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Marketing Essays

Result for Subject Marketing:
19702 essays
10 conditions to invest in Deep Dyve Organisation Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
10 CONDITIONS TO INVEST IN DEEP DYVE ORGANISATION Table of Contents Table of Contents 2 Introduction 3 Demand Conditions 3 Knowledge Conditions 5 Industry Life Cycle 5 Technological Evolution Patterns 6 Identification and Satisfaction of Real Market Needs 7 Barriers to Entry 8 Understanding Customer Adoption 9 Feasibility Analysis 9 Managing Intellectual Property 10 Industry Structure 11 Conclusion and Recommendations 11 References 13 Introduction DeepDyve, Inc.
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Business to Business Marketing and Supply Chain Management Marketing Essay
13 pages (3769 words) , Download 3 , Essay
Free
It aimed at greater market share thus focusing more on the global majors. The company was losing its relations with the local and national level companies. Apart from this, there were differences seen between the managers at various levels. KAM was applied in the company but instead of solving its problems, the strategy worsened it.
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The Significance of Place in the 4 Ps of International Marketing Marketing Essay
3 pages (1136 words) , Download 2 , Essay
Free
Four types of competitions can prevail in a market perfect, monopolistic, oligopolistic, and monopolistic (O.C. Ferrell & Hartline, 2008). The market in this particular place should be analyzed thoroughly to determine what type of competition prevails here and a promotional strategy suitable to tackle the same should be formed.
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Internet and Online Shopping Issues Marketing Essay
12 pages (3003 words) , Download 2 , Essay
Free
Of the questionnaires analyzed, 41.8% were from female respondents. Male respondents subsequently totaled 58.2%. Of these male and female respondents, 45% indicated they were married. In terms of age, the most significant portion of respondents was in the 26-35 year age bracket, with 41.3% of respondents. 40.2% of respondents were in the 36-45 year age brackets.
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Facebook Inc Marketing Term Paper
14 pages (3714 words) , Download 4 , Term Paper
Free
Facebook Inc. Facebook was launched in 2004. It is a social network with millions of active users. Most of its users use it on their mobile appliances. Before using it, the users are required to register. After registering, a personal profile is then created which includes friends, photos, and other areas of interest.
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United Parcel Service Marketing Term Paper
11 pages (2750 words) , Download 5 , Term Paper
Free
United Parcel Service The primary services offered by UPS are the time definite delivery of parcels to its customers across the whole world. It not only offers domestic and international package delivery services but also offers supply chain services to companies all over the world.
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Quantitative Finance Analysis Marketing Term Paper
16 pages (4000 words) , Download 2 , Term Paper
Free
Quantitative financial analysis techniques are widely used these days in order to assess the performance and viability of the past financial decisions and future investment opportunities respective.
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Lupin Marketing Plan Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
The project report highlights the process of internationalization and the benefits involved in the process of going global. The company taken into consideration is Lupin pharmaceuticals which is among the top five pharmaceuticals companies in India. Lupin Pharmaceuticals plans to enter America with its product generic, specialty and API.
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Sustainable Tourism Development in Australia Marketing Essay
13 pages (3724 words) , Download 3 , Essay
Free
More than 0.5 million people work in the tourism industry and the industry employs five percent of the total workforce in the country. More than six million tourist visits the country every year. There are ample opportunities for marketers to lure tourists by designing a systematic service mix. Visiting tourists spent an annual average of $25 billion.
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The Concept and Process of Marketing (Coca-Cola case) Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Customer retention Customer retention involves strategies to ensure that customers of a company’s product continue using the product for a long time. This can be done through making the customer satisfied, and offering the products they want. Coca-Cola maintains its customers by maintaining a good relationship with them, and devising ways to reward faithful customers.
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Walt Disney Company Analysis Marketing Essay
17 pages (4513 words) , Download 7 , Essay
Free
At that time, they named the company with the label “Disney Brothers Studio. However, in 1926, both brothers decided to change the company name from Disney Brothers Studio to Walt Disney Studio (Gitlin and Inge, p. 42). Subsequently, The Disney brothers developed and created Mickey Mouse cartoons in 1928 (Gomery and Pafort-Overdunin, p. 191).
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Critical Analysis of Marketing Myopia Marketing Essay
11 pages (3024 words) , Download 2 , Essay
Free
In the analysis of this case study, Levitt (1975) suggested that the reason behind the downfall of the so-called “growing industry” is generally because of their myopic thinking culture. With this short-sighted vision of what the future of business may offer, firms do collapse. It is indeed necessary to think outside the box.
