Forecast on iPhone 6 sales - Essay Example

Download file to see previous pages In an argument by Rogowsky (2014) the growth of Apple can be attributed to its marketing strategy which has enabled the organization to have a massive competitive advantage. Regardless of the massive growth, Apple still trails Samsung in regards to sales. However, each year, Apple has an increased consumer market for its products. This creates the assumption that the growth of Apple is steady and significant. Most Apple consumers seek replacements from their previous products. This ensures that previous consumers are retained (Guglielmo, 2014). Moreover, it provides a forecast that the number of consumers will surpass the previous product production demand.
In analyzing the forecast of Apple products, it is clear that most existing consumers access the products in the first quarter. There is always a massive expectance of each product created by Apple. For instance, the iPhone 6 launch in September is eagerly awaited considering the unique features is has been developed to contain. Edwards (2014) is of the assumption that the production of iPhones is always a great function in the electronic market. The author further points out that it could be justified by considering the sales recorded in the first quarter.
For this reason, one may predict the sales of the iPhone 6 would match the previous demand levels. The phone has a new screen technology and sharper colors. These features are intended to spark an interest in the consumer market. Prior to its production, feedback from consumers has been great. It is estimated that the new phone would create match the demand of all other Apple products in previous years. In term of competition, the iPhone ensures that Apple retains market relevance and makes its previous consumers gain interest in the new creation. But would Apple reach its target in the first month of production?  ...Download file to see next pages Read More