KL Accountants Business Need for E-Marketing Strategy - Essay Example

? (UGB321) Individual Paper REGISTRATION NUMBER MODULE LEADER: ALAN CHARLESWORTH Table of Contents Table of Contents 2 Introduction 3 Basic Idea of E-Marketing 3 KL Accountants Business Need for E-Marketing Strategy 4 New Business Idea for KL Accountants Business 5 E-Marketing Tools for KL Accountants Business 6 KL Accountants Strategy Development Lifecycle 6 Stage # 1: Online Research 7 Stage # 2: Data Analysis 7 Stage # 3: Strategy Development 7 Stage # 4: Monitoring Performance 8 KL Accountants Business E-Marketing Strategies 8 KL Accountants Business E-Marketing Strategy 9 Step 1: Formulating Business Services 10 Step 2: Developing Business Website (KLAccountants.co.uk) 11 Step 3: Developing Business Marketing Strategies 11 Proposed ways of E-Marketing for KL Accountants Business 13 1. E-Mail Marketing 13 2.Video Marketing 13 3.Search Engine Optimization 14 4.Online Advertising 14 5.Online Newsletters 14 6.Media News Rooms 15 Conclusion 15 References 16 Introduction Business marketing has always been one of the most important business activities. Since the day when the first business deal took place, no matter what it was that they initially bought or sold, but business marketing was there. Additionally, the business marketing was the main tool they utilized to motivate other people to do business. However, humans have taken a lot of time to use it perfectly, as well as marketing has too. In addition, with the passage of time, tools and techniques of business marketing have changed and further improved as well as people have become more organized at explaining their ideas and receiving their marketing messages out there. In this scenario, internet or e-marketing is a latest emerging trend in marketing field. It is the process of creating a link between contemporary information and communication technologies and the traditional marketing ideologies that business people have for all time applied (Quirk, 2011). This report presents a detailed analysis of some of the main aspects of business marketing. This report presents an e-marketing strategy for the KL Accountants. In this scenario, this report will outline some of the important aspects regarding the development and application of a successful and more effective business policy for the potential management and development of the KL Accountants Business. Basic Idea of E-Marketing Electronic media especially the internet would play a very significant role in building an e-marketing or electronic marketing strategy for KL Accountants Business. In this scenario, the terms e-marketing, or internet marketing or online marketing, are often interchanged, and are frequently used as synonymous. In more simple words, e-marketing is the way of marketing a product, service or good using internet. However, marketing over internet comprises both direct response marketing and indirect marketing components as well as requires using a variety of technologies to establish connection between businesses and their clients. Moreover, the e-marketing involves all the marketing related aspects but it is aimed at attracting new customers, maintaining present business status and developing its product brand individuality (Quirk, 2011). KL Accountants Business Need for E-Marketing Strategy The internet marketing is an emerging trend and a way to accomplish literally millions of people each year. It is at the front position of a redefinition of approach businesses communicate with their clients (Quirk, 2011). Seeing the importance and role of e-marketing in present day business, KL Accountants Business has decided to implement a most modern and effective e-marketing strategy for its business in order to improve its business and corporate working along with operational aspects. Additionally, with the implementation of this e-marketing strategy at KL Accountants Corporation, the business would be able to get huge return on investment (ROI) because this e-marketing strategy will improve the business market value and also support the traditional marketing strategies. Despite the fact that the KL Accountants Business is a successful business even though it is running through traditional business practice, however using internet for marketing as well as other business purposes is crucial. New Business Idea for KL Accountants Business KL Accountants Business is going to establish a web based business arrangement which will support the business in overall corporate working and operational aspects. In this scenario, KL Accountants Business will use an e-business framework as an electronic medium for managing business activities. However, there are various phases or levels of participation when a company chooses to move to an e-business platform. For instance, where one business depends entirely on e-business the second one can select a diverse existence and way of performing business (Dejan, 2010). In addition, e-marketing for KL Accountants Business would be an element of e-business platform, which will be used for carrying out marketing tasks and attaining preferred marketing objectives for business. In this scenario, some of the common and well known examples of e-marketing that we can use for KL Accountants Business include interactive marketing, internet marketing and mobile marketing. So we can say that the e-business is a significant entity dealing with the whole complex system that encompasses a business that makes use of electronic medium to carry out or help complete its general or particular business tasks. However, the term ‘e-commerce’ is used in a transactional situation. For instance, electronic dealings of information, funds and entertainment fall under the rules of e-commerce. In other words, e-commerce is a small part of e-business. In the same way, e-marketing is as well a fraction of e-business that engages