Marketing Essays

Furthermore, River Side Cafe is the first cafe within its locality to embed the rich Mexican culture in its business practices. Apart from attracting immigrant Latinos living far away from home to come and have a test of their home made brew, the cafe also manages to attract both old and new lovers of the drink who want to try out the Mexican style of brewing beverages.

ADDING CUSTOMER VALUE FOR COMPETITIVE ADVANTAGE Introduction Every company, no matter how competitive, minor or large, mainly relies on its reputation for success, existence and customer value. Clients, workforce, suppliers, investors, communication networks and regulators may have a fundamental effect; they all have crucial views concerning the companies they interact with every day.

By providing an overview of the geographical markets, overall market share, expectation for future sales growth, profitability potential, and seeking to analyze and understand the firm’s geographic growth strategy, the researcher is able to determine a great deal with regards to what may take place within the future without ever having to suffer the risks.

Branding has become more important than ever. Brands convey uniform values such as credibility and experience. As a result of the highly competitive environment, businesses are continuously trying to differentiate themselves from others in order to thrive and grow. One of the most valuable assets of a company is corporate branding.

Till the middle of the past century, the idea of marketing was limited to the management and accumulation of all the marketing operations in an organization (Felton, 1959). However, the increasing demands of the recent market trends have compelled marketing practices to be focused on the attainment of competitive advantage in the markets.

Pricing has always been an important part when deciding upon the product or in launching a new product. It has been said that while establishing pricing, three things can happen: firstly, to overprice the product and lose a sale that might have resulted profitable; secondly, underprice and make an unprofitable sale; and thirdly, price accordingly and make both sale and profit at the same time.

Among the trends in the creation of a meaningful experience, for customers in the hotel industry, include service blueprinting. In service blueprinting, there is a clear distinction in visibility that divides the front office and the clients. With its location in the city’s center, the hotel has its premises close to other most visited places in Stockholm.

Marina Bay Sands Casino is one of the most advantaged casinos in the world. This is because it has relatively low competition being a duopoly while still enjoying the lowest interest rates of as low as 5 percent. To add to this, it has an amazing architectural multipart including a sky park of its kind and it is located in Asia; a region recovering from economic difficulties and has a large pool of millionaires.

The emergence of a self-reliant economy has made human being to experience faster communication, transportation, and capital flow. Such factors are creating both opportunities as well as challenges for the marketers. Hence companies are left with a choice to either strong react to the challenges and grab the opportunities or accept the upshots.

Retail marketing It is important to understand the concept of retail marketing mix before analysing its elements. Retail mix refers to the features that are involved in the retail marketing strategy planning. The elements that retailers use in order to meet consumer needs and wants are what comprise retail mix (Dennis, Fenech & Merrilees, 2005).

A leader in true sense is someone who leads his followers along the way or path towards their goals and objectives (Blanchard & Hersey, 2008). Leadership is the characteristic that will enable a person to inspire group of people to realize common interest or goal.

According to the research findings the growth and success of this business depends solely on the people in the company. They are not that many, hence; the limited liabilities and risks. Serving and giving back to the community is one of the main objectives of the business, and by the looks of it, they are giving back to the community that gave them a chance.

The hypothesis was on companies that attract consumer communication but still maintain a harmonious relationship with current clients. Interviews were carried out on 20 representatives of tourism firms, 15 from restaurant, 10 to represent travel agencies, and 5 from the transportation organizations.

Standardization and Adaptation In the year 1954, a milk-shaker mixer salesman named Ray Kroc, recognized an opportunity in this market and decided to exploit it. He negotiated the deal of franchising and got the deal of franchising McDonald’s in USA. As a service fee, Mr Kroc took about 1.9 percent of the sales for himself and a royalty of 0.5percent of the sales was given to McDonald’s.

Strategic planning is the process of defining a strategy and making decisions to allocate resources to achieve the strategy. Some techniques used are SWOT analysis, PESTEL analysis, and Porters 5 points. SWOT analysis evaluates the main internal and external factors that command the success of the business.

Marketing relationship is a form of marketing derived from express response marketing campaigns and is found to concentrate on retaining and fulfilling customers as opposed to focusing on sales transactions for an organization’s growth. In practice, a marketing relationship is different from other forms of marketing because it recognizes the long-term effects and/or importance of customer relationships.

