Marketing Essays

The government of Australia have proposed a new environmental tax to be effective from July 1, 2012. It would be levied on the basis of the quantity of carbon dioxide emitted into the atmosphere. Initially the tax rate is set at $23 per tonne of emitted carbon dioxide.

This section analysis Apple’s current mission statement, its strengths compared to its competitors, and its segmentation, targeting and positioning of market strategy. Mission Statement According to Besanko et al (2009), the current Apple’s mission statement explains the company initiated the personal computer revolution in the 1970s, marked by the launching of Apple II, after which Apple modified and reinvented the personal computer in the 80s marked by the launch of Macintosh.

Abercrombie and Fitch is a renowned company in the fashion industry. It has developed a line of brand items through concerted efforts of its designers, which have high efficiency. However, the company has no confidence with the existing marketing plan and therefore seeks to prepare a new one to be used within the succeeding three years in selling brand items from the new product line.

Admittedly, the very first thing that is noticed about Chinese culture is the importance they give to relationships and connections. In other words, there is a term ‘Guanxi’ in Chinese that means ‘relationship’. Evidently, the Chinese give too much stress on having relationships based on trust and cooperation.

Apple products like iPod are built on advanced communication technology and additional features like e-mail and messaging capabilities, which have increased the level of customer satisfaction. Apple has been able to segment the market by offering products that meet different customer needs.

We have therefore come up with a cell phone, yin yang iPhone that has two modes of operation both for small business owners and for personal use. This paper presents a SWOT analysis of the yin yang iPhone. The yin yang philosophy is the philosophy behind the yin yang iPhone. The iPhone seeks to achieve a balance between the business and personal of the phone. 

Customers are the reason any business establishment exists. They are the pillars without which business objectives become unachievable. It is necessary to undertake an in-depth assessment of the needs of customers in business services in order to improve customer service and satisfy customer expectations from goods and services that interest them.

Basically, product positioning is concerned about issues related to how a brand is positioned or perceived in the minds of a target group of customers (Randall, 1994). It is proposed that the value of the model car will be determined by the features that make it different from other vehicles found in the market.

Some of the selling ideas were analyzed and the key benefits for major selling ideas were revealed. Various communication objectives were provided and the researchers analyzed the targeted market. The research provided the major selling ideas and also included the key benefits. Lastly, the researcher included a brief conclusion, which was a short summary of the research paper. 

Companies use this strategy for improving their performance, increasing their profits, and modifying the purchasing behavior of customers. Gamification offers different benefits to organizations. Consumers can be directly involved in the process of gaming, due to which their experiences and views can be closely studied and monitored by the firms.

Surveys refer to a branch of applied statistics. A survey methodology happens to study the sampling of separate units from a community/society. It also reflects upon the related data collection tools and techniques. Examples of techniques include the construction of related questionnaires along with the methods to improve the accuracy, number, and reflection of the surveys conducted.

From the time of its establishment in 1993, Chipotle has turned into a kind of s phenomenon inside the dominion of the restaurant business. The company has experienced remarkable development from the time the organization went public during 2006. It has progressively sustained a firm purchase rating through monetary analysts in the inventory market.

Trek Bicycles are now available in over 90 countries across the world. Trek has around 70 distributors and 10 subsidiaries around the globe (Plunkett, 2006). Trek Bicycles was started with the following simple mission: Build the best bikes in the world (Trek Bikes, 2012). The company has grown from strength to strength and diversified its product line.

For example, in the United Kingdom, the market leader for chocolate may be Cadbury’s, but in the United States of America, the more likely market leader is Hershey’s. Another perspective of a market leader is that of a business organization that “leads the way in a market” (Pickton & Masterson, 2010, p.38).

All these factors should be considered in ensuring that businesses perform as expected (Goddard, 2006:16). For example, Nestle is a firm that is hell-bent on innovation and renovation (Babbie, 2010:21). The business has been making positive changes in ensuring the customers are satisfied with its products and services.

Among the negative actions that were allegedly committed included the supporting the coups that the US government attempted against perceived smaller nations, the establishment of a monopolistic system that was abusive, conducting business transactions with suspected terrorists, and exploitation.

