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Marketing Essays

Result for Subject Marketing:
19897 essays
Ethical issues surrounding children advertising Marketing Essay
15 pages (3750 words) , Download 3 , Essay
Free
Ethical choices are not always in black and white; there are the choices in gray area that need a bit of cognitive thinking in understanding them. Telling the whole truth in the advertisements is not right but to partially cover up just the part of the truth.
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Womens Attitudes towards Online Shopping Marketing Dissertation
43 pages (10750 words) , Download 2 , Dissertation
The major weaknesses of this study are concentrated on the nature of its sample and research methodology. Still, the researcher hopes that this study will somehow contribute to the existing knowledge about women’s attitudes towards online shopping. This paper will help marketers and advertising agencies create more productive and beneficial online marketing techniques, approaches, and campaigns.
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Consumption is a site of social struggle between structure and agency Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
In the essay one could deduce the relationship between culture and the agency. Fashion has been a thing of the past and still tries to be a part of human beings. In the attempt, to constantly remain in the market and maintain or increase their consumers, the fashion industry constantly has done a lot of things
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Global Marketing Management. British Petroleum Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Internationalisation is the demand of the time, but, why does organisations needs to go global? What are the benefits? Is it only to spread its business in other parts of the world? Such questions should strike every organisation before they plan to go international with their business.
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The impact of coffee brands on the purchasing pattern of consumers Marketing Dissertation
19 pages (4750 words) , Download 3 , Dissertation
Free
The study summarizes that the people in United Kingdom are quite conscious about the different brands of coffee available in the market and tends to demand the best product that would meet their tastes and hygienic needs. Further it also reflects that the consumers though being conscious of the different brands are also frugal in nature.
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International Marketing Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
According to the research findings international business diversifications are very important for any country’s micro and macroeconomic level. It will help to maintain the equilibrium state of balance of trade in macro level and to get achievement in economies of scale in micro level. That is why organizations have been increasingly trying to extend their operations into international markets.
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Overview of the UK Sugar Market From the Case Study Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
This case study makes an attempt to determine give an overview of the UK market, by identifying specific areas of market growth that might provide John Foster Ltd which is global manufacturer of sugar with a viable opportunity. In addition, the study will identify those consumer segments that are driving this growth.
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Promotion campaign for the Spring Collection 2012 of Swarovski Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
The major objective of this report is to plan the product promotion using various promotional tools and techniques, such as the Marketing Mix and the 3Bs Framework, for the Spring Collection 2012 of Swarovski in a sustainable manner. The plan will focus on implementing shareholders and stakeholders analysis to justify the strategic actions beneficial for the promotion of Swarovski.
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Business Financial Analysis Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
The choice of state farm insurance has been propelled by the better ranking and the immense interests that investors have on the insurance segment of the economy. Any economic sector that fails to develop robust insurance firms and businesses are bound to record losses that arise due to the uncertain nature of operations.
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How Effectively Processes Deliver Company's Performance Goals Marketing Essay
12 pages (3320 words) , Download 2 , Essay
Free
Business operations can be defined as the function which plans and estimates the day-to-day activities within an organization. Operations refer to the most important functions in an organization, as it manages all the activities in the organization. Ideally, business operations ensure the following factors.
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Marketing Plan of APPLET-I Marketing Research Paper
13 pages (3250 words) , Download 4 , Research Paper
Free
The focus in this paper is on APPLET-I, a computer training service business located at Cochin. Computer training services, as shown in the plan, “have an excellent profitability level and growth rate. The competitive edge along with new training techniques puts APPLET-i in the forefront of training services.
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Market Analysis of Coca Cola as a Global Brand Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
This study looks into Coca Cola, the largest beverage company in the world which has originated in United States, was outstandingly recognized to be the best brand not only in United States but in the entire 2010 global market. In fact, the brand Coca Cola had maintained its number one spot as the top global brand of 2011.
