Free Marketing Essay Examples and Topics | Page 392

Maple Ridge Engineering Marketing Case Study

14 pages (3500 words) , Download 3 , Case Study

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Maple Ridge Engineering. This project involves an assessment of the technical aspects of the business, in relation to its GEMS system. The system is still under development and is focused on the business support functions within Maple Ridge. From the website, there are sufficient information posted by the users and are instrumental in restructuring the system for optimization purposes.

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Scarcity, Opportunity Cost and Margin Analysis, Handy Dandy Guide Marketing Essay

6 pages (1851 words) , Download 2 , Essay

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This paper primarily intends to highlight certain economic concepts namely economic learning including scarcity, opportunity cost and margin analysis, Handy Dandy guide, REMM-Decision Making model, along with evaluating certain economic systems such as circular flow, market failure and command among others.

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Coca-Cola's Marketing Strategies Marketing Research Paper

12 pages (3080 words) , Download 2 , Research Paper

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The rationale for Coca-Cola’s capability to withstand the World Cup storm, which saw a lot of other sponsors with eggs on their faces, is because Coca-Cola’s drive for the support of the team consisted mainly of events that were organized before the competition began, thus ensuring that its name was almost invisible.

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Triple Bottom Line and Stakeholder Analysis for 3M Conglomerate Marketing Research Paper

11 pages (2998 words) , Download 2 , Research Paper

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3M is a global company with enough global penetration to take advantage of lucrative and growing economies like Brazil, China, and India (Theis 12). As a global marketer, manufacturer, and innovator of technology, 3M is a business leader with its main competition being General Electric, Carlisle Companies, Tyco International, and Danaher in the international conglomerate sector.

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General Concepts and Factor Relating to Advertising Marketing Book Report/Review

8 pages (2223 words) , Download 3 , Book Report/Review

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Business needs to interact positively with its customers. This is easily achieved by having a positive advert delivering a message in a different form of business. This way, the business is able to establish its loyal customers to their product, and at the same time, this enhances the profit-making of the business.

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Information Technology Applications in Marketing Marketing Research Paper

3 pages (750 words) , Download 3 , Research Paper

According to the paper the use of social networking site for connecting with people has become a part of every individual’s life. However, with the passing days, it can be viewed that there are increasing number of competitors in every field. Instagram is considered to be an emerging social media vehicle that provides the facility of sharing any video or photo.

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Implementation of SWOT Analysis for Nike Company Marketing Essay

5 pages (1421 words) , Download 2 , Essay

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A SWOT analysis is a method of business planning that involves the evaluation of the strengths, weaknesses, opportunities, and threats to the business (Hill & Westbrook, 1997). When conducting a SWOT analysis of a business or product, the internal and external factors that favor or disfavor the business are analyzed against a backdrop of the business objectives.

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Morrisons Supermarkets Plc Marketing Assignment

6 pages (1500 words) , Download 5 , Assignment

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This paper mainly highlights the operations of the organization of Morrison Supermarket Plc. Along with this, it also describes the external and internal environments of the organization as well as the brief evaluation of the position on the basis of PESTEL and SWOT analysis made to analyse the external and internal environment.

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Why Sport Sponsorship is important for a company marketing strategy Marketing Dissertation

45 pages (11250 words) , Download 3 , Dissertation

With fierce competition all over the globe and increase in globalization and its effects, marketers have turned sports sponsorship activities into large scale marketing campaigns. The broad aim of this research work is to determine the significance of sports sponsorship for Nike as part of its marketing strategy.

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Marketing to the Bottom of the pyramid Marketing Case Study

7 pages (1750 words) , Download 2 , Case Study

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Based on this research in order to formulate an effective strategy, the company has to emphasize on certain important guidelines or rather questions in order to determine the ability of the strategies to provide answers to such questions: Is the price of the product affordable? Is the product being properly promoted? Is the product accessible? Are adequate places available for selling the product?

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Impacts of Stress to Employees and Employer Marketing Research Paper

9 pages (2732 words) , Download 6 , Research Paper

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An overstressed employee will have to find a place to offload the psychological burden from the stress, and the more likely person to suffer is the spouse. This stresses the need for the adoption of better stress management approaches for employees who are leading a happy social life contribute significantly to the performance of the organization.

