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Marketing Essays

Result for Subject Marketing:
19895 essays
What should organisations be concerned about in corporate rebranding from a strategic point of view Marketing Dissertation
54 pages (13500 words) , Download 3 , Dissertation
The term rebranding refers to the process that leads to the creation of a new symbol, logo, name, or all three in combination, for a corporate house. Corporate rebranding is undertaken with the specific objective of creating a perspective shift and a change in stand, in the minds of the stakeholders and business rivals.
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Is Facebook Marketing Effective Marketing Research Paper
11 pages (2750 words) , Download 5 , Research Paper
Free
Methodology plays an important part in making a research successful. In case of selection of an inappropriate methodology, there can be hazardous results for the student as the whole research can end in nothing at all. There are a number of methodologies for conducting a research such as qualitative methodology, quantitative methodology, case studies and so on.
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Ethics On Pharmaceutical Marketing A Review Of Literature Marketing Dissertation
15 pages (3750 words) , Download 5 , Dissertation
Free
Several literatures have been devoted on pharmaceutical marketing practices used by manufacturers in their global operations. Authors have been interested to find out the benefits of pharmaceutical marketing to the end users. US pharmaceutical practices have been taken into account.
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Entry Strategy of Hotel and Restaurant Industries Marketing Dissertation
41 pages (10637 words) , Download 4 , Dissertation
The tool helps to analyze the situation in a more practical and conceptual manner. The categorization of the environment is done and the boundaries of environment levels are identified. The key elements of PEST analysis are political, environmental, social, and technological factors. However often legal factors are also taken into consideration for the analysis.
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How has the UK retail sector adapted to recent changes in the economic climate effectively Marketing Dissertation
54 pages (13500 words) , Download 3 , Dissertation
Starting from the 70's, oil production not only has reduced imports of petroleum products, but also brought substantial gains in trade. British Petroleum is the largest industrial corporation and the UK ranks second in Europe. Britain provides 10% of world exports of services.
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Consumer Buying Behaviour Marketing Literature review
12 pages (3000 words) , Download 5 , Literature review
Free
Literature Review on Consumer Buying Behaviour. Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations.
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The confidence of saudi consumer in the seasonal sale of the international brands Marketing Literature review
9 pages (2250 words) , Download 2 , Literature review
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This study also presents the international brands that operate in Saudi Arabia, with the aim of providing a clear and concise picture of the fashion market in Saudi Arabia, the brands that are present, and the way that consumers respond to the market.
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The role of self-service technology within service retailing Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Findings showed that SSTs can enhance organisational competitiveness, (internal and external) customer satisfaction and customer commitment, lessen operational costs, and improve staff and organisational productivity.The main disadvantages of SSTs are they cannot be fully operated.
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An investigation into the impact of branding on growth of tablet computer for the UK market Marketing Essay
56 pages (14000 words) , Download 2 , Essay
On the basis of the literatures critically reviewed, the researcher believed that branding has helped growth of tablet PC market in the UK. To test this hypothesis, the researcher employed quantitative survey method using 60 respondents, and semi-structured interview method for the qualitative study.
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Marketing Research for Yelp in the Brazilian Market Marketing Term Paper
15 pages (3750 words) , Download 2 , Term Paper
Free
We anticipate the provision of qualitative research services regarding Yelp in the Brazilian Market. We ensure that the quality of the research services to be provided would be of the highest quality and utmost care would be taken in order to ensure the accuracy of the data used and relativity of the research with regard to your strategies.
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International Marketing: Snog Ice Scream in Switzerland Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Business organizations are presently operating in highly turbulent business environment. Companies are essentially trying to leverage the benefits of globalisation to reach out to new market segments. An exit strategy and a monitoring plan would also be prepared so as to help the firm emerge as a formidable player in the market.
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Report market sells product internationally Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The business report would include a strategic analysis of UK as an investment destination for a new player in the beer industry. The report contains a section that analyses the macroeconomic and other aspect of UK including political, legal, economical and cultural aspects.
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Toyota Company Analysis Marketing Research Paper
21 pages (5250 words) , Download 3 , Research Paper
Executive Summary Toyota Company has been a leading name in vehicle making for quite a lot of decades. Regardless of the nationalistic movement in the United States to “buy American”, the business has held its own, staying a leading and persistently developing company within the ‘corporate world of transportation.
