Free Marketing Essay Examples and Topics | Page 394

Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US Marketing Research Paper

10 pages (2500 words) , Download 2 , Research Paper

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The computer tablet industry in the US continues to grow. By 2015, it is estimated that tablet users will grow from the present users of 26 million to 82.1 million market (Market Watch, 2011).

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China-home for Apple or Samsung Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

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The present study would analyse the marketing communication strategy for Apple especially for the Chinese consumer market. The choice of the market assumes significance considering the fact that it is one of the fastest growing economies of the world and has a considerable potential.

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Samsung as a new IT leader Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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The paper tells that the Chinese market is ready for a company with a new approach in manufacturing, branding, and marketing. Though the market already has information about the existence of Samsung, more needs to be done to convince potential buyers to take action and buy products. This can be achieved by strategic advertising, and taking Samsung retail outlets to areas where other brands have shunned.

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Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited Marketing Essay

13 pages (3250 words) , Download 3 , Essay

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This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.

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Misevaluation Affects the Failure of Merger and Acquisition Activities Marketing Dissertation

27 pages (6750 words) , Download 2 , Dissertation

The understanding over the impact and influence of misevaluation in the failure of mergers and acquisitions has been presented in a logical and illustrative manner by covering wide arrays of information on the research topic. The introduction part of the research presented an overview of the research topic, aims and objectives and detailed description of mergers and acquisitions.

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Role of Internal Marketing Marketing Research Paper

10 pages (2500 words) , Download 5 , Research Paper

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Loosing loyal employees in today’s competitive market is highly risky, so one can maintain the possibility of hiring them back in the future, and help them searching new jobs while conducting the exit interview, it not only helps to avoid bad reputation but also helps in making the fired employees spreading good words for the brand.

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The impact of firm resources and host country specific factors on international entry mode strategy Marketing Dissertation

55 pages (13750 words) , Download 4 , Dissertation

The study operates mainly based on research question which can be stated as follows: what are the effects of the following firm-specific factors (firm size; international business experience and organizational culture) and host country factors (cultural distance; country risk and market attractiveness) on the choice of entry mode of a UK firm into a foreign market?

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Consumer Behaviour in the UK High Street Clothing Sector Marketing Essay

15 pages (3750 words) , Download 4 , Essay

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Statistics reveal that only four of the companies that were a part of the Fortune 100 companies in 1900 have been able to survive even today. Research conducted by Harvard University stated that most companies lose 50% of their customers in 5 years. Moreover, out of the top 12 companies that appeared on the Dow Jones index in 1900, only General Electric (GE) is the one that exists (Murray, et.al., 2008).

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Differentiation and Communications Strategies: Mercedes Benz AG Case Marketing Essay

12 pages (3000 words) , Download 4 , Essay

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This report will primarily deal with the role of marketing and communication strategies of Mercedes Benz. Mercedes Benz has always been very keen on introducing newer varieties of promotional methods for challenging the tough market conditions. The current marketing strategies cannot be concluded as a failure for the brand.

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Case study on Nokia Marketing Essay

12 pages (3000 words) , Download 3 , Essay

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Introduction Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit for functions such as traditional telephonic service, ISDN, access of broadband, mobile radio, wireless Local Area Network and satellite receivers.

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Impact of Social Media in International Marketing Marketing Research Paper

14 pages (3500 words) , Download 4 , Research Paper

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According to the report increasingly firms are devising new methods to attract and retain customers over a long period of time, such as innovative sales techniques, increase in sales and reducing the service costs. Social media promotes the free exchange of information among people. A number of the social media technologies are still in the nascent stage of development.

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Creating Added Value for the Customer Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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From the research it can be concluded that Sony is trying to position PlayStation as an all round entertainment experience and is trying to attract teens, early adaptors and movie buffs. Their promotional strategy is the main branding strength and addressing the recent security glitches is of prime importance to save that brand image.

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Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US Marketing Research Paper

11 pages (2750 words) , Download 3 , Research Paper

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Introduction Every product goes through a life cycle. It starts from the product’s launch into the market and until it is withdrawn from it. Marketers need to constantly determine the performance of the product—which is generally depicted by sales. The behavior of the product at each stage is very different, so there is need to design strategies in accordance with the stage that the product is in their life cycle (Kominos, 2002).