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Social Media Marketing in the European Football Industry Marketing Dissertation
93 pages (23250 words) , Download 3 , Dissertation
The discussion seeks to answer the questions: Do the clubs use e-marketing techniques to engage fans? To what extent are these techniques useful in increasing revenues of the clubs? How frequently do clubs interact with their fans? What is the impact of branding and brand value on fan preference? What is the role of social media in e-marketing within the European football clubs?
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How official sponsors have been affected by the activities of ambush Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
It is evident from the study that ambush marketers should not be a threat to the entire arena of sponsorship. Sponsoring companies play a very significant role in promoting sporting activities and should be embraced rather than discouraged. The protection of these companies is inevitable and timely.
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Body in the consumer society Marketing Essay
21 pages (5250 words) , Download 3 , Essay
The researcher states that before 1900, most issues that are today classified as marketing issues were deemed to be economic concepts; these include things like price, supply and demand, customer buying behaviour, advertising and distribution. The last two decades have marked increasing interest in consumer research on the relationship between consumption and identity.
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Ethical issue in Marketing related to Advertising Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The paper tells that advertisement ethics is determined by the effects of the advertisement on the human, cultural, social, economic and political consequences of an advertisement on society. Advertising is a core activity in the marketing practice, and like every other aspect in life, it is faced with ethical questions for which no one seems to have an answer.
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Market entry plan for Walmart Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
This paper aims to discuss and recommend appropriate market entry strategies to ensure that the company’s next international venture will promise more success than failure taking into consideration historical hits and misses in global market penetration. The paper selected for the research Walmart as one of US’ greatest retail success stories.
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Market assessment, planning and strategy of Apple Inc Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
This research will begin with the description of the organization. The report continued with the organizational self-assessment; examination of such market environments as cooperative, competitive, economic, technological, social, political, legal, regulatory. Potential opportunities for growth and proposed growth strategy also have been made.
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The customers perceived value on the IPhone Marketing Essay
8 pages (2000 words) , Download 4 , Essay
Free
The research project will therefore seek to explore and investigate the following: • Identify customer perceived value on smart phones. • Identify factors that influence the behaviour of mobile phone consumers. • Examine the iPhone’s customer value offering. • Provide an evaluation of the iPhone’s existing value proposition by comparing and contrasting it against a competitor i.e. Blackberry.
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Ryanair marketing strategies Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
The firm that is analyzed in the paper is Ryanair. The airline has grown substantially over the years to become the top low-budget airline in Europe. The company did not achieve the success outright, but rather through efficient and effective marketing strategies, including a complete overhaul of its management at one point.
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The marketing plan for ABC Foods Pvt. Ltd Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This paper presents brief report on the management strategy of Amazon.com and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT, STPD, Competitor analysis etc will be included in the paper.
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Consumer Behaviour LOral Male Grooming Range Marketing Assignment
13 pages (3250 words) , Download 2 , Assignment
Free
This paper illustrates that conditioning and grooming of consumers mind can be done only through effective marketing strategies. L’Oréal implemented a few strategies while planning their marketing campaign for men grooming range. In the essay that follows we are going to cover significant factors impacting consume behaviour and his buying decision.
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Contemporary And International Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
According to the paper international marketing requires an organization to implement more than one marketing mix into foreign markets, keeping in view the macro and micro environmental aspects of the respective markets. Organizations engage in international marketing and business activities to expand their business size.
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BBDO agency project Marketing Research Paper
8 pages (2000 words) , Download 3 , Research Paper
Free
The author of this report will demonstrate the opportunities that exist for the McLaren brand in the United Arab Emirates. The target market represents a significant consumer segment that remains highly receptive to the McLaren brand and displays high purchasing intention.
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How is the Marketing Concept and Its Implementation Responding to Developments in the Macro-Environment Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
The researcher develops the following research questions that need to be answered to affirm the findings: How are the marketing concept and its implementation responding to developments in the Macro-environment? Knowledge management plays a significant role in the success, in a competitive environment, thus, categorizing knowledge management as part of the marketing strategies of the organization is paramount.
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Marketing Research Proposal for Film 4 You DVD Rental Store Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
The researcher of this paper analyses on consumer behavior and emergence of online marketing as important due to the immediate applicability in the global business economy. In addition, this research is of the specific opinion to evaluate which one the highlighted factors would be responsible for such observed business poor performance.
