Free Marketing Essay Examples and Topics | Page 394

Company Analysis: The Regency Grand Hotel Marketing Essay

6 pages (1500 words) , Download 4 , Essay

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To oversee the changes in an organisation is full of challenges. There are umpteen numbers of relations and processes in an organisation that are difficult to fully understand. The Bangkok based Regency Grand Hotel was owned by local investors for fifteen long years.

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Consultancy Skill and Organisational Change Marketing Essay

13 pages (3250 words) , Download 2 , Essay

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The vitally of change is evident in the adjustments made by organisations in their goals. There are several elements that contribute to this observation. External and internal changes are usually the classification maintained by organisations.

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KL Accountants Business Need for E-Marketing Strategy Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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The business marketing was the main tool they utilized to motivate other people to do business. However, humans have taken a lot of time to use it perfectly, as well as marketing has too.

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Consumer Motivation and Nestle Milo Marketing Essay

3 pages (900 words) , Download 51 , Essay

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The paper is prepared to keep the consumers of Singapore in the background. Consumer motivation is considered to be one of the major driving forces that shape consumers’ behavior towards a certain product. It is referred to the drive of satisfying both psychological and physiological wants and needs by purchasing as well as using the desired products.

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Consumer Behavior Issues Marketing Essay

7 pages (1856 words) , Download 3 , Essay

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These primary and fundamental components make a business and enterprise successful through the proper and efficient functioning of the departments. Marketing is amongst the departments that focus and emphasize the recognition and classification of the needs and requirements of the consumers, ways, and techniques that fulfill and satisfy their needs.

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Marketing research of Holland & Barrett Marketing Essay

15 pages (3750 words) , Download 17 , Essay

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Development of marketing plan is a comprehensive task and requires a detailed marketing analysis including external and internal. Realizing the increasing importance of marketing activities, many scholars and academics have developed multiple useful marketing models.

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Integrated Marketing Communications Plan for Virgin Atlantic Marketing Essay

12 pages (3000 words) , Download 3 , Essay

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Virgin Atlantic Airways Limited runs under the name of Virgin Atlantic. It is a British based airline which is currently owned by the Virgin Group and the Singapore Airlines.

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Impact of New Technology and Internet Influencing Marketing Mix. LEGO Company Marketing Assignment

12 pages (3000 words) , Download 2 , Assignment

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It has been witnessed that the technology is escalating at an advanced pace. It is essential to thoroughly scrutinise the influence of the new innovative technological impact in order to settle on what is the beneficial aspect that should be given prime significance and what all ought to be postponed or discarded.

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MKT3018 E-retailing Marketing Assignment

12 pages (3000 words) , Download 2 , Assignment

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As e–commerce persists to develop, several companies will move their emphasis to incorporate internet shopping in their compound channel. Internet shopping provides much higher expansion rate than any other marketing method. In internet shopping, a wide variety of business is carried out

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Marketing research of Arriva Plc Marketing Essay

14 pages (3500 words) , Download 2 , Essay

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The degree of competition has increased significantly and every company is trying to gain a higher market position in term of market share and profitability. Globalisation has offered better market opportunities to the global business.

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How has the UK retail sector adapted to recent changes in the economic climate effectively Marketing Literature review

23 pages (5750 words) , Download 2 , Literature review

The chapter would go on to shed some light on the impact of financial recession on UK’s retail sector and specifically the food segment. This section would also include highlighting the recent steps that the government has taken to rescue or support the retail sector from the recession.

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Government's role in Marketing Marketing Research Paper

4 pages (1000 words) , Download 3 , Research Paper

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Due to economic integration international business these days is not just restricted to buying and selling between firms of two countries but also involves mobility of capital, establishment of trading centers and manufacturing facilities, and movement across borders of business managers and technicians.

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How to make a choice in marketing Marketing Essay

3 pages (750 words) , Download 2 , Essay

The world has been rapidly undergoing change in a manner befitting most of society. There have been a vast number of technological improvisations, innovations as well as inventions which have changed the face of communication and technology today.