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Working Title: Brand packaging: How relevant is it to the customer Marketing Dissertation

14 pages (3500 words) , Download 2 , Dissertation

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Marketing Dissertation Research Proposal Academic Year 2011/12 Name: …………………………………………………………………. Student Number:……………………… Supervisor:……………………………………………………………..

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Marketing strategies of the Sage Gateshead Marketing Case Study

14 pages (3500 words) , Download 3 , Case Study

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This context gives a clear picture of how Sage Gateshead was established, how it was build, the amount spent on it, period of time spent and many other facts and figures about it. This paper also illustrates the marketing strategies of Sage Gateshead and how it maintains a strong competitive advantage.

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Critique of the service-profit chain Marketing Essay

13 pages (3250 words) , Download 3 , Essay

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This paper seeks to establish whether the service-profit chain is still viable in recent times or it is just a relic that was developed in the 90s when the conditions were not as turbulent as they are in the business environment today. This paper will present conclusive arguments for and against the service-profit chain drawn from a wide range of scholarly articles in order to make a conclusive argument.

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Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Marketing Coursework

14 pages (3500 words) , Download 2 , Coursework

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Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Introduction The consumers are considered unique in their own ways, and the uniqueness is reflected in their consumer patterns and purchase process. Consumer behavior studies provide the different rationale as to why these consumers differ from one another in the purchase of goods and services (Hayden, 2009, 10).

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An organization's healthcare marketing plan for an organization Marketing Assignment

12 pages (3000 words) , Download 6 , Assignment

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This paper will discuss an organization's healthcare marketing plan for an organization. The project concerns a healthcare information awareness campaign that will boost the availability of educational resources for the target market, so that their overall welfare can be enhanced. This will benefit them, as well as the organization, because of reduced delay and absences due to illnesses.

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Marketing plan for the healthcare entity (smoking campaign) Marketing Assignment

16 pages (4000 words) , Download 3 , Assignment

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The paper will target to study young adults, adults, and adolescents. The SWOT analysis has revealed the positive and negative traits of the campaign. One of its strength states that it has a noble purpose, which is then countered by its weakness of being vulnerable to criticisms of the society.

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Land and valuation of land with various land investments Marketing Research Paper

67 pages (5000 words) , Download 2 , Research Paper

This essay discusses that we cannot live without land. And some people live in leasehold homes while others on freehold properties. Not many will understand the term freehold and leasehold. It is, therefore, very important for each person to understand and appreciate what he or she owns or occupies.

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Social Commerce and Consumer Motivations/Involvement - An UK fashion industry Marketing Literature review

19 pages (4750 words) , Download 4 , Literature review

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Growing social media and networking sites have a huge impact on social commerce. On the other hand consumer motivation or involvement is largely explained by different involvement theories. The emergence of prosumer in recent times is affecting many industries and brands.

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Hotel Industry and Customer Satisfaction Marketing Essay

36 pages (9129 words) , Download 2 , Essay

An outline of the literature review was drafted, and the chosen literature was synthesized to provide a coherent theoretical background for the study. The secondary data collection was used to identify some of the gaps of knowledge in the field of perceived differences between customer experience and customer satisfaction.

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Brand Design and Value Marketing Essay

12 pages (3000 words) , Download 3 , Essay

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It cannot be denied that brand design contributes significantly to the economic success, values, and attainment of the goals of Apple. This is made possible because of the fact that through brand design the identity, values, ethos, principles, ideals, and philosophy of Apple is communicated to the market – both to its loyal customers and to its potential buyers (Balmer & Gray 2003).

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Consumer Behaviour in the UK Clothing Branch Marketing Dissertation

44 pages (10649 words) , Download 3 , Dissertation

The literature review of this study is all about the fashion that influences the purchasing decision of a certain age group in the UK. The next part of the dissertation is the research methodology, where the real research will be conducted by the mean of collecting primary data and then analyzing and interpreting it (Ochoa 2010).