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Business to Business Marketing Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
This essay explores the supplier as the price makers in geographic market segmentation. A supplier is able to charge different prices for products and services in different regions and countries. Here the supplier refers to different types of middle man of any business i.e. they can be the producer or can be the wholesaler and may be the distributors and the preproduction supplier can also be.
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What leadership styles dominate the Chinese market Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
From this research It is found that while transformational leadership style has a positive influence on job satisfaction and commitment, Chinese firms tend to exhibit a more authoritative style of leadership owing to its national culture rooted in Confucianism which emphasizes on relationship building and trust that is highly personalized.
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Dior J`adore Perfume Marketing Essay
8 pages (2000 words) , Download 5 , Essay
Free
J’adore, Perfume is a combination of blackberry, rose, violet, mandarin and orchid. “Absolute feminity” is one of the slogans for J’adore”. J’adore has the market share of 30% in the world market, and thus France became the No.1 in perfume exporting country in the world.
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The impact of piracy on maritime trade and fishing industry Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This essay explores the impact of piracy on maritime trade and fishing industry. The impact is also felt in all nations of the world as they major world economies have not only lost millions of dollars following ship hijacks, but they have also spent even more money trying to secure the troubled sea routes.
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DISNEYLAND IN QATAR Marketing Case Study
14 pages (3500 words) , Download 2 , Case Study
Free
RAbstract This paper presents the marketing plan for the opportunity identified in the emerging market of Qatar for the establishment of a Disneyland theme park. It highlights the strategic objectives as well as the mission statement of the company with regards to the proposed theme park.
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The essentials of international marketing in the context of a UK-based firm, Directa Ltd Marketing Essay
19 pages (4750 words) , Download 3 , Essay
Free
According to the study marketing across borders is not a streamlined process. Despite conducting extensive research on the market and the possibilities of expanding abroad, there would still be unanticipated losses that the company would have to face. However, it can be minimized by shrewd marketing measures and strong leadership.
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A Middle East Entrepreneur Marketing Essay
12 pages (3426 words) , Download 3 , Essay
Free
The problems of starting a business as a group are demanding, but not as much as when starting a sole proprietor one more so in a region where it is not a usual occurrence.  When Jeanne Tabra started her business in the Middle East, she took a bold decision in venturing into a relatively unknown business in her area at the time.
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How Burberry Has Reached the Expectations Required Marketing Essay
11 pages (3179 words) , Download 4 , Essay
Free
The ability to reach various audiences with merchandise is able to determine the success and growth of various companies. The profit and growth of Burberry are one of the areas that have been created to alter the expectations within the company. The different products, target markets, and approaches toward growth are ones that can be defined.
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Bravo's Burberry Takes Over Marketing Essay
10 pages (2683 words) , Download 3 , Essay
Free
The company was very flexible in terms of product sourcing. And it had cost-effective exposure of lower transactional. Limited vertical integration minimized the manufacturing margin and value. Low influence in Japanese upside Its Brand extension in the apparel segment has increased high risk in the fashion industry.
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Racist Skinhead Subculture Marketing Essay
16 pages (4000 words) , Download 4 , Essay
Free
Originating from England, the skinhead subculture reached the US in the late eighties and mainly involved a cultural expression of a wide array of music and dressing styles that gave them a sense of belonging.
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How can a BMW franchise create Customer Engagement through Social Media Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
From this research it is clear that BMW has already been making good use of the social media sites. However, in order to increase the customers’ engagement with the brand, the company needs to keep making new social media strategies. It can hire a social media expert who will be responsible to handle the day-to-day affairs of the company.
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Framework for Assessing the UK Toy and Game Industry Marketing Term Paper
12 pages (3000 words) , Download 5 , Term Paper
Free
The decision of entering into a foreign market depends on a variety of aspects. Risks in any country such as economic or political and attractiveness of markets is one of the most critical aspects which must be thought-out by any organization before entering into a foreign market.