The research on international marketing communication is a complex activity that calls for in-depth analysis of the various aspects of marketing such as its components. Communication can be improved when managers are trained cross-culturally to have knowledge of the regions that are likely to bring communication conflicts and roadblocks. 

The overall performance is associated with many factors of human efforts. It is important to note that the overall performance of employees in any company is fueled by incentives which are a constituent of motivation. Rewarding employees in different ways boosts their morale and enhances their input in realizing the aims of the organization.

Bodubuilding.com is an online retailer based in America. It deals with the retailing of nutritional products and sports supplements based in Idaho, Meridian, United States. It was founded in the year 1999 by Ryan R. Deluca in Boise, Idaho. The Objective of bodybuilding.com is to help its visitors reach their fitness, appearance and health goals through motivation, information, and supplementation.

The company had developed several models of its Macintosh computer brand that were minimally different in their specifications. This stretching of the Macintosh product line cannibalized the company’s revenues because the numerous models confounded consumers.

In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relations managers include press dealings, communicating with employees, and representing organizations at conferences.

From the above figure, it has been clearly perceived that there are mainly three distribution channels of Kellogg's. Kellogg's Company sells its products either directly to the retailers or it can sell the products such as Nutri-Grain firstly to the wholesalers and then to the retailers, and finally, it reaches to the customers.

The degree of competition has increased significantly and every company is trying to gain a higher market position in term of market share and profitability. Globalisation has offered better market opportunities to the global business.

Industries have always been characterized by innovativeness either in technology or strategy stemming from cut-throat competition. This trend has increased tremendously in the last 20 years mostly due to increased technological advancement and globalization.

The hotel used high-levels related to the marketing mix. Chai, Lee, (Ma 2009) & McCarthy(06 Sept 2011) consider the right mix of product, pricing, place and, promotion to be assured of a pre-launching success. It is likened to baking a cake wherein there is a right proportion to come out with a desirable product.

The course of International Marketing brought an understanding and analytical capabilities in every student of the class. The lectures and the seminars opened new learning opportunities including the formation of new concepts and the removal of old obsolete ones. The objective of the paper is to reflect on my experiences in the group tasks and the learning outcomes from the course.

Apple may have to invest a great deal of financial and human capital effort into performing market research to gain new market interest, something the firm is not experienced with as, historically, Apple has chosen to focus on developing existing markets through product development strategies.  

In the middle of this year, my friend who lives in the Philippines had booked local flights for eight of her relatives with one of the budget airline companies in the region. She was motivated to purchase the tickets early since they were cheaper due to the airline’s buy-now, fly-later promotion.

According to the report making decisions about various aspects of life involves conceptualizing through carrying out an analysis and making a selection, which is a choice based on a decision. This is mainly a mental process, which is indicative of the psychological factors that influence the decision-making process in individuals.

The WWE Programs are something I am aware of but quite dislike for I believe that it promotes violence especially to young people. This paper would analyze the different messages that these programs and commercials convey to the public.

The first step for a new entrant into any industry is an intensive and extensive analysis of the potential market in terms of location, map, geography, population, culture, economy, politics, legal landscape, and technological environment of the target country. This is then followed by a SWOT analysis to establish the capability of the investor to exploit an identified business opportunity.

Price Waterhouse Coopers is the largest professional service firm in the world. It has its base in London, United Kingdom. The firm has 771 offices across 158 countries in the world. It also employs 169,000 employees in these various countries according to 2011 statistics (Venez 4). This large firm was formed in 1998 through a merger between Coopers & Lybrand and Price Waterhouse.

Furthermore, the paper also highlights the trends of the selected market along with the strategies considered by the company. Table of Contents Abstract 2 Table of Contents 3 Advertisement Layout Sheet 5 Introduction 8 History and Origin of Domino’s Pizza 8 Demographic and Geographic Factors of Argentina 9 Internal and External Environmental Factors of Argentina 9 The Influence of Market Analysis on the Market of Argentina and Value Creation for Domino’s Pizza 12 Domino’s Pizza’s Practices and Products 13 Recommendations 14 Conclusion 15 References 16 Bibliography 17 Advertisement Layout Sheet Source: (Papworth, 2012) Introduction The trends of globalization is believed to have led t

This research will begin with the statement that there are various ways of defining marketing as a subject or concept. According to Kotler, marketing has been considered as a social or managerial process wherein different groups of individuals get hold of their desired products through the creation and exchange of various products and value amongst each other.

