Sales Promotion - Research Paper Example

Comments (0) Cite this document
Sales Promotion Abstract This report will try to throw some light on various sales promotion techniques adopted by companies. The study will try to analyze sales promotion in terms of demographics and psychographics. The report will try to dissect sales promotion as a strategic tool used by companies to create brand equity…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.3% of users find it useful
Sales Promotion
Read TextPreview

Extract of sample
"Sales Promotion"

Download file to see previous pages A hypothetical budget and return on investment calculation is done in the final part of the study. Table of Contents Table of Contents 3 Sales Promotion 4 Theories of Sales Promotion 7 Sales Promotion Objectives 8 Creating Inquiries 8 Product Trial 8 Building Traffic 9 Rate of Purchase 9 Loyalty 9 Awareness 9 Tactical Reason 10 Comparative Analysis Product Profile and Sales Promotion Activity 11 Sales Promotion Budget 13 Return on Investment 14 References 16 Bibliography 17 Sales Promotion Sales promotional techniques like free gift item on each purchase, free movie ticket, holiday tour and free dining invitation are used to increase the brand awareness among customers. They use exchange offers (exchange the old TV set and get a new TV set at reduced price) to push the sales. Sales promotion can be done by using seasonal sales technique. The technique can be summarized in the following manner. Winter sale, autumn sale, summer sale and discount of 50% on particular product are few examples of seasonal sales technique. These are all incentive program offered by companies to boost up the sales. Incentive program may come in the form of gifts, free samples, demonstrations, discount coupons, trade shows, contests etc. Retailer uses all these techniques as a part of sales promotion to motivate customers to purchase more and in this way they can increase sales volume. This type of sales promotion is known as consumer promotion (Kenneth, 2007, p. 330). Many companies use personal selling and advertising as a promotional tool to increase the brand equity in the mind of consumer. Personal selling deals with face-to-face interaction with customer or target segment but advertising is use to communicate brand massage to large number customers. Advertising and Sales promotion are useful tools to increase sales of product. Advertising can be integrated with sales promotion to communicate incentive program on each purchase. Companies can use advertising to create awareness about sales promotional schemes and offers to target customers. Personal selling can also be used for the same purpose but sales promotion and personal selling is not the same thing. They differ in terms of objectivity and technique. Sales promotion uses short term and non cohesive model to increase the sales with various incentive schemes. Generally the incentive program is not valid throughout the whole season. Companies use sales promotion during end of seasons or during festive seasons. Sales promotion is more occasion dependent. The promotional technique differs from personal selling and advertising in terms of process and application techniques (Pauwels, Risso, Srinivasan and Hanssens, 2003). Sales promotion is a part of integrate marketing communication (IMC) strategy. Company uses sales promotion to increase the brand visibility among customers. Manufacturer companies use sales promotion for two reasons. 1- Increase product sales to retailers (trade promotion) and 2- increase product sales to customers (consumer promotion). Retailers also use sales promotion to increase the sales of a particular product. Sales promotions have an important role in the marketing programs adopted by retailers (Gedenk, Neslin and Ailawadi, n.d.). Sales promotion contributes a large percentage of advertising budgets for a company. Companies use at least seventy percent of total advertising budget on sales promotion. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Sales Promotion Research Paper Example | Topics and Well Written Essays - 2500 words”, n.d.)
Sales Promotion Research Paper Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Sales Promotion Research Paper Example | Topics and Well Written Essays - 2500 Words)
Sales Promotion Research Paper Example | Topics and Well Written Essays - 2500 Words.
“Sales Promotion Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Sales promotion campaign
While the demographic in Great Britain is similar to that in Ireland, it is argued that there are sufficient differences to present significant challenges in achieving the success sought. For example, the ‘pint over ice’ idea that worked so well in Ireland loses its
4 Pages(1000 words)Essay
Sales Promotion Plan
The retail industry is booming and with a fierce competition, it becomes necessary for retailers to involve all the possible techniques to induce sales. The techniques to be used is sales promotion which are the marketing activities which provides an extra value to the sales force, the distributors and finally to the customers.
6 Pages(1500 words)Essay
Channels of Distribution and IMC Promotion/Budgets
The rest 20% will involve younger audience who do not have an opportunity to take care and run errands for their parents or grandparents. Considering the nature of the offered services, the distribution channels are intended to be direct (excluding wholesalers, intermediaries and brokers).
4 Pages(1000 words)Research Paper
Sales promotion portfolio
In the year 1973, Pizza Hut was launched in UK having started a restaurant in the city of London. In some years, Pepsi Co. became the owner of Pizza Hut and started a combined project with Whitbread in UK. In 2006, Yum Inc. bought shares from Whitbread. Now this company owns all the business of Pizza Hut in UK.
10 Pages(2500 words)Research Paper
Sales Promotion Techniques
try Visibility, Price-based consumer sales promotion, Attention-getting consumer sales promotion etc are some of the major sales promotion techniques currently used by product manufacturers or service providers. This paper explains the importance of sales promotions and also
4 Pages(1000 words)Research Paper
Marketing Strategies In Healthcare: Promotion, Advertising, and Sales
They disregard regular consultations over their health as well as health services (Laverack, 2004). Pol et al. (2001) argues first and foremost that health services promotion ought to be tailored on understanding what health really is. World
3 Pages(750 words)Research Paper
Promotion in Marketing
Promotion is the task of notifying and influencing the purchasing decision of the consumer. It is extremely important for profit-making companies such as Wal-Mart and Nordstrom. Wal-Mart’s business strategy is not just providing goods of cheap cost rather developing insight in the mind of the customer that the cost is cheap.
5 Pages(1250 words)Research Paper
The Role of Promotion in Marketing

According to the research findings, it can, therefore, be said that advertisement used by Starbucks and Jamaican Blue Mountain coffee brands include the internet and the press. Since the launch of Starbucks back in 1982, it has used the US mail order catalog and music CDs to make it popular among the people.

3 Pages(750 words)Research Paper
Kraft Tang Consumer Sales Promotions and Sales Promotions
The company has famous brands like Oreo, Kraft Cheese, Tang and Jell-O in their product portfolio that have become household names. In fact, the top selling seven brands of the company alone are responsible for USD 1 billion worth of revenue (IBM
6 Pages(1500 words)Research Paper
Sales Promotion Techniques used by JETBLUE
Overview: JetBlue was founded in 1999 by David Neeleman. It is an American airline with the approach of providing low-cost air travel just like its competitor, Southwest Airlines. It was among those few American airlines that recorded a profit following the September 11, 2001 attacks.
11 Pages(2750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Sales Promotion for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us