StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19930 essays
Economic environment effect on Build-a-Bear Marketing Essay
3 pages (750 words) , Download 2 , Essay
They are known as external economic environment factors. They are referred to as external since these are economic factors that a business establishment has no control over. One such factor is consumers’ income. Consumers’ income is the amount of revenue consumers are able to generate as a result of economic activities.
Preview sample
Customer Relationship Management Marketing Term Paper
8 pages (2302 words) , Download 3 , Term Paper
Free
Customer relationship management (CRM) is a management process that involves the development of an exhaustive picture of customer expectations, needs and behaviors. These factors are thereafter managed in order to enhance business performance (Hoots, 2004). It is considered a revolutionary advancement that has been made in the field of customer services.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Strategy for Introducing a New Product - Tetley Tea Marketing Research Paper
14 pages (3578 words) , Download 4 , Research Paper
Free
The company has recorded growth over the years in both sales and the variety of products. The company is currently under the ownership of the Tata Group of companies. The company has been changing strategies over the years as market trends change. In addition, consumer needs have affected most of the decisions taken by the company over the time
Preview sample
Communication through Advertising Marketing Essay
4 pages (1237 words) , Download 3 , Essay
Free
The editorial team at RED was right in not focusing on women in their 30s and 40s alone because demographics and age are no more critical in segmentation variables that marketers use (Thomas & Peters, 2009). The concept of self and larger lifestyle issues is more relevant, especially in advertising for women.
Preview sample
How Business Success Depends on the Pricing Strategy and Brand Equity Marketing Research Paper
5 pages (1398 words) , Download 5 , Research Paper
Free
Pricing strategy is a crucial aspect in the general plan of a business because accurate pricing of products and services is the main factor in establishing a successful business. Pricing is a crucial strategic concern as it influences the positioning of products. Moreover, it influences other elements of the marketing mix like features of products, decisions channels, and brand promotion.
Preview sample
An Ad of Samsung Galaxy S4 Marketing Assignment
10 pages (2648 words) , Download 4 , Assignment
Free
Mass communication will be able to use a similar message for all potential buyers in an audience. Smartphones have been known to target men, but the way the Samsung Galaxy S4 is marketed does not give such an inclination. Concentrating on a segment is important because both the manufacturer and marketer can incorporate user-specific features.
Preview sample
Marketing Communications Tools Marketing Research Paper
3 pages (879 words) , Download 2 , Research Paper
Free
Radios are also used in the advertising process. A social network is one of the advertisement platforms used to advertise products. The company uses MySpace, tweeter, and Facebook to reach customers. The use of email targets the old while social media is used by the company to reach out to teenagers. Displays and guided tours are also conducted by the company in communicating with potential clients.
Preview sample
Marketing - the Wharton Challenge Marketing Essay
13 pages (3748 words) , Download 2 , Essay
Free
Communication has made it possible for individuals to communicate and make business transactions in the comfort of their homes and workplaces. In other words, it has changed the manner in which businesses communicate with their consumers (Jones and Ryan 2009, p4). A remarkable feature in the advancement of technology is the Internet. The Internet has changed both the lifestyle of the people and the business.
Preview sample
Primo Motors Company Marketing Essay
5 pages (1512 words) , Download 2 , Essay
Free
The paper will examine the extent to which an organization can segment the vehicle market based on customer requirements. To analyze the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analyzed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organization.
Preview sample
E-Marketing as the Process of Promoting Services and Products Marketing Essay
5 pages (1415 words) , Download 2 , Essay
Free
In addition, Goodbye, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis, they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p. 1).
Preview sample
Level of Customer Service and Flower Of Service Model to Enhance Measurement of Service Encounters Marketing Essay
9 pages (3466 words) , Download 2 , Essay
Free
Organizations are facing huge challenges over the years due to the globalization and internationalization of many companies. The fast-changing and growing economies have led to the emergence of innovative ideas to sustain in the highly competitive market throughout the world. Apart from competitive prices, adding value to products and services has marked the success of an organization.
Preview sample
Reassessment of SABMiller Products Marketing Essay
5 pages (1362 words) , Download 2 , Essay
Free
A critical analysis of the company’s market demographics is an element that will be utilized to boost its image as one of the top beer companies in the US. The total US population, as of 1st November 2012, stands at approximately 311,591,917 (Rosenberg, 2012). Current statistics show that nearly 50% of the US population consumes beer.
