Performance Levels of iPhone - Essay Example

The present research has identified that Apple Company was incorporated in the year 1976 by Steve Jobs and Steve Wozniak. The duo brought on board a vision of transforming the way people viewed computers. Jobs and Wozniak had a key objective of making computers portable in order for people to have them in their homes or offices. Apart from venturing into the computer market, the Apple has also diversified into iPod and media player software. These two products have also seen good days in the market as they have become very popular across the age divide.

The latest to be introduced in the company is the iPhone, a cellular phone, and the Apple TV into the market. For the sake of this study, it is important to mention that before the entrance of the Apple Company, Smartphone industry was dominated by the Canadian giant Research in Motion. The company had penetrated the market very well until the Apple emerged, and quickly overturned the tables. The major competitor of Apple’s iPhone is the Google products such as the Android operating system (OS) that is incorporated in a majority of non-Apple gadgets produced by Samsung, Huawei, Sony, HTC, Lenovo, and others.

Philip defines the marketing mix as a business tool used in marketing. The tool facilitates a deep analysis of various aspects of a product so as to appeal to potential clients. Through the adoption of the marketing mix, the performance of the iPhone has increased significantly. Its assimilation in for the purpose of sales and marketing can explain the tremendous profitability, efficiency and the increased sales of a phone in the recent past. The marketing mix concept is illustrated in the paper.