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Marketing Essays

Result for Subject Marketing:
19702 essays
Dinner is the Sky: Launch in Pakistan Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
This report presents an opportunity to study the feasibility of launching service in the growing market of Pakistan. The franchisee in Pakistan will be the owner of Dinner in the Sky in the UK and will purchase the property in Pakistan as a corporate entity or as an individual under business interest according to International Law.
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EBay: SWOT Analysis Marketing Essay
11 pages (3054 words) , Download 2 , Essay
Free
The firm uses Pay Pal for payment which is one of the fastest, secure, and largest online transaction mediums. The successful purchase of the rights of Skype in 2009 for an amount of 2.75 billion dollars has provided a competitive advantage to eBay. Approximately 430,000 people today in the USA come up with all of or even the majority of their own existing through this website (Lewis, 2008).
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DOMMINO PIZZA MARKETING STRATEGY Marketing Coursework
15 pages (3750 words) , Download 6 , Coursework
Free
This research aims to understand the company operations and guiding principles; to identify the already existing market strategy and its effectiveness; to identify the strengths and weaknesses of Domino company; to identify the opportunities and threats that the company is facing; to look into the solutions that can help solve the problems and threats identified.
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Marketing Strategies for Growth in Overseas Markets: Abercrombie & Fitch Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
According to the essay the development of a marketing strategy involves linking long-term strategic goals for productivity, profitability, and market positioning with actual behaviours that bring the business growth and better market presence. Marketing strategies involve segmenting the potential customer base.
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Integrated Marketing Plan: Starbucks Marketing Essay
15 pages (4239 words) , Download 3 , Essay
Free
Since the start of its journey, Starbucks has embarked on the path of expansion. Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States.
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Global Marketing and Its Evolution from International Marketing Marketing Essay
9 pages (2478 words) , Download 3 , Essay
Free
International marketing is the term coined for trade between different international entities and is set to evolve into global marketing. Global marketing is an evolving concept with some similarities to international marketing in the advantages it provides in terms of marketing strategies, cost reductions, etc.
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Exploring Marketing Research Marketing Research Paper
13 pages (3387 words) , Download 6 , Research Paper
Free
Shorty messaging dates back to some years when mobile phones were introduced and have spread to all parts of the world’s leading to integration into human life. SMS mobile company is one of the numerous leading companies that make it possible for many people to communicate effectively and therefore leading to the ease of communication that we experience today.
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The Pricing Strategies and Programs of Etisalat Marketing Essay
9 pages (2250 words) , Download 4 , Essay
Free
The Pricing Strategies and Programs of Etisalat Background on Etisalat Etisalat is a telecommunications company headquartered in the United Arab Emirates. It was founded in 1976 under the name Emirates Telecommunications Corporation, a joint-stock venture between various Emirates partners and a once-large British company called International Aeradio Limited.
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Marketing strategy for Blackmore product in Vietnam market Marketing Assignment
12 pages (3000 words) , Download 16 , Assignment
Free
This report aims to create the strategic marketing for Blackmore Company in order to expand the business operations in international market as Vietnam regarding to its nutritional product. This paper will be concentrated on some important parts of marketing strategy based on the theory of international marketing.
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Hong Kong and the Impact of Cyber Crimes Marketing Essay
3 pages (750 words) , Download 2 , Essay
Millions of people all over the globe are reached within seconds, deals closed in a matter of few clicks, and new products and services introduced in the most fashionable modes. Amongst the many endowments of technology is the launch of electronic payment systems that enable transmittal of funds in any currency to any location without a need for face to face contact.
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Ethels Chocolate Lounge: Case Study Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Industries have always been characterized by innovativeness either in technology or strategy stemming from cut-throat competition. This trend has increased tremendously in the last 20 years mostly due to increased technological advancement and globalization.
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Integrated Marketing communication plan of Honda Civic in the US Marketing Assignment
13 pages (3250 words) , Download 6 , Assignment
Free
This IMC plan for Honda seeks to outline the communication strategies that can be implemented by Honda to introduce its new 2011 Honda Civic Natural gas. The main goals of the IMC strategy is to appeal to the interests of as many people as possible in a bid to fulfil the broad objectives of satisfying the needs of as many people as possible.