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International Marketing Strategy of Freitag brand Marketing Assignment

15 pages (3750 words) , Download 7 , Assignment

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The above study signifies the importance of having a proper strategy of marketing in an international market such as Brazilian market with the best suited entry methods. It also focuses on the other factors that need to be taken care of and those that contributes towards the successful launch of the brand in the new market. The complete process has been planned after performing strategic management tools such as PESTEL analysis and SWOT analysis. The cultural factors have also been taken into consideration.

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Marketing case study ( Fox's Biscuites) Marketing Essay

17 pages (4250 words) , Download 7 , Essay

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It was founded by Michael Spedding during the year 1853 by opening up a small shop for confectionary items in Batley. Apart from a factory in Batley, the organisation also has two factories situated within the UK.

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Qualitative research and questionnaire design Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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It is then because of this that the concept of emotional branding has been underscored by previous researches as it has the capacity to attain the primary aims of businesses, that is: first, to increase the amount of their sales; and second, to ensure customer loyalty.

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Business Letter And Literature Summary Marketing Essay

14 pages (3500 words) , Download 2 , Essay

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Parenthetically, researches that have been conducted in relation to this topic have highlighted the importance of the so-called “mutual exchange and fulfillment of promises (Yockel 1997; Zemke 1995).” Evidently, the latter is considered as the primary basis that underscores service relationships.

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Global Marketing and the new opportunities and challenges which Mc Donald fast food restaurant faces Marketing Dissertation

40 pages (10000 words) , Download 2 , Dissertation

With increasing global competition, emphasis on organic food choices, smarter and healthier eating habits, the fast food industry is undergoing a major turning point. Gone are the days when people would blindly allow their children to eat all the burgers, fries and Coke they wanted, with no thought or care to how this foodstuff would affect their lives.

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Social Networking Marketing Marketing Essay

15 pages (3750 words) , Download 2 , Essay

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Marketing on social networking or social media platforms has its own advantages because of the uniqueness offered by the internet (Keller and Berry, 2003). It is much easier to judge the effectiveness of a marketing campaign as well as ensure its reach to a very high population.

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Introduction to services marketing Marketing Essay

9 pages (2250 words) , Download 2 , Essay

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In order for firms to survive in such a highly competitive industry, marketing of services is inevitable (Lovelock, Wirtz, 2004). In the realm of marketing, innovation holds supreme significance.

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Marketing Issues Faced by Infosys Marketing Essay

11 pages (2750 words) , Download 3 , Essay

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The various cost savings done by Infosys for PFS over the past five years have been quantified. The expected cost savings in the case of Infosys bags the Arabia e-procurement project have been calculated. The paper shifts towards the analysis of Infosys to enable Rahul and Jaspal in preparing for their presentation before the client.

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Managing Strategic Marketing Malaysian company PROTON Marketing Essay

14 pages (3500 words) , Download 2 , Essay

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Marketing mix is one of the core components of a marketing plan. This paper describes how PROTON, a car Malaysian car manufacturing company, can improve its marketing mix to evaluate the success of the marketing plan.

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The UK yoghurt market (marketing plan) Marketing Essay

13 pages (3250 words) , Download 4 , Essay

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The modern yoghurt is obtained through catalyzed bacterial actions on whole milk. The bacterial actions enable the product to last longer than fresh milk. Yoghurt was not used as part of the main diet in the ancient time, but could be consumed in relatively smaller quantities for its medicinal value.

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Should Red Bull keep on investing in the Formula 1 Championship for next year Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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Marketing through sponsorships of events has attracted attention of organizations since the evolution of communication technology. When televisions became popular in households and events were aired live on televisions, organizations found it useful to associate their brands with these events through sponsoring them.

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Impact of technology on customers (Using the example of Sony Corporation) Marketing Essay

4 pages (1000 words) , Download 2 , Essay

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New product introduction (NPI) is an effective product launching strategy that enables the companies to overcome competitive pressures, cost challenges, and increased customer expectations. The rapid development of technology has assisted industries to implement the NPI program more effectively.

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Marketing planning for Starbucks Marketing Essay

13 pages (3250 words) , Download 3 , Essay

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People enjoy coffee while reading books, listening music or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for.

