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Marketing Essays

Result for Subject Marketing:
19702 essays
The impact of piracy on maritime trade and fishing industry Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This essay explores the impact of piracy on maritime trade and fishing industry. The impact is also felt in all nations of the world as they major world economies have not only lost millions of dollars following ship hijacks, but they have also spent even more money trying to secure the troubled sea routes.
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Marketing strategy of Adidas Marketing Essay
10 pages (2500 words) , Download 7 , Essay
Free
Based on this research Adidas have been exploring the market opportunities that exist in the market. Therefore, the first part or exploring is the market research that Adidas does time and again so that they remain in line with the current requirements. The second part that talks about satisfying the need of the target market at a profit, since its inception Adidas is a premium brand.
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Dior J`adore Perfume Marketing Essay
8 pages (2000 words) , Download 6 , Essay
Free
J’adore, Perfume is a combination of blackberry, rose, violet, mandarin and orchid. “Absolute feminity” is one of the slogans for J’adore”. J’adore has the market share of 30% in the world market, and thus France became the No.1 in perfume exporting country in the world.
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What leadership styles dominate the Chinese market Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
From this research It is found that while transformational leadership style has a positive influence on job satisfaction and commitment, Chinese firms tend to exhibit a more authoritative style of leadership owing to its national culture rooted in Confucianism which emphasizes on relationship building and trust that is highly personalized.
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Marketing plan for Speedo in the U.K market Marketing Assignment
26 pages (6500 words) , Download 4 , Assignment
The research would take into consideration factors such as micro and macro environmental factors which would help to know the internal and external driving forces. The SWOT and TOWS matrix would help the company analysis its strength, weakness, opportunities and threat and link each factor with one another.
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Cooperative Marketing of Global gadgets imports Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Based on this research some of the effective cooperative methods that Global Gadgets Imports should employ in its project are making partnerships with other companies and businesses with similar goals and objectives. By doing this, the company will help establish an effective market line that will oversee its products gain the right reputation and reach to new areas of the market.
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Business to Business Marketing Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
This essay explores the supplier as the price makers in geographic market segmentation. A supplier is able to charge different prices for products and services in different regions and countries. Here the supplier refers to different types of middle man of any business i.e. they can be the producer or can be the wholesaler and may be the distributors and the preproduction supplier can also be.
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Standard Chartered marketing communication strategy and competitive position Marketing Lab Report
10 pages (2500 words) , Download 2 , Lab Report
Free
The researcher of this essay aims to analyze Standard Chartered competitive position. The competitive position of Standard Chartered identifies the strengths that could be leveraged to avail many opportunities for the bank at one hand, but on the other hand, it also spots many weaknesses along with the threats that the business environment uncertainty may pose to the bank in future.
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Marketing Research Proposal for Film 4 You DVD Rental Store Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
The researcher of this paper analyses on consumer behavior and emergence of online marketing as important due to the immediate applicability in the global business economy. In addition, this research is of the specific opinion to evaluate which one the highlighted factors would be responsible for such observed business poor performance.
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How is the Marketing Concept and Its Implementation Responding to Developments in the Macro-Environment Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
The researcher develops the following research questions that need to be answered to affirm the findings: How are the marketing concept and its implementation responding to developments in the Macro-environment? Knowledge management plays a significant role in the success, in a competitive environment, thus, categorizing knowledge management as part of the marketing strategies of the organization is paramount.
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BBDO agency project Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The author of this report will demonstrate the opportunities that exist for the McLaren brand in the United Arab Emirates. The target market represents a significant consumer segment that remains highly receptive to the McLaren brand and displays high purchasing intention.
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Contemporary And International Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the paper international marketing requires an organization to implement more than one marketing mix into foreign markets, keeping in view the macro and micro environmental aspects of the respective markets. Organizations engage in international marketing and business activities to expand their business size.
