CHECK THESE SAMPLES OF IMC is Not a Proven Marketing Theory
Thus, the goal of imc is to generate short-term returns on investment and create a long-term valuation of the brand (Slideshare, 2011).... This essay "Integrated marketing Communication to Build Brands" presents the importance of Integrated marketing Communication in the present modern world.... This paper is an interesting review of the earlier research on the concept of IMC in the modern marketing environment.... The concept of IMC with various orientations in the field of marketing has also been established....
15 Pages
(3750 words)
Essay
Hence, according to the dissuading category, imc is not a new devised effective tool but a fashion of what used to be prior to the inception of utilizing it.... However, this concept, which is Integrated Marketing Communications (IMC) has received both welcoming and dissuading arguments from varied scholars whereby the latter category deem imc is a “management fad” (Cornelissen & Lock, 2000, p.... The desire to implement effective marketing communications and advertising strategies since the inception of corporate world prompted the integration of varied aspects deemed by managers to ensure clients' satisfaction....
9 Pages
(2250 words)
Essay
According to Fitzpatrick (2005), "one of the defining features of imc is that it uses all forms of communication and all sources of brand or company contacts as prospective message delivery channels.... In theory and practice, IMC strategies are aimed at combining or integrating the elements of the communication mix, such as advertising and public relations in order to create a balanced and consistent marketing communications message that strengthens the brand....
9 Pages
(2250 words)
Essay
Some argue it a passing fad and others a constructive and positive evolution in marketing theory and practice.... Duncan and Everett argue that the basic concept of imc is synergy, in which the individual efforts are mutually reinforcing with the resulting effect being greater than if each functional area had selected its own targets, chosen its own message strategy, and set its own media schedule and timing (Duncan & Everett, 1993).... The quoted stands in sharp ntrast to views of IMC as nothing other than an inconsequential fad whose popularity is predicated on media hype rather than on its realised, or potential, contribution to marketing communications....
11 Pages
(2750 words)
Essay
The report highlights the significance of marketing communication and the manner in which it helps a company to appropriately position its products in the market.... This report underlines the fact that integrated marketing communication is vital for an organisation to successfully.... Integrated marketing Communication (IMC) approach offers a host of benefits as it helps the company to identify its target To make IMC an ongoing successful process, Unilever needs to allocate funds for this purpose separately and ensure that it maintains reserves so that it can smoothly carry on with its promotional strategies....
16 Pages
(4000 words)
Essay
he IMC and brand identity are the two critical components of a firm for drawing up its brand equity strategy and the role of imc is the greatest in creating and sustaining brand equity.... The IMC and brand identity are the two critical components of a firm for drawing up its brand equity strategy and the role of imc is the greatest in creating and sustaining brand equity (Madhavaram & Et.... The scope of imc is very huge as it influences the potential customers and enhances their buying nature....
2 Pages
(500 words)
Essay
This report seeks to grasp some of the key roles of Integrated marketing Communication (IMC).... It is evidently clear from the discussion that Integrated marketing Communication (IMC) method is used by different companies.... In addition, Eagle, states that companies that employ IMC as a marketing technique achieve outstanding outcomes.... The researcher outlines the implication of imc, in regard to expanding sales in an organization, and how its practice helps the Ford Motor Company to reach a specified target....
13 Pages
(3250 words)
Essay
Thus, from an overall perspective, it can be stated that IM is a much broader concept which IMC can be regarded as a facet of the former theory.... According to the reports presented in 2012, the The paper "Integration marketing Communication and Integration marketing: Case of Prada" is an outstanding example of a case study on marketing.... It is in this context that Prada focuses on using the concepts of Integrated marketing Communication (IMC) and Integrated marketing (IM) in its highly diversified and broadly assorted business operations....
3 Pages
(750 words)
Research Paper