This research project “Brand Loyalty for the Apple iPhone in the UK Market” will focus specifically on the iPhone product to determine brand loyalty and define its role in improving Apple’s sales and competitive position in the UK market…
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It is a multinational company that produces consumer electronics, personal computers and business-to-business (B2B) computer software products. Incorporated in 1977, Apple has since evolved throughout the technological revolution, maintaining a significant competitive advantage in key target markets against other large technology companies such as Hewlett-Packard, IBM, Samsung, and many other successful technology-focused companies domestically and internationally. The company’s 2011 Annual Report boasts sales volumes of $10.8 billion, an increase of over $4 billion in one year (Apple 2012). This further represents growth of over six billion USD since 2009. How does Apple Inc. accomplish these sales successes and continue to maintain such high market share with its technology products in a highly dynamic, evolutionary and competitive marketplace? Throughout the recent years (2007-2012), Apple Inc. has become a profoundly adept marketing agency that understands the dynamics of consumer lifestyle and attitude, and thus produces advertising and promotional material that appeals to these values and needs. With the launch of the firm’s iPhone 1 in 2007, Apple has achieved significant brand loyalty for its innovative smartphone designs and concepts from customers that appreciate its competitive features, user-friendly design, and diverse systems and options. With each new release of the iPhone product, currently moving through its fifth evolution with the recent launch of the iPhone5, Apple continues to delight its target customers that have a strong preference for this brand.
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Decision making and problem solving are related concepts, each of which requires use of innovation and creativity in realizing available options. Brainstorming is commonly employed to achieve this purpose. Problem solving skill itself makes use of the decision making ability, while decision making is required for effective leadership and management.
The Smartphone uses apps in order to extend the functionality of their products to create higher levels of the transmission of information to their clients. The iPhone hit the market with an intense level of interest creating a fervent anticipation which promoted the phone to a high level of sales.
The iPhone hit the market with an intense level of interest creating a fervent anticipation which promoted the phone to a high level of sales. The marketing of the iPhone was done in tandem with the branding that Apple had in place, providing a platform from which to launch the revolutionary product.
As a matter of fact, there are some quarters that report that supply is not forthcoming at all (Campos and Root, 2009). Even though decline in supply is not necessarily as a result of increased demand, in the case of the Apple iPhone 5, it is clear that there is a massive demand for the product but manufacturers are just not being able to match up the demand for the product.
Apple has proved the need of this remarkable invention with its huge sales and profits. The iPhone 5 has come up with new innovations and benefiting a large number of users with its features. It is the most innovative invention in the smart phone industry.
At the same time, the 45 million iPhones 3G in 2009 is very aggressive. Apple is also expecting to offer an entire family iPhones by the early part of 2009, hopefully in lower price (Macworld, 2008). The price will be between $200 and $300 targeting a more sensitive price of the market.
Apple is a new player in the cellular phone market; nonetheless, it has successfully managed to do introduce a product which is not only attractive but also efficient in terms of the technological enhancements and durability. Of the numerous features, the 8GB of memory space, incorporation of the latest cellular technology and a state of the art touch screen interface, has made this iPhone a much sought after commodity in the ever expanding consumer goods market.
have good attitudes toward a Brand shown through repeat purchase behavior and recommendation of the product; the most important aspect of Brand Loyalty is the true good feelings of a consumer towards a product. This essay will deal with the aspects of Brand Loyalty.
e, modern and useful technology products; it has released another gadget that has been carried on to be a big hit, “Apple iPhone”, which is one of big hits of the Apple Corporation since, this technology based product has brought revolution in the global mobile and PDAs
This paper tells that in the current world of business, there has been a need for companies not only to make volumes of sale but also to apply marketing strategies to the sale. The need arises as a result of stiff competition among companies dealing with similar products. A perfect example of the organizations that have effectively implemented the marketing strategies is the Apple Company.
21 Pages(5250 words)Essay
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