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Marketing Essays

Result for Subject Marketing:
19897 essays
Positioning, Branding, and Competitive Advantag Marketing Case Study
7 pages (1972 words) , Download 2 , Case Study
Free
The strengths of its brand extension strategy were obvious. To begin with, the strategy had extensive coverage, using advertising and mass media that were available for and popular among middle-class and affluent Russians. Those included glossy magazines like Harper’s Bazaar and Vogue, Marie Claire, and others
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Marketing research of Royal National Lifeboat Association (RNLI) Marketing Essay
14 pages (3500 words) , Download 6 , Essay
Free
In today’s competitive world every organisation weather profit making or non profit, making or non-profit making is facing stiff competition. Globalisation has made the competition steeper. Every company must have a proper market plan to survive in this competitive market.
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Newspaper Should Not Be Produced in the US Marketing Research Paper
4 pages (1243 words) , Download 2 , Research Paper
Free
The newspaper has proved to be one of the important mediums of providing information to the people. In past decades, it was widely used to be aware of the transactions in a country. But society and the environment keep on changing, which leads to rapid changes in the business world. Researchers concluded that there has been a great change in the world economy on the basis of technology.
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Global Marketing in the Context of National Environmental Issues Marketing Essay
7 pages (2165 words) , Download 2 , Essay
Free
Once considered a luxury of multinational corporations, global marketing has now become a necessity to ensure the well-being and sustainability of any organization (Lee and Carter, 2005). Today’s marketing is the same as agricultural-age-marketing building a direct relationship between the producer and the consumer.
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Business and Commercial Awareness Implementation Plan Marketing Essay
4 pages (1237 words) , Download 3 , Essay
Free
This plan shows the role that the marketing department will play in the implementation of this project. To market the investment we decided to rebrand the premium hotels and call them “White Dove”. According to Dann & Dann (2011), rebranding helps in placing a product or service in a specific location in the mind of the target consumers.
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New Company Establishment in Saudi Arabia Marketing Assignment
3 pages (837 words) , Download 2 , Assignment
Free
The construction industry in the country has been experiencing tremendous growth in recent years. As a result, other industries such as the cable and electrical industries have also experienced growth. However, substandard imports from China and other regions take up around 40% of the market in the sale of switches.
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Marketing of Services Issues Marketing Term Paper
5 pages (1306 words) , Download 3 , Term Paper
Free
There, the consumer and the seller interact, combined with the tangible commodities which facilitate communication or performance of the service. But the people within the built environment can influence and shape the physical space; hence the social environment is also included in the expanded definition of the servicescape.
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Consumer Motivation and Nestle Milo Marketing Essay
3 pages (900 words) , Download 51 , Essay
Free
The paper is prepared to keep the consumers of Singapore in the background. Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.
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The Effect of Price Elasticity of Toyota on Consumer Consumption Marketing Essay
39 pages (9750 words) , Download 2 , Essay
During the course of this research, the following takeaways are expected to be obtained: (1) understanding of consumer behavior in relation to incremental price changes in selected models of Toyota; (2) determining the extent of impact that price movement has on car owners and potential car buyers; (3) improving future price strategies.
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Turbulence Enviroment Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
His theory can also be applied to individuals, groups, political processes, countries and cities. 1. History Ansoff, a Russian-American applied mathematician, introduced the concept of turbulence environment for firms in the 1950s while working with Rand Corporation.
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Marketing Strategy for Traveller Solutions Marketing Essay
7 pages (1999 words) , Download 2 , Essay
Free
It is essential to state that the report analyses the current situation within the industry, identifying various shortcomings of the currently available information. The report further discusses the various opportunities that are available for the company in creating a competitive edge within the industry.
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Consumer Decision-Making Process Marketing Essay
7 pages (1750 words) , Download 7 , Essay
Free
The author explains that the decision-making process purchasing process progresses in five stages: recognizing needs, searching for information, evaluating alternatives, purchasing decision and post-purchasing behavior. Need Recognition is the start of the buying process, where the customers realize their need or problem.
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The climate change. Carbon Tax in Australia Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The government of Australia have proposed a new environmental tax to be effective from July 1, 2012. It would be levied on the basis of the quantity of carbon dioxide emitted into the atmosphere. Initially the tax rate is set at $23 per tonne of emitted carbon dioxide.