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Comparing of service operation and manufacturing operations in the market Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This essay explores the operations/production management that entails both quality and performance excellence embedded within the organizational strategic management. Service operations includes but not limited to service engineering and design, definition of services which requires clear description of the kind of service and the processes involved in order to deliver quality services to the customers’ satisfaction.
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Consumer Behaviour LOral Male Grooming Range Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
This paper illustrates that conditioning and grooming of consumers mind can be done only through effective marketing strategies. L’Oréal implemented a few strategies while planning their marketing campaign for men grooming range. In the essay that follows we are going to cover significant factors impacting consume behaviour and his buying decision.
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Marketing Objectives of Tesco Marketing Essay
1 pages (262 words) , Download 2 , Essay
Free
By completing the marketing plan that I have developed for Tesco, I have learned various things and developed insights into marketing. The study has enabled me to understand how marketing plans are developed and equipped me with knowledge on how to analyze both internal and external environments as a basis for the development of marketing objectives and the adoption of marketing strategies.
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The ways and solution to reposition Sylvias bar Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
According to the research findings it can therefore be said that the bar was having a tough time to survive with the competitors around the city due to lack of change management. The firm went on with the old look and scenario that once was liked by the customers but as said, change is the only constant thing and therefore business must adapt to the changes and work accordingly.
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The marketing plan for ABC Foods Pvt. Ltd Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This paper presents brief report on the management strategy of Amazon.com and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT, STPD, Competitor analysis etc will be included in the paper.
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Ryanair marketing strategies Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The firm that is analyzed in the paper is Ryanair. The airline has grown substantially over the years to become the top low-budget airline in Europe. The company did not achieve the success outright, but rather through efficient and effective marketing strategies, including a complete overhaul of its management at one point.
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The customers perceived value on the IPhone Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The research project will therefore seek to explore and investigate the following: • Identify customer perceived value on smart phones. • Identify factors that influence the behaviour of mobile phone consumers. • Examine the iPhone’s customer value offering. • Provide an evaluation of the iPhone’s existing value proposition by comparing and contrasting it against a competitor i.e. Blackberry.
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Market assessment, planning and strategy of Apple Inc Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
This research will begin with the description of the organization. The report continued with the organizational self-assessment; examination of such market environments as cooperative, competitive, economic, technological, social, political, legal, regulatory. Potential opportunities for growth and proposed growth strategy also have been made.
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Managing the marketing process of Jims Cleaning Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
In relation to the study the company which has been selected is Jim’s Cleaning in Australia. It is used to demonstrate on how a company manages the marketing process. Jim’s Cleaning uses measurement metric approach to make business and marketing strategies. Business and market metrics are used by Jim’s Cleaning to evaluate its performance.
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Three Es of Sustainable Marketing Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This article explores the subject of sustainable marketing under the following divisions: applications of sustainable marketing; a sustainable organization of Burgerville; improving social media as a sustainable marketing tool. Sustainable Marketing is very important for the company and should be focused with full attention, because social media doesn't is not enough to create value.
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Market entry plan for Walmart Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
This paper aims to discuss and recommend appropriate market entry strategies to ensure that the company’s next international venture will promise more success than failure taking into consideration historical hits and misses in global market penetration. The paper selected for the research Walmart as one of US’ greatest retail success stories.
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Ethical issue in Marketing related to Advertising Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper tells that advertisement ethics is determined by the effects of the advertisement on the human, cultural, social, economic and political consequences of an advertisement on society. Advertising is a core activity in the marketing practice, and like every other aspect in life, it is faced with ethical questions for which no one seems to have an answer.
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Body in the consumer society Marketing Essay
21 pages (5250 words) , Download 3 , Essay
The researcher states that before 1900, most issues that are today classified as marketing issues were deemed to be economic concepts; these include things like price, supply and demand, customer buying behaviour, advertising and distribution. The last two decades have marked increasing interest in consumer research on the relationship between consumption and identity.
