Free Marketing Essay Examples and Topics | Page 393

The Pricing Strategies and Programs of Etisalat Marketing Essay

9 pages (2250 words) , Download 3 , Essay

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The Pricing Strategies and Programs of Etisalat Background on Etisalat Etisalat is a telecommunications company headquartered in the United Arab Emirates. It was founded in 1976 under the name Emirates Telecommunications Corporation, a joint-stock venture between various Emirates partners and a once-large British company called International Aeradio Limited.

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Marketing Strategies for Growth in Overseas Markets: Abercrombie & Fitch Marketing Essay

12 pages (3000 words) , Download 4 , Essay

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According to the essay the development of a marketing strategy involves linking long-term strategic goals for productivity, profitability, and market positioning with actual behaviours that bring the business growth and better market presence. Marketing strategies involve segmenting the potential customer base.

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DOMMINO PIZZA MARKETING STRATEGY Marketing Coursework

15 pages (3750 words) , Download 6 , Coursework

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This research aims to understand the company operations and guiding principles; to identify the already existing market strategy and its effectiveness; to identify the strengths and weaknesses of Domino company; to identify the opportunities and threats that the company is facing; to look into the solutions that can help solve the problems and threats identified.

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Advantages and disadvantages of on-line shopping Marketing Dissertation

13 pages (3250 words) , Download 4 , Dissertation

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Another issue to examine, besides the advantages and disadvantages of on-line shopping verses high street shopping is the issue of branding. This is a necessary issue to examine because branding might also influence if a person shops on-line or shops in the stores.

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Longitudinal Strategic Development Study on easy Jet Marketing Essay

15 pages (3750 words) , Download 2 , Essay

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Easy jet is one of the successful low cost airlines in Europe, established in the year 1995. It is based in London Luton airport and operates domestic and international services to about 400 routes in Europe and carries about 40 million passengers in a year.

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SWOT Analysis - NYLB Marketing Research Paper

12 pages (3000 words) , Download 3 , Research Paper

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The New York Liquidation Bureau known as the NYLB is a unique entity which does not receives any fund from the taxpayers but carriers out the functions of Superintendent of financial services as a receiver and discharges his statutory duties in order to take care of the interest of the creditors and policyholders of those insurance companies which have been declared insolvent and impaired.

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History of Georgetown Cupcake Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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Georgetown Cupcake since its formation has been gradually dominating the market possessing significant goodwill in the customers’ minds. They have been leading the market smoothly and thus proving to be quite competitive to overcome the challenges caused due to the presence of competitors like Bake and Wired.

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Online Advertising Strategy for Luxury Brands Marketing Dissertation

10 pages (2980 words) , Download 3 , Dissertation

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According to a report published by Morgan Stanley, the total number of internet users in India numbered about 1.8 billion users that representing a growth rate of 21 percent on a year-on-year basis. The report also shows that about 18.8 thousand minutes were spent browsing the internet. Geographically, China followed by USA, India, Brazil, and Russia has the largest percentage of the so-called ‘netizens’.

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Impact of Financial Meltdown on Luxury Fashion Goods Market Marketing Dissertation

37 pages (9250 words) , Download 5 , Dissertation

The paper studies the careful analysis of the global turndown, its effect on the market and the industry of luxury goods in particular. Various analyses of the companies have been done and comparative analysis has been carried out to understand the difference created. The reviews from the employees and the customers have also been combined to know the popularity of the implemented system.

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Ecobeach Eco-tourism Operation Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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This report examines the definitions and effects of the seven P’s of marketing on the ecobeach ecotourism activities. It begins with an introduction into the issue of ecotourism and examines the effects of eco tourism on the beach at Kimberly. The parties responsible for the conservation efforts are also put into consideration in this paper.

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Recyclable Drinking Water Marketing Essay

13 pages (3250 words) , Download 2 , Essay

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The primary purpose of this marketing plan is to introduce recycle water that can be used for drinking and other usage. The marketing plan aims at targeting the current flood situation in Thailand affecting the population along with making them deal with massive piles of garbage piling up around the different parts of the country.

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Research Methodology: Case Study on the Company of Cheung Kong Marketing Essay

12 pages (3000 words) , Download 4 , Essay

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The paper operates mainly based on research questions which can be stated as follows. Why has Cheung Kong not able to emerge as the top organizations dealing with Corporate Social Responsibility? What are the strategic measures which the organization can incorporate to claim a top position in measures of Corporate Social Responsibility?