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Strategic Choice and Evaluation Paper: Barnes and Nobles Marketing Essay

6 pages (1500 words) , Download 3 , Essay

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Despite the success of the company the firm has to realize that the book industry is in decline. In 2009 book sales went down 1.9% and during the last few years a lot of book stores have gone out of business including the popular book selling chain Borders.

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Trust-Mart expansion on to UKs supermarket retail market Marketing Assignment

12 pages (3000 words) , Download 2 , Assignment

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The supermarket retailing industry is one of the strong competitive industries in China. The retailing industry in China has strong prospects of growth. It is the fifth biggest consumption market in the world. From 2006–2009, the turnover of China’s supermarket retail industry had improved from 51.2 to 86.4 billion USD.

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Media for Marketing and Advertising Marketing Essay

9 pages (2250 words) , Download 2 , Essay

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The report includes a comprehensive SWOT analysis including charts and relevant diagrams. Also, this paper exhaustively examines the target market and their needs as well as any possible stumbling blocks that the company may encounter when dealing with this particular niche.

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Marketing communication: Effective Promotion and Sale in Face of Globalization Today Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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Businesses must be guided, in their marketing communication endeavors, by a set of codes of ethics as well as conventional norms confined in society in the increasingly globalized market and negative perception on marketing particularly advertising.

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Value Discipline, Generic Strategy, and Grand Strategy for Barnes and Noble Incorporated Marketing Essay

3 pages (857 words) , Download 2 , Essay

Its main business is under retail catering to the needs of various customer segments. Even though it has already become the largest in its industry, however, there is still room for its further expansion and such could be achieved by evaluating some alternatives it should take in order to realize further growth.

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Media, marketing and advertisment Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

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With the changing media and the ever emerging options, media plays a crucial role when making marketing and advertisement decisions. Technological advancement has necessitated changes in media technology. Marketing scholars have thus been deliberating on the need to understand the morphological advancement in media.

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Consumer behaviour, learning and purchase decisions Marketing Essay

8 pages (2000 words) , Download 4 , Essay

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The author presents a plan of effective marketing policies for Kit Kat and BMW based on elements of learning and memory. The author states that products that have much different prices and function, especially if they operate in competitive markets like Kit Kat and BMW, must turn toward psychologically-based advertising in the shape that best fits market.

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An Evaluation of the Service Quality of Islamic Banks in Bahrain: An Empirical Study Abstract Marketing Dissertation

68 pages (17000 words) , Download 4 , Dissertation

Responsiveness, empathy and tangibles all garnered agreement, while the assurance dimension received slight agreement overall. Moreover, on the perceptions of IBCs on the same dimensions, agreement was likewise garnered on responsiveness, assurance, and tangibles.

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Business to Business Marketing Marketing Assignment

12 pages (3000 words) , Download 3 , Assignment

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A.1 The process of marketing communication is considered as a tool which helps the different companies whether working on to market its products and services to both businesses and consumers.The tools of marketing communication helps the company to communicate its brand ideology to consumers.

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Marketing report (Strategic analysis of Primark Stores Ltd.) Marketing Assignment

17 pages (4250 words) , Download 4 , Assignment

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Primark Stores is a leading clothing retail distributor known for its low priced quality fashion clothes. Its growth strategy is drawn from acquisition, mergers and expansions. It is contemplating to enter the markets of China, India and South Africa aside from internal developments in its markets.

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Measuring Performance Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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Strategic planning is the process of defining a strategy and making decisions to allocate resources to achieve the strategy. Some techniques used are SWOT analysis, PESTEL analysis, and Porters 5 points. SWOT analysis evaluates the main internal and external factors that command the success of the business.

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Investigating of British Consumer Behavior for Red Bull Marketing Essay

16 pages (4000 words) , Download 3 , Essay

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Beverages market in the UK has been of interest to the marketers because of the trend of engaging in health and energy drinks. Red Bull is a kind of energy tonic, which has the potentiality to strengthen physical power and concentration level up to the mark.

