Free Marketing Essay Examples and Topics | Page 379

Corporate social responsibility plan. Royal Dutch Shell Corporation Marketing Research Paper

9 pages (2250 words) , Download 2 , Research Paper

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I like to underscore the business framework presently used by the company in all its business operations. Then, I like to highlight the primary issues being raised by concerned stakeholders on how the company manages its carbon dioxide emissions in relation to climate change.

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Advertising & Consumers Marketing Essay

8 pages (2000 words) , Download 3 , Essay

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Consumer behaviour forms the basis of marketing system in any organisation and it varies in different individuals based on their inner motives. These motives would be what marketers identify so as to attract and satisfy the customer. One of the methods through which organisations use to attract customers through their inner motives has been identified by Trehan, M.

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Vodafone: An Analysis of the Marketing Mix Marketing Essay

11 pages (3152 words) , Download 4 , Essay

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Generally, a novel idea may be able to generate significant revenue over the short term but the long term growth and sales are only possible when the customer perceptions are successfully shifted positively in a firm’s favor by using the correct marketing mix of product, price, place, and promotion.

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Global Activity and Current Events - Apple iPhone Marketing Essay

6 pages (1880 words) , Download 2 , Essay

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One of the companies that have survived the turbulence is Apple Inc. Apple Inc is one of the leading brands in the world and is rated as 35th on the list of Fortune 500 companies (CNN Money, 2011). The organization was established in the year 1976 as Apple Computer by Steve Wozniak and Steve Jobs who is the present CEO of the company.

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A Hybrid Automobile Marketing Essay

4 pages (1164 words) , Download 2 , Essay

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However, the present glut of automobiles spewing out noxious fumes and becoming cost inefficient due to the tremendous increase in the price of fossil fuels and the fact of its ultimate extinction has awakened interest in seeking out an alternative. As automobiles cannot be done without in modern life, the natural choice would be to design.

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Marketing Practices of China Marketing Research Paper

5 pages (1250 words) , Download 3 , Research Paper

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The purpose of writing this paper is to identify the country’s practices in marketing and determine their impacts on international trade. It determines the effects of China’s trade policies around the globe. It will also establish the strategies that the firms in the country are using to market themselves.

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Wal-Mart Business Strategy Analysis Marketing Essay

7 pages (1885 words) , Download 2 , Essay

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The company is listed on the bourses of the New York Stock Exchange where its stocks are actively being traded. The present study would try to critically analyze the business strategies of Wal-Mart so as to suggest plausible recommendations in order to ensure a sustainable competitive edge in the market (Wal-Mart, 2011).

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Development in Saudi Arabia Marketing Essay

6 pages (1625 words) , Download 3 , Essay

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In 2011, the country’s gross domestic product grew further by 6.7% in comparison to 2010. Saudi Arabia's economy is largely dependent on oil. It also experiences major government controls over various economical activities. The growth rate of the country since 2000 has been varying with the highest being in 2004.

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Marketing Research at The Royal Mint Marketing Case Study

9 pages (2250 words) , Download 2 , Case Study

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Marketing research is an important tool in collecting and analyzing information. Royal Mint is the world’s leading coin making company with over 1000 years of history. The problem definition has provided a holistic view of both broad and narrow topics associated with the research topic. Marketing research can be defined as the process of analysing, collecting and devising the required information.

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Apple and Google Go Head to Head Over Mobile Maps Marketing Article

5 pages (1466 words) , Download 3 , Article

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The product that Apple is planning to introduce is mobile maps. It has been evidently recognized by the researchers that maps are one of the essential components of a mobile web. The article asserts the fact that Apple’s maps will assist the users in locating numerous places on earth. It will offer greater value to its services.

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Marketing Concepts of Tesco Marketing Essay

8 pages (2374 words) , Download 2 , Essay

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Marketing refers to all-inclusive functions that relate the company to customers’ needs and wants, with a core purpose of getting the right product to the right place at the right time. Marketing also includes a system of management that identifies, anticipates and supplies customers’ requirements efficiently and profitably.

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Auer Waffeln as an Example of Growth, Globalization, and Decline Marketing Essay

5 pages (1496 words) , Download 5 , Essay

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Marketing is a business management activity aimed at improving the business presence among a possible market segment. It entails the determination of new markets for the organizational products or services while marinating and improving its current market share. Business organizations exist to sustain their profitability thereby their longevity.