electronic medium to attain marketing aims (Dejan, 2010). E-Marketing Tools for KL Accountants Business KL Accountants Business can make use of a variety of existing tools for e-marketing. Additionally, these e-marketing tools and techniques can help KL Accountants Business to improve its business impression. I have presented below some of the important tools that can be used by KL Accountants Business for e-marketing: (Marketing Teacher Ltd., 2011) KL Accountants Business can distribute marketing material and information using internet similar to Amazon.com business. KL Accountants can make use of the internet as a tool for making as well as maintaining a customer relationship similar to Dell.com business. KL Accountants can offer the facility of funds collection element for the business transaction online like that telephone and electricity bills. KL Accountants can generate lead by getting the attention of potential clients to sign-up for short period of time, previous to signing up for the long-term. It can be done by following the example of which.co.uk. KL Accountants Business can make use of the internet for advertising similar to the Google Adwords. KL Accountants Business can make use of internet for gathering direct responses for example as part of a voting system for a game show. KL Accountants Strategy Development Lifecycle Before developing an internet marketing strategy for KL Accountants Business website, we need to perform a detailed research. Actually, it is the place from where e-marketing process starts. Like other businesses, we need to recognize where we are and what we are able to perform. I have outlined below some important steps that need to be taken for the development of a successful business strategy: (FreeMarketingZone, 2011) Stage # 1: Online Research For KL Accountants Business at this stage, we would conduct a research with respect to our marketplace. At this stage, we need to identify our business competitors. What and how are they performing online? What marketing tools they are using such as SEO, PPC, press releases, build up their own products, perform affiliate marketing or Adsense? In this scenario, the online research will help us to find the answers of our questions (FreeMarketingZone, 2011). Stage # 2: Data Analysis For KL Accountants Business after carrying out a comprehensive online marketplace research, we would need to classify the data we have. At this stage, we can note down the major powers as well as weak points of our business competitors. Perhaps we have more time than our competitors? In addition, at this stage we need to know our target market? (FreeMarketingZone, 2011) Stage # 3: Strategy Development For KL Accountants Business after recognizing our target marketplace and our competitors, we could be able to start building internet marketing strategy (or strategies) for KL Accountants Business. However, at this stage, it is necessary to think about: who we are and what we can present to the target marketplace. Additionally, it will engage a modest bit of planning. Additionally, what marketing techniques we will utilize as well as which ones we can afford? In addition, we have to discover ways to obtain time or money. Moreover, this stage requires thinking about how we would make use of other people’s time and money to build our e-business (FreeMarketingZone, 2011). Stage # 4: Monitoring Performance In case of For KL Accountants Business; when we get an effective idea about internet marketing strategy, we can start implementing it right away. However, the last stage requires us to monitor our internet marketing movements. In addition, through this close monitoring we would be able to discover what works as well as what does not. In this scenario, testing landing pages, testing Adwords advertisements against each other can show us a number of amazing outcomes (FreeMarketingZone, 2011). KL Accountants Business E-Marketing Strategies Every business looks for new leads and sales openings, and in this scenario the e-marketing provides a way for opening new ways and generating more traffic for the business. It is something like turning visitors into buyers. However, to reach the worldwide marketplaces and attract the worldwide customers, businesses require offering more than a high-quality products and fire in their gut. Additionally, business requires an effective strategy. In addition, building an effectual strategy needs research, experience, analysis, planning and an extensive knowledge of online business. In this scenario, a business strategy is an enduring preparation of action aimed at attaining a specific goal. A tactic refers to the actions taken by a company to implement a strategy (Clickz, 2011; Blake, 2011). An e-marketing strategy will allow KL Accountants Business to offer the services and products in the online environment. Typically, e-marketing strategies are implemented through Search Engine Optimization (SEO) or Email Marketing. Certainly, there are high-quality strategies and there are bad business strategies too. Additionally, in a period where there are more than 1.3 billion people using the internet, KL Accountants Business must make sure that they offer a high-quality solution. In addition, the e-marketing strategies are built on the basis of ideologies that regulate customary, offline marketing and commonly used 4 P's (Product, Price, Promotion, and Positioning) that outline the typical business marketing mix. However, by adding another 3 P's (people, processes and proof) we could be able to get an effective marketing mix (Lawson, 2011; Otlacan, 2011). KL Accountants Business E-Marketing Strategy Building a successful internet marketing strategy for the KL Accountants Business will be an important component of their online corporate success. So in order to implement an effective strategy, they need to build up and put into practice a strategic plan