay
Free
The consumer electronics industry involves the manufacture, distribution, and sale of communications and entertainment devices such as digital and video cameras, telephones, stereos MP3 players, DVDs, VCRs, calculators, and televisions. The industry is constantly evolving and changing at a dizzying pace that products can easily get obsolete with new products constantly being introduced in the market churning out easily the old ones.
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Australia Fast Food Industry Marketing Essay
12 pages (3253 words) , Download 7 , Essay
Free
A resource-constrained fast-food company should use a focus strategy in order to decrease the risk factors. PESTLE analysis is showing that Australian consumers prefer low-calorie fast foods over chips and high-calorie burgers hence fast food companies should introduce food items with high nutritional value in their product portfolio.
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Digital Marketing Strategies for Coca-Cola Company Marketing Essay
8 pages (2453 words) , Download 7 , Essay
Free
Coca-Cola Company was established in 1886, became an international company in 1984 and doubled the number of its marketing destinations in 1960. According to Senker and Foy (2012), the expansion in business size made the company expand its product line as well through the introduction of Sprite in 1961, Tab in 1963 and Fresca in 1966.
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Challenges Faced by Small and Medium Scale Enterprises in Nigeria Marketing Dissertation
11 pages (3441 words) , Download 3 , Dissertation
Free
The principal objective of the study is to identify the challenges faced by the SMEs of Nigeria. In order to do the same, the study will take into consideration some other factors, which will help in the process of identifying those challenges. The factors to be considered are the characteristics of the SMEs, sources of funds for SMEs, the importance of micro and small scale enterprises in Nigeria. 
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Consumer Behavior and Marketing Marketing Essay
12 pages (3773 words) , Download 2 , Essay
Free
In the words of Harrison & Reilly (2011, p. 21), marketing is the core of any company because it is the channel through which the generation of revenues for the company is made possible. Thus stated, it becomes extremely important for different companies and market strategists to come up with marketing plans and marketing policies that are geared towards this revenue generation.
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Critical Analysis of the Code - Coca-Cola Enterprises Marketing Essay
9 pages (2631 words) , Download 4 , Essay
Free
The historical origins of Coca-Cola can be traced back to 1899 (Coca-Cola Enterprises, Our story, 2012). Its successful existence for more than a century can be attributed to the organization’s firm belief in conformity to ethical, moral and legal standards as embodied in its code of business conduct (CBC) (Coca-Cola Enterprises, Code of Business Conduct, 2012).
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BT Group: an Analysis of the Organisations Code of Conduct Marketing Essay
10 pages (2715 words) , Download 3 , Essay
Free
The organisation provides services that focus on fixed-line, mobile, broadband, TV products and network IT (BT Group, Our company, 2012). As a global organisation, it is paramount that all its branches comply with and adhere to a set of ethical, moral and legal standards as a basis for all decision-making processes.
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Tesco: Code of Business Conduct Marketing Essay
10 pages (2764 words) , Download 4 , Essay
Free
Tesco, a multinational retailer of general merchandise, was founded in London in 1919 by Jack Cohen. Over its 93 years of existence, the organization has expanded its operations in different countries totalling 14 and where an estimated number of 500,000 personnel have been disclosed to serve millions of clientele in a week’s time.
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The Role of IT in International Marketing Marketing Essay
14 pages (4082 words) , Download 5 , Essay
Free
The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasize how the adoption and integration of IT have revolutionized the international marketing environment for marketing managers and businesses.
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Harley Davidson - Delivering Superior Customer Value through Marketing Marketing Essay
25 pages (6852 words) , Download 2 , Essay
The plan suggested here is capable of several alternatives, although it is assumed in this study that financial statements and published industry reports are the best feasible sources of information.  In a more full-blown study, however, it is necessary and advisable to conduct more direct data gathering procedures such as company visits, interviews, and direct observation of operations.  
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How does Starbuck or IKEA create the customer experience in their marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This research will begin with the statement that IKEA was started up in 1943 in Sweden since then the company has grown into a huge conglomerate with a large employee base and diverse global presence. It generates its highest sales volumes from Germany, followed closely by USA and France.  Its top three purchasing countries, however, are China, followed by Poland and Italy.
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Is Pricing Promotion the Most Efficient Online Shopping Market Strategy to Attract Chinese Students Marketing Essay
48 pages (10155 words) , Download 4 , Essay
The study found that although the online shopping phenomenon is quite common among college students, especially the penetration rate of boys online shopping is higher, but the integrity of the online shopping merchants, payment security, imperfect laws and problems of regulations towards online shopping restrict the development of e-commerce network.
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Measuring Performance of Hospitals at Qatar Marketing Research Paper
15 pages (7925 words) , Download 2 , Research Paper
Free
The aim of the project is to review the performance of hospitals located in Qatar and to measure its performance on the basis of 8 dimensions. These dimensions are the reputation of the hospital, service provider performance, communication between patients and medical staff, accommodation provided by hospitals, catering facilities, recreation and entertainment, value for money and location of the hospital.