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Dove Strategic Brand Management Marketing Essay

12 pages (3716 words) , Download 9 , Essay

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Because brands are now acknowledged as part of business capital, they must be exploited. This is the province of strategic brand management: that is how to generate value through proper brand management. Building a strong brand can lead to the generation of numerous financial returns to firms, and has thus become a top concern for many businesses

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ITALIAN WINE IN CHINA: Understand Chinese wine market and consumers Marketing Literature review

18 pages (4500 words) , Download 3 , Literature review

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The evolution of the telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses all around the world. It is important to mention that the high penetration of the internet in the last couple of years, along with the factor of steady acceptance of various kinds of sophisticated high end gadgets like the Smartphones, tablets, laptops etc has resulted in bringing a major transformation of technological nature in markets around the world.

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Sales Promotional Strategies of Steve Madden Marketing Essay

6 pages (1602 words) , Download 3 , Essay

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The paper will analyze the different promotional measures which will target the customer base of the company. Steve Madden is a well-known footwear brand that has a wide presence in the retail markets of Houston. The company has a strong physical presence in the retail footwear industry of Houston and also conducts business in the online mode to sell its footwear products.

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Mkt386 group presentation Marketing Essay

3 pages (750 words) , Download 3 , Essay

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The commonly known plastic surgeries are usually conducted in the form of hand surgery, microsurgery, reconstructive surgery, and burn treatments. The plastic surgery is usually divided into two distinct forms including cosmetic and reconstructive surgeries.

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The Pivotal Role of Information Technology at Intel Marketing Case Study

6 pages (1599 words) , Download 2 , Case Study

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Intel should make sure that all the data is accessed through the servers of the company as per the requirements of e-Discovery. However, effort should be made to make sure that all the employees sign a legal consent such that the company can access any corporate information when it is legally entitled to do that.

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Significance of Customer Portfolio Management in Modern Business Environment Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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Significance of Customer Portfolio Management in Modern Business Environment Introduction Today the business world is facing too many challenges when it comes to rapidly changing customer needs and new business practices. In the new business environment, organisations cannot run their business successfully unless they are well informed about the needs of their different customer groups.

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Strategic Marketing Management Marketing Essay

12 pages (3000 words) , Download 3 , Essay

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In order to sustain as a feasible establishment, it is necessary for the firm to keep on the practice of building and confining value with time. Inside this structure, the plan through which the value is built on a consistent basis is known as the Marketing Strategy of the specific firm.

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The ways and solution to reposition Sylvias bar Marketing Essay

6 pages (1500 words) , Download 2 , Essay

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According to the research findings it can therefore be said that the bar was having a tough time to survive with the competitors around the city due to lack of change management. The firm went on with the old look and scenario that once was liked by the customers but as said, change is the only constant thing and therefore business must adapt to the changes and work accordingly.

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Tactics, Actions, and Control: Tesco Marketing Essay

10 pages (2853 words) , Download 2 , Essay

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The significant business values of Tesco include a deep understanding of customer requirements, acting sensibly towards the community, and performing business work as a team (Tesco, 2012). It was in the year 1924 that Tesco Stores Limited ultimately turned out to be a private limited-based organization (Tesco, 2012).

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Walt Disney Company Analysis Marketing Essay

17 pages (4513 words) , Download 7 , Essay

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At that time, they named the company with the label “Disney Brothers Studio. However, in 1926, both brothers decided to change the company name from Disney Brothers Studio to Walt Disney Studio (Gitlin and Inge, p. 42). Subsequently, The Disney brothers developed and created Mickey Mouse cartoons in 1928 (Gomery and Pafort-Overdunin, p. 191).

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Is Pricing Promotion the Most Efficient Online Shopping Market Strategy to Attract Chinese Students Marketing Essay

48 pages (10155 words) , Download 4 , Essay

The study found that although the online shopping phenomenon is quite common among college students, especially the penetration rate of boys online shopping is higher, but the integrity of the online shopping merchants, payment security, imperfect laws and problems of regulations towards online shopping restrict the development of e-commerce network.

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Industry Analysis on Food Lion Marketing Research Paper

23 pages (6410 words) , Download 3 , Research Paper

It is axiomatic to squabble that Food Lion LLC is one of the largest supermarkets chains in the United States. The company is currently operating more than 1200 stores across the country (Anderson, Sweeney& Williams, 2009). The company is operating in an environment that is intended to serve its clients.

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Marketing: Discussion Questions and Participation Marketing Assignment

4 pages (1000 words) , Download 2 , Assignment

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For instance, an evaluation may reveal that the employees lack proper training in different areas. Providing the needed training will enhance the skills and capabilities of the staff. An evaluation can also serve the purpose of identifying potential opportunities to improve the products or services the company offers.