Preview sample
Marketing Draft for a Shoe Manufacturing Marketing Essay
11 pages (3030 words) , Download 5 , Essay
Free
J. Clark International Ltd‘s background is provided describing how it has emerged to be a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth investing in it.
Preview sample
STP - Positioning - Case study about EADS Company Marketing Case Study
3 pages (750 words) , Download 4 , Case Study
Free
There are different factors that are considered when a product is positioned in the market such as its value, attributes as well as benefits among other issues. As such, this paper seeks to critically analyse the positioning strategy for EADS Company. Basically, the European Aeronautic Defence Space Company (EADS) is considered as a leading actor in the aerospace and defence corporations across the whole world.
Preview sample
The Australian Red Cross Blood Service Marketing Case Study
6 pages (1837 words) , Download 2 , Case Study
Free
The price aspect basically addresses the subject of what the potential blood donor is ready to give to acquire the social product. With social responsibility being stressed, a demand vision can be generated to compel young people to stop viewing blood donation as simply being an activity that is altruistic to being one that is ‘fashionable’.
Preview sample
Analysis of Saudi Arabian ICT Business Market Marketing Research Paper
14 pages (3853 words) , Download 2 , Research Paper
Free
Generally speaking, in terms of potential, Saudi Arabia has a high affinity for ICT technology.  Although the telecommunication network is already developed, digital technology is still poor in this country.  Between 2003 and 2008, the ICT market sector contributed only to 9% of the economic growth.
Preview sample
Analyzing DHL from the Air - Freight Sector Marketing Essay
8 pages (2463 words) , Download 2 , Essay
Free
While conducting the external analysis, PEST analysis and Porter five forces have been considered and in the case of internal analysis, various aspects such as assets, strengths, weaknesses, and customer segmentation, are kept in view. The analysis highlighted the potential threats and opportunities that the organization can face and it highlights the strengths and weaknesses of the organization.
Preview sample
EBay: SWOT Analysis Marketing Essay
11 pages (3054 words) , Download 2 , Essay
Free
The firm uses Pay Pal for payment which is one of the fastest, secure, and largest online transaction mediums. The successful purchase of the rights of Skype in 2009 for an amount of 2.75 billion dollars has provided a competitive advantage to eBay. Approximately 430,000 people today in the USA come up with all of or even the majority of their own existing through this website (Lewis, 2008).
Preview sample
Hong Kong Market Analysis Marketing Essay
9 pages (2481 words) , Download 2 , Essay
Free
the paramount aim is to create an exchange that is satisfactory to individual and organizational objectives (Wiid and Diggines, 2010). With time, marketing as a concept has evolved and the emphasis has shifted from the essence of profit maximization to greater emphasis on customer satisfaction. Decision-making is urgent for every organization.
Preview sample
Consumer Behaviour of University Students towards Online Shopping Marketing Dissertation
71 pages (9704 words) , Download 4 , Dissertation
Quantitative and qualitative research approaches were used for primary data gathering. Based on the outcomes of the research, university students had strong utilitarian and hedonic orientations towards online shopping. Moreover, it was found that they agreed with the benefits of online shopping which include convenience, wide selection, fun, and effectiveness of the homepage.
Preview sample
The US Service Sector Marketing Essay
3 pages (1091 words) , Download 2 , Essay
Free
. Any decline in the movement of the service industry will negatively impact the United States a lot because the U.S. has become a knowledge service economy. The service industry accounts for 80% of the jobs in the United States. The lack of growth in this sector could be related to a variety of factors.
Preview sample
Marketing of English Wine Week Marketing Assignment
4 pages (1296 words) , Download 2 , Assignment
Free
Because of the stiff competition in this industry, EWP has to embark on modern approaches to analyzing the market, this includes competitor analysis. In analyzing the competitors, it is important for EWP to take into account the competitors’ strategies including products, target customers, strong customer base, pricing strategy, and promotional skills.
Preview sample
Marketing strategies being implemented by Contiki Australia Marketing Case Study
7 pages (1750 words) , Download 2 , Case Study
Free
Case Study Question 1 The case study discussed about the marketing strategies that have been implemented by Contiki Australia in order to offer superior value to the target customers. This answer will determine the images that are portrayed by Contiki to the target audiences.
Preview sample
Consumer Behavior phenomenon analysis Marketing Essay
3 pages (750 words) , Download 2 , Essay
As such, the following analysis will analyze the market for taxi applications, to include applications for iPhone, android, and other platforms, with respect to the following determinants: consumer behavior, why consumers integrate with the product or service being offered, and what marketers are doing as a means of enhancing or reducing the consumption of the product or service offering.