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Apple Tree Lane Child-Care and Nursery Centre Marketing Assignment

12 pages (3000 words) , Download 2 , Assignment

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Apple Tree Lane Child-Care and Nursery Centre is a privately-owned nursery utilising local rental space in the village hall in order to maximize customer volume and provide more efficient child care services.

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L'Orals Marketing Mix Marketing Assignment

13 pages (3250 words) , Download 2 , Assignment

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The author states that there are elements of adaptation in L'Oréal product considerations as evidenced by the company’s operations in the Asian markets. A manifestation of this is conducting surveys and tests to learn about the differences in the nature of Chinese skin in order to develop products best suited for this market.

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Fiat 500 by Diesel Marketing Essay

13 pages (3481 words) , Download 2 , Essay

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The Fiat 500 showroom also displays red car models of the Fiat 500 by diesel, which will tend to suggest excitement, strength, sex, passion, vitality, aggressiveness, and commanding attention. The target market is for youth who would wish to be ‘seen’ and be ‘heard in high places. They also offered it for the age active in sexual issues, who have fresh passions and are aggressive with their actions.

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How emotions impact consumer behaviour Marketing Dissertation

23 pages (5750 words) , Download 2 , Dissertation

This paper deals with the objective to analysis how emotions affect the behaviour of the consumers. The role of emotions in processing the information has been acknowledged and it has been found out that in order to understand the value that product and services have for the consumers it is necessary to understand emotions and the reasons behind it.

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Role of e-Marketing in Customer Retention Marketing Dissertation

8 pages (2494 words) , Download 2 , Dissertation

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The primary objective of this research is to identify and analyze the role of e-marketing in the process of customer retention. As it is a comparative study between Saudi Arabian and British organizations, the research’s main aim is to find out how the organizations in these two countries have been using e-marketing to retain their customers.

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Valeant Pharmaceuticals International: North America Marketing Case Study

10 pages (2500 words) , Download 3 , Case Study

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Valeant Pharmaceuticals based in North America is countering large shifts in its leadership structure which is helping the company to embrace new cultures and new ideologies. The company is found to counter larger pressures owing to its reduction in stock prices in the stock markets of the region.

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Marketing Plan on Counterfeit Protection Company Marketing Essay

11 pages (2750 words) , Download 3 , Essay

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The study tries to identify the influence of the overall activities and the manner in which they are being controlled by the organisation. The executives of the organisation try to eradicate irrelevant cost for the company and to prepare adequate marketing policies so that the services being provided by the company are generated according to the needs of the market.

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Speeches with the Power of Pesuasion Marketing Essay

12 pages (3000 words) , Download 2 , Essay

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This paper analyses the concept of persuasion of power and looks at it from different angles with relevant examples. In addition, it evaluates the importance of communication in a given organization and how it works to foster a good working environment. The paper also gives the main details one requires for negotiation to take place.

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A critical analysis of Olympic legacies: past Olympic Games and London 2012 Marketing Essay

13 pages (3250 words) , Download 2 , Essay

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A CRITICAL ANALYSIS OF OLYMPIC LEGACIES: PAST OLYMPIC GAMES AND LONDON 2012INTRODUCTION Olympic Games have outreached the number of spectators who have become addicted to the particular event and look forward to it with all gusto. This over enthusiasm for the mega event has greatly influenced the host cities in the past and would also have a similar and far fervor impact in future as well because now interested cities and countries as host emphasize more on the legacies that such event could have on their citizens and urban regeneration as well.

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Target Market Strategies for Wal-Mart Marketing Term Paper

16 pages (4730 words) , Download 4 , Term Paper

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Therefore based on the above facts, the German market was selected. The main reason for selecting Germany is because retailing in the German market no longer suffers from the economic crises. The country showed signs of economic recovery, and the effects of the 2008 crisis no longer impacted the German market negatively.

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Identification off the Student Enrollment Problems at London School of Beauty and Makeup Marketing Assignment

9 pages (2780 words) , Download 2 , Assignment

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Being at the center of London, and having a well-financed marketing department, LSBM is expected to have the highest number of students who come seeking education in the school. However, this is not always the case. Our main question is to find out if indeed there is a way that the plan and the general strategies of the marketing departments have influenced the student population of the school.

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India as a Potential Market for Tim Tam Biscuits Marketing Essay

14 pages (3500 words) , Download 6 , Essay

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Companies therefore engage in market research; collect relevant data so as to take the correct decision with regard to which market to enter, how to enter, what strategy to pursue in that market etc, before actually taking the plunge. The present paper deals with the expansion plan of Arnott’s Tim Tam biscuits in one of the BRIC countries.