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Major Issues on Descriptive Statistics Marketing Essay
16 pages (4205 words) , Download 3 , Essay
Free
It is possible to collect valid data that may be misinterpreted due to errors in the analytical techniques being used. This risk assumes greater importance in research where the sample sizes are large such as in the current research problem. To ensure that the data being presented for analysis is competent enough, the researcher employs many techniques.
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The Future of Nigerian Advertising Industry Marketing Essay
10 pages (2250 words) , Download 3 , Essay
Free
The author states that it can be said that in the future brands of Nigeria will look in a different manner. Such phenomenon as globalization caused many changes even in the most developed and powerful countries. Social media of Nigeria do not provide the customers with relevant information about their firms and products.
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Analysis of the Marketing Strategy of Apple Inc: 1997 2011 Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Apple leads the industry with its ability to control the markets through innovations. Apple Inc is one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion. Amongst the competitors of Apple who reported losses was Microsoft which reported a very low profit margin.
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An Assessment of Service Quality Dimensions of Islamic Banks of Jordan Marketing Thesis Proposal
15 pages (4687 words) , Download 3 , Thesis Proposal
Free
Various statistical tools and techniques would be used to analyze the data obtained through the questionnaire surveys to get accurate results. The total budget allocated for conducting this research study has been estimated to be $16,000 and three years timeline has been set to successfully complete this research study.
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The Process of Preparing the Marketing Plan at the Global Tobacco Industry Marketing Assignment
12 pages (3542 words) , Download 4 , Assignment
Free
As the paper tells, in the process of preparing the marketing plan, the report has discussed the global tobacco industry and has also emphasized the US tobacco market. The following report has also analyzed the external business environment of the USA, which is a necessary task while developing a marketing plan.
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Developing IMC Plan for Tween Mobile Phone Marketing Essay
17 pages (4730 words) , Download 2 , Essay
Free
The main product offerings of the company comprise developing high-level applications exclusively to cater to the needs of the technology-based mobile industry. The company has recently identified that a large market exists for their highly innovative and extremely advanced kind of technology-based mobile applications.
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The Importance of Identifying Consumer Trends in Canada Marketing Research Paper
28 pages (7698 words) , Download 2 , Research Paper
The needs, tastes, demands and preferences of consumers keep on changing with time; therefore the role of marketers has become very complex. Businesses need to offer products and services according to the preferences and needs of the consumers and with the changing trends of the consumers, marketers not only have to predict the behavior of the consumers but also come up with products and services to meet the changing needs.
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Rebak Island Resort Services Analysis Marketing Essay
16 pages (4741 words) , Download 2 , Essay
Free
It presents to the visitors a large number of facilities and amenities that are evaluated to be the best in standards against the other hotel companies spread around the region. The hotel in Rebak Islands also presents to the visitors a natural viewing treat in terms of creating an underwater aquarium in addition to the room and dining facilities.
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Americana Group Marketing Research Paper
17 pages (4250 words) , Download 2 , Research Paper
Free
This paper represents the analysis of marketing strategies and market environment of Americana Group. The company based in Kuwait and operates in Middle East and North Africa region. It operates under food industry and its main businesses are operating food and beverage outlets like restaurants and manufacturing different food products.
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Marketing Approaches Marketing Term Paper
7 pages (1750 words) , Download 3 , Term Paper
Free
The first thing to consider is the ultimate goal or objective of undertaking marketing activities. The underlying primary objective is to capture and subsequently convince buyers that the product or service being offered is the best in the market.
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Sales Promotion Portfolio - Pizza Hut Marketing Research Paper
10 pages (2724 words) , Download 3 , Research Paper
Free
In the year 1973, Pizza Hut was launched in the UK has started a restaurant in the city of London. In some years, Pepsi Co. became the owner of Pizza Hut and started a combined project with Whitbread in the UK. In 2006, Yum Inc. bought shares from Whitbread. Now this company owns all the business of Pizza Hut in the UK.
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Use of Integrated Marketing Communication Method Marketing Essay
10 pages (2792 words) , Download 2 , Essay
Free
This creates a seamless approach and experience to customers, and the information is presented in a similar and unified tone (Pickton, & Broderick, 2005). This helps to strengthen the brand's main message. This approach aims to make all aspects of marketing communication work together as a unit as opposed to allowing each to be isolated.
