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E-Marketing for Budget Car Rental in Australia - Business Plan Example

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The paper "E-Marketing Plan for Budget Car Rental in Australia" describes that the company will spend a substantial amount of resources in effecting the plan. There should be enough resources for training staff members that will be mandated to execute the plan…
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E-Marketing Plan for Budget Car Rental in Australia
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Download file to see previous pages High dependency on external funding- dependency on eternal funding can be tricky for organizations that want to diversify its market. Unlike organizations that depend on its internal revenue for funding its operations, external funding might limit the company from expanding its business operations through online marketing. This is arguably true because online marketing requires resources that would support the development of marketing tools.1
Growth using strategic alliances- Hertz has an opportunity of diversifying its market through online marketing by collaborating with other companies that offer subsidiary services. For instance, although the company offers its services to major airports in Australia, through different online marketing tools, the company can collaborate with small airports to strategically win over customers from such companies. Additionally, major cities, hotels and other tourist attraction facilities can be a major target by Hertz through online marketing.
Competition is the major threat to its online marketing- major competitors such as Avis have already ventured into e-marketing and this poses a threat to Hertz. In this regard, the company has to strategically devise strong e-marketing strategies that surpass those of its competitors.2
Every company has its own strategies that ensure the maintenance of competitive advantage. With the advancements in technology, the company can come up with unique e-marketing strategies that would put it ahead of its competitors. For instance, since most of its competitors have ventured to e-marketing, Hertz can decide to go an extra mile and develop mobile phone applications that can ease booking services and other advertisement applications.
Hertz has clearly studied and understood the Australian market. Partnering with other agents such as airports and tour agents has positioned it well in the market.  ...Download file to see next pages Read More
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