Nobody downloaded yet

Customer behaviour in charity retailing in UK - Dissertation Example

Comments (0) Cite this document
Summary
The following study has been conducted through qualitative means in order to examine the experience and the phenomenon of the charity shop. The charity shop is a place in which items are donated for the purposes of repurchase by new consumers so that they can find new purpose…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Customer behaviour in charity retailing in UK
Read TextPreview

Extract of sample
"Customer behaviour in charity retailing in UK"

Download file to see previous pages Shopping in charity stores has seen a revived popularity with the emergence of the recession and the popularity of conservation style living. The reasons and drives that consumers feel to enter into thrift stores are varied and interesting as they reflect psychologies about the past as much as modern aesthetics. The emergence of the charity thrift store can be traced to the Salvation Army in London where the store was created in order to give some of those who were unemployed a job, the sale of the items supporting the wages for those collecting the goods. The desire for vintage style and the added bonus of conservation through repurposing has placed the charity store back into the lists of retail outlets being used by modern consumers.
1.2 Background
With the emergence of the recession and the consequential focus on conservative spending, charity retailing has become a more significant resource from which to replenish needs and wants. Through items that have been donated by others for sales to benefit charities, revitalization can be found through new owners who can repurpose the items for their own uses. Changes in the retail environment are being reflected through the concept of repurposing. Green technologies and products that are designed for natural, organic, or socially responsible consumerism can be seen as examples of the type of retailing that is designed to provide a sustainable responsibility in consumer behaviour. ...
The emergence of the charity thrift store can be traced to the Salvation Army in London where the store was created in order to give some of those who were unemployed a job, the sale of the items supporting the wages for those collecting the goods. The desire for vintage style and the added bonus of conservation through repurposing has placed the charity store back into the lists of retail outlets being used by modern consumers. 1.2 Background With the emergence of the recession and the consequential focus on conservative spending, charity retailing has become a more significant resource from which to replenish needs and wants. Through items that have been donated by others for sales to benefit charities, revitalization can be found through new owners who can repurpose the items for their own uses. Changes in the retail environment are being reflected through the concept of repurposing. Green technologies and products that are designed for natural, organic, or socially responsible consumerism can be seen as examples of the type of retailing that is designed to provide a sustainable responsibility in consumer behaviour (Krafft and Mantrala 2010). Consumer behaviours have changed in the last five years as the economy has dived into a recessive cycle. How money is spent is much more closely guarded, thus creating a more conscientious consumer. Items that can be repurposed and given a new function within the hands of a new consumer provides a sense of fulfilment as consumers find themselves trying to find ways to make ends meet. In addition, the charitable concept of buying in a store that is designed to benefit those in need is appealing to the consumer as the trends have been seen to support the evolution of more responsible living. The history of charity ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Customer behaviour in charity retailing in UK Dissertation”, n.d.)
Retrieved de https://studentshare.org/marketing/1390656-customer-behaviour-in-charity-retailing-in-uk
(Customer Behaviour in Charity Retailing in UK Dissertation)
https://studentshare.org/marketing/1390656-customer-behaviour-in-charity-retailing-in-uk.
“Customer Behaviour in Charity Retailing in UK Dissertation”, n.d. https://studentshare.org/marketing/1390656-customer-behaviour-in-charity-retailing-in-uk.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Improving customer and brand loyalty through CSR: A case of UK's retail sector
.... Although this was in a study done in Bangkok’s retail banking sector, relevance to UK’s retail sector can be studied. This observation prompts the research direction to analyze what are the influencing factors on customer loyalty towards a brand and if CSR is the vehicle to communicate the service quality that a brand provides, does it really help in improving both attitudinal and behavioural loyalty? 1.3 Aim and Objectives Aim of this research is to understand how customer and brand loyalty can be improved through corporate social responsibility in UK’s retail sector. This aim can be achieved through addressing...
20 Pages(5000 words)Dissertation
The impact of social media on brand image of UK coffee shops
...such as awareness, post-purchase communication, purchase behaviour and evaluation (Uitz, 2012). According to the opinion of COI (2012), it shall no more be deliberated as a surprising fact that most of the UK coffee retail shops are today making use of the social media to improve their associations with their customers. However, more than half of the coffee shops in UK are also strategically increasing the use of the social media sites in order to drive innovation in the products as well as services rendered. Since increasing business activities are leveraging the social media sites, there is requirement for a coordinated as well as consistent approach. Partially,...
