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Marketing Essays

Result for Subject Marketing:
19897 essays
Principles and Management of Marketing: Toyota Motor Corporation case Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This paper presents brief report on the management strategy of Toyota Motor Corporation and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT and PESTEL analysis will be included in the paper.
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Marketing And Social Network Marketing Thesis
14 pages (3500 words) , Download 3 , Thesis
Free
The study finds the relationship and interdependency of marketing and social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small scale survey and formal interviews that have been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed.
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How Marketing And the Communications Industry Transformed to the Digital Marketing Era Marketing Research Paper
15 pages (3750 words) , Download 4 , Research Paper
Free
Publicis group is a multinational company based in Paris. At the end the researcher has advised that the company should allocate the responsibilities to the agencies as they are working together, also they should take care of the cultural issues. They should also develop the framework for getting feedback from the employees and the clients.
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Social Marketing: An Approach to Promoting Sustainability Marketing Dissertation
10 pages (2500 words) , Download 3 , Dissertation
Free
The objectives of this research are to get proper knowledge about the definitions of social marketing; to identify the major areas in which social marketing can be applied; to identify the ways in which social marketing can cultivate changes in economy, society and environment; to identify the similarities and differences between the marketing mixes of traditional marketing and social marketing.
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Marketing plan for the healthcare company (nursing home service) Marketing Assignment
15 pages (3750 words) , Download 5 , Assignment
Free
The paper tells that marketing has always been the most essential functions for all types of businesses and industries including health care industry. World’s population is growing rapidly and so the number of older people. According to researches and studies, the fastest growing demographic are people aged above 80.
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The Case of Raleigh Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
The case of Raleigh is a story of both success and failure at some point. Just like any other type of business, what did Raleigh possess are remarkably the opportunities for potential to grow and even become a cut above the other due to a certain competitive advantage.
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Marketing Management: Greenpeace Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This study looks into Greenpeace as an organization that has performed well so far in its marketing initiative. Its initiatives have been innovative as the company has a large marketing budget compared to smaller charities. However, with the implementation of the above recommendations and the initiation of the proposed plan, the organization will perform better in its marketing initiatives.
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Daimler-Benz Marketing Plan Marketing Research Paper
29 pages (7250 words) , Download 3 , Research Paper
This research entails market summary, demographics of the target market, market requirements, trends and market growth. Additionally a SWOT analysis is also presented in order to enable the management to identify the strengths, weaknesses, opportunities and threats that Daimler will be facing in India.
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UNIQLO Company, Global Marketing Analysis Marketing Essay
15 pages (3750 words) , Download 6 , Essay
Free
Table of Contents Section One 3 Introduction 3 History 3 Operations, strategies, markets and distribution channels 5 Section Two 6 The internationalization process 6 Internationalization frameworks 7 1. The internationalization process framework 7
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Toyota Corporation Marketing Essay
70 pages (17500 words) , Download 4 , Essay
This study delves into the application of marketing strategy in a crisis situation within a competitive environment. Focus is drawn on the plight of Toyota Motors Corporation, whose brand of automobiles and trucks has for decades been associated with quality, reliability, and cost efficiency.
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Marketing Plan Nike Marketing Essay
13 pages (3550 words) , Download 4 , Essay
Free
Besides this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike’s previous year's revenue and marketing expenses figures. Also, an execution plan, as well as a contingency plan, has been shown which thoroughly depends upon Nike’s senior management and teamwork which would make its objectives possible new offerings.
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How Government Seeks to Compensate for Market Failures Marketing Essay
10 pages (2847 words) , Download 3 , Essay
Free
“Externalities” arise when the rational, profit-driven action of the agents has an adverse impact on third parties (Beljac, 2012). When externalities are present the chances of market failure are high. The financial crisis and climate change are the two vital global crises and are considered market failures where the presence of externalities is robust.
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Guanxi, Cultural Antecedents and Trust Building in Chinese Business Markets Marketing Research Paper
16 pages (4000 words) , Download 3 , Research Paper
Free
The article takes a deeper look at the way in which Guanxi influences the way in which trust works in Chinese business markets. It also shows how culture of china has also resulted in a strong perception of Guanxi. The main argument is to prove how guanxi operates at many different levels in a business environment with regard to trust.
