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Marketing Essays

Result for Subject Marketing:
19702 essays
Toyota Company Analysis Marketing Research Paper
21 pages (5250 words) , Download 3 , Research Paper
Executive Summary Toyota Company has been a leading name in vehicle making for quite a lot of decades. Regardless of the nationalistic movement in the United States to “buy American”, the business has held its own, staying a leading and persistently developing company within the ‘corporate world of transportation.
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Report market sells product internationally Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
The business report would include a strategic analysis of UK as an investment destination for a new player in the beer industry. The report contains a section that analyses the macroeconomic and other aspect of UK including political, legal, economical and cultural aspects.
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International Marketing: Snog Ice Scream in Switzerland Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
Free
Business organizations are presently operating in highly turbulent business environment. Companies are essentially trying to leverage the benefits of globalisation to reach out to new market segments. An exit strategy and a monitoring plan would also be prepared so as to help the firm emerge as a formidable player in the market.
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Analysis of the hi-fi industry Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The hi-fi industry was doing pretty well within the UK sector when the iPod came about. This was because the hi-fi market was catering well to the audiophiles, who then again seemed to be the biggest and most famous customers of high fidelity music instruments, gadgets and tools.
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Marketing Research for Yelp in the Brazilian Market Marketing Term Paper
15 pages (3750 words) , Download 2 , Term Paper
Free
We anticipate the provision of qualitative research services regarding Yelp in the Brazilian Market. We ensure that the quality of the research services to be provided would be of the highest quality and utmost care would be taken in order to ensure the accuracy of the data used and relativity of the research with regard to your strategies.
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An investigation into the impact of branding on growth of tablet computer for the UK market Marketing Essay
56 pages (14000 words) , Download 2 , Essay
On the basis of the literatures critically reviewed, the researcher believed that branding has helped growth of tablet PC market in the UK. To test this hypothesis, the researcher employed quantitative survey method using 60 respondents, and semi-structured interview method for the qualitative study.
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The role of self-service technology within service retailing Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
Findings showed that SSTs can enhance organisational competitiveness, (internal and external) customer satisfaction and customer commitment, lessen operational costs, and improve staff and organisational productivity.The main disadvantages of SSTs are they cannot be fully operated.
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The confidence of saudi consumer in the seasonal sale of the international brands Marketing Literature review
9 pages (2250 words) , Download 2 , Literature review
Free
This study also presents the international brands that operate in Saudi Arabia, with the aim of providing a clear and concise picture of the fashion market in Saudi Arabia, the brands that are present, and the way that consumers respond to the market.
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Significance of Structure and the Role of Marketing in Organisation Marketing Assignment
14 pages (3500 words) , Download 4 , Assignment
Free
The study suggests the adoption of the internal marketing through which the company is capable of fostering the overall organisation. The paper will assist the organisation with proper organisational structure and thus will suggest ways through which it will be capable of maintaining the competitive position in the market.
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Merketing Segmentation of The Food Industry Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
High growth in the fast food industry in the initial stages during the year 2005 to 2009 gave rise to many players of the market to serve the consumers with different types of foods based on the demography and taste of the people in different parts of the world.
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Strategic Marketing Management Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
In order to sustain as a feasible establishment, it is necessary for the firm to keep on the practice of building and confining value with time. Inside this structure, the plan through which the value is built on a consistent basis is known as the Marketing Strategy of the specific firm.
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Consumer Behaviour Research Report Issues Facing Consumers in Adopting The New Product Marketing Article
9 pages (2250 words) , Download 3 , Article
Free
The adoption process is defined as the mental process through which a potential consumer of a product goes through from the first instance of learning about the product to when he/she makes the final decision of purchasing the product (Wright & Vanhuele, 2008, pp.2-67).
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Amazon Financial Perspective Marketing Essay
12 pages (3305 words) , Download 9 , Essay
Free
Amazon is one of those companies that were launched prior to the so-called internet bubble and it has been able to maintain its position till today. The brand name of the company is the biggest asset the company has got. It is extremely famous in internet circles and the young generation is completely aware of the brand name of Amazon.