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How Greenwash commercials influence buying behaviour in luxury car market Marketing Dissertation

11 pages (2750 words) , Download 4 , Dissertation

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The research conducted studied the impact of the Green marketing on the buying pattern of the customers. It also focused on the aspect of whether the Green marketing has been ethically conducted by the organizations. The research will study whether fair practise of Greenwash and the proper use of Greenwash commercials will indeed do much good for all.

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Product Innovation on Firm Performance Marketing Research Paper

11 pages (2750 words) , Download 7 , Research Paper

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The results of the study indicate that when firms decide to allocate resources to product innovation, they expect to gain leverage in terms of competitiveness and performance. It reveals that continuous product innovation increases the capacity of a firm to serve wide ranging consumer needs thereby upholding their loyalty.

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Creativity and innovation at greenpeace Marketing Essay

10 pages (2500 words) , Download 3 , Essay

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Creativity and innovation among organizations usually occurs through development and implementation of new mechanisms in a non-traditional way. Any organizational environment constitutes a social and a cultural aspect called the field and the domain respectively. According to Csikszentmihalyi (1999), “creativity occurs when a person makes a change in a domain, a change that will be transmitted through time”.

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Success in Business: A Brand Equity Perspective Marketing Research Paper

10 pages (2500 words) , Download 3 , Research Paper

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The study has provided with a detailed understanding of brand equity .The paper studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business.

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A Study of Relationship Marketing on Customer Satisfaction Marketing Research Paper

9 pages (2250 words) , Download 5 , Research Paper

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Attracting new customers involves a much higher cost than that of retaining old customers. Customers’ loyalty needs to be preserved through utmost satisfaction. The concept of Relationship Marketing in this context can be of great help. The paper intends to present a discussion on the contribution of relationship marketing for maintenance of customer satisfaction.

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Consumer Decision: The Effect of Word-of-Mouth Marketing Research Paper

10 pages (2500 words) , Download 3 , Research Paper

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The report has primarily been created to present a study on the significance of the word of mouth and its impact on the consumer decision. The study has been conducted on the basis of secondary resources. The researches of different authors and theorists on the subject of word of mouth have been consulted and analysed to present a research study through this report.

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Aer Lingus Products and Target Market Segments Marketing Essay

10 pages (2500 words) , Download 5 , Essay

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As we are discussing about only products, we are not touching the assessment on physical evidence, people and process of Aer Lingus Auxiliary Services. The paper also suggests the best marketing practices that will help Aer Lingus to improve the communication with customers.

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Manage Quality Customer Service Marketing Essay

11 pages (2750 words) , Download 3 , Essay

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These questionnaires can consist of series of questions, which if aptly answered by a prospective customer, can provide in-depth and detailed data regarding customers’ expectations in the guest home including its ambiance, food, other adventure-related activities, etc. Questionnaires have to be distributed to or featured in all the prospective places, where they will frequent.

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Marketing the Fashion Product Marketing Essay

12 pages (3000 words) , Download 4 , Essay

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Since the time of the First World War, the company was able to acquire goods from the manufacturers, sell it to the customers, and retain a strong bondage between themselves and customers. Over the years they had the ability to constantly improvise and devise marketing business models to be always close to the customers and retain their customers.

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Development of Comprehensive Integrated Marketing Communication Mix Marketing Assignment

23 pages (5750 words) , Download 5 , Assignment

The main principle is grounded on the usage of the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the company's web page. An integrated marketing communication plan may leverage its multiple promotion sources.

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Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US Marketing Research Paper

10 pages (2500 words) , Download 2 , Research Paper

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The computer tablet industry in the US continues to grow. By 2015, it is estimated that tablet users will grow from the present users of 26 million to 82.1 million market (Market Watch, 2011).

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China-home for Apple or Samsung Marketing Research Paper

8 pages (2000 words) , Download 2 , Research Paper

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The present study would analyse the marketing communication strategy for Apple especially for the Chinese consumer market. The choice of the market assumes significance considering the fact that it is one of the fastest growing economies of the world and has a considerable potential.

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Samsung as a new IT leader Marketing Essay

10 pages (2500 words) , Download 2 , Essay

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The paper tells that the Chinese market is ready for a company with a new approach in manufacturing, branding, and marketing. Though the market already has information about the existence of Samsung, more needs to be done to convince potential buyers to take action and buy products. This can be achieved by strategic advertising, and taking Samsung retail outlets to areas where other brands have shunned.