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Marketing Plan of Skyvision Airlines Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
It is a well established firm in the airlines industry that maintains stable profitability. From (Airlines renew debate over low-cost model, 2011).Nowadays, it is becoming difficult for low cost airlines companies to confront with market competition due to different factors.
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Consumers Choice Regarding the Selection of a Mobile Phone Brand Marketing Essay
58 pages (14500 words) , Download 4 , Essay
Globalization has made a severe impact on consumer behavior and choices, especially in the consumer goods sector. Consumer choices are influenced by several factors such as situational factors, socio-economic background, and cultural differences. Globalization has not made the consumer needs homogenous.
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Evolution and Target Market of Coca-Cola Company Marketing Essay
5 pages (1516 words) , Download 2 , Essay
Free
The brand is a promise of satisfaction. It is the struggle between the producers and consumers to define the promise and its meaning (Healey, 2008, p.6). The brand selected for this project report is Coca Cola. It is a brand that has made its presence felt both in the national market as well as internationally. The brand has featured some famous personalities for promoting its brand.
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FEMA. A Gap Analysis: Mandated Expectations vs. Reality Marketing Research Paper
19 pages (4750 words) , Download 2 , Research Paper
Free
This paper attempts to accomplish a thorough analysis of FEMA on the expectations from it on national level preparedness to safeguard peoples and property from natural calamities and man-made disasters. It strives to find out the gaps between expectations of all stakeholders on disaster management and reality, which is quite below expectations.
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Analyzing the Market Environment Marketing Essay
7 pages (2099 words) , Download 2 , Essay
Free
These products are used to nurture mind, body, spirit and also provide a balance to the environment. Perfect potion offers essential oils which are related to the finest quality of Australian Certified Organic and are sourced from international and local farmers. 95% of ingredients are ordered on the basis of sources to make a product.
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Risk Management: Failures and Defects in Constructions Marketing Research Paper
31 pages (7750 words) , Download 2 , Research Paper
According to statistics, it is evident that the construction industry has a high number of uncertainties and risks compared to other industries. This is because of the unique features of this industry, the period within which these projects are undertaken, the complicated activities and systems, their environmental surroundings and features.
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Marketing Strategies for Little Pet Shop Marketing Research Paper
18 pages (4800 words) , Download 4 , Research Paper
Free
Organizational name is referred to as nonpersonal names which refer to a structured body that exits to perform some common function. Some of the organization includes schools, business, and clubs to name a few. This project would deal with the opening up of a pet shop in Arizona. The business would refer to as ‘Little Pet Shop’, as the name indicates the existence of small little pets around the store.
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Competitive Success: Innovation and Strategy Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Technology impacts the way business is carried out. It makes tremendous changes in today’s business contexts. One critical aspect of technology advancement and its impact on business is that technology by itself has no single objective value, but the economic value of the technology depends on how effectively it is commercialized in some ways possible.
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Expected Consumer Behavior Marketing Essay
8 pages (2243 words) , Download 2 , Essay
Free
A consumer is a person who buys a product for its own use. If a person purchases a good or service and it is consumed by either that person or his family such an individual is called a consumer in its entirety. Similarly, consumer behavior is the action taken by purchasing and consuming the product.
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Information and knowledge management for managers Marketing Term Paper
17 pages (4250 words) , Download 3 , Term Paper
Free
The author states that Knowledge Management is a process that incorporates strategies as well as practices that have been adopted in order to facilitate the identification, creation, compilation, distribution and transfer of knowledge. In the field of Knowledge Management, the sharing of knowledge is considered to be one of the major areas.
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Investment Report: Gunns Limited (GNS) Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Introduction Gunns Limited is a major forestry firm. The company is located in Tasmania, Australia and was founded in 1875 by two brothers – John and Thomas Gunn. Being founded in the 19th century makes it one of Australia’s most senior organizations.
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Marketing Plan for Rent a Runway Marketing Essay
16 pages (4386 words) , Download 3 , Essay
Free
This will be followed by monitoring the results, such as the ROI and the activity on the website. Analysis and traffic will be created to build the right alternatives in finding the results and in recognizing the trust among customers. All of the reviews will be monitored before going into final use; however, these will also help to add to the campaigns and the growing structure of the website.