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The Confidence In Of International Brands Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
The fashion market in Saudi is very seasonally based, with sales following religious holidays. With the relatively young population, there is the large potential for the fashion market. The habits of the nation are changing to become more in line with Western culture, a trend that is especially strong in the younger generation.
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Two Familiar Brands Competing in the local Marketplace Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The paper compares two brands i.e. Tide and Gain which are the detergent products from Proctor and Gamble, well renowned as P&G. Tide and Gain both have strong presence in the market of USA and each brand have their own identities. Where Tide is known for its cleaning capability, Gain is popular for good smell.
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What are the key factors in developing successful brand Marketing Dissertation
13 pages (3250 words) , Download 2 , Dissertation
Free
What are the key factors in developing successful brand? Globalisation has ushered in a new era of competition with the business organizations engaged in a cut throat competition to capture new customers as well as to retain the existing customers. In this regard the aspect of branding assumes importances considering the fact that brand are essentially used to distinguish between products and services by the customers across the globe.
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The Impact of New Media on CRM-Systems Marketing Thesis Proposal
41 pages (10250 words) , Download 3 , Thesis Proposal
This research aims to suggest new and innovative ways of maximizing the changing face of the media; expose business owners, employers and managers to the basic needs and expectations of the customer in the running of businesses; enhance communication in the organization; maximize the influence of new media on customer relationship management system.
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Marketing an Australian wine to Hong Kong wine market Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This research will begin with the statement that before drawing up the marketing plan it is essential to evaluate the external environment in which Brown Brothers proposes to introduce its wine products. The external environmental analysis of Hong Kong suggests that the market has high growth potential.
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Influence of Social Media on Consumer Behaviour Marketing Dissertation
69 pages (10251 words) , Download 8 , Dissertation
Premium+
About 2.1 billion Internet users from around the world out of a total world population of 6.93 billion people now use the Internet, which presented usage growth rates of 480.4% over 2000 – 2011 compared to global population growth rates of 30.2% over the same period of years.
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Attitude and Behaviour of Consumers Towards Organic Food: Comparison Between the United Kingdom and Turkey Marketing Essay
40 pages (10000 words) , Download 4 , Essay
Technological advancement and the influence of environment and population have brought changes in food production and marketing. The industrialized countries demonstrate keenness for organic products and food safety.
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An Australian Airline (Qantas) Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This paper analyzes the proposed recommendations for Qantas airlines and provides alternative strategy identification and discussion considering gap analysis and changes in the current marketing strategy. The author of this paper presents implementation of each strategy, its expected results and solution.
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Sales Promotion Techniques used by JETBLUE Marketing Research Paper
11 pages (2750 words) , Download 4 , Research Paper
Free
Overview: JetBlue was founded in 1999 by David Neeleman. It is an American airline with the approach of providing low-cost air travel just like its competitor, Southwest Airlines. It was among those few American airlines that recorded a profit following the September 11, 2001 attacks.
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Market for Condoms Marketing Thesis
19 pages (4750 words) , Download 2 , Thesis
Free
Market for Condoms There is a global market out there for condoms. Each country has its own condom brands and many countries rely on the imported brands of condom. Condoms are targeted towards those who want to have a safe sex experience. Belgium has a huge population and according to the recent trends, there has been an increase in the sex incidents.
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New Demands for Beer: Feral Brewery in Australia Marketing Research Proposal
20 pages (5000 words) , Download 2 , Research Proposal
Free
The findings of this research will provide insight of the implementation and evaluation of the brewery that will follow phases for re-examining the current product and process then changing this with the advertising campaigns. The evaluation that will be used will be based on combining the various activities that have changed in the brewery.
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Information and knowledge management for managers Marketing Term Paper
17 pages (4250 words) , Download 3 , Term Paper
Free
The author states that Knowledge Management is a process that incorporates strategies as well as practices that have been adopted in order to facilitate the identification, creation, compilation, distribution and transfer of knowledge. In the field of Knowledge Management, the sharing of knowledge is considered to be one of the major areas.