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Analysis and Justification of Indian Market Marketing Assignment
15 pages (4504 words) , Download 2 , Assignment
Free
The global furniture market is undergoing rapid changes at present. It is not free from the consequences of the ongoing recession problems. Even though India as a country, tackled the recession problems effectively compared to other countries, the Indian economy is currently facing some minor problems. For the first time in the last few years, India’s economic growth has come down drastically in this year.
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Delivering Customer Value Marketing Essay
22 pages (6274 words) , Download 4 , Essay
Generally speaking, the Earth in the era of the 21st century is a global marketplace where the buzzword of most business organizations around the world focuses on the utilization of the most important underlying themes related to rapid technological advancements as well as the effects of globalization.
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The Body Shop Marketing Plan Analysis Marketing Research Paper
18 pages (4500 words) , Download 4 , Research Paper
Free
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Dame Anita founded the Body Shop Company, which is located in the United Kingdom, in 1976. Today, this company operates in 61 countries across the globe, with close to 2 500 outlets.
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Retailing: United Colours of Benetton and H&M Hennes & Mauritz Marketing Essay
19 pages (5418 words) , Download 2 , Essay
Free
Generally, the retailing industry can be highlighted as one of the dynamic industries of the world. It is often regarded as an ever-growing business that caters to the changing needs of the consumers. The retailing industry is characterized by outlets that offer a wide range of products to customers.
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Warfare about Product Life Cycle Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper explains the concept of warfare in the context of marketing activities and strategies undertaken by the business organization. In direction to this the prime objective of this paper is explains different warfare and strategies, which are required to be taken into account from the side of the organization for the purpose of achieving some crucial long term success and sustainability within existing highly dynamic and competitive business environment.
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Retail Marketing and Distribution Marketing Essay
20 pages (5208 words) , Download 2 , Essay
Free
Generally, a retailer or the retail store can be determined as a business entity whose sales volume generally comes from retail. It can be stated that an organization making its goods and services available to the final consumers be it manufacture, wholesalers, or retailers is said to be doing retailing.
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Portable Water Purification Systems Marketing Essay
11 pages (2952 words) , Download 2 , Essay
Free
Water is the single most important requirement for the survival of human beings and any other living thing on the surface of the earth. From quenching the thirst of millions daily to regular sanitation, water is one of the most used commodities in the world today and therefore lack of it can be of great detriment to the population.
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Harley Davidson Strategic Analysis Marketing Essay
13 pages (3374 words) , Download 5 , Essay
Free
One of the major political aspects that affected the operations of the company in 2002 was the steel tariffs that were implemented during President Bush's reign. As a result of the legislations that were protested by the EU, the cost of production for the company increased thus reducing the gross profit.
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Marketing Strategies of Harley-Davidson, Inc Marketing Essay
24 pages (6686 words) , Download 5 , Essay
The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010).  The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.
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Harley Davidson - Marketing Strategies Marketing Essay
27 pages (7273 words) , Download 4 , Essay
Harley Davidson one of the iconic US brands since the 1920s has been at the height of studies and researches. The brand has always amazed bike lovers and so as the economic compellers to understand more about the company’s real marketing tactics (Scott, 2008).  I being the marketing consultant at Harley am going to come up with three years marketing plan and strategy for the company.
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Adam Aircraft Company Analysis Marketing Essay
10 pages (2842 words) , Download 2 , Essay
Free
As a result of his efforts, Adam Aircraft was founded. Rick Adam’s passion for flying has developed since his childhood - he got inspiration from his father, George Adam Sr who had served as an Air Force Officer during World War II (Hedberg and Hamilton, “Adam Aircraft”). The aspects include the identification and evaluation of the company’s mission.
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Company Overview: Penn National Gamin Marketing Case Study
22 pages (4564 words) , Download 4 , Case Study
In 2003, the company had taken a strategic move to buy Hollywood Casino Corp., which paid off to a large extent. They invested around $328 million to gain access to casinos in Aurora, Illinois, Tunica, Mississippi, Shreveport, and Louisiana. Similarly, in the year 2005, the company acquired Argosy Gaming Company with a value of $2.2 billion.
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Tiffany & Co. analysis Marketing Essay
17 pages (4250 words) , Download 4 , Essay
Free
This analysis also expands its portfolio through examining the quantitative variables that influences its performance, thus, scrutinizing the quantifiable variables of the company like company worth and predictable sales. The method involves analyzing profit and loss accounts, arithmetical state of the financial system, sales and earning histories.
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Marketing Strategy of Pacific Coffee Company Marketing Business Plan
11 pages (3179 words) , Download 13 , Business Plan
Free
The author argues in a well-organized manner that the coffee retail business is the most flourishing business in the economic recession. With every business facing difficulties in operations, the coffee retail business enjoys growth (Roast Magazine, 2012). One such company is Pacific Coffee Company; a subsidiary of China Resources Enterprise Ltd.
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