This exemplifies the fact that marketing strategies are subject to local pressures that are shaped by existing cultural environment, social backgrounds, economic conditions and religious sentiments. The McDonalds have transformed itself from its well known range of chicken burgers in US to McVeggie burgers in Indian markets.

The main functioning of any market depends on the achievement of efficiency in terms of outcome and also in terms of other economic variables, political variables and also societal variables. According to Hayek's view, in a centrally planned economy, every individual or economic agent knows only a small fraction of the aggregate knowledge.

There are many parameters that go into the decision of whether a person is deserving of celebrity status. Attractiveness, special skills or an extraordinary lifestyle are some of the common characteristics of people whose lives deviate from the social norm and also seem to command awareness in the eyes of many people.

Innovation is particularly important for a company old enough to have a 25-year reserve, particularly with the most recent explosion in social networking and other online technologies as a platform for sophisticated marketing. However, any company should continue to focus on what the customer really wants, which is an outstanding and reliable product.

Marketers’ main focus is to meet the changing demands of the customers. In the current times, the emerging markets offer huge potential for expanding business across the globe. Indeed, within new business equations, marketing strategy is significantly influenced by a myriad of macro-environment factors and global issues that tend to impact market and the psychology of consumers.

Marketing Research is discussed in Lecture 2 which refers to the systematic gathering, analyzing, and reporting of data to assist business decisions. Ad-hoc research is conducted as a one-time event, whereas, today most firms engage in continuous research through analysis of television viewing, retail audits, focus groups, etc.

A crisis management plan and media communication are the imperative elements that convey essential information about an institution. The concept facilitates the adoption of superior promotional activities and effective modes of advertisement that are viable and sustainable. Evidently, communication channels and plans contribute to an organization’s sound performance.

Myopia means shortsightedness. It shows how any business should focus on satisfying customer’s needs and wants to maximize profits. It changes the perspective of marketing, especially to the short-goal entrepreneurs. It is a revelation to companies that engage in business motivating them to take advantage of the growing times and economies.

The company initially marketed its famous product “Pepsi Cola” by the name of Brad’ drink but later on changed the name to Pepsi 1903. Later on in the same era, the PepsiCo for the first time registered the trademark ‘Pepsi’ and commenced the commercial production and marketing of the beverage.

The most significant level for developing a value chain is not the corporate or division level, but the business unit. Product pass through actions of a chain in order, and at each action the commodity attains some value (Bennett & Blythe 2002, p. 17). Chain of activities provides the commodity extra added value than total of the separate values of activities.

Acer, which is a leading manufacturer and marketer of notebooks as well as desktop PC, is being credited as a company that generated a heavy sales turnover of around 11.3 billion as of the year 2006.  It is of utmost importance to mention that the company was able to generate such a high sales turnover only on the lines of certain strategic changes

Humidacure is a suitable medication for cough, cold, and flu. The new product contains many flavours such as orange, lemon, and ginger that make it emerge the best in the market. The goal of this product is to harmonize patients’ needs by striving to make the product more affordable and accessible.

What promotional activities might Prince use to reach the following segments? (a) Recreational players Recreational tennis players are those who play tennis for fun. They are not consistent tennis players and therefore they do not engage in playing tennis on a constant basis, say having seasonal games and competition.

For instance, in South Africa textile industry, there are cheap Chinese imports imposing a threat in their local industry, whereby there are claims that approximately seventy five thousand workers have lost their job since 2002 (Esterhuizen, 2012, 1). On the other hand, this has led to deterioration of business between South Africa and Sub-Saharan Africa, whereby this has led to a loss of nine hundred million dollars.

Arthritis and Osteoporosis WA is a well-known no profit-seeking charity organization in Western Australia. It has earned a good name in the existing market by providing excellent services to the people affected with diseases like arthritis, osteoporosis, and other related diseases. The organization is facing several problems.

While offering high-quality furniture to customers at easily affordable prices, IKEA focuses on a number of factors in order to segment the target market (IKEA, 2013a). The primary market segmentation focuses on age, income level, lifestyles, family life cycle, etc. Although the company does not provide the best quality products in the market it is well known because of the cheap price offerings for the quality products.

