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Marketing Essays

Result for Subject Marketing:
19895 essays
Speeches with the Power of Pesuasion Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
This paper analyses the concept of persuasion of power and looks at it from different angles with relevant examples. In addition, it evaluates the importance of communication in a given organization and how it works to foster a good working environment. The paper also gives the main details one requires for negotiation to take place.
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A critical analysis of Olympic legacies: past Olympic Games and London 2012 Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
A CRITICAL ANALYSIS OF OLYMPIC LEGACIES: PAST OLYMPIC GAMES AND LONDON 2012INTRODUCTION Olympic Games have outreached the number of spectators who have become addicted to the particular event and look forward to it with all gusto. This over enthusiasm for the mega event has greatly influenced the host cities in the past and would also have a similar and far fervor impact in future as well because now interested cities and countries as host emphasize more on the legacies that such event could have on their citizens and urban regeneration as well.
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Target Market Strategies for Wal-Mart Marketing Term Paper
16 pages (4730 words) , Download 4 , Term Paper
Free
Therefore based on the above facts, the German market was selected. The main reason for selecting Germany is because retailing in the German market no longer suffers from the economic crises. The country showed signs of economic recovery, and the effects of the 2008 crisis no longer impacted the German market negatively.
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Identification off the Student Enrollment Problems at London School of Beauty and Makeup Marketing Assignment
9 pages (2780 words) , Download 2 , Assignment
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Being at the center of London, and having a well-financed marketing department, LSBM is expected to have the highest number of students who come seeking education in the school. However, this is not always the case. Our main question is to find out if indeed there is a way that the plan and the general strategies of the marketing departments have influenced the student population of the school.
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India as a Potential Market for Tim Tam Biscuits Marketing Essay
14 pages (3500 words) , Download 6 , Essay
Free
Companies therefore engage in market research; collect relevant data so as to take the correct decision with regard to which market to enter, how to enter, what strategy to pursue in that market etc, before actually taking the plunge. The present paper deals with the expansion plan of Arnott’s Tim Tam biscuits in one of the BRIC countries.
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How Greenwash commercials influence buying behaviour in luxury car market Marketing Dissertation
11 pages (2750 words) , Download 4 , Dissertation
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The research conducted studied the impact of the Green marketing on the buying pattern of the customers. It also focused on the aspect of whether the Green marketing has been ethically conducted by the organizations. The research will study whether fair practise of Greenwash and the proper use of Greenwash commercials will indeed do much good for all.
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Product Innovation on Firm Performance Marketing Research Paper
11 pages (2750 words) , Download 7 , Research Paper
Free
The results of the study indicate that when firms decide to allocate resources to product innovation, they expect to gain leverage in terms of competitiveness and performance. It reveals that continuous product innovation increases the capacity of a firm to serve wide ranging consumer needs thereby upholding their loyalty.
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Creativity and innovation at greenpeace Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Creativity and innovation among organizations usually occurs through development and implementation of new mechanisms in a non-traditional way. Any organizational environment constitutes a social and a cultural aspect called the field and the domain respectively. According to Csikszentmihalyi (1999), “creativity occurs when a person makes a change in a domain, a change that will be transmitted through time”.
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Success in Business: A Brand Equity Perspective Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The study has provided with a detailed understanding of brand equity .The paper studies the various research activity carried out on brand equity and its link with the financial performance of the organization. It has been accepted that branding has significant contribution to increase the profitability and the shareholders value which directly leads to the success of the business.
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A Study of Relationship Marketing on Customer Satisfaction Marketing Research Paper
9 pages (2250 words) , Download 5 , Research Paper
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Attracting new customers involves a much higher cost than that of retaining old customers. Customers’ loyalty needs to be preserved through utmost satisfaction. The concept of Relationship Marketing in this context can be of great help. The paper intends to present a discussion on the contribution of relationship marketing for maintenance of customer satisfaction.
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Consumer Decision: The Effect of Word-of-Mouth Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The report has primarily been created to present a study on the significance of the word of mouth and its impact on the consumer decision. The study has been conducted on the basis of secondary resources. The researches of different authors and theorists on the subject of word of mouth have been consulted and analysed to present a research study through this report.
