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Marketing Essays

Result for Subject Marketing:
19897 essays
Significance of Customer Portfolio Management in Modern Business Environment Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Significance of Customer Portfolio Management in Modern Business Environment Introduction Today the business world is facing too many challenges when it comes to rapidly changing customer needs and new business practices. In the new business environment, organisations cannot run their business successfully unless they are well informed about the needs of their different customer groups.
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Strategic Marketing Management Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
In order to sustain as a feasible establishment, it is necessary for the firm to keep on the practice of building and confining value with time. Inside this structure, the plan through which the value is built on a consistent basis is known as the Marketing Strategy of the specific firm.
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The ways and solution to reposition Sylvias bar Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the research findings it can therefore be said that the bar was having a tough time to survive with the competitors around the city due to lack of change management. The firm went on with the old look and scenario that once was liked by the customers but as said, change is the only constant thing and therefore business must adapt to the changes and work accordingly.
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Tactics, Actions, and Control: Tesco Marketing Essay
10 pages (2853 words) , Download 2 , Essay
Free
The significant business values of Tesco include a deep understanding of customer requirements, acting sensibly towards the community, and performing business work as a team (Tesco, 2012). It was in the year 1924 that Tesco Stores Limited ultimately turned out to be a private limited-based organization (Tesco, 2012).  
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Walt Disney Company Analysis Marketing Essay
17 pages (4513 words) , Download 7 , Essay
Free
At that time, they named the company with the label “Disney Brothers Studio. However, in 1926, both brothers decided to change the company name from Disney Brothers Studio to Walt Disney Studio (Gitlin and Inge, p. 42). Subsequently, The Disney brothers developed and created Mickey Mouse cartoons in 1928 (Gomery and Pafort-Overdunin, p. 191).
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Is Pricing Promotion the Most Efficient Online Shopping Market Strategy to Attract Chinese Students Marketing Essay
48 pages (10155 words) , Download 4 , Essay
The study found that although the online shopping phenomenon is quite common among college students, especially the penetration rate of boys online shopping is higher, but the integrity of the online shopping merchants, payment security, imperfect laws and problems of regulations towards online shopping restrict the development of e-commerce network.
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Industry Analysis on Food Lion Marketing Research Paper
23 pages (6410 words) , Download 3 , Research Paper
It is axiomatic to squabble that Food Lion LLC is one of the largest supermarkets chains in the United States. The company is currently operating more than 1200 stores across the country (Anderson, Sweeney& Williams, 2009).  The company is operating in an environment that is intended to serve its clients.
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Marketing: Discussion Questions and Participation Marketing Assignment
4 pages (1000 words) , Download 2 , Assignment
Free
For instance, an evaluation may reveal that the employees lack proper training in different areas. Providing the needed training will enhance the skills and capabilities of the staff. An evaluation can also serve the purpose of identifying potential opportunities to improve the products or services the company offers. 
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Levinsons Guerrilla Marketing Marketing Essay
6 pages (1543 words) , Download 3 , Essay
Free
The book consists of vital information that is useful for the success of the business, which Levinson (2007) indicates to be the best approaches for marketing of the business, the appropriate tips for application of new technology in marketing, and finally, the strategies that the businessmen can apply in the quest to target their goals and objectives in the business world.
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Social Media and Mobile Search Marketing in Saudi Arabia Marketing Research Proposal
5 pages (1250 words) , Download 3 , Research Proposal
Free
According to the report the chances of success in performing Internet marketing are so high in the kingdom of Saudi Arabia. This is because it is currently estimated that over 38% of the population using the technologies make their purchases online. There are approximately over three million Saudi Arabian Internet users who spent over three billion dollars in making purchases.
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Empirical Investment Portfolios Marketing Essay
4 pages (1081 words) , Download 2 , Essay
Free
Instruments of investment are diverse and dynamic in nature, and so are the trends of investment from time to time. Economic performance is a critical investment determinant due to the underlying risks that are associated with investment activities. These risks emerge due to the uncertainties associated with the future.
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The Importance of Postgraduate Education Marketing Research Proposal
8 pages (2000 words) , Download 2 , Research Proposal
Free
The author states that persons pursuing postgraduate courses have to encounter various challenges that surround them. These comprise of the decision matrix, which involves a number of questions. Some of the decisions that an individual has to make include college availability, fee requirements, the duration of the course, the job prospects.