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Marketing of F-16 Fighting Falcon Marketing Research Paper

8 pages (2325 words) , Download 2 , Research Paper

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The F-16 Fighting Falcon is the most successful fighter aircraft in history not only in terms of sale but also in terms of combat usage. Development of this aircraft began in the 1970s, and delivery started in the 80s, however, the aircraft is still very much an asset for various defense forces across the world. It is an undeniable fact that the utility of a product determines the ease of marketing it.

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Significance of Traditional Forms of Marketing Communications in the Contemporary Organizations Marketing Essay

10 pages (2859 words) , Download 4 , Essay

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The contemporary business environment is continuously encountered with the explosion of new and advanced technologies. Correspondingly, it can be viewed that the world is gradually moving towards the digital age. These technological transformations have resulted in advertising agencies facing numerous challenges. These challenges often generate inefficiency in the client’s agency relationships.

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Diverse Portfolio of Omnicom Group Marketing Essay

3 pages (750 words) , Download 7 , Essay

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What makes Omnicom Group different from other advertising agencies is that it has unique and highly diversified service offerings ranging from conventional media adverts to specialty communications. These diversified offerings help the organization alleviate the risks associated with reliance on just one segment of the business.

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Purchase Behavior of the Consumers Marketing Essay

5 pages (1295 words) , Download 3 , Essay

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Generally speaking, the purchase behavior of consumers is influenced by several factors. On the basis of the purchaser’s knowledge and experience quick or slow decisions for purchase are made and for the purpose of making the correct decision, gathering the right information becomes extremely necessary.

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Marketing Channels and Logistics Marketing Coursework

10 pages (2500 words) , Download 2 , Coursework

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The global business environment is becoming highly competitive as several leading organizations within a similar industry are trying to implement unique strategies in the business operation process in order to achieve potential competitive advantages and develop an effective global client base.

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Potential Economic Impact on Marketing Strategies Marketing Essay

10 pages (3006 words) , Download 2 , Essay

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IKEA has always been concerned about the wholesome economic development of the business and for this purpose, sustainability has always been an integral part of the core business model. This has lowered the cost of production for the company which in turn has provided them cost leadership. This also allows the company to maintain its environmental standards.

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Marketing strategy and KSFs of Apple Incorporation Marketing Dissertation

29 pages (7250 words) , Download 3 , Dissertation

The global economy is driven by technological innovation as the scope of high-technology applications is no longer limited to computers. The high-tech industries are characterized by a high degree of uncertainty as far as the markets, technology and competition which makes the traditional marketing tools unsuitable for these products

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The Contemporary Issues in Marketing Marketing Essay

16 pages (4000 words) , Download 6 , Essay

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The scope of marketing as an integral corporate activity has now completely transformed to include relationship based marketing as well. This paper will be focusing on all the aspects as well as issues related to contemporary marketing.

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Investigating of British Consumer Behavior for Red Bull Marketing Essay

16 pages (4000 words) , Download 3 , Essay

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Beverages market in the UK has been of interest to the marketers because of the trend of engaging in health and energy drinks. Red Bull is a kind of energy tonic, which has the potentiality to strengthen physical power and concentration level up to the mark.

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An Evaluation of the Service Quality of Islamic Banks in Bahrain: An Empirical Study Abstract Marketing Dissertation

68 pages (17000 words) , Download 4 , Dissertation

Responsiveness, empathy and tangibles all garnered agreement, while the assurance dimension received slight agreement overall. Moreover, on the perceptions of IBCs on the same dimensions, agreement was likewise garnered on responsiveness, assurance, and tangibles.

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Should Red Bull keep on investing in the Formula 1 Championship for next year Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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Marketing through sponsorships of events has attracted attention of organizations since the evolution of communication technology. When televisions became popular in households and events were aired live on televisions, organizations found it useful to associate their brands with these events through sponsoring them.

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Global Marketing and the new opportunities and challenges which Mc Donald fast food restaurant faces Marketing Dissertation

40 pages (10000 words) , Download 2 , Dissertation

With increasing global competition, emphasis on organic food choices, smarter and healthier eating habits, the fast food industry is undergoing a major turning point. Gone are the days when people would blindly allow their children to eat all the burgers, fries and Coke they wanted, with no thought or care to how this foodstuff would affect their lives.

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Qualitative research and questionnaire design Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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It is then because of this that the concept of emotional branding has been underscored by previous researches as it has the capacity to attain the primary aims of businesses, that is: first, to increase the amount of their sales; and second, to ensure customer loyalty.