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Aer Lingus Products and Target Market Segments Marketing Essay
10 pages (2500 words) , Download 5 , Essay
Free
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As we are discussing about only products, we are not touching the assessment on physical evidence, people and process of Aer Lingus Auxiliary Services. The paper also suggests the best marketing practices that will help Aer Lingus to improve the communication with customers.
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Manage Quality Customer Service Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
These questionnaires can consist of series of questions, which if aptly answered by a prospective customer, can provide in-depth and detailed data regarding customers’ expectations in the guest home including its ambiance, food, other adventure-related activities, etc. Questionnaires have to be distributed to or featured in all the prospective places, where they will frequent.
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Marketing the Fashion Product Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
Since the time of the First World War, the company was able to acquire goods from the manufacturers, sell it to the customers, and retain a strong bondage between themselves and customers. Over the years they had the ability to constantly improvise and devise marketing business models to be always close to the customers and retain their customers.
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Development of Comprehensive Integrated Marketing Communication Mix Marketing Assignment
23 pages (5750 words) , Download 5 , Assignment
The main principle is grounded on the usage of the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the company's web page. An integrated marketing communication plan may leverage its multiple promotion sources.
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Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
The computer tablet industry in the US continues to grow. By 2015, it is estimated that tablet users will grow from the present users of 26 million to 82.1 million market (Market Watch, 2011).
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China-home for Apple or Samsung Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
The present study would analyse the marketing communication strategy for Apple especially for the Chinese consumer market. The choice of the market assumes significance considering the fact that it is one of the fastest growing economies of the world and has a considerable potential.
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Samsung as a new IT leader Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The paper tells that the Chinese market is ready for a company with a new approach in manufacturing, branding, and marketing. Though the market already has information about the existence of Samsung, more needs to be done to convince potential buyers to take action and buy products. This can be achieved by strategic advertising, and taking Samsung retail outlets to areas where other brands have shunned.
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Marketing Strategy Plan: Christmas 2011 R. Twining and Company Limited Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
This marketing strategy plan is launched to designed an effective approach for Hull, UK market to increase the market share and profitability of Twinings, a renowned and reliable tea brand. The plan will investigate the current standing of the company in UK an especially in Hull.
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Misevaluation Affects the Failure of Merger and Acquisition Activities Marketing Dissertation
27 pages (6750 words) , Download 2 , Dissertation
The understanding over the impact and influence of misevaluation in the failure of mergers and acquisitions has been presented in a logical and illustrative manner by covering wide arrays of information on the research topic. The introduction part of the research presented an overview of the research topic, aims and objectives and detailed description of mergers and acquisitions.
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Role of Internal Marketing Marketing Research Paper
10 pages (2500 words) , Download 5 , Research Paper
Free
Loosing loyal employees in today’s competitive market is highly risky, so one can maintain the possibility of hiring them back in the future, and help them searching new jobs while conducting the exit interview, it not only helps to avoid bad reputation but also helps in making the fired employees spreading good words for the brand.
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The impact of firm resources and host country specific factors on international entry mode strategy Marketing Dissertation
55 pages (13750 words) , Download 4 , Dissertation
The study operates mainly based on research question which can be stated as follows: what are the effects of the following firm-specific factors (firm size; international business experience and organizational culture) and host country factors (cultural distance; country risk and market attractiveness) on the choice of entry mode of a UK firm into a foreign market?
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Consumer Behaviour in the UK High Street Clothing Sector Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
Statistics reveal that only four of the companies that were a part of the Fortune 100 companies in 1900 have been able to survive even today. Research conducted by Harvard University stated that most companies lose 50% of their customers in 5 years. Moreover, out of the top 12 companies that appeared on the Dow Jones index in 1900, only General Electric (GE) is the one that exists (Murray, et.al., 2008).
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Differentiation and Communications Strategies: Mercedes Benz AG Case Marketing Essay
12 pages (3000 words) , Download 4 , Essay
Free
This report will primarily deal with the role of marketing and communication strategies of Mercedes Benz. Mercedes Benz has always been very keen on introducing newer varieties of promotional methods for challenging the tough market conditions. The current marketing strategies cannot be concluded as a failure for the brand.
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Case study on Nokia Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Introduction Nokia is a multinational corporation based in Finland. Its headquarters are in Keilaniemi, Espoo. They are one of the leading manufacturers of mobile handset in the world. Nokia also produces mobile phone communications and other telecommunications kit for functions such as traditional telephonic service, ISDN, access of broadband, mobile radio, wireless Local Area Network and satellite receivers.