The research paper is aimed at studying the effects of advertisements on the Qatari consumers in the age group of 18-26 years. The data and information, on consumer behavior of the age group of 18-26 years and the way it has been affected by advertisements in Qatar, have been collected with the help of questionnaire and secondary sources.

A firm, regardless of the industry it belongs, has to design long-term and short-term strategies to pace with the changing business environment. Strategic efforts taken in this regard can be termed as sustainability efforts.

These describe the main aspects of markets such as the products sold, the number of firms, and ease of entry and exit. The different market structures include: perfect competition, monopoly, monopolistic competition, and oligopoly. A perfectly competitive market is characterized by various features which in most cases are not found in a real world but are used as benchmarks for other markets.

Broniarczyk and Alba (1994) categorize brand extension as one of a company’s opportunities for growth (p. 217). Kotler (1991) defines brand extension as “using a brand name successfully established to enter another brand in the same market” (p. 112). Flash Incorporation may extend its brand in the future only if its products remain of high quality.

Aghapour, Manafi, Hojabri, Salehi, Sardinia, and Gheshmi (2011, p. 136) demonstrate that branding allows companies to promote their products and services in the market to achieve more sales. In this regard, branding has been described as one of the most effective methods of marketing a company’s products and services within its market.

This essay shows that consumer behavior can only be understood by living with their behavior. The research conducted by the BMP DDB advertising agency, established significant evidence relating the consumer purchasing patterns. Ethnographic marketing research was employed to establish the consumer emotions, patterns, responses and lifestyles.

With consumers getting highly computer savvy day by day, advertisers are provided with several effective opportunities to reach the target audience. Cable televisions, the internet and Smartphone have enhanced the consumer’s knowledge and information regarding the brands available in the market (4imprint, 2010). Because of all these reasons, marketers have enhanced their presence through ads with an aim to capture the attention of the consumers in the marketplace.

The two organisations in question here are ‘Watsons Engine Components’ and ‘H&M Consulting.’ Watsons Engine Components is a manufacturer and supplier of car engine parts to major automobile companies.

Food and beverages has not been given much attention to, for the London 2012 Olympics. About 14 million meals across 40 different locations would have to be served during the event. The catering and the hospitality sector are attempting to support and implement local, seasonal, healthier and sustainable standards across the country.

Findings indicate the ability to create an integrated marketing communications programme to improve revenues in home care capacity and non-member services for health screening by 20% in two years.

In addition to this other purposes include the better relationship with consumers and generating the basis for innovation in the product line (Ulwick, 2005, p.63). Requirements for segmentation include access to information about the consumer preferences, product features and good budgetary support for market research.  

According to the paper the company also puts together coolers of orange munchies with its logo obtainable for local proceedings of all types. This paper will present a rhetoric analysis of McDonald’s Restaurant and various conclusions with reference to the manner in which that rhetoric is truthful.

The market can be described as a destination for goods or services intended for sale. This market is composed of customers are people that are willing and able to purchase the goods or services that are being sold. Social cohesion refers to the ability of people to articulate or embrace each other and co-exist peacefully (Council of Europe 67).

I would suggest my friend to think about relationship marketing and he therefore needs to treat his customers always welcomed to the business and to maintain friendly relationship.

The company offers up high-end market products, so only a few people at the top could be able to afford to buy there. Although housewives do not work for themselves, they do have control of the family finances when it comes to shopping. Also, the working class has disposable income to spend so they can afford to buy high-end products.

Social media marketing programs more often than not strive to generate contents that largely create a center of attention that encourages its users to share amongst them. Commercial information moves to start with one client to the other and most probably resonates for the reason that it seems to move from a dependent, third-party foundation, disparate from the make or firm itself.

McCarthy (2004) defined it as "the capability to manufacture a relatively high volume of product options for a relatively large market (or collection of niche markets) that demands customization, without tradeoffs in cost, delivery, and quality”. Mass customization is considered to be the solution for mass production which has numerous challenges.

From the case of Waitrose’s case, it is safe to conclude that the branding of a company’s products and general outlook is instrumental in the boost of sales. There is an attraction to customers when the products of a company possess a great packaging theme and product. A customer in a supermarket will pick the most attractive product on the shelf.