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International Marketing Strategy of Freitag brand Marketing Assignment

15 pages (3750 words) , Download 7 , Assignment

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The above study signifies the importance of having a proper strategy of marketing in an international market such as Brazilian market with the best suited entry methods. It also focuses on the other factors that need to be taken care of and those that contributes towards the successful launch of the brand in the new market. The complete process has been planned after performing strategic management tools such as PESTEL analysis and SWOT analysis. The cultural factors have also been taken into consideration.

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How has the UK retail sector adapted to recent changes in the economic climate effectively Marketing Literature review

23 pages (5750 words) , Download 2 , Literature review

The chapter would go on to shed some light on the impact of financial recession on UK’s retail sector and specifically the food segment. This section would also include highlighting the recent steps that the government has taken to rescue or support the retail sector from the recession.

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Integrated Marketing Communications Plan for Virgin Atlantic Marketing Essay

12 pages (3000 words) , Download 3 , Essay

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Virgin Atlantic Airways Limited runs under the name of Virgin Atlantic. It is a British based airline which is currently owned by the Virgin Group and the Singapore Airlines.

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A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets Marketing Essay

36 pages (9000 words) , Download 4 , Essay

Abstract: This research is about British Airways that is planning to enter the Easter European aviation Market. This research discusses the history, background and aims and objectives of British Airlines and its performance till date. The literature review of this research comprises of several different airlines that are dominating the world with their excellent performances.

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British Airways and Its Entry into Central and Eastern European Markets Marketing Essay

9 pages (2754 words) , Download 2 , Essay

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Eastern Europe has gone through an economic policy change. It is now a free economy and thus now it is possible for the West European and other airlines to enter this market for profitable business ventures. This paper aims to research and find for British Airways a suitable market entry mode. The scope of this research will be to find the best options and to figure out the best one.

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Customer behaviour in charity retailing in UK Marketing Dissertation

30 pages (7500 words) , Download 2 , Dissertation

With the economic struggles and the trends towards conservation, the charity shop has become a re-popularized venue. However, because of the economic problems, donations are down and people are holding on to their own items for longer periods of time.

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Strategic marketing based on case study Maytag Corporation Marketing Research Paper

12 pages (3000 words) , Download 5 , Research Paper

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Time will come that a company can be said to have already run its course. And that’s what happened to Maytag Corporation. Due to the changing needs of people, the demand for their product has declined, thus bringing in losses for the company. This calls for the company to make a decision in selling the firm.

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Organisational Behaviour and Human Resource Management Southwest Airlines Marketing Research Paper

16 pages (4000 words) , Download 2 , Research Paper

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The human resource issues the company can face in future are legal issues. Also in future the company should start international flights. For this the company will have to launch a new brand under which international flights should be started.

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Marketing Communication Based on Video Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

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Interestingly, previous to 2008, V&S Vin & Sprit AB was a part of V&S Group which belonged to the government of Sweden. At present, Absolut is a subsidiary of Pernod Ricard Holding Company.

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Principles Of Marketing Management Chocolate in the UK Marketing Essay

12 pages (3000 words) , Download 3 , Essay

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Chocolate is a highly demanded product in the UK. With an ever expanding market and increasing competition, it is tough for market players to sustain their position and continue to remain profitable. Thorntons is one company that has sustained considerable success throughout years.

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Consultancy Project Marketing Literature review

14 pages (3500 words) , Download 4 , Literature review

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The literature review discusses the role of online marketing communication in the Small and Medium sized Enterprises (SMEs) in general and the influence online advertising can have in their functioning, in particular. The review analyses whether it is essential for the SMEs to do online marketing communication and if yes, then how would they utilise online advertising effectively to improve the awareness of their offerings amongst target customers.

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What should organisations be concerned about in corporate rebranding from a strategic point of view Marketing Dissertation

54 pages (13500 words) , Download 3 , Dissertation

The term rebranding refers to the process that leads to the creation of a new symbol, logo, name, or all three in combination, for a corporate house. Corporate rebranding is undertaken with the specific objective of creating a perspective shift and a change in stand, in the minds of the stakeholders and business rivals.

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Is Facebook Marketing Effective Marketing Research Paper

11 pages (2750 words) , Download 5 , Research Paper

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Methodology plays an important part in making a research successful. In case of selection of an inappropriate methodology, there can be hazardous results for the student as the whole research can end in nothing at all. There are a number of methodologies for conducting a research such as qualitative methodology, quantitative methodology, case studies and so on.

