Nobody downloaded yet

Business to Business Marketing - Assignment Example

Comments (0) Cite this document
Summary
Business to Business Marketing Q.1. Other than personal selling, analyse the other marketing communication tools that CCS can use in order to win new business. Recommended which communication tools are likely to be the most productive. Justify your answer…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Business to Business Marketing
Read TextPreview

Extract of sample
"Business to Business Marketing"

Download file to see previous pages The company under question Cloud Creative Solutions Ltd. is found to work more based on the tool of personal selling while reaching the goods and services produced to the customers. Other than focusing on personal selling alone the company can also render focus on a large number of other marketing communication tools while marketing its different services conducted in the marketing sphere. The different marketing communication tools consist of both traditional means and also other sophisticated modes which depend on the use of internet and digital media. Traditional tools of marketing communication consists of advertising activities on a media plane like use of magazines, newspapers and through other visual and audio modes like radio and television. Moreover advertisements made at various places through the use of billboards can also be used by the company. Cloud Creative Solutions can also market the range of services offered through pasting of advertisements on transport vehicles and in entertainment venues like cinema houses. Other forms of marketing communication tools used by retail companies are using different forms of signage both inside and outside the store to attract the attention of consumers. Again the company can work to sponsor large number of events like sports, entertainment and other arts and crafts activities to help gain the views of large number of people. This also helps in enhancing the social image of the company to the external world. The company can also focus on the generation of events like trade shows wherein the consumers get the enlarged view of the different products and services marketed by the company from time to time. Cloud Creative Solutions can also create huge customer hype through the rendering of discounts, promotional coupons, bonus and other price and economy packs to the consumers. The company can also engage in the generation of contests and other sweepstakes to encourage the consumers participate in such events in large numbers and thereby gain access and knowledge of the services rendered. Thus Cloud Creative Solutions can depend greatly on the above discussed marketing tools rather than depending greatly on public relations and personal selling to market the large sphere of marketing services. These marketing communication tools in total constitute the realm of promotional tools in the marketing activities of the company (Shimp, 2008, p.7-8). While analyzing the above marketing communication tools it can be inferred that the emergence of the internet would effectively help service marketing companies like Cloud Creative Solutions to gain the attention of large number of consumers both in local and international markets. Moreover through the help of internet marketing the companies can present to the customers lucrative websites containing a large array of information pertaining to the different products and services rendered and thus helps the consumers to make effective choices. Again the internet is used as an effective marketing communication tool in that it helps in the spreading of marketing messages of the company to users spread along international boundaries in a highly faster mode than that of other traditional marketing tools depending on digital and printed media. Further the use of mobile communication is also considered as an effective mode for marketing communi ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1390335-business-to-business-marketing
(Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 Words)
https://studentshare.org/marketing/1390335-business-to-business-marketing.
“Business to Business Marketing Assignment Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1390335-business-to-business-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Business to Business Marketing
...? Business to Business Marketing Grade This paper aims at exploring the pricing aspect and how the marketing managers differ in approach when it comes to a difference in the market i.e. a B2B market or a B2C market. This paper would discuss various aspects and scenarios, and how negotiation is done on behalf of the marketing manager towards the customers. Introduction Kotler (2005) states that the term marketing is derived from the basic structure of a market; the latter is a place where exchange of commodities, goods, and services takes place while the former define the activities...
11 Pages(2750 words)Assignment
Business to Business Marketing: Triangle Creative Ltd
...?Business-To-Business Marketing Table of Contents 0 Introduction 3 2.0 Marketing Mix 4 2 Product 4 2.2 Price 5 2.3 Place 5 5 2.4 Promotion 6 2.5 People 6 2.6 Physical Evidence 7 2.7 Process 7 3.0 Relationship Variables and Business Networks 9 3.1 Key Relationship Variables 9 3.2 Business Models 11 3.3 Importance of Relationships Variables and Business Networks to TCL 12 4.0 Structuring the Sales Force 14 4.1 Product-Based Approach 14 4.2 Geographical Approach 14 4.3 Customer-Based Approach 15 4.4. Suggestion on the Choice of Method of Sales Force for TCL 16 5.0 Conclusion 17 6.0 References 18 1.0 Introduction In case of...
13 Pages(3250 words)Assignment
Business to business marketing
...? Business To Business Marketing Contents Part 3 Critically evaluate the key difference between Consumer and B2B marketing 3 Part 2 7 What are the implications of these differences for marketing strategy? 7 Reference 13 Bibliography 14 Part 1 Critically evaluate the key difference between Consumer and B2B marketing Marketing is a tool which is used and has its roots in understanding the consumers and being the fact that all are consumers it becomes easy to understand or concentrate on consumer based examples. However business markets are much larger than the consumers market and the transaction that happens between organizations tends to have a greater impact on the economy as well as on the welfare of the people as compared to transactions... which...
11 Pages(2750 words)Assignment
Business to business marketing
...?Cameron [Manager] 24 November CCS Company Analysis Cloud Creative Solutions a well established and full service agency offers a full range of services that include design, online marketing, media planning, internet marketing, direct marketing, public relations, and traditional advertisement. In today’s global economy firms such as CCS must look at new ways of expanding their business through business to business and client relationships by utilizing more cost effective ways of promoting their business. Peter and Sarah Wang, the partners of CCS, have been faced with turmoil of the economic recession and budget cuts. Client...
12 Pages(3000 words)Assignment
Business to business marketing
...usually take into account the integration of flow of information, production, packaging, material handling, inventory, warehousing, transportation and also, security (Clifton, 2012). Business logistics is described as a “new field for integrated management study in comparison with the traditional fields of finance, marketing, and production” (Adler, 2010). It is also defined as the activities that are carried out by individuals during the year. The businesses are always preoccupied in transporting their goods from one place to another. The new concept in this field results from the co-ordinated management of related activities, rather than historical practice of managing them separately. The...
6 Pages(1500 words)Assignment
Business-to-Business Marketing
...SID: COMPANY OF REPORT Contents 0 Business to business Marketing…………………………………………………………….4 2.0 Introduction: 4 2.0 Marketing communication tools:  4 2.6 Conclusion: 6 Introduction: 7 3.3 Conclusion: 10 Introduction: 10 4.0 Relationship variables and business networks 11 5.0 Conclusion 14 Bibliography 15 Business to business relationships, 2000, retrieved on May 2, 2011, from http://www.dobney.com/Knowledge/customer_relationships_b2b.htm 15 ‘Choose and manage an advertising agency’, n.d. retrieved on May 2, 2011, from http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1073791718&type=RESOURCES 15 Debra, 2007,...
12 Pages(3000 words)Assignment
Business to business marketing
...Running head BUSINESS TO BUSINESS MARKETING 13th July Word count 2923 Question1. Changes that TCL should make to their Marketing Mix in order to remain competitive within the marketing and advertising sector Price Due to the current economic climate, the purchasing power of the key clients of TCL has reduced. In this regard, there is need for TCL to review its pricing strategies to cater for small firms that are loyal to the company. One of the essential aspects that the company should emulate is to lower the percentage that is imposed on the clients advertising budget for example from the current 10-15% to 5-12% (Simon and Marx, 1982). Even though David and...
12 Pages(3000 words)Assignment
Business to Business Marketing
12 Pages(3000 words)Essay
Business to Business Marketing
4 Pages(1000 words)Term Paper
Business to Business Marketing
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Business to Business Marketing for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us