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Marketing Essays

Result for Subject Marketing:
19917 essays
Working Title: Brand packaging: How relevant is it to the customer Marketing Dissertation
14 pages (3500 words) , Download 2 , Dissertation
Free
Marketing Dissertation Research Proposal Academic Year 2011/12 Name: …………………………………………………………………. Student Number:……………………… Supervisor:……………………………………………………………..
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Marketing strategies of the Sage Gateshead Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
This context gives a clear picture of how Sage Gateshead was established, how it was build, the amount spent on it, period of time spent and many other facts and figures about it. This paper also illustrates the marketing strategies of Sage Gateshead and how it maintains a strong competitive advantage.
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Critique of the service-profit chain Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
This paper seeks to establish whether the service-profit chain is still viable in recent times or it is just a relic that was developed in the 90s when the conditions were not as turbulent as they are in the business environment today. This paper will present conclusive arguments for and against the service-profit chain drawn from a wide range of scholarly articles in order to make a conclusive argument.
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Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Marketing Coursework
14 pages (3500 words) , Download 2 , Coursework
Free
Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Introduction The consumers are considered unique in their own ways, and the uniqueness is reflected in their consumer patterns and purchase process. Consumer behavior studies provide the different rationale as to why these consumers differ from one another in the purchase of goods and services (Hayden, 2009, 10).
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An organization's healthcare marketing plan for an organization Marketing Assignment
12 pages (3000 words) , Download 6 , Assignment
Free
This paper will discuss an organization's healthcare marketing plan for an organization. The project concerns a healthcare information awareness campaign that will boost the availability of educational resources for the target market, so that their overall welfare can be enhanced. This will benefit them, as well as the organization, because of reduced delay and absences due to illnesses.
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Marketing plan for the healthcare entity (smoking campaign) Marketing Assignment
16 pages (4000 words) , Download 3 , Assignment
Free
The paper will target to study young adults, adults, and adolescents. The SWOT analysis has revealed the positive and negative traits of the campaign. One of its strength states that it has a noble purpose, which is then countered by its weakness of being vulnerable to criticisms of the society.
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Land and valuation of land with various land investments Marketing Research Paper
67 pages (5000 words) , Download 2 , Research Paper
This essay discusses that we cannot live without land. And some people live in leasehold homes while others on freehold properties. Not many will understand the term freehold and leasehold. It is, therefore, very important for each person to understand and appreciate what he or she owns or occupies.
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Social Commerce and Consumer Motivations/Involvement - An UK fashion industry Marketing Literature review
19 pages (4750 words) , Download 4 , Literature review
Free
Growing social media and networking sites have a huge impact on social commerce. On the other hand consumer motivation or involvement is largely explained by different involvement theories. The emergence of prosumer in recent times is affecting many industries and brands.
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Hotel Industry and Customer Satisfaction Marketing Essay
36 pages (9129 words) , Download 2 , Essay
An outline of the literature review was drafted, and the chosen literature was synthesized to provide a coherent theoretical background for the study. The secondary data collection was used to identify some of the gaps of knowledge in the field of perceived differences between customer experience and customer satisfaction.
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Brand Design and Value Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
It cannot be denied that brand design contributes significantly to the economic success, values, and attainment of the goals of Apple. This is made possible because of the fact that through brand design the identity, values, ethos, principles, ideals, and philosophy of Apple is communicated to the market – both to its loyal customers and to its potential buyers (Balmer & Gray 2003).
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Consumer Behaviour in the UK Clothing Branch Marketing Dissertation
44 pages (10649 words) , Download 3 , Dissertation
The literature review of this study is all about the fashion that influences the purchasing decision of a certain age group in the UK. The next part of the dissertation is the research methodology, where the real research will be conducted by the mean of collecting primary data and then analyzing and interpreting it (Ochoa 2010). 
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GlaxoSmithKline: Introducing the Potential for a Line of Bottled Waters Marketing Essay
12 pages (3413 words) , Download 2 , Essay
Free
The average cost of a bottle of water in the United States, the primary location for GlaxoSmithKline products is $1.49.  The product is defined as a bottled water product, with the promotion of the product being specified to a demographic that does not appear to be tapped by the bottled water industry.
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Eco fueling marketing report Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
Implementing a viable marketing strategy is centered on extensive collection of information and strengthening current strategies or establishing new ones altogether. Marketing strategies refer to process, which allows a company to channel its limited resources into the most critical opportunities that present themselves in the market environment.
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Marketing Communication Review: London Olympics 2012 Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.
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Mercedes Benz Brand Performance Marketing Essay
15 pages (4041 words) , Download 6 , Essay
Free
As a brand creates the right perception to customers there is the ability to grow and enhance the products which are used.  An example of a strong brand image that alters how a company is looked at is the Mercedes Benz. This particular car is noted for its characteristics based on luxury and compatibility for driving.