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E-marketing in UK Private Hospitals Marketing Dissertation
16 pages (4000 words) , Download 2 , Dissertation
Free
This paper will aim on generating an in-depth view about the role of ICT in the private hospitals of UK. While using ICT there are several aspects which are considered by the hospitals such as accountability, branding, customer service, privacy, communication, and revenue among others. This research will also emphasise on the current trends and activities of hospitals in ICT along with the capability to increase the service efficiency of hospitals.
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Marketers and the child consumer Marketing Thesis
38 pages (9500 words) , Download 3 , Thesis
The study concludes the materialism and consumerism should not be promoted through advertisements directed at tweens. The appropriate marketing technique should contain relevant and important information about the product, its benefits and the potential adverse impact. Recommendations for further studies were made and limitations highlighted.
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Fisher & Paykel Market Audit and Competitive Analysis Marketing Essay
19 pages (4750 words) , Download 2 , Essay
Free
The researcher deals with the manufacturing company Fisher & Paykel New Zealand which supplies its dishwasher and washing machine in Australia. Fisher & Paykel Appliances manufactures designs and markets innovative household appliances which are developed to provide technology, user friendly, design and environmental awareness.
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Foreign Market Entry Plan Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.
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Marketing Planning At Just Us Cafes Case Study Marketing Essay
18 pages (4500 words) , Download 2 , Essay
Free
Table of Contents Introduction 3 Internal and External Environment of ‘Just Us’ 4 External Analysis at ‘Just Us’ 4 Internal Analysis 7 Ethical Issues Raised in Case 8 Significance of Product Life Cycle (PLC) 8 Problems Associated With Deleting a Product 12
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Gillette: Maintaining Dominance in the Global Razor Market Marketing Assignment
11 pages (2750 words) , Download 3 , Assignment
Free
The success of Gillette in the razor market has continued over the years. After continuing with the dominance in the market for several years the market of Gillette started taking a dip as Wilkinson Sword Schick emerged. In view of the competition from Schick, Gillette adopted the strategy of innovation and introduced a wide range of products in the market including some products in the wet shaving market which proved significant in re capturing their market share.
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The Olympus corporate scandal of 2011 Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The conclusion from this review states that the scandal has highlighted the shortcoming of Japan’s Corporate Law. It is being considered that external directors be appointed in companies to avoid such scandals although the three external directors of Olympus did not do anything to prevent the scandal.
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E-marketing and ICT in private hospitals in the United Kingdom Marketing Dissertation
80 pages (20000 words) , Download 2 , Dissertation
The healthcare industry has been witnessing enormous challenges as consumer demands have changed. Low returns with increasing healthcare inflation pose a distinct challenge to healthcare organizations.
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Marketing Audits Marketing Coursework
14 pages (3500 words) , Download 2 , Coursework
Free
Business environment in the present date is characterised by cut throat competition among the market players that are engaged in attaching strategies like predatory pricing and ambush marketing to attack competitors.
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Marketing Study on Apple Company Marketing Assignment
22 pages (5500 words) , Download 2 , Assignment
“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store.
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The SWOT analysis of Head & Shoulders Marketing Research Paper
7 pages (1750 words) , Download 5 , Research Paper
Free
The report has helped to identify that Head and Shoulders is still a leading brand in the anti-dandruff shampoo segment. It is of the most successful brands that undertake localization while maintaining a commonly standardized product composition. The most successful marketing mix decision of the company is the product itself.
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Talk Talk Plc and its Service Marketing Marketing Literature review
14 pages (3500 words) , Download 2 , Literature review
Free
The paper tells that initially criticized for its sacrifice of quality to pursue a low-price strategy, TalkTalk Plc has since then implemented a number of strategic reforms. As a result, for the year 2011, BT has been named the most improved with a jump of two points, while TalkTalk is “the only telecoms provider to show a significant decrease in satisfaction”
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Stages of Customer Buying Behavior Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
It has appointed several researchers who conduct research related to each country regarding the demographics, psychographic, and behavioral basis in order to attract related products and features for them. Qualitative and quantitative, research methods can benefit facebook as the available opportunities for Facebook are unlimited.