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Ethics On Pharmaceutical Marketing A Review Of Literature Marketing Dissertation

15 pages (3750 words) , Download 5 , Dissertation

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Several literatures have been devoted on pharmaceutical marketing practices used by manufacturers in their global operations. Authors have been interested to find out the benefits of pharmaceutical marketing to the end users. US pharmaceutical practices have been taken into account.

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Entry Strategy of Hotel and Restaurant Industries Marketing Dissertation

41 pages (10637 words) , Download 4 , Dissertation

The tool helps to analyze the situation in a more practical and conceptual manner. The categorization of the environment is done and the boundaries of environment levels are identified. The key elements of PEST analysis are political, environmental, social, and technological factors. However often legal factors are also taken into consideration for the analysis.

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How has the UK retail sector adapted to recent changes in the economic climate effectively Marketing Dissertation

54 pages (13500 words) , Download 3 , Dissertation

Starting from the 70's, oil production not only has reduced imports of petroleum products, but also brought substantial gains in trade. British Petroleum is the largest industrial corporation and the UK ranks second in Europe. Britain provides 10% of world exports of services.

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Consumer Buying Behaviour Marketing Literature review

12 pages (3000 words) , Download 5 , Literature review

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Literature Review on Consumer Buying Behaviour. Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations.

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The confidence of saudi consumer in the seasonal sale of the international brands Marketing Literature review

9 pages (2250 words) , Download 2 , Literature review

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This study also presents the international brands that operate in Saudi Arabia, with the aim of providing a clear and concise picture of the fashion market in Saudi Arabia, the brands that are present, and the way that consumers respond to the market.

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The role of self-service technology within service retailing Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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Findings showed that SSTs can enhance organisational competitiveness, (internal and external) customer satisfaction and customer commitment, lessen operational costs, and improve staff and organisational productivity.The main disadvantages of SSTs are they cannot be fully operated.

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An investigation into the impact of branding on growth of tablet computer for the UK market Marketing Essay

56 pages (14000 words) , Download 2 , Essay

On the basis of the literatures critically reviewed, the researcher believed that branding has helped growth of tablet PC market in the UK. To test this hypothesis, the researcher employed quantitative survey method using 60 respondents, and semi-structured interview method for the qualitative study.

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Marketing Research for Yelp in the Brazilian Market Marketing Term Paper

15 pages (3750 words) , Download 2 , Term Paper

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We anticipate the provision of qualitative research services regarding Yelp in the Brazilian Market. We ensure that the quality of the research services to be provided would be of the highest quality and utmost care would be taken in order to ensure the accuracy of the data used and relativity of the research with regard to your strategies.

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International Marketing: Snog Ice Scream in Switzerland Marketing Research Paper

10 pages (2500 words) , Download 2 , Research Paper

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Business organizations are presently operating in highly turbulent business environment. Companies are essentially trying to leverage the benefits of globalisation to reach out to new market segments. An exit strategy and a monitoring plan would also be prepared so as to help the firm emerge as a formidable player in the market.

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Report market sells product internationally Marketing Essay

16 pages (4000 words) , Download 2 , Essay

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The business report would include a strategic analysis of UK as an investment destination for a new player in the beer industry. The report contains a section that analyses the macroeconomic and other aspect of UK including political, legal, economical and cultural aspects.

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Toyota Company Analysis Marketing Research Paper

21 pages (5250 words) , Download 3 , Research Paper

Executive Summary Toyota Company has been a leading name in vehicle making for quite a lot of decades. Regardless of the nationalistic movement in the United States to “buy American”, the business has held its own, staying a leading and persistently developing company within the ‘corporate world of transportation.

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The Confidence In Of International Brands Marketing Dissertation

12 pages (3000 words) , Download 2 , Dissertation

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The fashion market in Saudi is very seasonally based, with sales following religious holidays. With the relatively young population, there is the large potential for the fashion market. The habits of the nation are changing to become more in line with Western culture, a trend that is especially strong in the younger generation.

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Two Familiar Brands Competing in the local Marketplace Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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The paper compares two brands i.e. Tide and Gain which are the detergent products from Proctor and Gamble, well renowned as P&G. Tide and Gain both have strong presence in the market of USA and each brand have their own identities. Where Tide is known for its cleaning capability, Gain is popular for good smell.

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Marketing Essays