We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

The Function of International Marketing Strategies - Assignment Example

Comments (0) Cite this document
A paper "The Function of International Marketing Strategies" reports that this choice was inspired by the bright-colored Lorries found on the Zurich highways. For the belt of the bag, they made use of a used car seatbelt webbing and made an edging for it out of a bicycle inner tube…
Download full paper
The Function of International Marketing Strategies
Read TextPreview

Extract of sample
The Function of International Marketing Strategies

Download file to see previous pages... The Freitag enterprise is now a booming success, selling bags from 350 locations across the world in Berlin, Cologne, Davos, New York, Hamburg, and Zurich (FREITAG, 2011). They also have an online shop, which adds to their revenue massively. The factory in which these bags are made is situated in Switzerland, near the cross-city highway, which was part of the initial inspiration for the first bag in 1993. This brand has become well known and loved in several locations across the world, especially Japan and England, all in a span of just a few years. The main headquarters is in Zurich, in the country to which it not only belongs but also one with one of its highest number of consumers. Like every business, Freitag has had its setbacks and shocks during periods of recession. The solution it chose to such problems was diversification and expansion in geographical markets, rather than reducing the existing operations. For such expansion, the board of directors is currently searching for the right locations. As a Freitag employee, I would like to suggest the Brazilian market to them. There would be several benefits of entering this market, of example the high population and further expected growth rate, the free market economy, their exchange rate, highly developed telecom sector, and finally, Brazil’s elevated purchasing power parity.Initially, Freitag will capture 8 to 9 percent of the market, a goal that it plans to achieve by the time their second year-ends. After this is achieved, it will move on to establishing itself as a fashion brand. The cities it will initially be introducing its product to will be the large cities of Brazil, for example, Brasilia, Sao Paulo, Salvador, Rio de Janerio, Manaus, Curitiba, Belo Horizonte and Rio de Janerio. It will offer these new customers a retail price of 100 Brazilian real and will present its product as being innovative, refreshing, and tailored according to the specifications ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The Function of International Marketing Strategies Assignment”, n.d.)
Retrieved de https://studentshare.org/marketing/1390650-international-marketing-strategies
(The Function of International Marketing Strategies Assignment)
“The Function of International Marketing Strategies Assignment”, n.d. https://studentshare.org/marketing/1390650-international-marketing-strategies.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing strategies
This is continuous change or trend in the macro business environment worldwide and its substantial impact on the marketing strategies developed by the organizations. This paper will specifically focus on the impact of this macro environmental change on the marketing strategies of South African organizations.
12 Pages(3000 words)Assignment
Do International Marketing Strategies help Multinational Firms achieve competitive advantage
Abstract The current changes that are a part of businesses are based on globalization and the need to move into a multinational presence. The ability to create an alternative presence is one that is based on changing the approach to models and theories used.
32 Pages(8000 words)Dissertation
Major Theoretical Logic in Global Marketing
Global marketing is one of the areas that have attracted the most research attention in the international marketing literature. A major theoretical logic in global marketing has been that a firm’s strategy must fit its external environment (the industrial organization view) and its internal environment (the resource-based view).
9 Pages(2250 words)Essay
Marketing Strategies
It will help the company understand the product's position in the marketplace and define potential customers. Once the company has formed a marketing strategy that defines the product's position, a marketing plan can be written. The marketing plan will be used to isolate, segment, and locate potential customers.
7 Pages(1750 words)Assignment
International Marketing Strategies
Global marketing is one of the areas that have attracted the most research attention in the international marketing literature. A major theoretical logic in global marketing has been that a firm’s strategy must fit its external environment (the industrial organization view) and its internal environment (the resource-based view).
8 Pages(2000 words)Essay
Effects of National Culture on the Marketing Strategies
The purpose of this study is to determine what effect national cultural has on the marketing strategies of business. Since marketing strategy is different for each type of business the only way to successfully study marketing strategy to national culture is to limit the study to one specific type of business.
22 Pages(5500 words)Dissertation
Globalisation: The Road Forward or The Road to Nowhere
Globalisation refers to the increased interconnectivity and social intercourses between people and places located in different regions of the world, specifically in the areas of transportation, information technology and cultural exchanges between different countries of the world in order to establish a peaceful and harmonious world order.
19 Pages(5000 words)Essay
International Strategies: Survival and Success of a Business
Survival and success of a business rely on decisions made by all involved parties. However, all alliances must possess certain characteristics to make them favorable for a partnership. A good alliance partner should be committed to the business, coordinate with others, and be a risk taker.
1 Pages(250 words)Research Paper
Marketing strategies
In can be observed that Equal developed strong advertising strategy that exceeded all its competitors in the industry. For example in 1988, Equal spends twenty five billion dollars on
2 Pages(500 words)Case Study
Business Strategies Implemented Internationally
When a company plans on creating a subsidiary, it does so because it wants to keep up with the international demand. Hence, the company decides to open of subsidiaries in each of the international countries and then transfer authority to these subsidiaries. The strategic control of these franchises will be individual and independent.
1 Pages(250 words)Research Paper
Let us find you another Assignment on topic The Function of International Marketing Strategies for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us