Contact Us
Sign In / Sign Up for FREE
Go to advanced search...
Nobody downloaded yet

Marketing Strategy for Ryanair - Business Plan Example

Comments (0) Cite this document
From the paper "Marketing Strategy for Ryanair" it is clear that one common characteristic of customer-oriented marketing strategy is that they are aimed at making the business to be in a better condition to fulfil the wants and needs of their customers…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.4% of users find it useful
Marketing Strategy for Ryanair
Read Text Preview

Extract of sample "Marketing Strategy for Ryanair"

Download file to see previous pages The improvements can come if they decide to embrace emerging technologies, thus enabling them to cater to the increasing demand for air transport. Embracing technology will also help them take care of weaknesses such as poor customer service, non-preferred payment methods and lack of automation (Cadle, J., Paul, D., & Turner, 2010). The business should also get ready to deal with threats such as price competition from its competitors, increase in the cost of operations, new market entrants.
Marketing objectives can be defined within various fundamental areas. One of such objectives is increasing the market share of a business. It could also be to increase the trust of the corporate brand. This would also be aimed at increasing the company’s sales volume. A business would also do this when introducing a new product into the market. In coming up with a marketing strategy, a business organization should make sure that the strategy is realistic. This is to make sure that they do not invest in a strategy that will fail. The strategy should also be specific so that implementing it would be easy. The strategy should also be measurable so that the business will be able to predict its outcome. The strategy should be timed so that it does not turn out to be inappropriate for the specific time and period when it is supposed to be implemented.
Under this marketing strategy, a business organization is expected to enhance the development of a customer-oriented culture. When designing such a strategy, the business must make sure that they incorporate a mechanism that would enable the collection of the customers’ input. Before the development or alteration of airline services, the company should make sure that they have collected, interpreted and synthesized the information that they have for their customers. A business organization can get customer information through customer surveys, face to face contact, industry trends, and customer complaints. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(Marketing Strategy for Ryanair Business Plan Example | Topics and Well Written Essays - 1500 words, n.d.)
Marketing Strategy for Ryanair Business Plan Example | Topics and Well Written Essays - 1500 words.
(Marketing Strategy for Ryanair Business Plan Example | Topics and Well Written Essays - 1500 Words)
Marketing Strategy for Ryanair Business Plan Example | Topics and Well Written Essays - 1500 Words.
“Marketing Strategy for Ryanair Business Plan Example | Topics and Well Written Essays - 1500 Words”.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Strategy for Ryanair

Ryanair marketing strategies

...Marketing Strategy for Ryanair... Marketing Strategy for Ryanair... Table of Contents Executive Summary 3 Introduction 3 2.Mission and Strategy 4 3.Strategic Analysis 5 I.PESTLE Analysis 5 a)Political 5 b)Economic 6 c)Social 7 d)Technology 7 e)Legal 8 f)Environment 8 4.Marketing Mix 9 a)Price 9 b)Product 9 c)Place/Distribution 9 d)Promotion 10 5.Porter’s Five Forces Competitive Analysis 10 a)Buyers 10 b)Suppliers 11 c)Entry and Exit to the market 11 d)Substitute Products 12 e)Rivalry 12 6.Conclusion 12 Bibliography 14 Ryanair Executive Summary This paper seeks to provide a comprehensive analysis of Ryanair marketing strategies, an airline company that began operations in 1985 with only a single fifteen-seat plane plying between London Gatwick and ...
10 Pages (2500 words) Essay


...Marketing Strategy for Ryanair... Marketing Strategy for Ryanair... has Ryanair been successful so far? Ryanair continues to be successful because it has a ical airline business model focusing on service. They created a new segment for themselves when they first entered the market as they offered air route to the Irish immigrants working in England whose status was elevated from ferrying across to air travel (O’Higgins 2005). They did not divert passengers from other carriers but created new customers by diverting from other modes of travel. To sustain competition they maintain low prices, which imply that they offer no frills. To eliminate the agent’s commission, they use online booking and ticketing system which further pushes down costs....
10 Pages (2500 words) Essay

Marketing Strategies for RyanAir

...Marketing Strategy for Ryanair... Marketing Strategy for Ryanair... Ryan Air Contents Contents 2 PESTLE Analysis of RyanAir in the European market 3 SWOT Analysis of RyanAir 5 Marketing Objectives of RyanAir 7 Marketing Strategies for RyanAir 10 Marketing Programs 11 References 13 PESTLE Analysis of RyanAir in the European market Political RyanAir’s flight operations tend to get largely affected by political turmoil and instability in the European markets. Change of policies pertaining to the European Union owing to outbreak of viral epidemics and also rise of terror threat tends to affect its spontaneous flight services in several European regions (Hagele, 2006, p.2). Economic RyanAir’s operation in the European region is held to grow owing to...
5 Pages (1250 words) Case Study