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Consumer Buying Behaviour Marketing Literature review
12 pages (3000 words) , Download 5 , Literature review
Free
Literature Review on Consumer Buying Behaviour. Consumer choice goes further than the simple fact of buying commodities; consumers use it to construct identities and associations. Consumption has to be considered within its communal background, focusing on conventional standards, practices and regulations, which shape the way by which goods are utilized by consumers to signify the self and describe social associations.
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How has the UK retail sector adapted to recent changes in the economic climate effectively Marketing Dissertation
54 pages (13500 words) , Download 3 , Dissertation
Starting from the 70's, oil production not only has reduced imports of petroleum products, but also brought substantial gains in trade. British Petroleum is the largest industrial corporation and the UK ranks second in Europe. Britain provides 10% of world exports of services.
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Service encounter journal and analysis Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The researcher discusses his five experiences with different companies in which, he has been given a poor customer service. Some of the companies he will discuss are very famous and his complaint might sound inconsistent with the quality of service generally given by these companies, but he is writing what happened to him.
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Longitudinal Strategic Development Study Virgin Marketing Essay
13 pages (3250 words) , Download 3 , Essay
Free
The position of firms in the global market is highly depended on their ability to align their strategies with the market’s trends and needs setting goals that are feasible taking into consideration their capabilities and resources but also the conditions in the internal and the external organizational environment.
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Innovation, knowledge and learning Marketing Assignment
12 pages (3000 words) , Download 4 , Assignment
Free
The project is conducted using qualitative research techniques in which the literature review provides critical analysis of the researches conducted before providing statements for or against the topic; and the data analysis is done using secondary research techniques. The data are integrated and compiled to arrive at the research findings and analysis.
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Marketing in the 21st Century Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
Effective marketing strategies have recently gained significant attention from marketing management in order to help companies respond to customers’ on-demand expectations and satisfy their varying and rather specific requirements.
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Marketing Plan For An Art Gallery National Gallery of Art Marketing Term Paper
12 pages (3000 words) , Download 2 , Term Paper
Free
The National Gallery of Art has come up with a new marketing strategy in order to cope with the rising completion and to retain the existing customers. The new marketing strategy involves market expansion and penetration strategies.
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Entry Strategy of Hotel and Restaurant Industries Marketing Dissertation
41 pages (10637 words) , Download 4 , Dissertation
The tool helps to analyze the situation in a more practical and conceptual manner. The categorization of the environment is done and the boundaries of environment levels are identified. The key elements of PEST analysis are political, environmental, social, and technological factors. However often legal factors are also taken into consideration for the analysis.
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An Analysis of the Impact of Internet on Consumer Buying Behaviour Marketing Dissertation
7 pages (1750 words) , Download 2 , Dissertation
Free
Predicting consumer buying behaviour becomes important as it allows the online companies to make important future decisions. Therefore, some questions really get important like what are the factors which influence the consumer buying behaviour over the internet?
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Strategic Marketing- Coca Cola Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
Coke has been easily termed as junk food that contains empty calories which contribute towards the number of obese in the world. With the consumer concern growing, governments may be forced to take action against Coke and other junk foods.
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Product-Service Marketing and the Differentiation of Goals Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
A campaign for school marketing, in order to be successful, must be built upon a foundation that accounts for the differences between services and physical goods, and accommodates the market presentation of school-based services in a way that allows the school to be competitive.
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Marketing research insurance program Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
There are a number of insurance plans and policies for retired people but not many with embedded future engagements. There are a number of people under NTUC insurance and with an innovative initiative of insuring the life of people along with engaging them in certain acts.
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The advertising of condoms Marketing Term Paper
22 pages (5500 words) , Download 2 , Term Paper
A condom is a thin sheath, usually of very thin rubber, worn over the organ to prevent conception or sexually transmitted disease. It is believed that the word CONDOM is a blend of the French word CONtraceptif and DOMicile meaning “home contraceptive".
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Wal-Mart and Union Membership Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
The union members can create much more havoc for the organization than individual workers. They can put more pressure on Wal-Mart by threatening to strike, go-slow or not to obey the management. This will create havoc not only for the organization, but will also create inconvenience for the Wal-Mart customers.