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Apple SWOT analysis Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This section analysis Apple’s current mission statement, its strengths compared to its competitors, and its segmentation, targeting and positioning of market strategy. Mission Statement According to Besanko et al (2009), the current Apple’s mission statement explains the company initiated the personal computer revolution in the 1970s, marked by the launching of Apple II, after which Apple modified and reinvented the personal computer in the 80s marked by the launch of Macintosh.
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Consumer demographics and psychographics Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
Abercrombie and Fitch is a renowned company in the fashion industry. It has developed a line of brand items through concerted efforts of its designers, which have high efficiency. However, the company has no confidence with the existing marketing plan and therefore seeks to prepare a new one to be used within the succeeding three years in selling brand items from the new product line.
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A Marketing Plan To Enter China Marketing Essay
4 pages (750 words) , Download 2 , Essay
Free
Admittedly, the very first thing that is noticed about Chinese culture is the importance they give to relationships and connections. In other words, there is a term ‘Guanxi’ in Chinese that means ‘relationship’. Evidently, the Chinese give too much stress on having relationships based on trust and cooperation.
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Successful Marketing Stories Marketing Essay
6 pages (1728 words) , Download 2 , Essay
Free
Apple products like iPod are built on advanced communication technology and additional features like e-mail and messaging capabilities, which have increased the level of customer satisfaction. Apple has been able to segment the market by offering products that meet different customer needs.
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Ying Yang iPhone Marketing Essay
4 pages (1115 words) , Download 2 , Essay
Free
We have therefore come up with a cell phone, yin yang iPhone that has two modes of operation both for small business owners and for personal use. This paper presents a SWOT analysis of the yin yang iPhone. The yin yang philosophy is the philosophy behind the yin yang iPhone. The iPhone seeks to achieve a balance between the business and personal of the phone. 
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Effective Customer Care for Business Success Marketing Coursework
10 pages (3904 words) , Download 2 , Coursework
Free
Customers are the reason any business establishment exists. They are the pillars without which business objectives become unachievable. It is necessary to undertake an in-depth assessment of the needs of customers in business services in order to improve customer service and satisfy customer expectations from goods and services that interest them.
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How to Create, Win, and Dominate Markets Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Basically, product positioning is concerned about issues related to how a brand is positioned or perceived in the minds of a target group of customers (Randall, 1994). It is proposed that the value of the model car will be determined by the features that make it different from other vehicles found in the market.
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Critical Issues Facing Steve Madden Ltd Marketing Essay
5 pages (1572 words) , Download 2 , Essay
Free
Some of the selling ideas were analyzed and the key benefits for major selling ideas were revealed. Various communication objectives were provided and the researchers analyzed the targeted market. The research provided the major selling ideas and also included the key benefits. Lastly, the researcher included a brief conclusion, which was a short summary of the research paper. 
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Major Issues of Gamification Marketing Literature review
6 pages (1988 words) , Download 5 , Literature review
Free
Companies use this strategy for improving their performance, increasing their profits, and modifying the purchasing behavior of customers. Gamification offers different benefits to organizations. Consumers can be directly involved in the process of gaming, due to which their experiences and views can be closely studied and monitored by the firms.
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Student Opinion about the Increase of Tuition Fees Marketing Essay
3 pages (1054 words) , Download 5 , Essay
Free
Surveys refer to a branch of applied statistics. A survey methodology happens to study the sampling of separate units from a community/society. It also reflects upon the related data collection tools and techniques. Examples of techniques include the construction of related questionnaires along with the methods to improve the accuracy, number, and reflection of the surveys conducted.
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Company Analysis of Chipotle Mexican Grill Inc Marketing Essay
10 pages (2748 words) , Download 2 , Essay
Free
From the time of its establishment in 1993, Chipotle has turned into a kind of s phenomenon inside the dominion of the restaurant business. The company has experienced remarkable development from the time the organization went public during 2006. It has progressively sustained a firm purchase rating through monetary analysts in the inventory market.
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Market Planning of Trek Bicycles Marketing Essay
7 pages (2068 words) , Download 4 , Essay
Free
Trek Bicycles are now available in over 90 countries across the world. Trek has around 70 distributors and 10 subsidiaries around the globe (Plunkett, 2006). Trek Bicycles was started with the following simple mission: Build the best bikes in the world (Trek Bikes, 2012). The company has grown from strength to strength and diversified its product line.
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Business Organizations Marketing Essay
4 pages (1226 words) , Download 2 , Essay
Free
For example, in the United Kingdom, the market leader for chocolate may be Cadbury’s, but in the United States of America, the more likely market leader is Hershey’s. Another perspective of a market leader is that of a business organization that “leads the way in a market” (Pickton & Masterson, 2010, p.38).