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Levinsons Guerrilla Marketing Marketing Essay

6 pages (1543 words) , Download 3 , Essay

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The book consists of vital information that is useful for the success of the business, which Levinson (2007) indicates to be the best approaches for marketing of the business, the appropriate tips for application of new technology in marketing, and finally, the strategies that the businessmen can apply in the quest to target their goals and objectives in the business world.

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Social Media and Mobile Search Marketing in Saudi Arabia Marketing Research Proposal

5 pages (1250 words) , Download 3 , Research Proposal

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According to the report the chances of success in performing Internet marketing are so high in the kingdom of Saudi Arabia. This is because it is currently estimated that over 38% of the population using the technologies make their purchases online. There are approximately over three million Saudi Arabian Internet users who spent over three billion dollars in making purchases.

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Empirical Investment Portfolios Marketing Essay

4 pages (1081 words) , Download 2 , Essay

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Instruments of investment are diverse and dynamic in nature, and so are the trends of investment from time to time. Economic performance is a critical investment determinant due to the underlying risks that are associated with investment activities. These risks emerge due to the uncertainties associated with the future.

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The Importance of Postgraduate Education Marketing Research Proposal

8 pages (2000 words) , Download 2 , Research Proposal

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The author states that persons pursuing postgraduate courses have to encounter various challenges that surround them. These comprise of the decision matrix, which involves a number of questions. Some of the decisions that an individual has to make include college availability, fee requirements, the duration of the course, the job prospects.

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Marketing Plan for Canadian Blood Services Marketing Research Paper

4 pages (1105 words) , Download 3 , Research Paper

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Following your concern and request, the following is a draft strategy aimed at increasing donor numbers as well as repeat donations with the ultimate objective of increasing your blood supply. In this draft strategy, I have outlined some specific information on market research and information, decision-making strategies, market segmentation, as well as communication strategies.

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Integrated Marketing Communication at Volvo Marketing Assignment

7 pages (2093 words) , Download 4 , Assignment

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VOLVO is trying to create awareness by means of using various marketing communication techniques. Integrated Marketing Communication technique will be used to serve the purpose. Different techniques of marketing communication can be used by VOLVO, but selecting a communication strategy that has the right blend of clarity, large communication impact, and consistency can be a challenging task.

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Operations of Inter-Global Medicare Entrepreneurs Marketing Essay

4 pages (1112 words) , Download 2 , Essay

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It will avoid inefficiencies and operational disruptions characterized by unsteady cash-flows and hence eliminate supply shortages. Inter-global Medicare plans to operate from one store that is to serve both mail-order customers and those who visit the facility in person. The firm seeks to thrive through the employment of friendlier and skilled staff.

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Approaches to Decision-Making and Problem-Solving Marketing Essay

6 pages (1807 words) , Download 2 , Essay

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Good decision-making and problem-solving skills are advantageous for every person, especially those who are in leadership positions. These are frequently faced with situations, which require them to make important decisions and choices. Decision-making skills put a demarcation between leaders and non-leaders.

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Marketing plan report for Masafi company Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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However, Masafi exports to countries throughout the Persian Gulf region and the Middle East, Europe and the United States. This report formulates a marketing plan for Masafi. It does this by critically examining the marketing position of the company and how this places the company on the business arena.

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Marketing: signs and their meaning Marketing Assignment

7 pages (1750 words) , Download 2 , Assignment

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The definition of the term marketing has evolved over time and different authors have come up with different definitions. Marketing in the earlier days simply meant the sale of goods at the market place. Today's modern marketing concept however includes quite a number of activities; research, product planning, pricing, advertising and selling (Bellis).

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Communications Plan of Kelloggs Company Marketing Essay

8 pages (2366 words) , Download 2 , Essay

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Kellogg’s Company is a multinational company which deals with the manufacture and sale of foodstuffs and snacks such as cookies, biscuits, cereal snacks, and waffles. The company is generally affected by political, social, and environmental factors. Politically, Kellogg’s Company is affected by the U.S and foreign, federal, state, and local laws about different operations.

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A Mix of Stored-Centred and Online Distribution Centres Marketing Assignment

5 pages (1250 words) , Download 2 , Assignment

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Branding should leave a long-lasting impression on the minds of the consumers. Branding involves the logo, the tagline, packaging, the website, and promotion materials – the message through all of these should be consistent because the brand carries a promise. Brand differentiation occurs through psychographic variables (Mitchell and Amioku, 1985).