Preview sample
Chapter 8 Problems Marketing Coursework
3 pages (750 words) , Download 2 , Coursework
An academic medical center on the other hand would have a unilateral product range dealing with educational services only. Shouldice Hospital has specific products that facilitate their primary operations only. Such may not require diversity but a dedicated human resource that updates its operations with the development of new knowledge.
Preview sample
Globalization and Changes in the International Markets Marketing Essay
12 pages (3439 words) , Download 2 , Essay
Free
The advent of globalization has brought some dramatic changes in the international markets. The economic reforms adopted by the governments in different economies across the world led to the inflow of investments by the companies in the foreign countries which opened up the global markets for companies of different sizes across the world.
Preview sample
The management strategy of Blackberry Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
This research is being carried out to evaluate and present macro and competitive environments of Blackberry and its current marketing programme elements to delineate the strength of its current marketing programme. The researcher of this essay also aims to analyze revised marketing programme elements.
Preview sample
Allegiant Airlines Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Allegiant Airline is a company based in America; owned by Allegiant Travel Co., however, before acquiring the name Allegiant Airline, the company formerly went by the name WestJet Express when its founders started it.
Preview sample
Impact of Customer Relationship Management in Hospitality and Tourism Marketing Essay
4 pages (1390 words) , Download 2 , Essay
Free
Due to competition among the service providers in the tourism and hospitality industries, companies seem to focus on establishing a good relationship with the existing customers to ensure repeat business. Customer relationship management (CRM) helps to maintain this relationship with the existing customers by developing tailor-made products.
Preview sample
Product Innovation Management Marketing Essay
5 pages (1370 words) , Download 3 , Essay
Free
A lot of changes are evident, and this brings about the need to be creative. Majority of the companies try to keep up with the competition by, bringing up new products into the market before their competitors. This increases their sale thus maximizing their profit. Competition brings in the need for companies to be innovative so as maintain and improve their market position.
Preview sample
The Sephora Company: Unique Market Positioning Marketing Research Paper
20 pages (5460 words) , Download 4 , Research Paper
Free
In addition, through digital platforms, customers could order goods and services such as consultations, product presentations, contract arrangements and product delivery. Due to the prevalence of digital platforms, firms are able to reduce operating costs while allowing the customers to access goods and services without visiting brick.
Preview sample
Australia Based Huggalugs Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
A product wise profitability analysis can be conducted to determine which of the items need to be removed from the present product line. The company can, after launching the proposed products, claim to be catering to the apparel needs of little ones from head to toe. These outfits would be the children’s best friend whether they are in bed or in the playground.
Preview sample
Global Organizations and Nation States Marketing Essay
4 pages (1298 words) , Download 3 , Essay
Free
Furthermore, both these institutions attach many preconditions on the receiving nations for borrowing money. These are mainly part of the neo-liberal economic ideology, which force these countries to follow free-market policies, reduce government intervention, privatization and decreasing the size of the public sector, liberalization, reducing trade barriers etc.
Preview sample
Positioning, Branding, and Competitive Advantag Marketing Case Study
7 pages (1972 words) , Download 2 , Case Study
Free
The strengths of its brand extension strategy were obvious. To begin with, the strategy had extensive coverage, using advertising and mass media that were available for and popular among middle-class and affluent Russians. Those included glossy magazines like Harper’s Bazaar and Vogue, Marie Claire, and others
Preview sample
Marketing research of Royal National Lifeboat Association (RNLI) Marketing Essay
14 pages (3500 words) , Download 6 , Essay
Free
In today’s competitive world every organisation weather profit making or non profit, making or non-profit making is facing stiff competition. Globalisation has made the competition steeper. Every company must have a proper market plan to survive in this competitive market.
Preview sample
Newspaper Should Not Be Produced in the US Marketing Research Paper
4 pages (1243 words) , Download 2 , Research Paper
Free
The newspaper has proved to be one of the important mediums of providing information to the people. In past decades, it was widely used to be aware of the transactions in a country. But society and the environment keep on changing, which leads to rapid changes in the business world. Researchers concluded that there has been a great change in the world economy on the basis of technology.
Preview sample
Global Marketing in the Context of National Environmental Issues Marketing Essay
7 pages (2165 words) , Download 2 , Essay
Free
Once considered a luxury of multinational corporations, global marketing has now become a necessity to ensure the well-being and sustainability of any organization (Lee and Carter, 2005). Today’s marketing is the same as agricultural-age-marketing building a direct relationship between the producer and the consumer.