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GlaxoSmithKline: Introducing the Potential for a Line of Bottled Waters Marketing Essay

12 pages (3413 words) , Download 2 , Essay

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The average cost of a bottle of water in the United States, the primary location for GlaxoSmithKline products is $1.49. The product is defined as a bottled water product, with the promotion of the product being specified to a demographic that does not appear to be tapped by the bottled water industry.

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Eco fueling marketing report Marketing Research Paper

16 pages (4000 words) , Download 2 , Research Paper

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Implementing a viable marketing strategy is centered on extensive collection of information and strengthening current strategies or establishing new ones altogether. Marketing strategies refer to process, which allows a company to channel its limited resources into the most critical opportunities that present themselves in the market environment.

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Marketing Communication Review: London Olympics 2012 Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.

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Mercedes Benz Brand Performance Marketing Essay

15 pages (4041 words) , Download 6 , Essay

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As a brand creates the right perception to customers there is the ability to grow and enhance the products which are used. An example of a strong brand image that alters how a company is looked at is the Mercedes Benz. This particular car is noted for its characteristics based on luxury and compatibility for driving.

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EMAAR PJSC Financial Company Analysis Marketing Term Paper

13 pages (3250 words) , Download 4 , Term Paper

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The purpose of this research is to investigate the following: profitability ratios, liquidity ratios, asset management ratios, capital structure and gearing ratios, current scenario, pro-forma income statement, pro-forma balance sheet, assumption: external financing need (EFN), sustainable growth rate and internal growth rate

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Samsung Mobile Company Marketing Essay

11 pages (2750 words) , Download 4 , Essay

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An information system strategy is defined by Khanna, Song & Lee (2011, p. 142) as the process of analyzing a company’s information systems in terms of their contribution to promoting the success of the organizational units as the route of enabling the company to have a competitive advantage over its rivals.

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Strategic Management & Change Marketing Essay

10 pages (2500 words) , Download 4 , Essay

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The current research would critically evaluate the role of leadership and the extent to which it helps in shaping up an organization towards generating profitability and sustainability in the market and helping generate a sustainable competitive edge in the turbulent business environment prevailing round the globe.

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Role of marketing in helping charities Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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The researcher of this essay aims to pay special attention to primary care respiratory society UK (PCRS-UK), an independent charity that undertakes primary care health professionals dealing with respiratory care to attain optimal respiratory care for all. The broad environment has six components, this include demographic, economic, natural, technological, political and social-cultural environments.

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How to Sustain Customer Loyalty towards Brands Marketing Essay

71 pages (17750 words) , Download 4 , Essay

This research paper focuses on the ways and means of sustaining customer loyalty of the brands. This study evaluates the different components and elements that work to build the customer loyalty. It addresses the research question of what exactly is it that results in the loyalty on the part of the customers.

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Principles and Management of Marketing: Toyota Motor Corporation case Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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This paper presents brief report on the management strategy of Toyota Motor Corporation and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT and PESTEL analysis will be included in the paper.

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Marketing And Social Network Marketing Thesis

14 pages (3500 words) , Download 3 , Thesis

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The study finds the relationship and interdependency of marketing and social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small scale survey and formal interviews that have been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed.

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How Marketing And the Communications Industry Transformed to the Digital Marketing Era Marketing Research Paper

15 pages (3750 words) , Download 4 , Research Paper

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Publicis group is a multinational company based in Paris. At the end the researcher has advised that the company should allocate the responsibilities to the agencies as they are working together, also they should take care of the cultural issues. They should also develop the framework for getting feedback from the employees and the clients.

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Social Marketing: An Approach to Promoting Sustainability Marketing Dissertation

10 pages (2500 words) , Download 3 , Dissertation

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The objectives of this research are to get proper knowledge about the definitions of social marketing; to identify the major areas in which social marketing can be applied; to identify the ways in which social marketing can cultivate changes in economy, society and environment; to identify the similarities and differences between the marketing mixes of traditional marketing and social marketing.

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Marketing plan for the healthcare company (nursing home service) Marketing Assignment

15 pages (3750 words) , Download 5 , Assignment

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The paper tells that marketing has always been the most essential functions for all types of businesses and industries including health care industry. World’s population is growing rapidly and so the number of older people. According to researches and studies, the fastest growing demographic are people aged above 80.