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E-marketing assignment on Olympics Web TV Marketing Essay
13 pages (3250 words) , Download 2 , Essay
Free
As a new company Olympics Web TV will have strengths with regards to its marketing mix on product, place, promotion, people and physical evidence. From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes.
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Ethics On Pharmaceutical Marketing A Review Of Literature Marketing Dissertation
15 pages (3750 words) , Download 5 , Dissertation
Free
Several literatures have been devoted on pharmaceutical marketing practices used by manufacturers in their global operations. Authors have been interested to find out the benefits of pharmaceutical marketing to the end users. US pharmaceutical practices have been taken into account.
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Is Facebook Marketing Effective Marketing Research Paper
11 pages (2750 words) , Download 5 , Research Paper
Free
Methodology plays an important part in making a research successful. In case of selection of an inappropriate methodology, there can be hazardous results for the student as the whole research can end in nothing at all. There are a number of methodologies for conducting a research such as qualitative methodology, quantitative methodology, case studies and so on.
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How to increase customers commitment and loyalty to the products Marketing Research Paper
9 pages (2250 words) , Download 2 , Research Paper
Free
Normative commitment is based on person’s feeling of being obliged to the subject of commitment. This feeling is usually evoked by certain social norms and social pressure for acting in a certain manner. Feeling obliged, the customer is more willing to help the company by recommending the product to others
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What should organisations be concerned about in corporate rebranding from a strategic point of view Marketing Dissertation
54 pages (13500 words) , Download 3 , Dissertation
The term rebranding refers to the process that leads to the creation of a new symbol, logo, name, or all three in combination, for a corporate house. Corporate rebranding is undertaken with the specific objective of creating a perspective shift and a change in stand, in the minds of the stakeholders and business rivals.
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Nando's Opening Restaurant in Hong Kong - Business Plan Marketing Essay
12 pages (3000 words) , Download 6 , Essay
Free
Nando’s Opening Restaurant in Hong Kong - Business Plan. Nando's is an off-the-cuff dining restaurant clutch initiating from South Africa with a Mozambican/Portuguese ambience. Created in 1987, Nando's functions in thirty countries through 950 branches on five continents. Nando's specifies in chicken foodstuff with one or the other lemon and herb, medium, hot or extra hot ‘Peri-Peri marinades’(accurately famous as Galinha a Africana).
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Consultancy Project Marketing Literature review
14 pages (3500 words) , Download 4 , Literature review
Free
The literature review discusses the role of online marketing communication in the Small and Medium sized Enterprises (SMEs) in general and the influence online advertising can have in their functioning, in particular. The review analyses whether it is essential for the SMEs to do online marketing communication and if yes, then how would they utilise online advertising effectively to improve the awareness of their offerings amongst target customers.
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Strategic Marketing Marketing Essay
25 pages (6250 words) , Download 2 , Essay
Situational analysis is one of the major requirements for a business process. For an effective situational analysis SWOT analysis is the tool which helps the manager to understand the company’s strength and weaknesses as well as the prospective opportunities and threats for the firm.
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Strategic Marketing for The UK confectionery market Marketing Term Paper
5 pages (1250 words) , Download 2 , Term Paper
Free
Currently Cadbury’s, Nestle and Mars dominate the market with Cadbury’s sales having exceeded expectations in the UK market and it stood at £390m in 2007. The overall confectionery market in UK is set to reach £1.3bn by 2012. All competitors have introduced fair-trade chocolates with Cadbury’s selling 40m Fairtrade Dairy Milk bars.
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Marketing and Entrepreneurship Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The study of economic development of a country studied based on the parameters of per capita growth in income, generation of large scale employment opportunities, increase in the level of national income and growth in the export and import activities owes due to the actions of the entrepreneur.
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Principles Of Marketing Management Chocolate in the UK Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
Chocolate is a highly demanded product in the UK. With an ever expanding market and increasing competition, it is tough for market players to sustain their position and continue to remain profitable. Thorntons is one company that has sustained considerable success throughout years.