Preview sample
Business and Commercial Awareness Implementation Plan Marketing Essay
4 pages (1237 words) , Download 3 , Essay
Free
This plan shows the role that the marketing department will play in the implementation of this project. To market the investment we decided to rebrand the premium hotels and call them “White Dove”. According to Dann & Dann (2011), rebranding helps in placing a product or service in a specific location in the mind of the target consumers.
Preview sample
New Company Establishment in Saudi Arabia Marketing Assignment
3 pages (837 words) , Download 2 , Assignment
Free
The construction industry in the country has been experiencing tremendous growth in recent years. As a result, other industries such as the cable and electrical industries have also experienced growth. However, substandard imports from China and other regions take up around 40% of the market in the sale of switches.
Preview sample
Marketing of Services Issues Marketing Term Paper
5 pages (1306 words) , Download 3 , Term Paper
Free
There, the consumer and the seller interact, combined with the tangible commodities which facilitate communication or performance of the service. But the people within the built environment can influence and shape the physical space; hence the social environment is also included in the expanded definition of the servicescape.
Preview sample
Consumer Motivation and Nestle Milo Marketing Essay
3 pages (900 words) , Download 51 , Essay
Free
The paper is prepared to keep the consumers of Singapore in the background. Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.
Preview sample
The Effect of Price Elasticity of Toyota on Consumer Consumption Marketing Essay
39 pages (9750 words) , Download 2 , Essay
During the course of this research, the following takeaways are expected to be obtained: (1) understanding of consumer behavior in relation to incremental price changes in selected models of Toyota; (2) determining the extent of impact that price movement has on car owners and potential car buyers; (3) improving future price strategies.
Preview sample
Turbulence Enviroment Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
His theory can also be applied to individuals, groups, political processes, countries and cities. 1. History Ansoff, a Russian-American applied mathematician, introduced the concept of turbulence environment for firms in the 1950s while working with Rand Corporation.
Preview sample
Marketing Strategy for Traveller Solutions Marketing Essay
7 pages (1999 words) , Download 2 , Essay
Free
It is essential to state that the report analyses the current situation within the industry, identifying various shortcomings of the currently available information. The report further discusses the various opportunities that are available for the company in creating a competitive edge within the industry.
Preview sample
Consumer Decision-Making Process Marketing Essay
7 pages (1750 words) , Download 7 , Essay
Free
The author explains that the decision-making process purchasing process progresses in five stages: recognizing needs, searching for information, evaluating alternatives, purchasing decision and post-purchasing behavior. Need Recognition is the start of the buying process, where the customers realize their need or problem.
Preview sample
The climate change. Carbon Tax in Australia Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The government of Australia have proposed a new environmental tax to be effective from July 1, 2012. It would be levied on the basis of the quantity of carbon dioxide emitted into the atmosphere. Initially the tax rate is set at $23 per tonne of emitted carbon dioxide.
Preview sample
Apple SWOT analysis Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This section analysis Apple’s current mission statement, its strengths compared to its competitors, and its segmentation, targeting and positioning of market strategy. Mission Statement According to Besanko et al (2009), the current Apple’s mission statement explains the company initiated the personal computer revolution in the 1970s, marked by the launching of Apple II, after which Apple modified and reinvented the personal computer in the 80s marked by the launch of Macintosh.
Preview sample
Consumer demographics and psychographics Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Abercrombie and Fitch is a renowned company in the fashion industry. It has developed a line of brand items through concerted efforts of its designers, which have high efficiency. However, the company has no confidence with the existing marketing plan and therefore seeks to prepare a new one to be used within the succeeding three years in selling brand items from the new product line.
Preview sample
A Marketing Plan To Enter China Marketing Essay
4 pages (750 words) , Download 2 , Essay
Free
Admittedly, the very first thing that is noticed about Chinese culture is the importance they give to relationships and connections. In other words, there is a term ‘Guanxi’ in Chinese that means ‘relationship’. Evidently, the Chinese give too much stress on having relationships based on trust and cooperation.
Preview sample
Successful Marketing Stories Marketing Essay
6 pages (1728 words) , Download 2 , Essay
Free
Apple products like iPod are built on advanced communication technology and additional features like e-mail and messaging capabilities, which have increased the level of customer satisfaction. Apple has been able to segment the market by offering products that meet different customer needs.
Preview sample
    19251 - 19300 results of 19930 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us