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Marketing Essays

Result for Subject Marketing:
19914 essays
Analyzing DHL from the Air - Freight Sector Marketing Essay
8 pages (2463 words) , Download 2 , Essay
Free
While conducting the external analysis, PEST analysis and Porter five forces have been considered and in the case of internal analysis, various aspects such as assets, strengths, weaknesses, and customer segmentation, are kept in view. The analysis highlighted the potential threats and opportunities that the organization can face and it highlights the strengths and weaknesses of the organization.
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EBay: SWOT Analysis Marketing Essay
11 pages (3054 words) , Download 2 , Essay
Free
The firm uses Pay Pal for payment which is one of the fastest, secure, and largest online transaction mediums. The successful purchase of the rights of Skype in 2009 for an amount of 2.75 billion dollars has provided a competitive advantage to eBay. Approximately 430,000 people today in the USA come up with all of or even the majority of their own existing through this website (Lewis, 2008).
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Hong Kong Market Analysis Marketing Essay
9 pages (2481 words) , Download 2 , Essay
Free
the paramount aim is to create an exchange that is satisfactory to individual and organizational objectives (Wiid and Diggines, 2010). With time, marketing as a concept has evolved and the emphasis has shifted from the essence of profit maximization to greater emphasis on customer satisfaction. Decision-making is urgent for every organization.
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Consumer Behaviour of University Students towards Online Shopping Marketing Dissertation
71 pages (9704 words) , Download 4 , Dissertation
Quantitative and qualitative research approaches were used for primary data gathering. Based on the outcomes of the research, university students had strong utilitarian and hedonic orientations towards online shopping. Moreover, it was found that they agreed with the benefits of online shopping which include convenience, wide selection, fun, and effectiveness of the homepage.
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The US Service Sector Marketing Essay
3 pages (1091 words) , Download 2 , Essay
Free
. Any decline in the movement of the service industry will negatively impact the United States a lot because the U.S. has become a knowledge service economy. The service industry accounts for 80% of the jobs in the United States. The lack of growth in this sector could be related to a variety of factors.
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Marketing of English Wine Week Marketing Assignment
4 pages (1296 words) , Download 2 , Assignment
Free
Because of the stiff competition in this industry, EWP has to embark on modern approaches to analyzing the market, this includes competitor analysis. In analyzing the competitors, it is important for EWP to take into account the competitors’ strategies including products, target customers, strong customer base, pricing strategy, and promotional skills.
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Marketing strategies being implemented by Contiki Australia Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Case Study Question 1 The case study discussed about the marketing strategies that have been implemented by Contiki Australia in order to offer superior value to the target customers. This answer will determine the images that are portrayed by Contiki to the target audiences.
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Consumer Behavior phenomenon analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
As such, the following analysis will analyze the market for taxi applications, to include applications for iPhone, android, and other platforms, with respect to the following determinants: consumer behavior, why consumers integrate with the product or service being offered, and what marketers are doing as a means of enhancing or reducing the consumption of the product or service offering.
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Chapter 8 Problems Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
An academic medical center on the other hand would have a unilateral product range dealing with educational services only. Shouldice Hospital has specific products that facilitate their primary operations only. Such may not require diversity but a dedicated human resource that updates its operations with the development of new knowledge.
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Globalization and Changes in the International Markets Marketing Essay
12 pages (3439 words) , Download 2 , Essay
Free
The advent of globalization has brought some dramatic changes in the international markets. The economic reforms adopted by the governments in different economies across the world led to the inflow of investments by the companies in the foreign countries which opened up the global markets for companies of different sizes across the world.
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The management strategy of Blackberry Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
This research is being carried out to evaluate and present macro and competitive environments of Blackberry and its current marketing programme elements to delineate the strength of its current marketing programme. The researcher of this essay also aims to analyze revised marketing programme elements.
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Allegiant Airlines Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Allegiant Airline is a company based in America; owned by Allegiant Travel Co., however, before acquiring the name Allegiant Airline, the company formerly went by the name WestJet Express when its founders started it.
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Impact of Customer Relationship Management in Hospitality and Tourism Marketing Essay
4 pages (1390 words) , Download 2 , Essay
Free
Due to competition among the service providers in the tourism and hospitality industries, companies seem to focus on establishing a good relationship with the existing customers to ensure repeat business. Customer relationship management (CRM) helps to maintain this relationship with the existing customers by developing tailor-made products.