The restaurant had the name McDonald’s Hamburgers; through the middle of the 1950s, their restaurant income increased to $350,000. Raymond Kroc, the supplier for milkshake appliances showed concern in their enterprise and completed the arrangement for contracting with the pair of brothers. He developed a contracting organization known as McDonald organization incorporation.

Toyota Motor Corporation (TMC) is a renowned automobile manufacturer, producing millions of vehicles for worldwide customers. The company, operating in worldwide business market segments is based on different activities that include ‘research & development (R&D), sales, manufacturing, and exports.

Among the leading confectionary companies in Australia, Ferrero was the first to introduce an online boutique offering exceptionally packaged and quality products to its customers; this increased its competitive edge over other confectionary companies as it scooped a new market without any resistance and competition.

The company will have to broaden its scope for the employees and in the long run. The company can hire the existing employees and transfer them to higher responsibilities, this can provide a strong base for the overseas expansion and the experienced employees can be transferred to the newly opened branches.

The author of the paper will also examine how best BP can effectively communicate its “Helios” initiative to consumers. Since the initiative is meant to benefit the company and society, the essay will discuss the long term benefits of the strategy to the business and society at large.

Companies engaging in direct marketing use look-alike modeling techniques to create response rates among the consumers. Consumer behavior, which is the study constituting consumer feelings, brand choices, and beliefs, is an essential tool in understanding the attitude, beliefs, behavior, and purchasing decisions of the consumers.

Monopolistic competition falls under the market structure of imperfect competition where the produces sell differentiated products where the products are not perfect substitutes. In this type of market structure, the firm takes the price charged by the competitors as given and does not take into consideration the impact of its price on that of competitors.

Maximizing Revenues in Minor Leagues In order to prevent the falcons’ ice hockey team from leaving Springfield, Larry Buckingham had to do something. He carried out a research that would help him come up with the most convenient ticket-pricing plan that would help them meet the required number of ticket sales of 300 tickets, enough to prevent the falcons from leaving.

The small appliance chosen is a Coffee Maker. The particular appliance supports the company’s mission statement as follows: using the particular appliance consumers are able to prepare coffee of various types, such as espresso, filter coffee, or cappuccino, within an extremely short period of time. Also, due to its design, the particular appliance is quite easy to use.

The notion of a profitable relationship entails the benefit and profit of the involved parties. However, since IMC measurement is not a walk in the park, in this paper, there is also some advice on how to prevail over obstacles faced by various industries and we will understand why IMC measurement is actually not fit for those who are faint-hearted in the twenty-first-century industries.

In this regard, the paper aims to discuss two products i.e., automobiles and canned soups to explain an appropriate distribution strategy for each of them. A comparison and contrast of the specified distribution strategies of the two distinct product categories will be analyzed to comprehend the similarity or differences between them.    

Founded in 1994, the yahoo company has been among the topmost web search companies globally that people use. The competition in the online market is getting stiff and many competitors joining the market. In order to compete favorably, the Yahoo Company had to develop strategies that would ensure they beat their competitors in the market.

The aim of the project is to review the performance of hospitals located in Qatar and to measure its performance on the basis of 8 dimensions. These dimensions are the reputation of the hospital, service provider performance, communication between patients and medical staff, accommodation provided by hospitals, catering facilities, recreation and entertainment, value for money and location of the hospital.

The other issue that arises from the survey is that it was not targeted at a particular market segment. In this regard, the results are not entirely reliable because some of the respondents may not have answered the questions with openness. To be more effective, the survey should have tried to narrow down to a specific segment of the market.

Arthur Anderson and Clarence Delany founded Andersen LLP. It was initially known as Andersen, Delany, and Co. This was an accounting and auditing firm, which experienced tremendous growth to become one of the biggest accounting firms in the U.S (Martin and Arthur 112). Their activities were so effective that they regained people’s faith in the businesses after the great depression.

Case Analysis Name of Student Institution affiliation Case Analysis 4. What does your strategic group map of the energy drink, sports drink, and vitamin-enhanced beverage industry look like? Which strategic groups do you think are in the best positions? The worst positions?