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The Case of Raleigh Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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The case of Raleigh is a story of both success and failure at some point. Just like any other type of business, what did Raleigh possess are remarkably the opportunities for potential to grow and even become a cut above the other due to a certain competitive advantage.

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Marketing Management: Greenpeace Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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This study looks into Greenpeace as an organization that has performed well so far in its marketing initiative. Its initiatives have been innovative as the company has a large marketing budget compared to smaller charities. However, with the implementation of the above recommendations and the initiation of the proposed plan, the organization will perform better in its marketing initiatives.

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Daimler-Benz Marketing Plan Marketing Research Paper

29 pages (7250 words) , Download 3 , Research Paper

This research entails market summary, demographics of the target market, market requirements, trends and market growth. Additionally a SWOT analysis is also presented in order to enable the management to identify the strengths, weaknesses, opportunities and threats that Daimler will be facing in India.

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UNIQLO Company, Global Marketing Analysis Marketing Essay

15 pages (3750 words) , Download 6 , Essay

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Table of Contents Section One 3 Introduction 3 History 3 Operations, strategies, markets and distribution channels 5 Section Two 6 The internationalization process 6 Internationalization frameworks 7 1. The internationalization process framework 7

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Toyota Corporation Marketing Essay

70 pages (17500 words) , Download 4 , Essay

This study delves into the application of marketing strategy in a crisis situation within a competitive environment. Focus is drawn on the plight of Toyota Motors Corporation, whose brand of automobiles and trucks has for decades been associated with quality, reliability, and cost efficiency.

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Marketing Plan Nike Marketing Essay

13 pages (3550 words) , Download 4 , Essay

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Besides this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike’s previous year's revenue and marketing expenses figures. Also, an execution plan, as well as a contingency plan, has been shown which thoroughly depends upon Nike’s senior management and teamwork which would make its objectives possible new offerings.

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How Government Seeks to Compensate for Market Failures Marketing Essay

10 pages (2847 words) , Download 3 , Essay

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“Externalities” arise when the rational, profit-driven action of the agents has an adverse impact on third parties (Beljac, 2012). When externalities are present the chances of market failure are high. The financial crisis and climate change are the two vital global crises and are considered market failures where the presence of externalities is robust.

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Guanxi, Cultural Antecedents and Trust Building in Chinese Business Markets Marketing Research Paper

16 pages (4000 words) , Download 3 , Research Paper

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The article takes a deeper look at the way in which Guanxi influences the way in which trust works in Chinese business markets. It also shows how culture of china has also resulted in a strong perception of Guanxi. The main argument is to prove how guanxi operates at many different levels in a business environment with regard to trust.

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E-marketing in UK Private Hospitals Marketing Dissertation

16 pages (4000 words) , Download 2 , Dissertation

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This paper will aim on generating an in-depth view about the role of ICT in the private hospitals of UK. While using ICT there are several aspects which are considered by the hospitals such as accountability, branding, customer service, privacy, communication, and revenue among others. This research will also emphasise on the current trends and activities of hospitals in ICT along with the capability to increase the service efficiency of hospitals.

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Marketers and the child consumer Marketing Thesis

38 pages (9500 words) , Download 3 , Thesis

The study concludes the materialism and consumerism should not be promoted through advertisements directed at tweens. The appropriate marketing technique should contain relevant and important information about the product, its benefits and the potential adverse impact. Recommendations for further studies were made and limitations highlighted.

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Fisher & Paykel Market Audit and Competitive Analysis Marketing Essay

19 pages (4750 words) , Download 2 , Essay

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The researcher deals with the manufacturing company Fisher & Paykel New Zealand which supplies its dishwasher and washing machine in Australia. Fisher & Paykel Appliances manufactures designs and markets innovative household appliances which are developed to provide technology, user friendly, design and environmental awareness.

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Foreign Market Entry Plan Marketing Essay

11 pages (2750 words) , Download 5 , Essay

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Audit of the Foreign Market’s Environment. The market environment in Hong Kong can be analyzed using PESTEL analysis to describe the various macro-economical factors influencing and impacting upon the business environment. Firms get widely affected by the external environmental factors acting on them which consequently influence their business directions and strategies.

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Marketing Essays