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Corrections Corporation of America Company Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
According to the research the four available alternatives present different angles of ethical consideration for the CCA. The best alternative would be to venture into the electronic monitoring business, as all stakeholders in the issue will benefit. CCA should focus on developing an electronic monitoring system and advocate for lenient charges for offenders like parole and house arrest.
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Volkswagen in China Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
In the last few years there has been immense growth in the automobile industry in China around 15% which when compared to world’s growth rate of 1.5% is significantly high. China is a very competitive market in the automobile industry with almost all the world’s leading automobile brands operating in the country.
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Channel Strategy: Tesla Motors Marketing Term Paper
10 pages (2500 words) , Download 5 , Term Paper
Free
Tesla Motors, based in California, uses only direct channel distribution to market its products to its consumers, who are limited to a selected group of firms and individuals due to the nature and cost of these products.
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Luxottica's internationalisatoin and globalisation strategy Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
The paper begins by examining Luxottica's general international strategy. It views some of the core elements that marked the growth and establishment of the company's worldwide presence. It goes on to examine the specific marketing strategy employed. This will view certain aspects of marketing in general terms.
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New venture development strategy Marketing Dissertation
47 pages (11750 words) , Download 2 , Dissertation
The project begins with the analysis of the background to the study which describes the origin of the idea of the new venture. This is followed by analysis of the bakery and confectionary products market in Bulgaria. It reflects the availability of a niche segment of the market comprising of the high income groups in society which the company would like to target for its high quality products.
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Customer Attitude towards Brands' Ownership in Automotive Industry Marketing Literature review
19 pages (5393 words) , Download 2 , Literature review
Free
With the continued elevation of completion within the current global marketplace because of globalization, the introduction of new products has turned out to be a highly risky venture. One factor facilitating such high levels of risk is the implausible high cost of creating brands for products (new products), which can exceed 100 million dollars in some cases.
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Challenges of International Apparel Brands in Penetrating China Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
This paper sought to analyse the Chinese consumer behaviour related to the consumption of international brands. This paper further emphasises on the study of Chinese culture and its impact on the consumers’ preferences. China as a growing economy is seen as the prospect for the foreign brands to explore the country.
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The Management of Change Marketing Essay
13 pages (3250 words) , Download 5 , Essay
Free
With this objective the paper considered various internal as well as external factors to examine the effect of change in the particular companies in terms of the reason for change, change management process and problems as well as successes related to change.
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Marketing strategy and activities of an organisation Marketing Assignment
18 pages (4500 words) , Download 4 , Assignment
Free
This research is the best example of comparison of marketing products and services to businesses rather than consumers. The researcher will contrast international marketing with domestic marketing. This study looks into development of products to sustain competitive advantage and distribution system to provide customer convenience.
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Opportunities for Food Company to Develop Healthier Eating Products Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
The aim of this study is to identify specific opportunities and mechanisms to develop or re-launch products for the healthy eating market through a sound theoretical framework. The framework identifies a research direction that highlights some basic dimensions that form up a testable hypothesis.
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The effects of TV Advertising on older consumer behaviour over 50 years in the United Kingdom Marketing Essay
60 pages (15000 words) , Download 3 , Essay
The discussion will aim to investigate the impact of TV advertising, specifically upon those consumers above the age of 50 within the United Kingdom. This study would evaluate the extent to which TV advertising influences their purchasing behaviour. In this regard, as a means of successfully facilitating this aim, three objectives have been identified as a result.
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The marketing strategy of Blackberry Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
This write up is an analytical paper focusing on the Blackberry ss one of the giants of the industry especially in UK where it was declared to be UK’s no. 1 smartphone, despite of the recent troubles faced by the product’s managers Blackberry was still able to hit 8.5 million UK subscribers averaging a market share of 27.7 per cent.
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How to use marketing mix buile Chiang Rai province as a destination during winter season Marketing Assignment
13 pages (3250 words) , Download 5 , Assignment
Free
This study looks into Chiang Rai province in Thailand, a renowned tourist destination for foreign tourists as it is having cool, thick forest, elephant camps, majestic waterfalls and hill-tribe villages. Chiang Rai is making its best efforts to attract more female and family tourists, so that image of Thailand as a sex destination is attenuated by the image of Chiang Rai’s scenic and cultural attractions.