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Marketing Plan for Canadian Blood Services Marketing Research Paper
4 pages (1105 words) , Download 3 , Research Paper
Free
Following your concern and request, the following is a draft strategy aimed at increasing donor numbers as well as repeat donations with the ultimate objective of increasing your blood supply. In this draft strategy, I have outlined some specific information on market research and information, decision-making strategies, market segmentation, as well as communication strategies.
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Integrated Marketing Communication at Volvo Marketing Assignment
7 pages (2093 words) , Download 4 , Assignment
Free
VOLVO is trying to create awareness by means of using various marketing communication techniques. Integrated Marketing Communication technique will be used to serve the purpose. Different techniques of marketing communication can be used by VOLVO, but selecting a communication strategy that has the right blend of clarity, large communication impact, and consistency can be a challenging task.
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Operations of Inter-Global Medicare Entrepreneurs Marketing Essay
4 pages (1112 words) , Download 2 , Essay
Free
It will avoid inefficiencies and operational disruptions characterized by unsteady cash-flows and hence eliminate supply shortages. Inter-global Medicare plans to operate from one store that is to serve both mail-order customers and those who visit the facility in person. The firm seeks to thrive through the employment of friendlier and skilled staff.
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Approaches to Decision-Making and Problem-Solving Marketing Essay
6 pages (1807 words) , Download 2 , Essay
Free
Good decision-making and problem-solving skills are advantageous for every person, especially those who are in leadership positions. These are frequently faced with situations, which require them to make important decisions and choices. Decision-making skills put a demarcation between leaders and non-leaders.
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Marketing plan report for Masafi company Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
However, Masafi exports to countries throughout the Persian Gulf region and the Middle East, Europe and the United States. This report formulates a marketing plan for Masafi. It does this by critically examining the marketing position of the company and how this places the company on the business arena.
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Marketing: signs and their meaning Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The definition of the term marketing has evolved over time and different authors have come up with different definitions. Marketing in the earlier days simply meant the sale of goods at the market place. Today's modern marketing concept however includes quite a number of activities; research, product planning, pricing, advertising and selling (Bellis).
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Communications Plan of Kelloggs Company Marketing Essay
8 pages (2366 words) , Download 2 , Essay
Free
Kellogg’s Company is a multinational company which deals with the manufacture and sale of foodstuffs and snacks such as cookies, biscuits, cereal snacks, and waffles. The company is generally affected by political, social, and environmental factors. Politically, Kellogg’s Company is affected by the U.S and foreign, federal, state, and local laws about different operations.
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A Mix of Stored-Centred and Online Distribution Centres Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Branding should leave a long-lasting impression on the minds of the consumers.  Branding involves the logo, the tagline, packaging, the website, and promotion materials – the message through all of these should be consistent because the brand carries a promise. Brand differentiation occurs through psychographic variables (Mitchell and Amioku, 1985).
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Marketing Plan of a Hawaiian Restaurant Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The marketing plan will highlight how the Hawaiian restaurant will be transformed through the use of social media to boost its popularity in order to attract many customers. The marketing plan also highlights in detail the operational strategy that will be used by this Hawaiian restaurant as well as its organizational structure.
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UK Bus Industry Marketing Analysis Marketing Essay
13 pages (4028 words) , Download 3 , Essay
Free
This was initiated to induce business-related changes and increase profits due to the large demand for busses. Deregulation for private players induced competition in an earlier subsidized monopoly market. The industry grew by cost-cutting measures followed by volume-increasing approaches and a lot of acquisitions in a highly competitive market.
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Constructionist Model in Apple Inc Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the paper, the famous multinationals like Apple Inc. gives a lot of effort on their PR activities so that they are successful in communicating their message regarding the new products to the mass. The public relation activities by the companies involve communication of the useful ideas.
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Delta Airlines Internal Environment Analysis Marketing Research Paper
8 pages (2195 words) , Download 3 , Research Paper
Free
The airline market is characterised by cutthroat competition both from the low-cost carriers. The company also faces competition from other airline companies in the foreign markets, both in passenger as well as cargo segments. The price war triggered by the competition has put considerable pressure on the bottom line profitability of the airline.