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Interactive Marketing: Website Audits Marketing Essay
19 pages (5127 words) , Download 3 , Essay
Free
Since this information is presented within the website, it is evident that the company has implemented the concept of identity within its website design. It is recommended for North Brisbane Landscape and Garden Centre’s website to include identification within its website. This will demonstrate the company’s ability to identify and hence meet the unique needs for landscaping among its customers.
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Various Sales Promotion Techniques Adopted by Companies Marketing Research Paper
10 pages (2914 words) , Download 3 , Research Paper
Free
Objectives of sales promotion are discussed in the second half of the study. A hypothetical comparison between three different retail outlets has been drawn to analyze the application of sales promotion on creating brand equity. Finally, the study will try to discuss various budgeting techniques applied for sales promotion in brief.
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Modern Mums International Marketing Plan Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Companies that achieve global competitiveness are open and dynamic, composed of interacting agents and are characterized by complex adaptive systems that portray emergence and self-organization. The stipulated plan can also be applied in establishing a competitive edge in other European markets.
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Segmenting markets Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
The first step is to select a method for factor analysis. There are two methods while conducting a factor analysis which are known as exploratory factor analysis and confirmatory factor analysis. Exploratory factor analysis is a technique for factor analysis which is often used for a larger set of variable.
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Contemporary Issues In Marketing Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
Thus, the 21st century emphasises on the importance of branding and brand development activities in the marketplace in order to be a successful organisation. Today, a company’s brand is often related with the company’s products and services’ quality.
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E-Marketing Environment and Strategy of Michael Hill Marketing Assignment
15 pages (4262 words) , Download 5 , Assignment
Free
Michael has extended his stores all over New Zealand. In 1987 the company has been extended into the Australian market. In 2002 the company has opened its first three stores in Canada as well as the company has established in the United States. At the end of 2009, the company had 242 stores in New Zealand, Australia, Canada, and the United States. 
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Interpreting and Assessing the Mechanisms of an Award-winning Campaign Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This report interprets and assesses the mechanisms that have driven this campaign, referencing marketing theory, psycho-social understandings of consumer culture, and how Travelocity has managed to establish positive cognitive and emotional connections with target customers in its award-winning campaign from 2004.
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Enhancing Performance Value and Quality Marketing Essay
10 pages (4419 words) , Download 2 , Essay
Free
The possibility of failure in the context of service encounters cannot be eliminated because of numerous factors that might have an impact on the process of service co-creation. It is essential for companies to deliver the best services to the customers with the intention to generate good customer relationships.
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How does advertising treat convenience as necessity Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
The problem is that most of the advertising messages kindle the consumers to consider the object advertised as an absolute necessity. The three main points covered in the essay are the enormous growth of the Arab media, the amount spend for advertising in the Middle East every year and the cultural influences of the ads on the citizens.
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Baker's Reconnecting Strategy Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
In terms of economic aspects, it is crucial to highlight that the UK is currently experiencing a slump in financial health. This regards the recent world recession that has spared few countries in the world. This means that most consumers cut back, their expenditures, on luxury items as they focus on functional items.
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Strategic Management and Business Policy of Perfection Foods Marketing Assignment
26 pages (7000 words) , Download 3 , Assignment
Perfection Foods is one of the most popular and leading exporters as well as manufacturers of high-quality cupcakes. Incepted in the early part of the 21st century, the organization named Perfection Foods currently has a highly and widely diversified product line comprising high-quality handmade cakes.  
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John Lewis: Segmenting, Targeting and Positioning Strategy Marketing Essay
12 pages (3602 words) , Download 8 , Essay
Free
Different elements of communication mix can be classified as Digital Marketing, Sales Promotion, Public relations, and Advertising (Fontenot, n.d.). Advertising means promoting a brand through television or billboards, posters, banners, etc. This type of promotion helps to communicate the benefits of a particular product and has mass appeal.
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Approved Marketing Plans for New Products and Services Marketing Term Paper
10 pages (2500 words) , Download 4 , Term Paper
Free
Evaluation of the strength of other companies’ clothing products would help Versace Men Clothing decide on areas to advance in order to surpass the existing companies. An emerging economy may not require large capital to establish a business, and this can be beneficial for the company to establish a business in such a market.
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Marketing Strategy of Apple Marketing Dissertation
56 pages (9895 words) , Download 5 , Dissertation
Apple could maintain this differentiation strategy through its creative and marketing efforts in building futuristic product designs, which allows them to command premium pricing. Apple also adopts a bundling pricing and reference pricing strategy. In the international market, Apple standardizes product, place, and promotion strategies globally.