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Product Innovation Management Marketing Essay
5 pages (1370 words) , Download 3 , Essay
Free
A lot of changes are evident, and this brings about the need to be creative. Majority of the companies try to keep up with the competition by, bringing up new products into the market before their competitors. This increases their sale thus maximizing their profit. Competition brings in the need for companies to be innovative so as maintain and improve their market position.
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The Sephora Company: Unique Market Positioning Marketing Research Paper
20 pages (5460 words) , Download 4 , Research Paper
Free
In addition, through digital platforms, customers could order goods and services such as consultations, product presentations, contract arrangements and product delivery. Due to the prevalence of digital platforms, firms are able to reduce operating costs while allowing the customers to access goods and services without visiting brick.
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Australia Based Huggalugs Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
A product wise profitability analysis can be conducted to determine which of the items need to be removed from the present product line. The company can, after launching the proposed products, claim to be catering to the apparel needs of little ones from head to toe. These outfits would be the children’s best friend whether they are in bed or in the playground.
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Global Organizations and Nation States Marketing Essay
4 pages (1298 words) , Download 3 , Essay
Free
Furthermore, both these institutions attach many preconditions on the receiving nations for borrowing money. These are mainly part of the neo-liberal economic ideology, which force these countries to follow free-market policies, reduce government intervention, privatization and decreasing the size of the public sector, liberalization, reducing trade barriers etc.
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Positioning, Branding, and Competitive Advantag Marketing Case Study
7 pages (1972 words) , Download 2 , Case Study
Free
The strengths of its brand extension strategy were obvious. To begin with, the strategy had extensive coverage, using advertising and mass media that were available for and popular among middle-class and affluent Russians. Those included glossy magazines like Harper’s Bazaar and Vogue, Marie Claire, and others
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Marketing research of Royal National Lifeboat Association (RNLI) Marketing Essay
14 pages (3500 words) , Download 6 , Essay
Free
In today’s competitive world every organisation weather profit making or non profit, making or non-profit making is facing stiff competition. Globalisation has made the competition steeper. Every company must have a proper market plan to survive in this competitive market.
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Newspaper Should Not Be Produced in the US Marketing Research Paper
4 pages (1243 words) , Download 2 , Research Paper
Free
The newspaper has proved to be one of the important mediums of providing information to the people. In past decades, it was widely used to be aware of the transactions in a country. But society and the environment keep on changing, which leads to rapid changes in the business world. Researchers concluded that there has been a great change in the world economy on the basis of technology.
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Global Marketing in the Context of National Environmental Issues Marketing Essay
7 pages (2165 words) , Download 2 , Essay
Free
Once considered a luxury of multinational corporations, global marketing has now become a necessity to ensure the well-being and sustainability of any organization (Lee and Carter, 2005). Today’s marketing is the same as agricultural-age-marketing building a direct relationship between the producer and the consumer.
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Business and Commercial Awareness Implementation Plan Marketing Essay
4 pages (1237 words) , Download 3 , Essay
Free
This plan shows the role that the marketing department will play in the implementation of this project. To market the investment we decided to rebrand the premium hotels and call them “White Dove”. According to Dann & Dann (2011), rebranding helps in placing a product or service in a specific location in the mind of the target consumers.
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New Company Establishment in Saudi Arabia Marketing Assignment
3 pages (837 words) , Download 2 , Assignment
Free
The construction industry in the country has been experiencing tremendous growth in recent years. As a result, other industries such as the cable and electrical industries have also experienced growth. However, substandard imports from China and other regions take up around 40% of the market in the sale of switches.
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Marketing of Services Issues Marketing Term Paper
5 pages (1306 words) , Download 3 , Term Paper
Free
There, the consumer and the seller interact, combined with the tangible commodities which facilitate communication or performance of the service. But the people within the built environment can influence and shape the physical space; hence the social environment is also included in the expanded definition of the servicescape.
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Consumer Motivation and Nestle Milo Marketing Essay
3 pages (900 words) , Download 51 , Essay
Free
The paper is prepared to keep the consumers of Singapore in the background. Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.