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Marketing Strategies for Little Pet Shop Marketing Research Paper
18 pages (4800 words) , Download 4 , Research Paper
Free
Organizational name is referred to as nonpersonal names which refer to a structured body that exits to perform some common function. Some of the organization includes schools, business, and clubs to name a few. This project would deal with the opening up of a pet shop in Arizona. The business would refer to as ‘Little Pet Shop’, as the name indicates the existence of small little pets around the store.
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Risk Management: Failures and Defects in Constructions Marketing Research Paper
31 pages (7750 words) , Download 2 , Research Paper
According to statistics, it is evident that the construction industry has a high number of uncertainties and risks compared to other industries. This is because of the unique features of this industry, the period within which these projects are undertaken, the complicated activities and systems, their environmental surroundings and features.
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FEMA. A Gap Analysis: Mandated Expectations vs. Reality Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
This paper attempts to accomplish a thorough analysis of FEMA on the expectations from it on national level preparedness to safeguard peoples and property from natural calamities and man-made disasters. It strives to find out the gaps between expectations of all stakeholders on disaster management and reality, which is quite below expectations.
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Consumers Choice Regarding the Selection of a Mobile Phone Brand Marketing Essay
58 pages (14500 words) , Download 4 , Essay
Globalization has made a severe impact on consumer behavior and choices, especially in the consumer goods sector. Consumer choices are influenced by several factors such as situational factors, socio-economic background, and cultural differences. Globalization has not made the consumer needs homogenous.
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Integrated Marketing communication plan of Honda Civic in the US Marketing Assignment
13 pages (3250 words) , Download 6 , Assignment
Free
This IMC plan for Honda seeks to outline the communication strategies that can be implemented by Honda to introduce its new 2011 Honda Civic Natural gas. The main goals of the IMC strategy is to appeal to the interests of as many people as possible in a bid to fulfil the broad objectives of satisfying the needs of as many people as possible.
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Marketing strategy for Blackmore product in Vietnam market Marketing Assignment
12 pages (3000 words) , Download 16 , Assignment
Free
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.
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The Pricing Strategies and Programs of Etisalat Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
The Pricing Strategies and Programs of Etisalat Background on Etisalat Etisalat is a telecommunications company headquartered in the United Arab Emirates. It was founded in 1976 under the name Emirates Telecommunications Corporation, a joint-stock venture between various Emirates partners and a once-large British company called International Aeradio Limited.
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Marketing Strategies for Growth in Overseas Markets: Abercrombie & Fitch Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
According to the essay the development of a marketing strategy involves linking long-term strategic goals for productivity, profitability, and market positioning with actual behaviours that bring the business growth and better market presence. Marketing strategies involve segmenting the potential customer base.
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DOMMINO PIZZA MARKETING STRATEGY Marketing Coursework
15 pages (3750 words) , Download 6 , Coursework
Free
This research aims to understand the company operations and guiding principles; to identify the already existing market strategy and its effectiveness; to identify the strengths and weaknesses of Domino company; to identify the opportunities and threats that the company is facing; to look into the solutions that can help solve the problems and threats identified.
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Advantages and disadvantages of on-line shopping Marketing Dissertation
13 pages (3250 words) , Download 4 , Dissertation
Free
Another issue to examine, besides the advantages and disadvantages of on-line shopping verses high street shopping is the issue of branding. This is a necessary issue to examine because branding might also influence if a person shops on-line or shops in the stores.
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Longitudinal Strategic Development Study on easy Jet Marketing Essay
15 pages (3750 words) , Download 2 , Essay
Free
Easy jet is one of the successful low cost airlines in Europe, established in the year 1995. It is based in London Luton airport and operates domestic and international services to about 400 routes in Europe and carries about 40 million passengers in a year.
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SWOT Analysis - NYLB Marketing Research Paper
12 pages (3000 words) , Download 3 , Research Paper
Free
The New York Liquidation Bureau known as the NYLB is a unique entity which does not receives any fund from the taxpayers but carriers out the functions of Superintendent of financial services as a receiver and discharges his statutory duties in order to take care of the interest of the creditors and policyholders of those insurance companies which have been declared insolvent and impaired.
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History of Georgetown Cupcake Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Georgetown Cupcake since its formation has been gradually dominating the market possessing significant goodwill in the customers’ minds. They have been leading the market smoothly and thus proving to be quite competitive to overcome the challenges caused due to the presence of competitors like Bake and Wired.