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Impact of Social Media on Brand Image of UK Coffee Shops Marketing Dissertation
74 pages (10328 words) , Download 6 , Dissertation
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The companies in the present times are increasingly making use of social media sites in order to ensure a competitive position in the international arena from a customer-centric perspective. They are found to be increasing their sales as well as revenues with the effective implementation of social media strategies.
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Attention to Social Comparison Information Marketing Essay
10 pages (2975 words) , Download 4 , Essay
Free
Thorough knowledge of the consumers assists in comprehending the thought process of the individuals along with identifying the causes behind brand and product selection amongst diverse substitutes. Understanding the consumer or their process of decision-making regarding purchases also helps in recognizing the ways by which the decision-making process.
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The Role That Customer - Brand Identification Plays In Brand Loyalty and Brand Promotion Marketing Literature review
19 pages (4750 words) , Download 3 , Literature review
Free
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In this turbulent business environment brand plays an imperative role towards the success of a company. Every company operating in the market place strives to develop a brand for themselves. The past decades has witnessed the evolution of some of the strongest brands of world. Companies mainly develop a brand for the purpose of giving an identity to the product.
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The Embry Investment Group: Recommendations to Acquire Marketing Research Proposal
9 pages (2440 words) , Download 2 , Research Proposal
Free
CAE is positioned as a perspective object for investments. The Company has ensured its safety, efficiency, world recognition, and intentions to go global in the fields of the aircraft industry, healthcare industry, and mining. Therefore, the EIG has a triple perspective of making reliable investments and receiving essential bonuses.
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Pricing: New Product Development Marketing Essay
14 pages (3691 words) , Download 5 , Essay
Free
In comparison with the competitors, Eco Car Bin is far better and superior product in term of quality and price. The company will use different pricing strategies in different occasions for the attraction of target customers and the company is hopeful that this product will take most of the market share, because of its high quality and reasonable price.
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Differences of Marketing Strategy between Apple and Samsung in Smartphone Industry Marketing Dissertation
44 pages (10407 words) , Download 4 , Dissertation
The Smartphone Industry owing to its innovative qualities and attributes in comparison to normal mobile phones has gained a large amount of acceptance in the global cellular market. Smartphone helps the users in accessing internet-based applications in a much faster manner owing to its potential of global connectivity.
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Developing an Innovation Strategy for a Healthy Lifestyle at the Co-operative Food Group Marketing Essay
13 pages (3552 words) , Download 3 , Essay
Free
A number of authors have attempted to define definitions and confirmed what people perceive about innovation. Innovation entails coming up with new ideas and implementing them into the new processes, services, and products, resulting in the dynamic growth of the organization or national economy and increase employment opportunities
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Social Media and New Age Marketing for Students in China Marketing Literature review
17 pages (5115 words) , Download 2 , Literature review
Free
China’s estimated online market size is about $300 billion. The Chinese E-commerce market is experiencing tremendous growth for the past decade. This is because of various reasons. Firstly, the number of internet users in China is increasing at a fast pace. There has been a 462% increase in the number of internet users within a matter of seven years.
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Brand Loyalty for the Apple iPhone in the UK Market Marketing Dissertation
42 pages (10500 words) , Download 4 , Dissertation
These studies have made it possible to establish a viable definition of brand loyalty. Thus, brand loyalty is the frequency of repurchase of like-branded products influenced by positive sentiment toward the quality, pricing, innovations, or even adaptability (as just a few descriptions) of a favorite branded product.
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The Impact of Using New Technology in Art Exhibitions Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
The author states that the traditional exhibition industry has been altered with the addition of technological dynamics. Technology in this field has not only enhanced the emotional expression of art but also made networking more efficient. It has affected the way viewers observe and appreciate art and exhibitions.
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O2s Branding and Marketing Strategy Marketing Dissertation
60 pages (9974 words) , Download 3 , Dissertation
Aghapour, Manafi, Hojabri, Salehi, Sardinia, and Gheshmi (2011, p. 136) demonstrate that branding allows companies to promote their products and services in the market to achieve more sales. In this regard, branding has been described as one of the most effective methods of marketing a company’s products and services within its market.
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Free Market Economy Marketing Research Paper
12 pages (3000 words) , Download 4 , Research Paper
Free
As the author puts it, free market economy is in total contrast to controlled market in which the government indirectly or directly controls demand, supply or prices. According to Adam Smith, the free market system supports the growth of monopolies, cartel-type activities, and mergers.
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