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Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited Marketing Essay

13 pages (3250 words) , Download 3 , Essay

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This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.

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Misevaluation Affects the Failure of Merger and Acquisition Activities Marketing Dissertation

27 pages (6750 words) , Download 2 , Dissertation

The understanding over the impact and influence of misevaluation in the failure of mergers and acquisitions has been presented in a logical and illustrative manner by covering wide arrays of information on the research topic. The introduction part of the research presented an overview of the research topic, aims and objectives and detailed description of mergers and acquisitions.

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Role of Internal Marketing Marketing Research Paper

10 pages (2500 words) , Download 5 , Research Paper

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Loosing loyal employees in today’s competitive market is highly risky, so one can maintain the possibility of hiring them back in the future, and help them searching new jobs while conducting the exit interview, it not only helps to avoid bad reputation but also helps in making the fired employees spreading good words for the brand.

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The impact of firm resources and host country specific factors on international entry mode strategy Marketing Dissertation

55 pages (13750 words) , Download 4 , Dissertation

The study operates mainly based on research question which can be stated as follows: what are the effects of the following firm-specific factors (firm size; international business experience and organizational culture) and host country factors (cultural distance; country risk and market attractiveness) on the choice of entry mode of a UK firm into a foreign market?

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Consumer Behaviour in the UK High Street Clothing Sector Marketing Essay

15 pages (3750 words) , Download 4 , Essay

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Statistics reveal that only four of the companies that were a part of the Fortune 100 companies in 1900 have been able to survive even today. Research conducted by Harvard University stated that most companies lose 50% of their customers in 5 years. Moreover, out of the top 12 companies that appeared on the Dow Jones index in 1900, only General Electric (GE) is the one that exists (Murray, et.al., 2008).

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Differentiation and Communications Strategies: Mercedes Benz AG Case Marketing Essay

12 pages (3000 words) , Download 4 , Essay

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This report will primarily deal with the role of marketing and communication strategies of Mercedes Benz. Mercedes Benz has always been very keen on introducing newer varieties of promotional methods for challenging the tough market conditions. The current marketing strategies cannot be concluded as a failure for the brand.

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Case study on Nokia Marketing Essay

12 pages (3000 words) , Download 3 , Essay

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Introduction Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit for functions such as traditional telephonic service, ISDN, access of broadband, mobile radio, wireless Local Area Network and satellite receivers.

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Impact of Social Media in International Marketing Marketing Research Paper

14 pages (3500 words) , Download 4 , Research Paper

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According to the report increasingly firms are devising new methods to attract and retain customers over a long period of time, such as innovative sales techniques, increase in sales and reducing the service costs. Social media promotes the free exchange of information among people. A number of the social media technologies are still in the nascent stage of development.

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Creating Added Value for the Customer Marketing Essay

11 pages (2750 words) , Download 2 , Essay

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From the research it can be concluded that Sony is trying to position PlayStation as an all round entertainment experience and is trying to attract teens, early adaptors and movie buffs. Their promotional strategy is the main branding strength and addressing the recent security glitches is of prime importance to save that brand image.

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Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US Marketing Research Paper

11 pages (2750 words) , Download 3 , Research Paper

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Introduction Every product goes through a life cycle. It starts from the product’s launch into the market and until it is withdrawn from it. Marketers need to constantly determine the performance of the product—which is generally depicted by sales. The behavior of the product at each stage is very different, so there is need to design strategies in accordance with the stage that the product is in their life cycle (Kominos, 2002).

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Working Title: Brand packaging: How relevant is it to the customer Marketing Dissertation

14 pages (3500 words) , Download 2 , Dissertation

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Marketing Dissertation Research Proposal Academic Year 2011/12 Name: …………………………………………………………………. Student Number:……………………… Supervisor:……………………………………………………………..

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Marketing strategies of the Sage Gateshead Marketing Case Study

14 pages (3500 words) , Download 3 , Case Study

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This context gives a clear picture of how Sage Gateshead was established, how it was build, the amount spent on it, period of time spent and many other facts and figures about it. This paper also illustrates the marketing strategies of Sage Gateshead and how it maintains a strong competitive advantage.

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Critique of the service-profit chain Marketing Essay

13 pages (3250 words) , Download 3 , Essay

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This paper seeks to establish whether the service-profit chain is still viable in recent times or it is just a relic that was developed in the 90s when the conditions were not as turbulent as they are in the business environment today. This paper will present conclusive arguments for and against the service-profit chain drawn from a wide range of scholarly articles in order to make a conclusive argument.

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Marketing Essays