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Digital Marketing Campaign Marketing Essay
5 pages (1708 words) , Download 5 , Essay
Free
The manipulation of this destiny is also very crucial as a misapplication may spell done. This document seeks to bring out how the Central Station Company can maximize the power of marketing to promote the company. Indeed, marketing is the solution when competition could least be described other than calling it stiff.
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Brand Positioning: Strategies for Competitive Advantage Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The product being a consumer good, the competition is high as every other company tends to come out with something new. There are already many brands in the market that conditioners the hair so people might not go for this brand rather go for the competitor’s one. As the target audience for the product is the youths, consumers who do not want to straighten their hair would not prefer the product.
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Cotton On Marketing Plan Marketing Essay
8 pages (2349 words) , Download 4 , Essay
Free
The struggle is when a brand wants to expand its image and market. Cotton On is at that crossroad. It grew its business catering to the simple and relaxed 20 something market. However, the entrance of smaller companies that offer the same diversity in design and high-class quality is forcing them to reinvent themselves.
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Business Analysis Plan: SingTel Marketing Assignment
17 pages (4692 words) , Download 2 , Assignment
Free
PESTEL analysis is the analysis of certain external factors of the entity which are; Political, Economic, Social, Technological, Environmental, and Legal. This analysis is an important component of the business analysis of a company as it provides a comprehensive view regarding the external environment in which a company operates.
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Marketing Planning Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
He decided to run 27 different marketing offers through Web ads for Vespa, the scooter company (Clifford, 2009). He packaged the different marketing offers differently. Some ads were rectangular, some square, some static and some were dynamic. He also worded the texts differently.
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New Demands for Beer: Feral Brewery in Australia Marketing Research Proposal
20 pages (5000 words) , Download 2 , Research Proposal
Free
The findings of this research will provide insight of the implementation and evaluation of the brewery that will follow phases for re-examining the current product and process then changing this with the advertising campaigns. The evaluation that will be used will be based on combining the various activities that have changed in the brewery.
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Market for Condoms Marketing Thesis
19 pages (4750 words) , Download 2 , Thesis
Free
Market for Condoms There is a global market out there for condoms. Each country has its own condom brands and many countries rely on the imported brands of condom. Condoms are targeted towards those who want to have a safe sex experience. Belgium has a huge population and according to the recent trends, there has been an increase in the sex incidents.
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Sales Promotion Techniques used by JETBLUE Marketing Research Paper
11 pages (2750 words) , Download 4 , Research Paper
Free
Overview: JetBlue was founded in 1999 by David Neeleman. It is an American airline with the approach of providing low-cost air travel just like its competitor, Southwest Airlines. It was among those few American airlines that recorded a profit following the September 11, 2001 attacks.
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Brand Management: Paxil Marketing Case Study
6 pages (1500 words) , Download 2 , Case Study
Free
This report identifies the causes of this negative marketing from a historical lens and also suggestions on how to revitalize the fading brand and restore its recent lost brand equity. The essay will begin with the Historical Marketing Tactics of Paxil and continue then with its current State.
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Product, Pricing, Channel, Promotional Strategies Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
Consumers of professional medical services (e.g., physician, dentist, etc.) tend to be more price sensitive than consumers of soft drinks. Utilizing five of the ten key factors that influence consumer price sensitivity, discuss whether the statement above is true or false. It is true that consumers of professional medical services tend to be more price sensitive than consumers of soft drinks.
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An Australian Airline (Qantas) Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This paper analyzes the proposed recommendations for Qantas airlines and provides alternative strategy identification and discussion considering gap analysis and changes in the current marketing strategy. The author of this paper presents implementation of each strategy, its expected results and solution.
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Market Segmentation in Apple Marketing Dissertation
4 pages (1000 words) , Download 3 , Dissertation
Free
This proposal also encompasses the ethical statements that will be followed in the research, along with a Gantt chart which specifies the research methods and time frame. It is very important to study the market segmentation of Apple because they have a wide variety of products.
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Australia Based Huggalugs Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
A product wise profitability analysis can be conducted to determine which of the items need to be removed from the present product line. The company can, after launching the proposed products, claim to be catering to the apparel needs of little ones from head to toe. These outfits would be the children’s best friend whether they are in bed or in the playground.