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The Effect of Price Elasticity of Toyota on Consumer Consumption Marketing Essay
39 pages (9750 words) , Download 2 , Essay
During the course of this research, the following takeaways are expected to be obtained: (1) understanding of consumer behavior in relation to incremental price changes in selected models of Toyota; (2) determining the extent of impact that price movement has on car owners and potential car buyers; (3) improving future price strategies.
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Turbulence Enviroment Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
His theory can also be applied to individuals, groups, political processes, countries and cities. 1. History Ansoff, a Russian-American applied mathematician, introduced the concept of turbulence environment for firms in the 1950s while working with Rand Corporation.
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Marketing Strategy for Traveller Solutions Marketing Essay
7 pages (1999 words) , Download 2 , Essay
Free
It is essential to state that the report analyses the current situation within the industry, identifying various shortcomings of the currently available information. The report further discusses the various opportunities that are available for the company in creating a competitive edge within the industry.
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Consumer Decision-Making Process Marketing Essay
7 pages (1750 words) , Download 7 , Essay
Free
The author explains that the decision-making process purchasing process progresses in five stages: recognizing needs, searching for information, evaluating alternatives, purchasing decision and post-purchasing behavior. Need Recognition is the start of the buying process, where the customers realize their need or problem.
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The climate change. Carbon Tax in Australia Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The government of Australia have proposed a new environmental tax to be effective from July 1, 2012. It would be levied on the basis of the quantity of carbon dioxide emitted into the atmosphere. Initially the tax rate is set at $23 per tonne of emitted carbon dioxide.
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Apple SWOT analysis Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This section analysis Apple’s current mission statement, its strengths compared to its competitors, and its segmentation, targeting and positioning of market strategy. Mission Statement According to Besanko et al (2009), the current Apple’s mission statement explains the company initiated the personal computer revolution in the 1970s, marked by the launching of Apple II, after which Apple modified and reinvented the personal computer in the 80s marked by the launch of Macintosh.
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Consumer demographics and psychographics Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Abercrombie and Fitch is a renowned company in the fashion industry. It has developed a line of brand items through concerted efforts of its designers, which have high efficiency. However, the company has no confidence with the existing marketing plan and therefore seeks to prepare a new one to be used within the succeeding three years in selling brand items from the new product line.
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A Marketing Plan To Enter China Marketing Essay
4 pages (750 words) , Download 2 , Essay
Free
Admittedly, the very first thing that is noticed about Chinese culture is the importance they give to relationships and connections. In other words, there is a term ‘Guanxi’ in Chinese that means ‘relationship’. Evidently, the Chinese give too much stress on having relationships based on trust and cooperation.
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Successful Marketing Stories Marketing Essay
6 pages (1728 words) , Download 2 , Essay
Free
Apple products like iPod are built on advanced communication technology and additional features like e-mail and messaging capabilities, which have increased the level of customer satisfaction. Apple has been able to segment the market by offering products that meet different customer needs.
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Ying Yang iPhone Marketing Essay
4 pages (1115 words) , Download 2 , Essay
Free
We have therefore come up with a cell phone, yin yang iPhone that has two modes of operation both for small business owners and for personal use. This paper presents a SWOT analysis of the yin yang iPhone. The yin yang philosophy is the philosophy behind the yin yang iPhone. The iPhone seeks to achieve a balance between the business and personal of the phone. 
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Effective Customer Care for Business Success Marketing Coursework
10 pages (3904 words) , Download 2 , Coursework
Free
Customers are the reason any business establishment exists. They are the pillars without which business objectives become unachievable. It is necessary to undertake an in-depth assessment of the needs of customers in business services in order to improve customer service and satisfy customer expectations from goods and services that interest them.
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How to Create, Win, and Dominate Markets Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Basically, product positioning is concerned about issues related to how a brand is positioned or perceived in the minds of a target group of customers (Randall, 1994). It is proposed that the value of the model car will be determined by the features that make it different from other vehicles found in the market.
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Critical Issues Facing Steve Madden Ltd Marketing Essay
5 pages (1572 words) , Download 2 , Essay
Free
Some of the selling ideas were analyzed and the key benefits for major selling ideas were revealed. Various communication objectives were provided and the researchers analyzed the targeted market. The research provided the major selling ideas and also included the key benefits. Lastly, the researcher included a brief conclusion, which was a short summary of the research paper. 
