Differences of Marketing Strategy between Apple and Samsung in Smartphone Industry - Dissertation Example

Further Smartphone in comparison to other mobile phones also helps their user base in applications facilitating complex computing. The existence of smartphones has helped in enhancing the aspect of personalization pertaining to the consumers where the user base can delete and keep a large number of mobile applications according to one’s selectivity and desire. Thus the emergence of a Smartphone has in total revolutionized and transformed the cellular communication market by enabling the user base to avail internet applications anywhere and anytime.

With the help of smartphones, the consumers thus tend to enjoy a large number of applications pertaining to the ambit of social networking and also internet-based activities like e-mails in an enhanced fashion for which global demand for such tends to rise in an accelerated mode. Moreover, the usability of smartphones also enables people to retrieve large amounts of information relating to their surroundings and interests relating to food and restaurants, news, games and sports, and others.The global market for smartphones in comparison to normal mobile phones is found to gain a rapid acceleration despite the economic fluctuations affecting the global telecommunication devices market.

A survey conducted during the period ranging from 2007 to 2010 reflects that the global market for smartphones has gained a compounded growth rate of 4 percent. Moreover, the percentage of sales in units for Smartphones has increased along with the 2007 to 2010 period by a rate of 20 percent. The same percentage rise has also been located in terms of market volume growth of such along the stated periods. Focusing on such a rise along with the 2007 to 2010 period forecasts pertaining to the sales volume for Smartphones has been made along the period ranging from 2009 to 2015.

It is observed that where during 2009 the number of Smartphone sold were 173 million the same is taken to reach around 619 million units by the close of 2015. This exponential rise in the demand for Smartphone is related more to the incorporation of 3G and Wi-Fi enabled networks in cellular gadgets thereby contributing to the enhancement of the potential of the Smartphone (Song, n.d.). The global Smartphone market is governed by leading competitors like Apple, Samsung, Motorola, and Research in Motion mobile phone companies.

These companies compete with each other pertaining to the Smartphone industry in terms of the emotional and rational enhancements shared with the consumers. Samsung tends to gain command over other players in the Smartphone market by working on the frontiers of innovating different models. Moreover, Samsung also focuses to gain the market lead by rendering Smartphone that is affordable in terms of cost. Competing with Samsung, Apple focuses on rendering Smartphone gadgets that are stylish enough to catch the attention of consumers in the Smartphone market.

Further, the Smartphone gadgets of Apple are built in such a manner as to support applications of other companies with which contracts had been signed.