Compare three companies - Essay Example

1 in the overall mobile phone market; with its revenues skyrocketing and sales to end users growing 19 percent in the second quarter of 2013 .This paper is an attempt to identify the key tactics and measures adopted by Samsung to reach the top slot of consumer market all over the world. Apple and Samsung have been rivals of each other over a number of years for acquiring the entitlement for the best Smartphone manufacturer. In the recent past, Apple has convincingly won the best Smartphone provider in the past years.

After the loss of its iconic mastermind Steve Job, Apple has lost its hold on the market and is receiving tough competition from Samsung. Samsung, on the other hand, has shot to fame by breaking his own previous sales records by consistently improving the quality of its smartphones, giving high-quality products like the Samsung Galaxy and giving lots of new features with every version of its smart phone range. Although Sony is not far behind but it will take time to compete on an equal scale with Samsung.

Sony had established its name quite firmly in the television, LCD, LED, gadgets, and cellphone manufacturing industry but Samsung has now taken the lead in this context and is capturing the TV market by developing LED, LCD with more advanced technology and more user friendly features under reasonable rates. After the not so successful launch of iPhone5, Apple has quietly predicted that the new iPhone 5S will be the first ever Apple phone that has been created primarily to compete with Samsung and will give a tough competition in head to head sales.

If both company’s latest smartphones are analyzed, then it becomes clear that the image of Samsung is in every way a step ahead from Apple because of its unique production techniques. It is important to have a comparison of iPhone5S and Samsung Galaxy S4 specs to understand the difference between the latest offerings from each vendor. Both these sets were introduced in 2013. DISPLAY Samsung Apple Physical size 5.0 inches 4.0 inches   Resolution 1080 x 1920 pixels 640 x 1136 pixels   Pixel density 441 ppi 326 ppi   Technology Super AMOLED IPS LCD   Colors 16 777 216 16 777 216   Touchscreen Capacitive, Multi-touch Capacitive, Multi-touch   Features Light sensor, Proximity sensor, Scratch-resistant glass (Corning Gorilla Glass) Light sensor, Proximity sensor   HARDWARE System chip Qualcomm Snapdragon 600 APQ8064T Apple A6   Processor Quad core, 1900 MHz, Krait 300 Dual core, 1300 MHz, Apple Swift   Graphics processor Adreno 320 PowerVR SGX543MP3   System memory 2048 MB RAM (Dual-channel) / LPDDR3 1016 MB RAM (Dual-channel, 1066 MHz) / LPDDR2   Built-in storage 16 GB 16 GB   Storage expansion microSD, microSDHC, microSDXC up to 64 GB     (Han) From the above comparison, it becomes clear that Samsung is taking the lead in almost every aspect related to producing a great and fully loaded smart phone.

The only edge that iPhone 5s seem to have over Samsung’s Galaxy S4 is that iPhone tends to be much lighter but still Samsung’s S4 offers so much more and is also having a handy look to suit all sorts of customers. The strange thing which is noticed by the users of android is that the new version of Apple ios7 is almost a replica to the android users, which is a controversial topic. It is crystal clear that the iPhone is actually adopting android interface software to give their iPhone a different look.

The new version of