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Online Advertising Strategy for Luxury Brands Marketing Dissertation
10 pages (2980 words) , Download 3 , Dissertation
Free
According to a report published by Morgan Stanley, the total number of internet users in India numbered about 1.8 billion users that representing a growth rate of 21 percent on a year-on-year basis. The report also shows that about 18.8 thousand minutes were spent browsing the internet. Geographically, China followed by USA, India, Brazil, and Russia has the largest percentage of the so-called ‘netizens’.
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Impact of Financial Meltdown on Luxury Fashion Goods Market Marketing Dissertation
37 pages (9250 words) , Download 5 , Dissertation
The paper studies the careful analysis of the global turndown, its effect on the market and the industry of luxury goods in particular. Various analyses of the companies have been done and comparative analysis has been carried out to understand the difference created. The reviews from the employees and the customers have also been combined to know the popularity of the implemented system.
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Ecobeach Eco-tourism Operation Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
This report examines the definitions and effects of the seven P’s of marketing on the ecobeach ecotourism activities. It begins with an introduction into the issue of ecotourism and examines the effects of eco tourism on the beach at Kimberly. The parties responsible for the conservation efforts are also put into consideration in this paper.
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Recyclable Drinking Water Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
The primary purpose of this marketing plan is to introduce recycle water that can be used for drinking and other usage. The marketing plan aims at targeting the current flood situation in Thailand affecting the population along with making them deal with massive piles of garbage piling up around the different parts of the country.
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Research Methodology: Case Study on the Company of Cheung Kong Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The paper operates mainly based on research questions which can be stated as follows. Why has Cheung Kong not able to emerge as the top organizations dealing with Corporate Social Responsibility? What are the strategic measures which the organization can incorporate to claim a top position in measures of Corporate Social Responsibility?
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Apple Tree Lane Child-Care and Nursery Centre Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Apple Tree Lane Child-Care and Nursery Centre is a privately-owned nursery utilising local rental space in the village hall in order to maximize customer volume and provide more efficient child care services.
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L'Orals Marketing Mix Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
The author states that there are elements of adaptation in L'Oréal product considerations as evidenced by the company’s operations in the Asian markets. A manifestation of this is conducting surveys and tests to learn about the differences in the nature of Chinese skin in order to develop products best suited for this market.
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Fiat 500 by Diesel Marketing Essay
13 pages (3481 words) , Download 2 , Essay
Free
The Fiat 500 showroom also displays red car models of the Fiat 500 by diesel, which will tend to suggest excitement, strength, sex, passion, vitality, aggressiveness, and commanding attention. The target market is for youth who would wish to be ‘seen’ and be ‘heard in high places. They also offered it for the age active in sexual issues, who have fresh passions and are aggressive with their actions.
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How emotions impact consumer behaviour Marketing Dissertation
23 pages (5750 words) , Download 2 , Dissertation
This paper deals with the objective to analysis how emotions affect the behaviour of the consumers. The role of emotions in processing the information has been acknowledged and it has been found out that in order to understand the value that product and services have for the consumers it is necessary to understand emotions and the reasons behind it.
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Role of e-Marketing in Customer Retention Marketing Dissertation
8 pages (2494 words) , Download 2 , Dissertation
Free
The primary objective of this research is to identify and analyze the role of e-marketing in the process of customer retention. As it is a comparative study between Saudi Arabian and British organizations, the research’s main aim is to find out how the organizations in these two countries have been using e-marketing to retain their customers.
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Valeant Pharmaceuticals International: North America Marketing Case Study
10 pages (2500 words) , Download 3 , Case Study
Free
Valeant Pharmaceuticals based in North America is countering large shifts in its leadership structure which is helping the company to embrace new cultures and new ideologies. The company is found to counter larger pressures owing to its reduction in stock prices in the stock markets of the region.
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Marketing Plan on Counterfeit Protection Company Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
The study tries to identify the influence of the overall activities and the manner in which they are being controlled by the organisation. The executives of the organisation try to eradicate irrelevant cost for the company and to prepare adequate marketing policies so that the services being provided by the company are generated according to the needs of the market.
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