64 Pages(16000 words)Dissertation
How fast fashion industry impact on Chinese customer behaviour With Zara case study
...the opinion and feelings of a group of a people. Zara is one of the famous fast fashion retail chains among these respondents (Chai, 2011, p.196). Moreover, the advantage of this focus group is that the data collection method will be face to face. Focus group is an effective method of qualitative research market. As the research is depending upon the customer’s motivation, behaviour and approaches, this qualitative method will be appropriate. Primary research has been conducted in Chinese high street markets and questions will be asked to the customers of fashion products in China. The questionnaire consists of 20 questions those were handed out to 25 respondents in a shopping...
12 Pages(3000 words)Dissertation
How can retail banks in UK restore customer confidence and improve customer satisfaction after the financial cri
...did to employment levels, GDP growth rates, and credit supply availability. 2.3 UK Retail Banking Theories The value theory was cited by Ahmad, R. (2005. p. 321). It simply states that customers of banks will have a higher demand for a product or service with greater value. Another theory he mentioned was the Cost and Profit Theory (p. 321).which businessmen recognize as the need to maximize profits and minimize costs. Ahmad (p.321) also cited the Principle of Reinforcement (Engel, et. al., 1993) that says, “Individuals learn through the principle of reinforcement and that they maintain their past value-generating behaviours and change those behaviours that...
20 Pages(5000 words)Dissertation
Loyalty card and customer loyalty: case study of Tesco in UK
...?Loyalty card and loyalty: case study of Tesco in UK (Alder shot location) Table of Contents CHAPTER THREE 3 Research and methodology 3 CHAPTER FOUR: Findings and Analysis 6 CHAPTER FIVE: Conclusions and Recommendation 12 Reference 13 Bibliography 13 Appendix 14 Questionnaire 14 CHAPTER THREE Research and methodology 3.1 Introduction The research and methodology of the project is mainly concerned with the technique and tools used for conducting the research from data collection to understand the behaviour and attitude of the people on the loyalty cards and finding the loyal customers of TESCO in UK. 3.2 Research Approach Research approaches can be of two types- Deductive and Inductive research. Deductive approach is view of relationship... descriptive...
8 Pages(2000 words)Dissertation
How Has The Global Financial Crisis Impacted Consumer Behaviour with Reference to The UK Car Industry
...that affect sales of cars in the post-global financial crisis era in the United Kingdom and to apply insights derived from analysis to deliver that, which will sell. Car sales in the United Kingdom for the year 2011 presented both winners and losers, with a 14% collapse in retail sales over the year 2010 and an 8% increase in company car buyers compared to individual buyers (Pollard, 2012, “UK 2011 car sales analysis: winners and losers”). Thus, it makes sense to decide about that, which will present a winner with improved sales figures, and it makes sense to examine the impact of the global financial crisis on consumer behaviour towards buying of cars in the United Kingdom. 1.2 Background Within...
32 Pages(8000 words)Dissertation
Customer satisfaction towards self-checkouts at supermarkets and self-service trend in UK business The case of Tesco, Sainsbury
...the services within the company to enhance the customer’s satisfaction (Clodfelter, 2011). 2.1 Customers’ Satisfaction Customer’s satisfaction could be said as the overall experience gained during the service (Menon and Dube, 2000). The overall experience is heavily relied upon the desires, needs and expectations that have been met or exceeded during the course of experience (Lovelock, 2001). From this, it could be said that satisfaction in a sense, means the ability of supermarkets to meet the customer’s expectation. To provide service to customer exceeding the expectation is an objective that each supermarket is trying to achieve and to do so, the...
16 Pages(4000 words)Dissertation
The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour
...? The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour Contents The Impact of Global Financial Crisis on the UK Consumer Buying Behaviour 1 List of Figures 4 List of Tables 5 Abstract 6 Acknowledgement 7 Chapter 1 - Introduction 8 1.1.Background to the Context 8 1.2.Research Aim 9 1.3.Research Objectives 9 1.4.Research Questions 9 1.5.Significance of the Research 10 1.6.Scope of the Research 10 1.7.Structure of the Report 10 Chapter 2: Literature Review 13 2.1.Introduction 13 2.2.Understanding the Consumer Behaviour 13 2.2.1.The Process of Decision Making and Factors Affecting It 13 2.3.The Global Financial Crisis of 2007 - 2010 18 2.4.Impact...
56 Pages(14000 words)Dissertation
The Customer Behaviour Towards Hybrid Cars in the UK
.... Therefore, there is an urgent need to identify and operationalize brand equity constructs in a way that allows researchers to empirically measure them, and effectively analyze the key factors associated with brand market performance. This study attempts to bridge this gap in the literature by defining and operationalizing specific brand equity constructs, focusing on hybrid and non hybrid automobile markets in the UK. This dissertation is composed of three phases. First a literature review is conducted in order to gain an understanding of the theoretical and empirical implication of the topic at hand. Second, an online consumer survey is conducted to measure Customer-Based Brand Equity (CBBE) constructs and...
67 Pages(16750 words)Dissertation
Customer Behaviour
12 Pages(3000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic Customer behaviour in charity retailing in UK for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us