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The Vision, Mission, and Value Statements of Barnes and Noble Marketing Essay

3 pages (775 words) , Download 2 , Essay

Barnes and Noble have taken advantage of its popularity and has implemented a product diversification strategy that has allowed the company to sell other items such as DVDs, toys, music, and video games. The mission of the company is to operate the best specialty business in America, regardless of the product they sell.

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The Contemporary Issues in Marketing Marketing Essay

16 pages (4000 words) , Download 6 , Essay

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The scope of marketing as an integral corporate activity has now completely transformed to include relationship based marketing as well. This paper will be focusing on all the aspects as well as issues related to contemporary marketing.

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Entrepreneurship Marketing Assignment

6 pages (1500 words) , Download 2 , Assignment

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References Bibliography Introduction A person who introduces new idea or creation and makes that idea to become successful in the market is known as entrepreneur.Entrepreneurs are risk takers because they develop a new product without assuming the outcome or return.

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Changing Nature of Work and Employment and in Various Sectors of Human Resource Marketing Assignment

7 pages (1902 words) , Download 2 , Assignment

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The success of the present organizations and individuals is based on their adaptability to change. In the present scenario, employment is generally referred to as more than having a job. It is not based only on individual performance but rather on joint responsibilities as well as duties from both individuals and organizations.

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Marketing strategy and KSFs of Apple Incorporation Marketing Dissertation

29 pages (7250 words) , Download 3 , Dissertation

The global economy is driven by technological innovation as the scope of high-technology applications is no longer limited to computers. The high-tech industries are characterized by a high degree of uncertainty as far as the markets, technology and competition which makes the traditional marketing tools unsuitable for these products

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Marketing high street fashions Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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The author states that social networking satisfies low-cost marketing in a difficult economy and also provides opportunities for a more interactive relationship with buyers in key segments. He thinks that all-in-all, the high end fashion market must remain devoted to exclusivity in order to guarantee sales results and better image protectionism.

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The Promotion of Intangible Financial Services Through Event Marketing Marketing Coursework

12 pages (3231 words) , Download 2 , Coursework

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The definitive high-quality event marketing program is to develop a campaign source able to formulate, generate, and implement a range of new programs, a source that can constantly provide, enhance, and monitor numerous existing programs in a competition. A number of major financial organizations are by now operating from only such a source.

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Organisation Analysis & Change TOYOTA MOTORS MANUFACTURING CORPORATION Marketing Research Paper

10 pages (2500 words) , Download 7 , Research Paper

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If Ford and Taylor provided the concept of production line and its efficiency Toyota Motors perfected it. Toyota production system has been used as a model by countless manufacturing companies because of its success in ensuring quality along the production line while maintaining efficiency.

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Ford Motor Company Marketing Essay

19 pages (5022 words) , Download 5 , Essay

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Ford has been in crisis for some years now. The reasons that have led to this crisis are many. There are external factors as well as internal factors that lead to the present crisis situation. But it is found that the center of all the issues of Ford is the serious mismanagement which has been undergoing in the company for years.

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Direct Marketing: Techniques And Ways Of Marketing Marketing Essay

8 pages (2000 words) , Download 2 , Essay

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There are other forms of legit direct marketing techniques that have been used by marketers for years to generate revenues. Some of these good direct marketing techniques include catalogs, leaflets, brochures, and coupons. A company that has been very successful globally using a direct marketing approach to sell its products is Amway.

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Introduction to Marketing Marketing Essay

4 pages (1000 words) , Download 4 , Essay

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Till the middle of the past century, the idea of marketing was limited to the management and accumulation of all the marketing operations in an organization (Felton, 1959). However, the increasing demands of the recent market trends have compelled marketing practices to be focused on the attainment of competitive advantage in the markets.

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Market Positioning of Tata Motors Marketing Essay

12 pages (3729 words) , Download 5 , Essay

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Tata Motors, formed in 1945 is one of the biggest Indian automobile corporations. It is the first Indian company to be indexed in the ‘New York Stock Exchange’, in 2004. Like a truly global player, Tata Motors has a presence in the UK, Spain, Thailand, and Korea. Tata Motors had conducted a series of acquisitions.

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Marketing Essays