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How official sponsors have been affected by the activities of ambush Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
It is evident from the study that ambush marketers should not be a threat to the entire arena of sponsorship. Sponsoring companies play a very significant role in promoting sporting activities and should be embraced rather than discouraged. The protection of these companies is inevitable and timely.
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Promotional Strategy of Tide Marketing Essay
6 pages (1801 words) , Download 2 , Essay
Free
The success would be measured by the appreciation of the product and the positive responses rather than the unit number of sales because customer satisfaction accounts for more than the profitability of the company and if customers are satisfied then it is the proof that the company understands need of the customers.
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Social Media Marketing in the European Football Industry Marketing Dissertation
93 pages (23250 words) , Download 3 , Dissertation
The discussion seeks to answer the questions: Do the clubs use e-marketing techniques to engage fans? To what extent are these techniques useful in increasing revenues of the clubs? How frequently do clubs interact with their fans? What is the impact of branding and brand value on fan preference? What is the role of social media in e-marketing within the European football clubs?
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The methods in which advertising media influence and reinforce sexism in American society Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay analyzes how advertisements present an unfavorable picture of men and how this affects men’s self-image as well as society’s treatment of men. Advertising media of various types surround the average individual in American society. The majority of these advertisements use sexism in order to sell a product to the consumer.
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Marketing Dimensions of Population Growth Marketing Assignment
3 pages (825 words) , Download 2 , Assignment
Free
On the other hand, absolute poverty is the number of people within a given population who are unable to afford necessities such as food, shelter, and clothing. Population growth is directly proportional to absolute poverty. Due to competition, population growth reduces the return on labor. The female members are underrated or underpaid.
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Market Analysis of Coca Cola as a Global Brand Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
This study looks into Coca Cola, the largest beverage company in the world which has originated in United States, was outstandingly recognized to be the best brand not only in United States but in the entire 2010 global market. In fact, the brand Coca Cola had maintained its number one spot as the top global brand of 2011.
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Marketing Plan of APPLET-I Marketing Research Paper
13 pages (3250 words) , Download 4 , Research Paper
Free
The focus in this paper is on APPLET-I, a computer training service business located at Cochin. Computer training services, as shown in the plan, “have an excellent profitability level and growth rate. The competitive edge along with new training techniques puts APPLET-i in the forefront of training services.
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How Effectively Processes Deliver Company's Performance Goals Marketing Essay
12 pages (3320 words) , Download 2 , Essay
Free
Business operations can be defined as the function which plans and estimates the day-to-day activities within an organization. Operations refer to the most important functions in an organization, as it manages all the activities in the organization. Ideally, business operations ensure the following factors.
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The impact of Nike on the international markets in comparison to the local markets Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
Based on this research Nike has significantly impacted on the international markets in comparison to the local markets thus gaining numerous purchases in the recent times. In return, these purchases can be considerably attributed to the triumph of the corporation in the global markets as compared to the rival firms such as Puma and Adidas.
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Types of Exploratory Designs Marketing Essay
4 pages (1320 words) , Download 2 , Essay
Free
Exploratory designs describe a movement by designers and artists, to engage in an exhaustive process of finding out more ideas and results in the field of arts and designing. The main intention of the exploratory design is to use dimensions that dig deep into the problem at hand, in the process of finding a solution. Exploratory designs enable the exploration of new experiences, mediums, cultures, and collaborations.
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Business Financial Analysis Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
The choice of state farm insurance has been propelled by the better ranking and the immense interests that investors have on the insurance segment of the economy. Any economic sector that fails to develop robust insurance firms and businesses are bound to record losses that arise due to the uncertain nature of operations.
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Promotion campaign for the Spring Collection 2012 of Swarovski Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The major objective of this report is to plan the product promotion using various promotional tools and techniques, such as the Marketing Mix and the 3Bs Framework, for the Spring Collection 2012 of Swarovski in a sustainable manner. The plan will focus on implementing shareholders and stakeholders analysis to justify the strategic actions beneficial for the promotion of Swarovski.