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EMAAR PJSC Financial Company Analysis Marketing Term Paper
13 pages (3250 words) , Download 4 , Term Paper
Free
The purpose of this research is to investigate the following: profitability ratios, liquidity ratios, asset management ratios, capital structure and gearing ratios, current scenario, pro-forma income statement, pro-forma balance sheet, assumption: external financing need (EFN), sustainable growth rate and internal growth rate
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Samsung Mobile Company Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
An information system strategy is defined by Khanna, Song & Lee (2011, p. 142) as the process of analyzing a company’s information systems in terms of their contribution to promoting the success of the organizational units as the route of enabling the company to have a competitive advantage over its rivals.
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Strategic Management & Change Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The current research would critically evaluate the role of leadership and the extent to which it helps in shaping up an organization towards generating profitability and sustainability in the market and helping generate a sustainable competitive edge in the turbulent business environment prevailing round the globe.
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Role of marketing in helping charities Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The researcher of this essay aims to pay special attention to primary care respiratory society UK (PCRS-UK), an independent charity that undertakes primary care health professionals dealing with respiratory care to attain optimal respiratory care for all. The broad environment has six components, this include demographic, economic, natural, technological, political and social-cultural environments.
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How to Sustain Customer Loyalty towards Brands Marketing Essay
71 pages (17750 words) , Download 4 , Essay
This research paper focuses on the ways and means of sustaining customer loyalty of the brands. This study evaluates the different components and elements that work to build the customer loyalty. It addresses the research question of what exactly is it that results in the loyalty on the part of the customers.
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Principles and Management of Marketing: Toyota Motor Corporation case Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This paper presents brief report on the management strategy of Toyota Motor Corporation and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT and PESTEL analysis will be included in the paper.
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Marketing And Social Network Marketing Thesis
14 pages (3500 words) , Download 3 , Thesis
Free
The study finds the relationship and interdependency of marketing and social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small scale survey and formal interviews that have been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed.
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How Marketing And the Communications Industry Transformed to the Digital Marketing Era Marketing Research Paper
15 pages (3750 words) , Download 4 , Research Paper
Free
Publicis group is a multinational company based in Paris. At the end the researcher has advised that the company should allocate the responsibilities to the agencies as they are working together, also they should take care of the cultural issues. They should also develop the framework for getting feedback from the employees and the clients.
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Social Marketing: An Approach to Promoting Sustainability Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The objectives of this research are to get proper knowledge about the definitions of social marketing; to identify the major areas in which social marketing can be applied; to identify the ways in which social marketing can cultivate changes in economy, society and environment; to identify the similarities and differences between the marketing mixes of traditional marketing and social marketing.
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Marketing plan for the healthcare company (nursing home service) Marketing Assignment
15 pages (3750 words) , Download 5 , Assignment
Free
The paper tells that marketing has always been the most essential functions for all types of businesses and industries including health care industry. World’s population is growing rapidly and so the number of older people. According to researches and studies, the fastest growing demographic are people aged above 80.
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The Case of Raleigh Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The case of Raleigh is a story of both success and failure at some point. Just like any other type of business, what did Raleigh possess are remarkably the opportunities for potential to grow and even become a cut above the other due to a certain competitive advantage.
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Marketing Management: Greenpeace Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This study looks into Greenpeace as an organization that has performed well so far in its marketing initiative. Its initiatives have been innovative as the company has a large marketing budget compared to smaller charities. However, with the implementation of the above recommendations and the initiation of the proposed plan, the organization will perform better in its marketing initiatives.
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Daimler-Benz Marketing Plan Marketing Research Paper
29 pages (7250 words) , Download 3 , Research Paper
This research entails market summary, demographics of the target market, market requirements, trends and market growth. Additionally a SWOT analysis is also presented in order to enable the management to identify the strengths, weaknesses, opportunities and threats that Daimler will be facing in India.
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UNIQLO Company, Global Marketing Analysis Marketing Essay
15 pages (3750 words) , Download 6 , Essay
Free
Table of Contents Section One 3 Introduction 3 History 3 Operations, strategies, markets and distribution channels 5 Section Two 6 The internationalization process 6 Internationalization frameworks 7 1. The internationalization process framework 7
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Toyota Corporation Marketing Essay
70 pages (17500 words) , Download 4 , Essay
This study delves into the application of marketing strategy in a crisis situation within a competitive environment. Focus is drawn on the plight of Toyota Motors Corporation, whose brand of automobiles and trucks has for decades been associated with quality, reliability, and cost efficiency.
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Marketing Plan Nike Marketing Essay
13 pages (3550 words) , Download 4 , Essay
Free
Besides this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike’s previous year's revenue and marketing expenses figures. Also, an execution plan, as well as a contingency plan, has been shown which thoroughly depends upon Nike’s senior management and teamwork which would make its objectives possible new offerings.
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How Government Seeks to Compensate for Market Failures Marketing Essay
10 pages (2847 words) , Download 3 , Essay
Free
“Externalities” arise when the rational, profit-driven action of the agents has an adverse impact on third parties (Beljac, 2012). When externalities are present the chances of market failure are high. The financial crisis and climate change are the two vital global crises and are considered market failures where the presence of externalities is robust.
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Guanxi, Cultural Antecedents and Trust Building in Chinese Business Markets Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
The article takes a deeper look at the way in which Guanxi influences the way in which trust works in Chinese business markets. It also shows how culture of china has also resulted in a strong perception of Guanxi. The main argument is to prove how guanxi operates at many different levels in a business environment with regard to trust.