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Services marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
The crux behind marketing is that we need to identify the customer, earn the goodwill of the customer and also retain the customer. It is a very difficult task but if the customer satisfaction is kept as prominence for the business then it is quiet easy to know the customer.
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Marketing Communication Based on Video Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Interestingly, previous to 2008, V&S Vin & Sprit AB was a part of V&S Group which belonged to the government of Sweden. At present, Absolut is a subsidiary of Pernod Ricard Holding Company.
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Modern Electronic Retailing Marketing Assignment
12 pages (3175 words) , Download 3 , Assignment
Free
Customer relationship management is one of the most successful methods used for the assessment and management of customer behavior. In this scenario, the implementation of customer relationship management tools for the business of Maplin Electronics can be helpful in customer relationship management.
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Organisational Behaviour and Human Resource Management Southwest Airlines Marketing Research Paper
16 pages (4000 words) , Download 2 , Research Paper
Free
The human resource issues the company can face in future are legal issues. Also in future the company should start international flights. For this the company will have to launch a new brand under which international flights should be started.
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Business: Tourism and Hospitality Marketing Marketing Essay
11 pages (2750 words) , Download 2 , Essay
Free
Increasingly, collaboration between business, non-profit, health and educational agencies is being championed as a powerful strategy to achieve a vision otherwise not possible when independent entities work alone (Gajda, 2004). According to Fyall and Garrod (2005) globalization, international political and trade agreements are the main drivers for collaborative marketing in businesses.
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Challenges of Internet Marketing and Customer Empowerment Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
Changes in marketing are now based on global representations that are taking place outside of normal activities. The marketing is based on associations with not only basic needs for brick and mortar businesses but have expanded to technology and the use of the Internet for marketing.
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Strategic marketing based on case study Maytag Corporation Marketing Research Paper
12 pages (3000 words) , Download 5 , Research Paper
Free
Time will come that a company can be said to have already run its course. And that’s what happened to Maytag Corporation. Due to the changing needs of people, the demand for their product has declined, thus bringing in losses for the company. This calls for the company to make a decision in selling the firm.
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Customer behaviour in charity retailing in UK Marketing Dissertation
30 pages (7500 words) , Download 2 , Dissertation
With the economic struggles and the trends towards conservation, the charity shop has become a re-popularized venue. However, because of the economic problems, donations are down and people are holding on to their own items for longer periods of time.
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The Function of International Marketing Strategies Marketing Assignment
13 pages (3250 words) , Download 3 , Assignment
Free
In 1993, graphic designer brothers Markus and Daniel Freitag (2011) were searching for a suitable messenger bag. This was because citizens of Zurich mainly travel by bicycle, and thus the Freitag brothers needed a sturdy, waterproof bag, which they could carry their designs in while traveling in the rain.
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Global consumer culture is a beguiling illusion and a gangerous fiction for the marketing manager Marketing Essay
12 pages (3000 words) , Download 3 , Essay
Free
The paper will first elucidate the concepts of consumer culture and global consumer culture. Then it will explain the advantages which attracts marketers to expand their business in cross-cultural boundaries. Next, it will explain the negative aspects/disadvantages of global consumer culture. In addition to this, the paper will present some examples of business failures caused due to insensitivity of local norms.
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British Airways and Its Entry into Central and Eastern European Markets Marketing Essay
9 pages (2754 words) , Download 2 , Essay
Free
Eastern Europe has gone through an economic policy change. It is now a free economy and thus now it is possible for the West European and other airlines to enter this market for profitable business ventures. This paper aims to research and find for British Airways a suitable market entry mode. The scope of this research will be to find the best options and to figure out the best one.
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A Critical Discussion about British Airways and Its Entry into Central and Eastern European markets Marketing Essay
36 pages (9000 words) , Download 4 , Essay
Abstract: This research is about British Airways that is planning to enter the Easter European aviation Market. This research discusses the history, background and aims and objectives of British Airlines and its performance till date. The literature review of this research comprises of several different airlines that are dominating the world with their excellent performances.
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