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How Distance Impacts Products Price Marketing Research Paper
9 pages (2991 words) , Download 2 , Research Paper
Free
The research focuses on two data collection methods. First, the researcher uses secondary resources. The resources include reference books. The secondary research data complement the primary research data needed to resolve the problem How does the relative distance traveled by food products impact the price of those food products?
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How can a firm use social media in branding Marketing Research Paper
9 pages (2250 words) , Download 3 , Research Paper
Free
The research study concluded that social media marketing is highly important for the organizations. Almost every other organization is integrating social media marketing with the Integrated Marketing Communication (IMC) strategies. Different organizations have been able to reap several advantages and benefits on the basis of well thought and well formulated social media marketing strategies.
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Information Technology: Use in the Education Sector Marketing Research Paper
6 pages (1500 words) , Download 4 , Research Paper
Free
According to the research findings the education sector is on the path to adopting digital modes of teaching and learning, as printed books give way to their electronic counterparts. The program is feasible in the short run, but the sector needs to iron out some few issues to ensure it works for the long run too.
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Lnternational Marketing of Coca Cola Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
According to the research findings Coca Cola Enterprises Limited is the world’s largest bottler and distributor of soft drinks. The company can achieve success by launching Lucozade brand in Chile and emphasizing on marketing strategies which aim at enhancing the customer experience. The promotional efforts should address the health benefits of drinking Lucozade.
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The importance of customer loyalty Marketing Literature review
12 pages (3000 words) , Download 4 , Literature review
Free
Research findings conclude that high quality conscious buyers will always opt for best quality commodities. Consumers are said to purchase products which are heavily advertised, of popular brands and only shop at the selected shops or stalls. These individuals are said to have the perception that the price of a product is directly proportional to its quality, thus the higher the price the better quality.
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IMC Plan On Geico Insurance Company Marketing Research Paper
13 pages (3250 words) , Download 3 , Research Paper
Free
The purpose of this paper is to evaluate and present IMC plan on Geico insurance company. The research will start with the organization background of the company; analysis of promotional program situation; analysis of communication process; budget determination; IMC program; tactics & integration.
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The Sustainability of Own Labeled Food Products Marketing Dissertation
55 pages (13750 words) , Download 2 , Dissertation
The author of the paper has concluded that the own label food products have been able to generate positive brand image in the market and customers are giving preference to this own label foods. Also, the researcher study concluded that the own label food products are gaining rapid popularity and there is growing perception among the consumers that these products are of high quality.
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Coca-Cola Company Marketing Research Paper
11 pages (2750 words) , Download 6 , Research Paper
Free
According to the paper the changes contribute to the favorable financial pictures of Coca Cola. There are some similarities and differences between the production processes of the Coca Cola America bottling plants and the Coca Cola Mexico bottling plants. Indeed, Coca Cola’s strategic marketing and management processes add to the company’s firmly embedded financial leadership in the non-alcoholic beverage market segment.
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Apple Marketing Strategy analysis Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This paper presents brief report on the Strategic Marketing of Apple Inc. and gives detailed analysis of both the internal as well as external environments. The SWOT analysis of the company has been performed to find the internal and the external environmental situation of the company and Apple's Impact on Business.
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Mango expands in the world markets Marketing Essay
14 pages (3500 words) , Download 4 , Essay
Free
This research is being carried out to evaluate and present Mango’s supply chain; impact of trade regulations: Mango and FDI. In the report, the researcher has discussed about the Mango strategy in United States and entry barriers in US market; Mango’s entry into the Asian markets; prospects for Mango in retail in India and factors effecting Mango’s performance in India.
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Strategic Marketing Plan Marketing Essay
15 pages (3750 words) , Download 5 , Essay
Free
Strategic Marketing Plan Resuming Tourism in Swat Valley (Pakistan) [Student Name] [Course Title] [Instructor Name] [Date] Executive Summary This report presents a marketing plan aimed at resuming tourism in the valley of Swat located in Pakistan. The valley of Swat remained under the control of terrorist organizations until the military operation was carried out.
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