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Marketing Communication of Adidas Marketing Essay
4 pages (1000 words) , Download 5 , Essay
Free
According to the research findings it can therefore be said that the marketing communication objectives of Adidas are specific to different product categories that cater to certain niche markets and address their specific needs through the marketing and communication channels most effective for that segment.
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Overview of the UK Sugar Market From the Case Study Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
This case study makes an attempt to determine give an overview of the UK market, by identifying specific areas of market growth that might provide John Foster Ltd which is global manufacturer of sugar with a viable opportunity. In addition, the study will identify those consumer segments that are driving this growth.
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How to Pitch the Kmarts Product to Clients Marketing Term Paper
5 pages (1480 words) , Download 2 , Term Paper
Free
“Kmart, a wholly-owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense” (About Kmart, 2012, para. 1).
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Perfect Competition Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The researcher states that perfect competition is whereby there are many buyers and sellers dealing with homogeneous products and no participant has the power to determine the price or quality of a product. Monopolistic competition is whereby there are many firms selling similar but not identical products.
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International Marketing Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
According to the research findings international business diversifications are very important for any country’s micro and macroeconomic level. It will help to maintain the equilibrium state of balance of trade in macro level and to get achievement in economies of scale in micro level. That is why organizations have been increasingly trying to extend their operations into international markets.
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The impact of coffee brands on the purchasing pattern of consumers Marketing Dissertation
19 pages (4750 words) , Download 3 , Dissertation
Free
The study summarizes that the people in United Kingdom are quite conscious about the different brands of coffee available in the market and tends to demand the best product that would meet their tastes and hygienic needs. Further it also reflects that the consumers though being conscious of the different brands are also frugal in nature.
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Marketing Mix Strategies of Nike and Reebok in India Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This essay examines the elements of the two marketing mix and probes the difference between the marketing mixes of Reebok and Nike. It brings us to the “Place” factor of the marketing mix as a physical and virtual channel from which customers want to make the purchases of a product. The major difference between the two marketing mixes here was the entry of these two companies
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International Marketing: Fashion Industry Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
The major objective of the paper is to highlight the macro environment of the South African fashion industry and the scope of entering the country internationally. The paper would also focus on the various strategies to enter an international market of textile industry in South Africa. There would be a summative conclusion for the overall discussion.
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Global Marketing Management. British Petroleum Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Internationalisation is the demand of the time, but, why does organisations needs to go global? What are the benefits? Is it only to spread its business in other parts of the world? Such questions should strike every organisation before they plan to go international with their business.
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Consumer choices regarding food and other items related to their income and social status Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The study also determines how much the power of advertising and media over the television has on their purchasing and consumption habits. It will also tries to determine how, with typically low paid and temporary unskilled employment, these people view the food products they purchase in terms of getting dietary satisfaction or not.
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International Marketing of Marks & Spencer (M&S) in Vietnam Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In summary, Vietnam is one of the attractive countries for international expansion. The country’s macroeconomic environment is reflecting a positive impact on the future performances of foreign-invested companies considering that its economy is rapidly growing. Also, its admission to the global economy has reduced the country’s formal and informal trade barriers, thus, entering the Vietnamese market has been made easier.
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Consumption is a site of social struggle between structure and agency Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In the essay one could deduce the relationship between culture and the agency. Fashion has been a thing of the past and still tries to be a part of human beings. In the attempt, to constantly remain in the market and maintain or increase their consumers, the fashion industry constantly has done a lot of things
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Womens Attitudes towards Online Shopping Marketing Dissertation
43 pages (10750 words) , Download 2 , Dissertation
The major weaknesses of this study are concentrated on the nature of its sample and research methodology. Still, the researcher hopes that this study will somehow contribute to the existing knowledge about women’s attitudes towards online shopping. This paper will help marketers and advertising agencies create more productive and beneficial online marketing techniques, approaches, and campaigns.
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