that comprises all of the following features: (Lowery, 2011) • A high quality product/service • A website particularly designed to put up for sale • A killer business marketing strategy Step 1: Formulating Business Services While building KL Accountants Business’s e-marketing strategy, initial step will be to build up a high level product. Many businesses believe that it is a simple job, however it is actually not. Additionally, the most excellent service is one that we are able to build up ourselves and bring over the internet. In this scenario, the knowledge we have inside our own mind is very precious. Everyone is expert in any field, and has a particular talent or a lot of dedicated knowledge. Thus, KL Accountants Business can make use of this knowledge to produce a service/product (Lowery, 2011). In addition, to implement a successful e-marketing strategy KL Accountants Business needs to offer unique services that do not match with hundreds of other related services. In other words, we have to offer our potential clients exactly what they desire. In this scenario, building high-quality services will augment KL Accountants Business chance of success. KL Accountants Business should also focus on target marketing. Keeping in mind that the internet is a worldwide marketplace, KL Accountants Business needs to build up services with a huge geographic target (Lowery, 2011). Moreover, KL Accountants Business needs to develop services after conducting a detailed market research. It will help them to know what people desire and develop services accordingly. Another important point that needs to be considered when creating business services is quality of services. In other words, the business services should not simply present what we promise, however should go above and beyond the predictable and over deliver. Consequently, it will increase customer’s satisfaction (Lowery, 2011). Step 2: Developing Business Website (KLAccountants.co.uk) KL Accountants Business is already having a registered domain name “KLAccountants.co.uk”. KL Accountants Business can use this web site to build an online business platform for attracting more customers. In this way, their business will expand. After developing services and defining the main services areas, our subsequent step will be to build up a grand website. Thus, in order to attract more customers our website has to be specially designed to introduce our accounting business services (Lowery, 2011). Words are the most influential marketing tool we have. Additionally, the true words will turn our visitors into clients. On the other hand, the use of untrue words will cause them to click away and never return. In addition, words can play a major role in our accounting business. For instance, our services, our website and our marketing strategies depend on our words. Moreover, fancy graphics cannot increase sales however; words can (Lowery, 2011). Step 3: Developing Business Marketing Strategies Building marketing strategy is the final step of our plan. In order to implement a successful business strategy, our plans must include both long-term and short-term strategies. In this scenario, short term business marketing strategies are those that carry us a momentary increase in traffic. Seeing that, these methods are extremely significant to our general plan, however they are simple used to increase the web site traffic. Thus, we should not completely depend on these methods. In addition, for KL Accountants Business short term e-marketing strategies can include: (Lowery, 2011) Search Engines Participating in Forums Purchasing Advertising On the other hand, long term marketing policies/strategies are those that bring us a steady stream of targeted client/customer traffic eventually. In addition, these strategies will carry on offering results even after the years down the road. For KL Accountants Business long term e-marketing strategies can include: (Lowery, 2011) Blogging Opt-in Lists Social Bookmarking Sites Social Networking Sites Article Marketing Giving Away Freebies Furthermore, by build and putting into practice a balanced marketing strategy, with both short-term and long-term strategies, we will force a steady stream of targeted business traffic to KL business’s website. Thus, if we put into operation this simple formula when building our internet marketing strategy and strictly follow all of these steps, we would surely be able to implement a successful e-marketing strategy (Lowery, 2011). Proposed ways of E-Marketing for KL Accountants Business For KL Accountants Business we can make use of a variety of strategies that will ultimately drive massive traffic to our website. Having a web site is not enough to attract the customers. Additionally, without any traffic we would not be able to promote and sell our services. I have presented below some of the well-known e-marketing strategies that can be used by KL Accountants Business in order to promote their business: (Shannon, 2011; Rampur, 2010) 1. E-Mail Marketing For KL Accountants Business’s e-marketing, we can use e-mail marketing that is a remarkable method to get traffic to our business website. Additionally, e-mail marketing is an unbelievable method to build relationship with our list. In fact, once people know us and like us it is far from selling. Moreover, people like to buy a product from someone they trust (Shannon, 2011; Rampur, 2010). 2. Video Marketing In case of KL Accountants Business, video marketing could be a wonderful tool to build relationship with their customers. Additionally, the video could be a very useful tool for attaining traffic. For instance, YouTube is one of the majority searched websites on the web nowadays. In this scenario, we can upload promotional videos (containing information regarding our business) so that people could be able to access and get knowledge about our business (Shannon, 2011; Rampur, 2010). 