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International Business Case Studies Reflection Marketing Essay
4 pages (1480 words) , Download 2 , Essay
Free
All these factors should be considered in ensuring that businesses perform as expected (Goddard, 2006:16). For example, Nestle is a firm that is hell-bent on innovation and renovation (Babbie, 2010:21). The business has been making positive changes in ensuring the customers are satisfied with its products and services.
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Blood Bananas: Chiquita in Colombia Marketing Case Study
3 pages (750 words) , Download 18 , Case Study
Free
Among the negative actions that were allegedly committed included the supporting the coups that the US government attempted against perceived smaller nations, the establishment of a monopolistic system that was abusive, conducting business transactions with suspected terrorists, and exploitation.
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Contemporary Issues in International Marketing Communication Marketing Assignment
10 pages (2754 words) , Download 2 , Assignment
Free
The research on international marketing communication is a complex activity that calls for in-depth analysis of the various aspects of marketing such as its components. Communication can be improved when managers are trained cross-culturally to have knowledge of the regions that are likely to bring communication conflicts and roadblocks. 
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Motivation, Rewards Systems, and Employee Performance Marketing Term Paper
5 pages (1391 words) , Download 4 , Term Paper
Free
The overall performance is associated with many factors of human efforts. It is important to note that the overall performance of employees in any company is fueled by incentives which are a constituent of motivation. Rewarding employees in different ways boosts their morale and enhances their input in realizing the aims of the organization.
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Marketing Management and Strategy at Online Retailer Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
Bodubuilding.com is an online retailer based in America. It deals with the retailing of nutritional products and sports supplements based in Idaho, Meridian, United States. It was founded in the year 1999 by Ryan R. Deluca in Boise, Idaho. The Objective of bodybuilding.com is to help its visitors reach their fitness, appearance and health goals through motivation, information, and supplementation.
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How Is Apple Inc's Strategy Different than It Was in 1995 Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
The company had developed several models of its Macintosh computer brand that were minimally different in their specifications. This stretching of the Macintosh product line cannibalized the company’s revenues because the numerous models confounded consumers.
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Organizational Functions of Public Relations Marketing Essay
3 pages (1008 words) , Download 3 , Essay
Free
In this era, the field of public relations has become an essential requirement for businesses; because they are laced with persuasion skills and have the art of convincing people while staying impartial. The services provided by public relations managers include press dealings, communicating with employees, and representing organizations at conferences.
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A Marketing Plan for Nutri-Grain Product of Kellogg Company Marketing Coursework
12 pages (3190 words) , Download 5 , Coursework
Free
From the above figure, it has been clearly perceived that there are mainly three distribution channels of Kellogg's. Kellogg's Company sells its products either directly to the retailers or it can sell the products such as Nutri-Grain firstly to the wholesalers and then to the retailers, and finally, it reaches to the customers.
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Marketing research of Arriva Plc Marketing Essay
14 pages (3500 words) , Download 2 , Essay
Free
The degree of competition has increased significantly and every company is trying to gain a higher market position in term of market share and profitability. Globalisation has offered better market opportunities to the global business.
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Ethels Chocolate Lounge: Case Study Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Industries have always been characterized by innovativeness either in technology or strategy stemming from cut-throat competition. This trend has increased tremendously in the last 20 years mostly due to increased technological advancement and globalization.
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The Pre Launching Strategy Unclenching Water Marketing Essay
8 pages (2898 words) , Download 4 , Essay
Free
The hotel used high-levels related to the marketing mix. Chai, Lee, (Ma 2009) & McCarthy(06 Sept 2011) consider the right mix of product, pricing, place and, promotion to be assured of a pre-launching success. It is likened to baking a cake wherein there is a right proportion to come out with a desirable product.
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Studying Marketing, Boosting Up Confidence Level, and Polished Communication Skills Marketing Essay
8 pages (2015 words) , Download 2 , Essay
Free
The course of International Marketing brought an understanding and analytical capabilities in every student of the class. The lectures and the seminars opened new learning opportunities including the formation of new concepts and the removal of old obsolete ones. The objective of the paper is to reflect on my experiences in the group tasks and the learning outcomes from the course.
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Marketing Strategy and Analysis for Apple, Inc Marketing Essay
7 pages (2293 words) , Download 2 , Essay
Free
Apple may have to invest a great deal of financial and human capital effort into performing market research to gain new market interest, something the firm is not experienced with as, historically, Apple has chosen to focus on developing existing markets through product development strategies.  