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Major Issues of Gamification Marketing Literature review
6 pages (1988 words) , Download 5 , Literature review
Free
Companies use this strategy for improving their performance, increasing their profits, and modifying the purchasing behavior of customers. Gamification offers different benefits to organizations. Consumers can be directly involved in the process of gaming, due to which their experiences and views can be closely studied and monitored by the firms.
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Student Opinion about the Increase of Tuition Fees Marketing Essay
3 pages (1054 words) , Download 5 , Essay
Free
Surveys refer to a branch of applied statistics. A survey methodology happens to study the sampling of separate units from a community/society. It also reflects upon the related data collection tools and techniques. Examples of techniques include the construction of related questionnaires along with the methods to improve the accuracy, number, and reflection of the surveys conducted.
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Company Analysis of Chipotle Mexican Grill Inc Marketing Essay
10 pages (2748 words) , Download 2 , Essay
Free
From the time of its establishment in 1993, Chipotle has turned into a kind of s phenomenon inside the dominion of the restaurant business. The company has experienced remarkable development from the time the organization went public during 2006. It has progressively sustained a firm purchase rating through monetary analysts in the inventory market.
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Market Planning of Trek Bicycles Marketing Essay
7 pages (2068 words) , Download 4 , Essay
Free
Trek Bicycles are now available in over 90 countries across the world. Trek has around 70 distributors and 10 subsidiaries around the globe (Plunkett, 2006). Trek Bicycles was started with the following simple mission: Build the best bikes in the world (Trek Bikes, 2012). The company has grown from strength to strength and diversified its product line.
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Business Organizations Marketing Essay
4 pages (1226 words) , Download 2 , Essay
Free
For example, in the United Kingdom, the market leader for chocolate may be Cadbury’s, but in the United States of America, the more likely market leader is Hershey’s. Another perspective of a market leader is that of a business organization that “leads the way in a market” (Pickton & Masterson, 2010, p.38).
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International Business Case Studies Reflection Marketing Essay
4 pages (1480 words) , Download 2 , Essay
Free
All these factors should be considered in ensuring that businesses perform as expected (Goddard, 2006:16). For example, Nestle is a firm that is hell-bent on innovation and renovation (Babbie, 2010:21). The business has been making positive changes in ensuring the customers are satisfied with its products and services.
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Blood Bananas: Chiquita in Colombia Marketing Case Study
3 pages (750 words) , Download 18 , Case Study
Free
Among the negative actions that were allegedly committed included the supporting the coups that the US government attempted against perceived smaller nations, the establishment of a monopolistic system that was abusive, conducting business transactions with suspected terrorists, and exploitation.
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Contemporary Issues in International Marketing Communication Marketing Assignment
10 pages (2754 words) , Download 2 , Assignment
Free
The research on international marketing communication is a complex activity that calls for in-depth analysis of the various aspects of marketing such as its components. Communication can be improved when managers are trained cross-culturally to have knowledge of the regions that are likely to bring communication conflicts and roadblocks. 
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Motivation, Rewards Systems, and Employee Performance Marketing Term Paper
5 pages (1391 words) , Download 4 , Term Paper
Free
The overall performance is associated with many factors of human efforts. It is important to note that the overall performance of employees in any company is fueled by incentives which are a constituent of motivation. Rewarding employees in different ways boosts their morale and enhances their input in realizing the aims of the organization.
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Marketing Management and Strategy at Online Retailer Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Bodubuilding.com is an online retailer based in America. It deals with the retailing of nutritional products and sports supplements based in Idaho, Meridian, United States. It was founded in the year 1999 by Ryan R. Deluca in Boise, Idaho. The Objective of bodybuilding.com is to help its visitors reach their fitness, appearance and health goals through motivation, information, and supplementation.
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How Is Apple Inc's Strategy Different than It Was in 1995 Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The company had developed several models of its Macintosh computer brand that were minimally different in their specifications. This stretching of the Macintosh product line cannibalized the company’s revenues because the numerous models confounded consumers.
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Organizational Functions of Public Relations Marketing Essay
3 pages (1008 words) , Download 3 , Essay
Free
In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relations managers include press dealings, communicating with employees, and representing organizations at conferences.
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