Ryanair Market Strategy

...Marketing Strategy for Ryanair... Marketing Strategy for Ryanair... Market Strategy Introduction Ryanair was founded in the year 1985 as a low cost flight with the first flight taking place between Waterford,Ireland and Gatwick in London (Fottrell, 2004). It was founded at a time when travel by air in Europe was much regulated, but its initial aim was to break the monopoly held by two airlines plying the Ireland-England route dominated by British Airways and Aer Lingus (IBS Centre for Management Research, 2003). Later in 1986, the European Union allowed international travel by air between two nations as long as the countries had bilateral agreements on the same. Ryanair took advantage of the higher fares offered by its competitors to make air...
9 Pages (2250 words) Case Study

Ryanair Marketing Mix Analysis

...Marketing Strategy for Ryanair... Marketing Strategy for Ryanair... Ryanair Marketing Mix Analysis Ryanair Marketing Mix Analysis For BSBMKG502A: Establish and Adjust the Marketing Mix Introduction Ryanair has surprised the legacy air carriers in Europe over the past few years through a superior competitive mix of attributes. The simple statement about Ryanair's success is that they underpriced the competition. The true story is more complex, as being a low-cost airline in Europe is no longer the sole differentiator needed. This paper will explore how Ryanair found an available niche and tailored its marketing mix to exploit and expand its market share. It will also explore how elements of Ryanair's marketing mix have changed as the airline h...
11 Pages (2750 words) Case Study

Marketing Communication Plan of Ryanair

...Marketing Strategy for Ryanair... Marketing Strategy for Ryanair... Full Marketing Communication Plan of Ryanair Introduction Ryanair is an international airline company basedin the Irish city of Dublin with a long record of providing the needs of customers with low fares to travel to a number of destinations across the Americas, Africa and Europe (Calder, 2002, Creaton, 2007). The airline has a total stock of one hundred and sixty eight aircrafts plying all the routes the company operates. In the 1990s the company enjoyed tremendous success largely due to the thriving capacity of the low cost business model. Unfortunately, in the last few years Ryanair has come under increased media lambasting for alleged inefficiency in service provision (M...
7 Pages (1750 words) Case Study

Ryanair marketing strategies

...Marketing Strategy for Ryanair... Marketing Strategy for Ryanair... MARKETING STRATEGIES By Location Ryanair’s Marketing Strategies Introduction For several years, Ryanair has focused on becoming Europe’s most profitable airline. However, the company’s venture to register increased profits in the airline industry has not been an easy journey. Over the years, the company has faced the compulsion of adopting effective marketing strategies that can serve to increase profits by promoting customer loyalty. Ryanair has had a reputation of offering low-cost flights to its customers for some time now. However, the industry is proving to be quite different, a factor that compels Ryanair to adopt more effective strategies than its low-cost culture. Worth...
13 Pages (3250 words) Assignment

Strategy and Business Performance in Ryanair Industry

Transport accounts for over 10% of the EU’s GDP and employs nearly 10 million people. Transport also helps to bring Europe’s citizens closer together, and the Common Transport Policy is one of the cornerstones of the Single Market Of all the different transport modes, air transport has shown the largest increase in passenger volumes over the last 20 years. Expressed in passenger/kilometers, air traffic has increased by an average of 7.4 % per year since 1980.

Ryanair has a simple business strategy: make travel affordable with low fares thanks to basic service, without frills. This concept, experienced first in the US in the early fifties, gave birth to one of the biggest success stories of the last 20 years...
7 Pages (1750 words) Case Study

Principles of Marketing at Ryanair

...Marketing Strategy for Ryanair... Marketing Strategy for Ryanair... of Marketing 1. Briefly explain the ‘Augmented product’ model and analyze the approaches to building brand and customer loyalty of Ryanair. Ans. There are three levels of product in total that include: The Core Product, the Actual Product and the Augmented Product. The non-physical part of the product is called the Augmented Product. There is lots of added value included in it, for which one may or may not give a premium. So when one buys a car element of the augmented product would be the warranty, the other one would be customer service support offered by the car's manufacture and any after-sales service offered as well (, 2009). In the case of Ryanair the ac...
8 Pages (2000 words) Assignment

Marketing of Ryanair Airlines

...Marketing Strategy for Ryanair... Marketing Strategy for Ryanair... of Ryanair Airlines Marketing of Ryanair Airlines Introduction Ryanair is an airline company Ireland that offers low-cost airline services across the globe. It has headquarters in Swords, Dublin, Ireland. Moreover, it offers it is operational services at London and Dublin airports. This report entails the marketing of Ryanair airlines incorporating political, economic, social, and technological (PEST) aspects, and it is significance in the external environment. The report also includes strengths, weaknesses, opportunities and threats (SWOT) analysis of Ryanair airlines. SWOT analysis presents an understanding of the marketing strategies that the airline operates within in the...
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Business Plan on topic Marketing Strategy for Ryanair for FREE!

Contact Us