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Marketing Plan of a Hawaiian Restaurant Marketing Assignment

9 pages (2250 words) , Download 2 , Assignment

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The marketing plan will highlight how the Hawaiian restaurant will be transformed through the use of social media to boost its popularity in order to attract many customers. The marketing plan also highlights in detail the operational strategy that will be used by this Hawaiian restaurant as well as its organizational structure.

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UK Bus Industry Marketing Analysis Marketing Essay

13 pages (4028 words) , Download 3 , Essay

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This was initiated to induce business-related changes and increase profits due to the large demand for busses. Deregulation for private players induced competition in an earlier subsidized monopoly market. The industry grew by cost-cutting measures followed by volume-increasing approaches and a lot of acquisitions in a highly competitive market.

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Constructionist Model in Apple Inc Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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According to the paper, the famous multinationals like Apple Inc. gives a lot of effort on their PR activities so that they are successful in communicating their message regarding the new products to the mass. The public relation activities by the companies involve communication of the useful ideas.

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Delta Airlines Internal Environment Analysis Marketing Research Paper

8 pages (2195 words) , Download 3 , Research Paper

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The airline market is characterised by cutthroat competition both from the low-cost carriers. The company also faces competition from other airline companies in the foreign markets, both in passenger as well as cargo segments. The price war triggered by the competition has put considerable pressure on the bottom line profitability of the airline.

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Marketing Law and Ethics at British Petroleum Oil Spill Marketing Essay

9 pages (2578 words) , Download 2 , Essay

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Among the common ethical issues which arise during the marketing, situations are deceptive marketing, misguiding customers regarding prices, giving gifts to the customers, provision of unsafe products, indulging in anti-competitive distribution agreements, etc. Organizations today have to adhere to the minimum environmental and ethical standards while conducting their operations locally or globally.

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Adding Customer Value to Your Financial Prganisation for Competitive Advantage Marketing Essay

5 pages (1250 words) , Download 2 , Essay

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Purpose The overall purpose of this paper is to inform the Board about adding customer value to our bank in order to achieve the competitive advantage. Through this Board Paper, worthy members of Commonwealth Bank’s Board will contemplate upon the creation of competitive advantage for the bank by adding customer value.

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Market Segmentation for the Coffee Market Marketing Research Paper

5 pages (1393 words) , Download 2 , Research Paper

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Market segmentation is a process of forming a sub-set of a market that contains people or organizations with one or more similar characteristics that would influence them to demand the same kinds of products and services on the ground product/service qualities and price. The concept of market segmentation helps a firm to effectively market its products or services without exerting much effort.

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Creating Marketing Plan for Online Service Marketing Essay

4 pages (1241 words) , Download 3 , Essay

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The platforms which are currently available are providing expansion of interest in various online areas while creating a different approach to reaching target markets interested in specific businesses. Over the past five years, there has been an increase in online shopping by 40%. This is combined with over 85% of individuals that use the Internet to make a purchase.

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Understand the individual elements of the extended marketing mix: Starbucks Marketing Assignment

5 pages (1250 words) , Download 4 , Assignment

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Starbuck utilizes numerous pricing strategies for its products. The company uses a premium pricing strategy for its recognized brands due to the psychological association with quality. The company adjusts its prices upwards depending on the changing economic conditions in the market (Pride 2011).

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Services and Relationship Marketing Marketing Essay

7 pages (1750 words) , Download 4 , Essay

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Classical economists argue that goods are value objects, which rights of ownership could be well-known and or exchanged. Services are within and around people while the people are the consumers to the services.

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Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Product) Marketing Dissertation

35 pages (8750 words) , Download 2 , Dissertation

Background of the Study With recession impacting the marketing world to a great extent, one the most impacted category was one of luxury products. Luxury products sales declined with the onset of the global recession but as the economies revive now, luxury products are again gaining the attention of marketers around the world.

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Major Strategic Concepts of Ford Motor Company Marketing Lab Report

5 pages (1565 words) , Download 4 , Lab Report

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Ford Motor Company was founded in 1903 by Henry Ford and it specialised in manufacturing automobiles. It rose to prominence when it invented the Ford T model which attracted a lot of customers after being launched in the market. This inspired the founder to use his entrepreneurial skills to devise strategies that could improve the production process.

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The Centralized Manager Marketing Research Paper

7 pages (1750 words) , Download 2 , Research Paper

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Name: Instructor: Course: Date of Submission: The Centralized Manager Introduction Looking at the Abu Dhabi National Oil Company (ADNOC), it is a case study that presents a management crisis within the organization and goes further to eliminate employee morale as well self-esteem.

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Marketing Essays