International Marketing - Essay Example

Because of the wrong interpretation of globalization, many organizations were failed in their attempts to market their products in international market. The best example is the writing equipment manufacturer Parker Pen Company which tried to market their pens all over the world using the same marketing strategies and failed in their attempt. “Globalization requires many internal modifications like changes in philosophy concerning local autonomy, concern for local operating results rather than corporate performance, local strategies designed for local rather than global competitors etc.

” (Marketing across cultures, p.194, n.d) International Marketing strategies need to be tailor made not only for each country, but even for each states or regions based on the cultural, communal, political social and economical differences. In this paper the main focus is limited to the cultural aspects of international marketing alone. “Technology has been one of the single most powerful driving forces to internationalism” (Global agricultural marketing management) As technology and science advanced, the agricultural and industrial segments have developed immensely in many countries.

Developing and developed countries have produced goods more than what they actually required and that forced them to explore international arenas for marketing their surplus products. International marketing has not been evolved over a night. It has gradually came into exist because of the immense technological developments. “Many global opportunities have arisen because of the clustering of market opportunities worldwide. Organizations have found that similar basic segments exist worldwide and, therefore, can be met with a global orientation” (Global agricultural marketing management) Countries like US though a prominent manufacturer of goods, not a main international marketing player like China because of immense domestic requirement of