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Marketing Law and Ethics at British Petroleum Oil Spill Marketing Essay
9 pages (2578 words) , Download 2 , Essay
Free
Among the common ethical issues which arise during the marketing, situations are deceptive marketing, misguiding customers regarding prices, giving gifts to the customers, provision of unsafe products, indulging in anti-competitive distribution agreements, etc. Organizations today have to adhere to the minimum environmental and ethical standards while conducting their operations locally or globally.
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Adding Customer Value to Your Financial Prganisation for Competitive Advantage Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Purpose The overall purpose of this paper is to inform the Board about adding customer value to our bank in order to achieve the competitive advantage. Through this Board Paper, worthy members of Commonwealth Bank’s Board will contemplate upon the creation of competitive advantage for the bank by adding customer value.
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Market Segmentation for the Coffee Market Marketing Research Paper
5 pages (1393 words) , Download 2 , Research Paper
Free
Market segmentation is a process of forming a sub-set of a market that contains people or organizations with one or more similar characteristics that would influence them to demand the same kinds of products and services on the ground product/service qualities and price. The concept of market segmentation helps a firm to effectively market its products or services without exerting much effort.
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Creating Marketing Plan for Online Service Marketing Essay
4 pages (1241 words) , Download 3 , Essay
Free
The platforms which are currently available are providing expansion of interest in various online areas while creating a different approach to reaching target markets interested in specific businesses.  Over the past five years, there has been an increase in online shopping by 40%. This is combined with over 85% of individuals that use the Internet to make a purchase.
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Understand the individual elements of the extended marketing mix: Starbucks Marketing Assignment
5 pages (1250 words) , Download 4 , Assignment
Free
Starbuck utilizes numerous pricing strategies for its products. The company uses a premium pricing strategy for its recognized brands due to the psychological association with quality. The company adjusts its prices upwards depending on the changing economic conditions in the market (Pride 2011).
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Services and Relationship Marketing Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
Classical economists argue that goods are value objects, which rights of ownership could be well-known and or exchanged. Services are within and around people while the people are the consumers to the services.
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Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Product) Marketing Dissertation
35 pages (8750 words) , Download 2 , Dissertation
Background of the Study With recession impacting the marketing world to a great extent, one the most impacted category was one of luxury products. Luxury products sales declined with the onset of the global recession but as the economies revive now, luxury products are again gaining the attention of marketers around the world.
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Major Strategic Concepts of Ford Motor Company Marketing Lab Report
5 pages (1565 words) , Download 4 , Lab Report
Free
Ford Motor Company was founded in 1903 by Henry Ford and it specialised in manufacturing automobiles. It rose to prominence when it invented the Ford T model which attracted a lot of customers after being launched in the market. This inspired the founder to use his entrepreneurial skills to devise strategies that could improve the production process.
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The Centralized Manager Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Name: Instructor: Course: Date of Submission: The Centralized Manager Introduction Looking at the Abu Dhabi National Oil Company (ADNOC), it is a case study that presents a management crisis within the organization and goes further to eliminate employee morale as well self-esteem.
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Social Media Marketing Marketing Literature review
7 pages (1932 words) , Download 2 , Literature review
Free
The more they appreciate the product, the more their likelihood of purchasing the said product. Norman (2004) groups a customer’s appreciation into visceral appreciation and aesthetic appreciation. He argues that the emotions that the appearance creates people determine their level of appreciation of that particular product.
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Repositioning Target Market Demographics Using U.S. Census Data Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Moreover, it is considered to be the way of adjusting perceptions regarding own products and that of the competitors in the market context (Trout, & Rivkin, 2009). Compact cassettes are commonly acknowledged as cassette tape and audio cassette that are normally used for recording in terms of audio and playback.
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Action and Implementation Plan for Tanunda Winery Marketing Case Study
7 pages (1954 words) , Download 6 , Case Study
Free
The concern relating to export markets was because the United States gained a considerable market share. The export volume of the U.S. in 1998 was 272 million litres valued at US$ 537 million, which is equivalent to AUS$ 852.4 million. In comparison, Australia’s sales were 1,958 million litres valued at AUS$ 883 million.