3. Search Engine Optimization Search Engine Optimization (SEO) is one of the most powerful e-marketing strategies to get visitors to our websites. Seeing that, people use search engines to look for information concerning accounting services every day. Consequently, if we are able to secure top position on the first page of Google search; we are right away moving to get additional traffic. In addition, while developing our e-marketing strategy we should make sure not simply look at the tricks and fashions that are currently going on in the marketplace, however as well appear at the basic fundamentals of developing business traffic to our websites. Thus, by following these tips we would be able to attract more customers (Shannon, 2011; Rampur, 2010). 4. Online Advertising For the e-marketing strategy of KL Accountants Business, we can also use online advertising method that offers considerable Return on Investment (ROI) value. It allows us to put ads of our business services on our website, and other related websites that appear on the initial pages of the search engine (like Google), and websites get a substantial amount of traffic from web based clients. In this scenario, internet associate marketing is a high-quality example of online advertising, that involves paying our company's product promoter as per the sales making (Rampur, 2010; Shannon, 2011). 5. Online Newsletters We can use online newsletters to pass the information regarding KL Accountants Business and available services for promoting our business. In this scenario, the KL Business will issue online newsletters to inform its customers regarding new available offers and products to be launched. As compared to email marketing, these web based newsletters are presented at regular time intervals (Rampur, 2010; Shannon, 2011). 6. Media News Rooms A media news room can be used to implement e-marketing strategy for KL Accountants Business It comprises business blogs and information could be accessed through social media. This is also one of the most effectual internet marketing strategies (Rampur, 2010; Shannon, 2011). Conclusion Business marketing has always been one of the most important business activities. Since the day when the first business deal took place, no matter what it was that they initially bought or sold, but business marketing was there. Internet or e-marketing is a latest emerging trend in marketing field. It is the process of creating a link between contemporary information and communication technologies and the traditional marketing ideologies that business people have for all time applied. E-marketing or electronic marketing is a branch of marketing, which applies marketing rules and methods using electronic media especially the internet. Additionally, the terms e-marketing, or internet marketing or online marketing, are often interchanged, and are frequently used as synonymous. For the business of KL Accountants we want to implement a most modern and effective e-marketing strategy that is intended to improve the overall business and corporate working along with operational aspects. KL Accountants Business is going to establish a web based business arrangement which will support the business in overall corporate working and operational aspects. In this scenario, KL Accountants Business will use an e-business framework as an electronic medium for managing business activities. KL Accountants Business can make use of a variety of existing tools for e-marketing. Additionally, these e-marketing tools and techniques can help KL Accountants Business to improve its business impression. This report has presented a detailed analysis of some of the important aspects of KL Accountants Business’s new E-Marketing strategy. Seeing the importance of internet for business, KL Accountants Business has decided to establish a web based platform for improving business services and promotional aspects. This report has outlined the tools and strategies that can be used to implement e-marketing strategy. References Blake, S., 2011. eMarketing Strategy. [Online] Available at: http://www.quirk.biz/emarketingtextbook/blog/post/1780/emarketing-strategy [Accessed 31 July 2011]. Clickz, 2011. Strategies. [Online] Available at: http://www.clickz.com/type/column/category/marketing/strategies [Accessed 29 July 2011]. Dejan, 2010. e-Marketing. [Online] Available at: http://analogik.com/articles/231/e-marketing [Accessed 30 July 2011]. FreeMarketingZone, 2011. What is an Effective Internet Marketing Strategy? [Online] Available at: http://www.freemarketingzone.com/ [Accessed 29 July 2011]. Lawson, L., 2011. Tips for Plotting a Winning eMarketing Strategy. [Online] Available at: http://www.gottaquirk.com/2009/03/24/tips-emarketing-strategy/ [Accessed 31 July 2011]. Lowery, S., 2011. Internet Marketing Strategies Part One: Three Step Formula. [Online] Available at: http://www.web-source.net/3steps.htm [Accessed 01 August 2011]. Marketing Teacher Ltd., 2011. eMarketing. [Online] Available at: http://www.marketingteacher.com/lesson-store/lesson-emarketing.html [Accessed 29 July 2011]. Otlacan, O., 2011. e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix). [Online] Available at: http://ezinearticles.com/?e-Marketing-Strategy:-7-Dimensions-to-Consider-%28the-e-Marketing-Mix%29&id=21976 [Accessed 31 July 2011]. Quirk, 2011. What is eMarketing and how is it better than traditional marketing? [Online] Available at: http://www.quirk.biz/resources/88/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing [Accessed 27 July 2011]. Rampur, S., 2010. E-Marketing Strategy. [Online] Available at: http://www.buzzle.com/articles/e-marketing-strategy.html [Accessed 01 August 2011]. Shannon, 2011. 3 Marketing Strategies You Can Use to Drive Massive Traffic to Your Websites. [Online] Available at: http://focused2win.com/2722/e-marketing-strategy/ [Accessed 31 July 2011]. Read More