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Attitude and Behaviour of Consumers Towards Organic Food: Comparison Between the United Kingdom and Turkey Marketing Essay
40 pages (10000 words) , Download 4 , Essay
Technological advancement and the influence of environment and population have brought changes in food production and marketing. The industrialized countries demonstrate keenness for organic products and food safety.
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Influence of Social Media on Consumer Behaviour Marketing Dissertation
69 pages (10251 words) , Download 8 , Dissertation
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About 2.1 billion Internet users from around the world out of a total world population of 6.93 billion people now use the Internet, which presented usage growth rates of 480.4% over 2000 – 2011 compared to global population growth rates of 30.2% over the same period of years.
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Strategic Marketing Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
This paper discusses some of the problems that might be encountered by logistics, in the distribution and supply chain management and how the internet does influences trends in the marketing channels. The paper also talks about to what extent are these segments measurable, accessible, substantial, differential and actionable.
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Marketing Plan of John Lewis Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
This study discusses situational analysis which will include the strategy of John Lewis, its customers and the SWOT analysis of the organization. The objective section of the marketing plan will shed light upon the vision, marketing objectives and the corporate objectives of the organization.
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Marketing an Australian wine to Hong Kong wine market Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This research will begin with the statement that before drawing up the marketing plan it is essential to evaluate the external environment in which Brown Brothers proposes to introduce its wine products. The external environmental analysis of Hong Kong suggests that the market has high growth potential.
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Marketing planning: Starbucks case Marketing Essay
26 pages (6500 words) , Download 3 , Essay
The purpose of this research is to investigate the barriers to marketing planning and overcoming barriers for Starbucks, evaluate pricing, distributing and communicating new products within Starbucks and demonstrate marketing plan for new product of Starbucks. Also the research seeks to answer the question: Why Starbucks needs to be innovative?
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Pricing, Distributing and Communicating new products within Starbucks and KFC Marketing Essay
6 pages (1807 words) , Download 3 , Essay
Free
An optimum pricing strategy would also be the best option for the company considering the fact that the disposable income levels of consumers have dipped in recent years owing to recessionary activities hence this strategy can go about improving the market share of the company through the new product.
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A Model for the Allocation of Value in Western and Eastern Art Markets Marketing Dissertation
53 pages (13250 words) , Download 2 , Dissertation
This essay considers evidence in the literature pertaining to differences between the cultures involved in the Western and the Eastern art markets and the way value is allocated. Following this, the models currently used to evaluate the art markets and the allocation of value within these markets will be examined, and an alternative model for evaluation will be proposed.
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The Impact of New Media on CRM-Systems Marketing Thesis Proposal
41 pages (10250 words) , Download 3 , Thesis Proposal
This research aims to suggest new and innovative ways of maximizing the changing face of the media; expose business owners, employers and managers to the basic needs and expectations of the customer in the running of businesses; enhance communication in the organization; maximize the influence of new media on customer relationship management system.
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What are the key factors in developing successful brand Marketing Dissertation
13 pages (3250 words) , Download 2 , Dissertation
Free
What are the key factors in developing successful brand? Globalisation has ushered in a new era of competition with the business organizations engaged in a cut throat competition to capture new customers as well as to retain the existing customers. In this regard the aspect of branding assumes importances considering the fact that brand are essentially used to distinguish between products and services by the customers across the globe.
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Two Familiar Brands Competing in the local Marketplace Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The paper compares two brands i.e. Tide and Gain which are the detergent products from Proctor and Gamble, well renowned as P&G. Tide and Gain both have strong presence in the market of USA and each brand have their own identities. Where Tide is known for its cleaning capability, Gain is popular for good smell.
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The Confidence In Of International Brands Marketing Dissertation
12 pages (3000 words) , Download 2 , Dissertation
Free
The fashion market in Saudi is very seasonally based, with sales following religious holidays. With the relatively young population, there is the large potential for the fashion market. The habits of the nation are changing to become more in line with Western culture, a trend that is especially strong in the younger generation.
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Commandos by Pyros Studios. Website Planning Report Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
‘Commandos’ is a single/multi player real-time strategy computer game that has been developed by Pyros Studios. Pyros Studios released the third series of the game and are in the process of developing the fourth series. The website is being developed by Pyros Studios to strengthen the brand and to increase anticipation of the fourth series.
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