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Growing Paderno Business in the U.S Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Therefore, it would be best for the organization to pursue a partnership with a company in the US, which will allow them to operate there. The company selected in this sort of partnership should be one that complements their strategic position. This will make their operations in the United States relatively easier, especially for heir-exported cookware.
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Individual (WeeK 12) Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Although consumers do not play a part in the operations of a socially irresponsible company, consumers do have a vital role in the continued existence of a company. In this paper, three suggestions are made to encourage people to be socially responsible in their role as a consumer.
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Benchmarking Techniques of Apple and Microsoft Marketing Essay
22 pages (6046 words) , Download 3 , Essay
This report uses all the benchmarking techniques in order to compare the two companies that belong to the same industry, almost have the same market environment and target customers. The objective of this report is to highlight the methods that could give an exact idea of the performance of the companies and how well they use their resources.
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International Expansion Strategies of Russian Standard Vodka Marketing Dissertation
11 pages (3078 words) , Download 3 , Dissertation
Free
The research will investigate the standards and expectations that were placed before the top-level management of the departments of Russia Standard Vodka. Finally, the research will attempt to examine customers' needs and expectations and how these needs and desires were met by Russian Standard vodka.
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Marketing Dimensions of Population Growth Marketing Assignment
3 pages (825 words) , Download 2 , Assignment
Free
On the other hand, absolute poverty is the number of people within a given population who are unable to afford necessities such as food, shelter, and clothing. Population growth is directly proportional to absolute poverty. Due to competition, population growth reduces the return on labor. The female members are underrated or underpaid.
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Colgate Toothpastes Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the paper the various target markets of the different types of Colgate toothpastes are pinpointed. The positioning strategies of Colgate will also be ascertained. At the end of this report, some recommendations will be suggested to further strengthen Colgate toothpastes’ hold of the toothpaste industry.
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Child Abuse: Solutions from Empirical Research Marketing Essay
10 pages (2665 words) , Download 4 , Essay
Free
This paper examines the concept of child abuse in modern societies. It examines the empirical research of four major authorities of this branch of the social sciences. The paper looks at Kobin's analysis of the relationship between child abuse and anthropology. It goes on to identify the various techniques and tools used by parents and social services to prevent child abuse.
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The Future Success or Failure of Walmart Co Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
The research aims to complete an external assessment, utilizing Porter’s model for a competitive analysis; evaluate the organization’s Intensive Strategy, in the areas of Market Penetration, Market Development, and Product Development; construct a SWOT analysis for the organization; recommend the corporate strategy for the next five years of operations.
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Competition in Advertisement Marketing Essay
5 pages (1302 words) , Download 2 , Essay
Free
They seek to increase the consumption of their products. These adverts are meant to capture the attention of consumers and provoke them to purchase a certain product or use it. Advertising involves the repetition of the name or image of a product to associate it with particular qualities of the brand in the minds of the consumers.
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Target Marketing Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
It is worth mentioning that ‘Marketing’ is termed as the art of creating wants among people who gradually turns out as the potential customers of the product and/or services rendered.
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Triangle Order Fulfillment Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Triangle order is a company which has had an increase in the cases of low quality in the past 6 months. The orders have had various errors caused by the employees who work on the orders. This is a case study on Triangle order; we take a look at some of the reason behind this increase in number of error and what can be the reason behind the error increase.
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Market Analysis for Acer Hi-fi System Marketing Essay
3 pages (916 words) , Download 3 , Essay
Free
Technology advancement has greatly revolutionized the music industry as witnessed by the rapid development of new products to suit the market needs, tastes, and preferences of different market segments. This has seen different electronic companies specializing in music-related products introducing competitive products in the market. This has increased competition as customers have several options to choose from.
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Retail Marketing: John Lewis Company in the UK Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Retail industry is the subdivision of economy which comprises of trade of finished goods to the end user. The industry is expanding at a considerable rate globally. The reason behind the fact is growing awareness of the consumer and amplified competition amongst the market leaders.
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The Candy Council Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Antonella critically reviewed advertising pursuits and strategies employed by New Century Advertising to determine the impact of advertising on candy consumption. Loopholes emerged as to the effectiveness of advertising that the Candy Council engaged in. The council engaged in huge advertisement financing for candy consumption.
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