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Service Failure Marketing Essay
3 pages (750 words) , Download 11 , Essay
Free
In the middle of this year, my friend who lives in the Philippines had booked local flights for eight of her relatives with one of the budget airline companies in the region. She was motivated to purchase the tickets early since they were cheaper due to the airline’s buy-now, fly-later promotion.
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The Mind of the Customer Marketing Essay
3 pages (750 words) , Download 4 , Essay
Free
According to the report making decisions about various aspects of life involves conceptualizing through carrying out an analysis and making a selection, which is a choice based on a decision. This is mainly a mental process, which is indicative of the psychological factors that influence the decision-making process in individuals.
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Consumer Behavior on TV Programs and Commercials Marketing Essay
2 pages (500 words) , Download 2 , Essay
Free
The WWE Programs are something I am aware of but quite dislike for I believe that it promotes violence especially to young people. This paper would analyze the different messages that these programs and commercials convey to the public.
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A Kuwaiti Investors Market Analysis of New York Marketing Assignment
5 pages (1633 words) , Download 2 , Assignment
Free
The first step for a new entrant into any industry is an intensive and extensive analysis of the potential market in terms of location, map, geography, population, culture, economy, politics, legal landscape, and technological environment of the target country. This is then followed by a SWOT analysis to establish the capability of the investor to exploit an identified business opportunity.
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Strengths and Weaknesses of Price Waterhouse Coopers's Website Marketing Essay
6 pages (1845 words) , Download 2 , Essay
Free
Price Waterhouse Coopers is the largest professional service firm in the world. It has its base in London, United Kingdom. The firm has 771 offices across 158 countries in the world. It also employs 169,000 employees in these various countries according to 2011 statistics (Venez 4). This large firm was formed in 1998 through a merger between Coopers & Lybrand and Price Waterhouse.
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Term Paper Project Domino's Pizza marketing strategist Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
Furthermore, the paper also highlights the trends of the selected market along with the strategies considered by the company. Table of Contents Abstract 2 Table of Contents 3 Advertisement Layout Sheet 5 Introduction 8 History and Origin of Domino’s Pizza 8 Demographic and Geographic Factors of Argentina 9 Internal and External Environmental Factors of Argentina 9 The Influence of Market Analysis on the Market of Argentina and Value Creation for Domino’s Pizza 12 Domino’s Pizza’s Practices and Products 13 Recommendations 14 Conclusion 15 References 16 Bibliography 17 Advertisement Layout Sheet Source: (Papworth, 2012) Introduction The trends of globalization is believed to have led t
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The Marketing Concept Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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This research will begin with the statement that there are various ways of defining marketing as a subject or concept. According to Kotler, marketing has been considered as a social or managerial process wherein different groups of individuals get hold of their desired products through the creation and exchange of various products and value amongst each other.
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Marketing Segmentation of Mcdonalds Marketing Book Report/Review
8 pages (2441 words) , Download 3 , Book Report/Review
Free
The restaurant had the name McDonald’s Hamburgers; through the middle of the 1950s, their restaurant income increased to $350,000. Raymond Kroc, the supplier for milkshake appliances showed concern in their enterprise and completed the arrangement for contracting with the pair of brothers. He developed a contracting organization known as McDonald organization incorporation.
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Sustainability and the Green Supply Chain in Toyota Motor Corporation Marketing Essay
12 pages (3639 words) , Download 2 , Essay
Free
Toyota Motor Corporation (TMC) is a renowned automobile manufacturer, producing millions of vehicles for worldwide customers. The company, operating in worldwide business market segments is based on different activities that include ‘research & development (R&D), sales, manufacturing, and exports.
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Ferrero Takes a Bite of the Australian Market Marketing Case Study
6 pages (1783 words) , Download 3 , Case Study
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Among the leading confectionary companies in Australia, Ferrero was the first to introduce an online boutique offering exceptionally packaged and quality products to its customers; this increased its competitive edge over other confectionary companies as it scooped a new market without any resistance and competition.
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Chipotle Incorporation Marketing Research Paper
7 pages (2060 words) , Download 2 , Research Paper
Free
The company will have to broaden its scope for the employees and in the long run. The company can hire the existing employees and transfer them to higher responsibilities, this can provide a strong base for the overseas expansion and the experienced employees can be transferred to the newly opened branches.
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