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E-marketing in UK Private Hospitals Marketing Dissertation
16 pages (4000 words) , Download 2 , Dissertation
Free
This paper will aim on generating an in-depth view about the role of ICT in the private hospitals of UK. While using ICT there are several aspects which are considered by the hospitals such as accountability, branding, customer service, privacy, communication, and revenue among others. This research will also emphasise on the current trends and activities of hospitals in ICT along with the capability to increase the service efficiency of hospitals.
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Marketers and the child consumer Marketing Thesis
38 pages (9500 words) , Download 3 , Thesis
The study concludes the materialism and consumerism should not be promoted through advertisements directed at tweens. The appropriate marketing technique should contain relevant and important information about the product, its benefits and the potential adverse impact. Recommendations for further studies were made and limitations highlighted.
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Fisher & Paykel Market Audit and Competitive Analysis Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
The researcher deals with the manufacturing company Fisher & Paykel New Zealand which supplies its dishwasher and washing machine in Australia. Fisher & Paykel Appliances manufactures designs and markets innovative household appliances which are developed to provide technology, user friendly, design and environmental awareness.
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Foreign Market Entry Plan Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.
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Marketing Planning At Just Us Cafes Case Study Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
Table of Contents Introduction 3 Internal and External Environment of ‘Just Us’ 4 External Analysis at ‘Just Us’ 4 Internal Analysis 7 Ethical Issues Raised in Case 8 Significance of Product Life Cycle (PLC) 8 Problems Associated With Deleting a Product 12
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Gillette: Maintaining Dominance in the Global Razor Market Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
The success of Gillette in the razor market has continued over the years. After continuing with the dominance in the market for several years the market of Gillette started taking a dip as Wilkinson Sword Schick emerged. In view of the competition from Schick, Gillette adopted the strategy of innovation and introduced a wide range of products in the market including some products in the wet shaving market which proved significant in re capturing their market share.
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The Olympus corporate scandal of 2011 Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The conclusion from this review states that the scandal has highlighted the shortcoming of Japan’s Corporate Law. It is being considered that external directors be appointed in companies to avoid such scandals although the three external directors of Olympus did not do anything to prevent the scandal.
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E-marketing and ICT in private hospitals in the United Kingdom Marketing Dissertation
80 pages (20000 words) , Download 2 , Dissertation
The healthcare industry has been witnessing enormous challenges as consumer demands have changed. Low returns with increasing healthcare inflation pose a distinct challenge to healthcare organizations.
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Marketing Audits Marketing Coursework
14 pages (3500 words) , Download 2 , Coursework
Free
Business environment in the present date is characterised by cut throat competition among the market players that are engaged in attaching strategies like predatory pricing and ambush marketing to attack competitors.
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Marketing Study on Apple Company Marketing Assignment
22 pages (5500 words) , Download 2 , Assignment
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.
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The SWOT analysis of Head & Shoulders Marketing Research Paper
7 pages (1750 words) , Download 5 , Research Paper
Free
The report has helped to identify that Head and Shoulders is still a leading brand in the anti-dandruff shampoo segment. It is of the most successful brands that undertake localization while maintaining a commonly standardized product composition. The most successful marketing mix decision of the company is the product itself.
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Talk Talk Plc and its Service Marketing Marketing Literature review
14 pages (3500 words) , Download 2 , Literature review
Free
The paper tells that initially criticized for its sacrifice of quality to pursue a low-price strategy, TalkTalk Plc has since then implemented a number of strategic reforms. As a result, for the year 2011, BT has been named the most improved with a jump of two points, while TalkTalk is “the only telecoms provider to show a significant decrease in satisfaction”
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Stages of Customer Buying Behavior Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
It has appointed several researchers who conduct research related to each country regarding the demographics, psychographic, and behavioral basis in order to attract related products and features for them. Qualitative and quantitative, research methods can benefit facebook as the available opportunities for Facebook are unlimited.
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Corrections Corporation of America Company Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
According to the research the four available alternatives present different angles of ethical consideration for the CCA. The best alternative would be to venture into the electronic monitoring business, as all stakeholders in the issue will benefit. CCA should focus on developing an electronic monitoring system and advocate for lenient charges for offenders like parole and house arrest.
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Volkswagen in China Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
In the last few years there has been immense growth in the automobile industry in China around 15% which when compared to world’s growth rate of 1.5% is significantly high. China is a very competitive market in the automobile industry with almost all the world’s leading automobile brands operating in the country.
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Channel Strategy: Tesla Motors Marketing Term Paper
10 pages (2500 words) , Download 5 , Term Paper
Free
Tesla Motors, based in California, uses only direct channel distribution to market its products to its consumers, who are limited to a selected group of firms and individuals due to the nature and cost of these products.
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Luxottica's internationalisatoin and globalisation strategy Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The paper begins by examining Luxottica's general international strategy. It views some of the core elements that marked the growth and establishment of the company's worldwide presence. It goes on to examine the specific marketing strategy employed. This will view certain aspects of marketing in general terms.
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