We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Media for Marketing and Advertising - Essay Example

Comments (0) Cite this document
Summary
Media for Marketing and Advertising
This report is a presentation of a media plan devised by a media consultancy to launch a new toy in the UK from China. It will also focus on settling realistic media objectives and implementing those media objectives to successfully launch the toy range in the UK…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Media for Marketing and Advertising

Download file to see previous pages... The report includes a comprehensive SWOT analysis including charts and relevant diagrams. Also, this paper exhaustively examines the target market and their needs as well as any possible stumbling blocks that the company may encounter when dealing with this particular niche. In addition it conclusively discusses the marketing mix that is the product, the place, promotion and the price of the toy in the UK market. Company’s Overview

Hangzhou Kebo factory limited was established in the year 2004 with the main aim of developing and producing better quality toys professionally as explained by Hangzhou Kebo Toy Factory INC. Their toys are aimed at promoting creativity in children and have a high education value. Since then the company has spread its wings to countries outside Asia to as far as Europe.

As a matter of fact, the company claims to export up to 80% of what they manufacture. Their biggest importers are the United States of America, Australia, Japan, West Europe and Korea where they have managed to attain a significant market share in these particular countries. The company takes pride in the quality as well as creativity of their products not to mention their expanding popularity. Hangzhou Kebo factory limited boasts of producing many major products including; educational toys, plastic toys, wooden toys and promotional gifts. Toys exported from China The graph above shows the value of toys exported from China. ...
The products are designed to assist children to learn about different colours and shapes as well as helping them develop their capability for logical thinking and keen observation. Additionally, their toys can help children learn scientific concepts and this helps to develop their creativity, flexibility, self- confidence and intelligence in their early years. Versatile products Not only can their products be used for games, they can also be used as teaching aides. This ensures that their users get to enjoy both sides of the coin without a hassle. This is both convenient and helps to save time. It also ensures that learning is fun and acts as a measure to avert boredom. Brand reputation Their products have reported high sales and have been well received by customers globally. The company has worked with some of the renowned games and toys producers including Wonderland in Thailand and HABA in Germany (Trader China 2011). The company has secured a considerable market share not only in Asia but also in the Middle- East, U. S. and Europe. Weaknesses The company faces a major challenge as it will be introducing a new brand in the market not just a new product (Alibaba.com 2011). Acquiring new customers will most likely prove to be difficult as the target market already has a brand of their choice (Brassington and Petit 2003). Therefore, it will take a lot of advertising and marketing to sway the customers to take up this new brand as the brand of their choice. The product’s characteristics do not differentiate as much from other existing products in the market. As such the company’s products, that is, the toys they manufacture may not be that different from those already in circulation (Trader China 2011). This will result in the company’s loss if ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Media for Marketing and Advertising Essay Example | Topics and Well Written Essays - 2250 words”, n.d.)
Retrieved de https://studentshare.org/marketing/1390383-media-for-marketing-and-advertising
(Media for Marketing and Advertising Essay Example | Topics and Well Written Essays - 2250 Words)
https://studentshare.org/marketing/1390383-media-for-marketing-and-advertising.
“Media for Marketing and Advertising Essay Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.org/marketing/1390383-media-for-marketing-and-advertising.
  • Cited: 0 times
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Media for Marketing and Advertising

According to the author, the specified knowledge, the market enlargement of preceding year is plus 28 percent amount and plus 30 percent value. On the other hand we approximate so as to the market enlargement of this industry would probable to be superior because of the enlargement of vigorous tendency in Paris.

10 Pages(2500 words)Essay
Threats and Opportunities of Social Media Marketing in the Framework of Contemporary Advertising Strategy
The discussion will center on the premise of the social media marketing and how this has been seen as an opportunity in the modern advertising strategy which has been devised. This shall be the cornerstone of reaping a huge amount of success, notwithstanding the social and technological pressures that keep on mounting with the advent of time.
10 Pages(2500 words)Essay
Using SM for Advertising and Marketing Social Media Is Increasingly Used for PR
Using SM for Advertising and Marketing Social Media is Increasingly Used for PR, Advertising and Marketing – How Has This Changed Our Conceptions of the Marketing, Consumers and Audiences? It can be referred as a type of communication process used for the purpose of endorsing or persuading the audiences to continue or to take certain actions regarding the product and/or services offered.
9 Pages(2250 words)Essay
Advertising and media in the marketing environment
Impossible is nothing- Adidas This report will try to throw some light on global advertising campaign themed ‘‘Impossible Is Nothing,’ promoted by Adidas in the year 2004. Brief overview of Adidas and Industry Trend Adidas is iconic German multinational company specializes in sports apparel, footwear and accessories.
5 Pages(1250 words)Lab Report
Old advertising and marketing vs. effective new media campaigns
It was focused on delivering effectiveness in the processes of mass production. Post-Fordism, on the other hand, is applied in modern definitions of industrial progress as the previous grew less efficient in handling the new technical innovations
9 Pages(2250 words)Essay
Media for Marketing and Advertising
Furthermore, the tendency of enhancing in gaming hub is concerned as the enormous market chance additionally for the reason that one time children stress more on playing game, consequently individual would have more prospective to trade more
8 Pages(2000 words)Essay
MKT 251 Advertising and media in the marketing environment
Advertisement is the way of promotion a product and therefore, the marketing strategy of accompany is reflected by its advertisement. Companies develop marketing strategies by analysing
9 Pages(2250 words)Essay
Discussion Week 7 Advertising Media and Integrated Marketing Communications (IMC)
ising media that was deemed available for the new product launch (tablet) are presented as follows: (1) television; (2) social media; and (3) newspapers. The television was noted to be the most expensive; yet has strength in terms of ability to vividly reach and demonstrate the
2 Pages(500 words)Assignment
Media Advertising
There are various forms of media advertising that one can engage in to ensure effectiveness in marketing. The mode of advertising requires evaluation and analysis to determine the benefits and risks associated with
2 Pages(500 words)Essay
"Brand marketing organisations are finding conventional advertising of decreasing relevance in the age of the entertainment economy. Critically evaluate this statement, paying particular attention to the changing media infrastructure and audience
Over the years, the concept of brand marketing has evolved from just being a basic tool in business running to now being a mandatory component of every business across the
3 Pages(750 words)Essay
Let us find you another Essay on topic Media for Marketing and Advertising for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us