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Impact of Social Media in International Marketing Marketing Research Paper
14 pages (3500 words) , Download 4 , Research Paper
Free
According to the report increasingly firms are devising new methods to attract and retain customers over a long period of time, such as innovative sales techniques, increase in sales and reducing the service costs. Social media promotes the free exchange of information among people. A number of the social media technologies are still in the nascent stage of development.
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Creating Added Value for the Customer Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
From the research it can be concluded that Sony is trying to position PlayStation as an all round entertainment experience and is trying to attract teens, early adaptors and movie buffs. Their promotional strategy is the main branding strength and addressing the recent security glitches is of prime importance to save that brand image.
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Place, Promotion and Price Strategies. ZTE Computer Tablet Market Entry in the US Marketing Research Paper
11 pages (2750 words) , Download 3 , Research Paper
Free
Introduction Every product goes through a life cycle. It starts from the product’s launch into the market and until it is withdrawn from it. Marketers need to constantly determine the performance of the product—which is generally depicted by sales. The behavior of the product at each stage is very different, so there is need to design strategies in accordance with the stage that the product is in their life cycle (Kominos, 2002).
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Working Title: Brand packaging: How relevant is it to the customer Marketing Dissertation
14 pages (3500 words) , Download 2 , Dissertation
Free
Marketing Dissertation Research Proposal Academic Year 2011/12 Name: …………………………………………………………………. Student Number:……………………… Supervisor:……………………………………………………………..
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Marketing strategies of the Sage Gateshead Marketing Case Study
14 pages (3500 words) , Download 3 , Case Study
Free
This context gives a clear picture of how Sage Gateshead was established, how it was build, the amount spent on it, period of time spent and many other facts and figures about it. This paper also illustrates the marketing strategies of Sage Gateshead and how it maintains a strong competitive advantage.
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Critique of the service-profit chain Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
This paper seeks to establish whether the service-profit chain is still viable in recent times or it is just a relic that was developed in the 90s when the conditions were not as turbulent as they are in the business environment today. This paper will present conclusive arguments for and against the service-profit chain drawn from a wide range of scholarly articles in order to make a conclusive argument.
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Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Marketing Coursework
14 pages (3500 words) , Download 2 , Coursework
Free
Integrated Marketing communication: Consumer behavior and factors affecting on decision-making Introduction The consumers are considered unique in their own ways, and the uniqueness is reflected in their consumer patterns and purchase process. Consumer behavior studies provide the different rationale as to why these consumers differ from one another in the purchase of goods and services (Hayden, 2009, 10).
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An organization's healthcare marketing plan for an organization Marketing Assignment
12 pages (3000 words) , Download 6 , Assignment
Free
This paper will discuss an organization's healthcare marketing plan for an organization. The project concerns a healthcare information awareness campaign that will boost the availability of educational resources for the target market, so that their overall welfare can be enhanced. This will benefit them, as well as the organization, because of reduced delay and absences due to illnesses.
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Marketing plan for the healthcare entity (smoking campaign) Marketing Assignment
16 pages (4000 words) , Download 3 , Assignment
Free
The paper will target to study young adults, adults, and adolescents. The SWOT analysis has revealed the positive and negative traits of the campaign. One of its strength states that it has a noble purpose, which is then countered by its weakness of being vulnerable to criticisms of the society.
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Land and valuation of land with various land investments Marketing Research Paper
67 pages (5000 words) , Download 2 , Research Paper
This essay discusses that we cannot live without land. And some people live in leasehold homes while others on freehold properties. Not many will understand the term freehold and leasehold. It is, therefore, very important for each person to understand and appreciate what he or she owns or occupies.
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Social Commerce and Consumer Motivations/Involvement - An UK fashion industry Marketing Literature review
19 pages (4750 words) , Download 4 , Literature review
Free
Growing social media and networking sites have a huge impact on social commerce. On the other hand consumer motivation or involvement is largely explained by different involvement theories. The emergence of prosumer in recent times is affecting many industries and brands.
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Hotel Industry and Customer Satisfaction Marketing Essay
36 pages (9129 words) , Download 2 , Essay
An outline of the literature review was drafted, and the chosen literature was synthesized to provide a coherent theoretical background for the study. The secondary data collection was used to identify some of the gaps of knowledge in the field of perceived differences between customer experience and customer satisfaction.