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DreamWorks Animation Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
According to the study DreamWorks Animation accounts for one of the leading animation organizations in the US and is known for its rapid success and creative strides in the domain which has driven it ahead of all its competitors in the industry. The company diagnosis reveals resemblance of its functions with the mechanic and organism metaphor.
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Financial Business Models of Social Networking Companies Marketing Dissertation
40 pages (10597 words) , Download 2 , Dissertation
The discussion seeks to answer the questions: How do Twitter users interact with Twitter advertising and how would they interact with other revenue strategies? How effective is the advertising strategy of Twitter at gaining revenue from users and providing value to advertisers? How does Twitter’s revenue strategy compare to the other potential social network revenue models that are available to it?
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Leadership Issues of RAK Trading Marketing Essay
16 pages (4346 words) , Download 11 , Essay
Free
100+ years of existence in a challenging business environment is not all a simple achievement. It should be noted that sound business philosophies and strong leadership are necessary for an organization to survive for longer periods. The level of motivation among the employees is important for successful management.
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The Impact of Cause-Related Marketing on Consumer Choices Marketing Research Paper
13 pages (3250 words) , Download 2 , Research Paper
Free
As a result of research it was suggested that CRM has gained significant currency since it was officially introduced by American Express in the 1980s. CRM has been seen as a tool for distinguishing brands and companies from one another in a marketplace where product quality, quantity and pricing are virtually the same.
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Understanding of culture and cultural differences as fundamental for international marketing Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the research international business operations have continually faced a number of challenges with regards to differences that exist between the host country and the international environment. Among the cross border challenges, cultural barriers have been evidently depicted as among the main factors that should be emphasized upon by multinational corporations.
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Sustainable Marketing and Marketing Budget and Implementation Marketing Assignment
12 pages (3261 words) , Download 2 , Assignment
Free
The product produced by the company tends to gain high-class market leadership working on the parameters of innovation, enhancement of the reliability factor in the goods produced thereby making the company accountable to the global consumer base and finally integrating and enhancing the cooperation of its value chain elements to drive both productivity and performance (Samsung, 2012).
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Segmented Marketing and Branding Big Mac Marketing Research Paper
11 pages (2750 words) , Download 2 , Research Paper
Free
According to the research Market Segmentation theory calls for dividing markets into smaller categories on some rational basis such as different needs, wants, attributes, beliefs, values, dimensions, etc. Market Segmentation is a very important part of any company’s marketing strategy which enables it to figure out the existence of different groups in the market and cater to their specific requirements.
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Environmental Audit of Brazil and India Marketing Essay
14 pages (4064 words) , Download 2 , Essay
Free
Whatever the motivation for the firms to enter foreign territories, it is paramount on the part of the organization to study the foreign market in an in-depth and extensive manner. Various factors will be at ‘play’ in those foreign markets, and those factors will either aid the entering organization or pose a major challenge to the organization.
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The Effects of Brand Management (Global and Domestic) on the Internet Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
This paper mainly attempts to highlight the importance and benefits of brand management for an organization. It also aims to identify the influence of brand management over internet services. Moreover, it intends to describe the impact of ethics over branding characteristics and communication techniques.
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Social Media Recovery for Costa Crociere Marketing Term Paper
14 pages (3500 words) , Download 2 , Term Paper
Free
Costa Crociere SpA is recognised as one of the biggest Italian groups in the tourism sector. It is also observed as one of the leading names in global cruise industry and is also regarded as a prestigious Cruise Line of the world.
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Fundamental framework of engaging in marketing communication Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This study has established that marketing communication is an effective mode of marketing, which is fundamentally concerned with the promotion aspect of goods and services from a given firm. This study has examined the marketing operations of JD Sports Retailers as the company gears its operations towards realisation of great returns during the London 2012 Olympic Games scheduled for July 27 and August 12.
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Marketing essentials: case study of Nestle Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the research Nestle has a wide network across the globe but it makes sure that it adheres to the local legislation, cultural and religious practices of the countries in which it has its operation. Its business objective is to market the company’s products in a way that creates value for all its stakeholders like consumers, employees, shareholders and business partners.
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