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Brand Design and Value Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
It cannot be denied that brand design contributes significantly to the economic success, values, and attainment of the goals of Apple. This is made possible because of the fact that through brand design the identity, values, ethos, principles, ideals, and philosophy of Apple is communicated to the market – both to its loyal customers and to its potential buyers (Balmer & Gray 2003).
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Consumer Behaviour in the UK Clothing Branch Marketing Dissertation
44 pages (10649 words) , Download 3 , Dissertation
The literature review of this study is all about the fashion that influences the purchasing decision of a certain age group in the UK. The next part of the dissertation is the research methodology, where the real research will be conducted by the mean of collecting primary data and then analyzing and interpreting it (Ochoa 2010). 
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GlaxoSmithKline: Introducing the Potential for a Line of Bottled Waters Marketing Essay
12 pages (3413 words) , Download 2 , Essay
Free
The average cost of a bottle of water in the United States, the primary location for GlaxoSmithKline products is $1.49.  The product is defined as a bottled water product, with the promotion of the product being specified to a demographic that does not appear to be tapped by the bottled water industry.
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Eco fueling marketing report Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
Implementing a viable marketing strategy is centered on extensive collection of information and strengthening current strategies or establishing new ones altogether. Marketing strategies refer to process, which allows a company to channel its limited resources into the most critical opportunities that present themselves in the market environment.
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Marketing Communication Review: London Olympics 2012 Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
This report begins with a background analysis of 2012 London Olympics which has generated huge public interests. Since Olympics is enjoyed by all people irrespective of age differences, the marketing communication process of 2012 London Olympics targets all people including, children, teenagers, adults and old people.
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Mercedes Benz Brand Performance Marketing Essay
15 pages (4041 words) , Download 6 , Essay
Free
As a brand creates the right perception to customers there is the ability to grow and enhance the products which are used.  An example of a strong brand image that alters how a company is looked at is the Mercedes Benz. This particular car is noted for its characteristics based on luxury and compatibility for driving.
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EMAAR PJSC Financial Company Analysis Marketing Term Paper
13 pages (3250 words) , Download 4 , Term Paper
Free
The purpose of this research is to investigate the following: profitability ratios, liquidity ratios, asset management ratios, capital structure and gearing ratios, current scenario, pro-forma income statement, pro-forma balance sheet, assumption: external financing need (EFN), sustainable growth rate and internal growth rate
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Samsung Mobile Company Marketing Essay
11 pages (2750 words) , Download 4 , Essay
Free
An information system strategy is defined by Khanna, Song & Lee (2011, p. 142) as the process of analyzing a company’s information systems in terms of their contribution to promoting the success of the organizational units as the route of enabling the company to have a competitive advantage over its rivals.
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Strategic Management & Change Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The current research would critically evaluate the role of leadership and the extent to which it helps in shaping up an organization towards generating profitability and sustainability in the market and helping generate a sustainable competitive edge in the turbulent business environment prevailing round the globe.
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Role of marketing in helping charities Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The researcher of this essay aims to pay special attention to primary care respiratory society UK (PCRS-UK), an independent charity that undertakes primary care health professionals dealing with respiratory care to attain optimal respiratory care for all. The broad environment has six components, this include demographic, economic, natural, technological, political and social-cultural environments.
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How to Sustain Customer Loyalty towards Brands Marketing Essay
71 pages (17750 words) , Download 4 , Essay
This research paper focuses on the ways and means of sustaining customer loyalty of the brands. This study evaluates the different components and elements that work to build the customer loyalty. It addresses the research question of what exactly is it that results in the loyalty on the part of the customers.
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Principles and Management of Marketing: Toyota Motor Corporation case Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
This paper presents brief report on the management strategy of Toyota Motor Corporation and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT and PESTEL analysis will be included in the paper.
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Marketing And Social Network Marketing Thesis
14 pages (3500 words) , Download 3 , Thesis
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The study finds the relationship and interdependency of marketing and social networks on each other and questions whether the data collected by the social marketing intelligence is an ethical dilemma or not. The study is conducted with the help of a small scale survey and formal interviews that have been conducted over a college premises. The data thus collected is effectively analyzed to find answers to the research questions developed.
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